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Transcript of Noida Business Automation
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PROJECT REPORT
ON
BRAND AWARENESS OF
Noida Business Automation
SUBMITTED BY:
Manoj Singh Nagarkoti
REGISTRATION NO. 00314001710
B.B.A
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TABLE OF CONTENTS
Chapter 1: Introduction
Chapter 2: Objective & Methodology
Chapter 3: Conceptual Discussion
Chapter 4: Data Analysis
Chapter 5: Findings & Recommendations
Chapter 6: Conclusion
Annexure
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EXECUTIVE SUMMARY
The research that has been undertake for study was to carry Graduates of
Businessman in doing part of time Job in Noida Business Automation and I made a
survey of 100 government and non government organizations and the area where
my survey was complete in NOIDA .And I feed back which I got from different
organizations were quite good enough and it shows a good sign and good image
of Noida Business Automation In this competitive market where customer is the
king, it is very important to analyze the customer perception about the product.
Companies, by conducting various market researches, try to improve their
products and provide customers better and more services.
As without putting customers on the top no company can get success. For
achieving success every company should target customers because the market is
totally market oriented.
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The report is prepared for the partial fulfillment of BBA Program and as a part of
curriculum.
The topic of my project is BRAND AWARENESS OF NOIDA BUSINESS
AUTOMATION in NOIDA
This exploratory research is being conducted by survey on the people ofNOIDA.
The survey was conducted through questionnaires by personally interviewing
each respondent on a number of queries structured in the questionnaire.
The data thus collected through survey was organized in a database, which could
be referred for future endorsements. The data thus collected was then subjected
to analysis by a mixture of common and advanced statistical technique.
The above mentioned survey was conducted on 50 respondents. The respondents
were selected from different parts ofNOIDA city.
The respondents were taken from various sectors viz.: Governments, Privates,
Institutions as well as various customers etc. It is found that still NOIDA BUSINESS
AUTOMATION has a strong competitor.
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Significance
The significance of this project was that I made a detailed
analysis on the various factors that contributed to the
fact that different Printer, Photocopy Machine rangesthat come under Noida Business Automation has
maintained a position in the concerned market. The
industry has made an impact on a Domestic level. I have
Marjory concentrated on the Brand Awareness and made
a report.
Noida Business Automation has gained a lot of attention
from various sectors of the society.
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RESEARCH METHODOLOGY
RESEARCH OBJECTIVE
Research objective is the basic theme on which the survey is conducted and on
which the whole report depends.
The objectives of this survey are:-
y To study the market of Noida business automation
y To study the growths of Noida business automation.
y To study the BRAND AWARENESS of Noida business automation
y To observe the extent of the market.
y To find out which type of product they deal in.
y To study the different product ranges
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METHODOLOGY
A Research Methodology defines the purpose of the research, how it proceeds,
how to measure progress and what constitute success with respect to the
objectives determined for carrying out the research study. The appropriate
research design formulated is detailed below.
Exploratory research: this kind of research has the primary objective of
development of insights into the problem. It studies the main area where the
problem lies and also tries to evaluate some appropriate courses of action. The
research methodology for the present study has been adopted to reflect these
realties and help reach the logical conclusion in an objective and scientific
manner. The present study contemplated an exploratory research.
RESEARCH DESIGN
The research design is the basic framework, which provides guidelines for the rest of the
research process. The present research can be said to be exploratory. The research
design determines the direction of the study throughout and the procedures to be
followed. It determines the data collection method, sampling method, the fieldwork
and so on.
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NATURE OF DATA
Primary Data: Primary data is basically fresh data collected directly from the
target respondents; it could be collected through Questionnaire Surveys,
Interviews, Focus Group Discussions Etc.
Secondary data: Secondary data that is already available and published .it
could be internal and external source of data. Internal source: which originates
from the specific field or area where research is carried out e.g. publish
broachers, official reports etc.
External source: This originates outside the field of study like books, periodicals,journals, newspapers and the Internet.
DATA COLLECTION
Primary data: Primary data was selected from the sample by a self-administrated
questionnaire in presence of the interviewer.
SAMPLE SIZE:
The survey is conducted among 50 respondents
Sample Area: NOIDA
Sample unit: owners/potential owners of cars in NCR Delhi
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Secondary data: Secondary data has been used which is collected through
o Articles,
o Reports,
o Magazines,
o Newspapers and
o Internet
SAMPLING TECHNIQUE
Random sampling technique has been employed to extract the fruitful results. This
includes the overall design, the sampling procedure, the data collection methods, the
field methods and the analysis procedures
SAMPLING PROCEDURE ACTUALLY EMPLOYED
The process employed to select the sample was simple random sampling. Simple
random sampling refers to that sampling technique in which each and every unit of the
population has an equal and same opportunity of being on the sample. In simple
random sampling, which item gets selected is just a matter of chance.
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ANALYTICAL TOOLS:
Simple statistical tools have been used in the present study to analyze and interpret the
data collected from the field. The study has used percentiles method and the data are
presented in the form of tables and diagrams.
QUESTIONNAIRE DESIGN
Open-ended as well as closed ended questionnaire has been made for the sake of
collection of primary data from the respondents.
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CHAPTER 1:-
INTRODUCTION
Already part of the office scenery for many years, the photocopier has evolved significantly since the
first Xerox plain-paper photocopier of 1959. Even though that first model was fully automated, today's
photocopiers are generations ahead in their ability to combine copying, faxing, scanning, and laser
printing in a machine that you can even access over a computer network.
Every year 1, 5 million new photocopiers are sold, generating 12 billion in revenue for the photocopy
industry. With a market this big, photocopier dealers have more than ample motivation to constantly
improve their product range as well as their service offering.
Analogue or digital copier
even until recently, the key question when purchasing a photocopier was on the choice of a digital or an
analogue machine. Now the answer in the vast majority of cases will always be "digital." Analogue
machines, although still available, are unlikely to improve further. In addition, when the machines have
similar features, there is very little price difference between analogue and digital.
Digital copier machines score over analogue in a number of ways:
y They can take on the role of copier, fax machine, and network printer
y With fewer moving parts, they have better reliabilityy Less noise makes for a better working environment
y Reproduction of detail and photos is enhanced
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INTRODUCTION
The word printer means different things in different fields of applications. Going by the genericmeaning, a printer means one who is in the occupation of printing and publishing. It also means a
device which prints out the results of data computed by computers, as applied to computers. Inthe celluloid world, it stands for devices used to copy and modify films. It is extremely relevant
to talk about the computer printers in this article.
Computer Printer computer printer transforms digitally stored documents of graphics or text data
into paper/hard copies. Printers can be permanently interfaced with individual computers or canbe anywhere in the network, invariably through network interfaces, either wired or wireless, so
that any or all users can share for hard copy production. You will normally see a wired networkin small areas known as LAN and wireless networks or Ethernets are over a wide area (WAN).
Types of Modern Printers Printers have evolved so much that you can have true life quality
printing with them which is a departure from the earlier 'dot matrix' printers. Here are someprinters which are relevant today. Inkjet printers Atlases printers A Plotters Thermal printers A
Digital minilabs
Generally in an office environment, the first three types of printers are the preferred ones. Theseare designed especially for office needs such as printing text matters, graphics like charts and
power point presentation documents etc with an exception that plotters are dedicated for uses likeconstructional drawings which can't be 'printed'.
How Printers Work Inkjet printers print by placing extremely small (50-60 microns in size) inkdrops precisely in the format of the original document. The precision is so high that equals
resolutions of 1440x720 dpi. The dots can any colors in predetermined combination to createcolor images. Laser printers work similar to photocopiers but differing in producing images. The
document is directly scanned on to a photosensitive drum creating a negative image which islater developed by 'lamping back' and pressurized rolling over the paper by fusing.
Plotters can print only line diagrams by one or more pens moving laterally according to the
commands received by them.
Buying Printers Fundamental points to consider while buying printers are price, speed, quality ofprint and in addition, cost of printing. You may want to look at the features offered like inbuilt
cameras, resolution of minimum 1200x1200 dpi, cost of toner cartridge etc. Warranty will be
usually for a year and generally speaking, you need not worry about maintenance/after-sales-service during their lives. But for photo printing, you need to buy the specific type of printer, ifyour preferred inkjet doesn't boast of this feature inbuilt there.
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Company profile
NOIDA BUSINESS AUTOMATION is a small scale business which dealsin Printer, Photocopy Machinery. NOIDA BUSINESS
AUTOMATION, Digital network copier, printer, scanner leading
in complete document and office equipment solution like digital
network copier printer scanner fax M/C projector, computer etc.
Deals in canon x-erox samsung Panasonic m/c sales, service.
Shortly name as PPC (Printer, photocopy machinery consulting)
, Printer, Photocopy Machinery Consulting I a start-up venture with
the following characteristics:
yPPC IS initially is a sole proprietorship.
yThe goal IS be to start the venture as inexpensively as possible,
with no debt financing.
y
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Start-up Summary
In keeping with the company philosophy of avoiding the use of debt, the goal is to start-up asinexpensively as possible. This is in line with industry figures that show that computer
consulting start-ups are ideal entrepreneurial opportunities with very low start-up costs. Total
start-up expenses forNoida Business Automation come to Rs.2, 50,000. All of which will befinanced through owner investment.
y Most expenses are typical start-up paperwork fees (legal, accounting, etc.).y Cash requirements consist of one month's rent as a reserve.
y Rs.50, 000 for expensed equipment will be used to purchase a new All-In-One printer,fax, answering machine to replace an aging inkjet printer.
start-up
Requirements
Start-up Expenses
Legal Rs.25,000
Stationery etc. Rs.1000
Brochures Rs.1250
Accountant Rs.7500Insurance Rs.1500
Rent Rs.42,500
Expensed Equipment Rs.50000
Total Start-up Expenses Rs.1,28,750
Start-up Assets
Cash Required Rs.0
Other Current Assets Rs.0
Long-term Assets Rs.0Total Assets Rs.0
Total Requirements Rs.1,28,750
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Start-up Funding
Start-up Expenses to Fund Rs.1,28,750
Start-up Assets to Fund Rs.0
Total Funding Required Rs.1,28,750
Assets
Non-cash Assets from Start-up Rs.0
Cash Requirements from Start-up Rs.0
Additional Cash Raised Rs.42,500
Cash Balance on Starting Date Rs.1,28,750
Total Assets Rs.1,28,750
Liabilities and Capital
Liabilities
Current Borrowing Rs.0
Long-term Liabilities Rs.0
Accounts Payable (Outstanding Bills) Rs.0
Other Current Liabilities (interest-free) Rs.0
Total Liabilities Rs.0
Capital
Planned Investment
Owner Investment Rs.2,50,000
Other Rs.0
Additional Investment Requirement Rs.0
Total Planned Investment Rs.2,50,000
Loss at Start-up (Start-up Expenses) (Rs.1,28,750)
Total Capital Rs.1,21,250
Total Capital and Liabilities Rs.1,28,750
Total Funding Rs.2,50,000
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Company Locations and Facilities
This is an office venture,
Computer, printer, photocopy Machine facilities will initially consist of the owner's existing
system.
y Telephone - one line currently serves the location. A second line for data use should be
added soon.y Utilities are already provided, included in the space rent ofRs.42, 500.
Company Ownership
NOIDA BUSINESS AUTOMATION was created initially as a sole proprietorship, owned andoperated by an sole proprietorship
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Services
Noida Business Automation will offer small office business owners a
quick-response, reliable source of technical help for their computersPrinter etc.
y Noida Business automation will offer three main services - Hourly
Technical Aid, Retainer contracts for specific skills or systems,
and Purchase Of printer, photocopy Machine, Computer.
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y There appear to be four main classes of competition, the largest of
which consists of individual proprietors and smaller consulting
firms such as Noida Business Automation. The competitive edgeforNoida Business Automation will be to expand on already
existing relationships.
y Noida Business Automation will start with some basic sales
literature, including logo and stationary, a brochure, and a basicweb page. These will be self-designed and computer generated, of
course.
y Fulfillment of services will be provided exclusively byNoida
Business Automation owner.
y Technology is obviously a critical component of this business: It
will be important to stay up to date on both equipment and
knowledge to remain competitive in the future.
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Service Description
Noida Business Automation offer three main services, corresponding to
what industry experts have identified as the primary opportunities in
computer consulting:
1.Hourly(Temporary Technical Aid) - The less traditional sort of
short term assignment helping a company solve a software orhardware related problem. Includes both emergency and non-
emergency technical assistance.
2.Retainer (Specific Skill) - The more traditional form of
consulting, including regular system maintenance, software and
hardware upgrades, and network administration. The owner'sparticular area of expertise is in management consulting with
regard to MIS.
3.Project(Bail-out or Specific Skill) - This will include such things
as consulting on major purchases, system/network installation andtesting, and major disaster recovery.
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Competitive Comparison
There seems to be four major classes of competition in the local
computer consulting industry:
y In-house MIS consultants - Usually employed by larger companies
that can afford the fixed cost of a salaried or hourly employee.
y Individual proprietors & smaller consulting firms - As noted
elsewhere in this plan, the bulk of Yellow Page advertisements
are comprised of this group.
y Larger network and telecommunications consulting firms - Large,
known-name companies such as Network One that specialize inproviding total MIS services to larger companies that choose to
outsource.
y Computer and electronics stores offering consulting services.
Of course, Noida Business Automation fits into the largest group as a
sole proprietorship. The primary reason that customers would buy fromNoida Business Automation rather than competitors is the existing
relationships that exist. Customer loyalty and satisfaction are the way to
success for small service businesses such as this.
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ORGANISATION STRUCTURE
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CURRENT SALES
The sales figures shown below include the projection based solely on hourly rate consultingduring the first year of business. Yearly figures for subsequent years include the growth of
retainer and project consulting income as business grows. Cost of sales for consulting servicesare the hourly payments earned by the owner.
Year 1 Year 2 Year 3
Unit Sales
Hourly Rate Consulting 660 1,152 1,152
Retainer Consulting 0 5 10
Project Consulting 0 6 12
TotalUnit Sales 660 1,163 1,174
Unit Prices Year 1 Year 2 Year 3Hourly Rate Consulting Rs.75.00 Rs.75.00 Rs.75.00
Retainer Consulting Rs.0.00 Rs.150.00 Rs.150.00
Project Consulting Rs.0.00 Rs.600.00 Rs.600.00
Sales
Hourly Rate Consulting Rs.49,500 Rs.86,400 Rs.86,400
Retainer Consulting Rs.0 Rs.750 Rs.1,500
Project Consulting Rs.0 Rs.3,600 Rs.7,200
Total Sales Rs.49,50000 Rs.90,750 Rs.95,100
Direct Unit Costs Year 1 Year 2 Year 3
Hourly Rate Consulting Rs.10.00 Rs.10.00 Rs.10.00
Retainer Consulting Rs.0.00 Rs.20.00 Rs.20.00
Project Consulting Rs.0.00 Rs.79.98 Rs.79.98
Direct Cost of Sales
Hourly Rate Consulting Rs.6,598 Rs.11,517 Rs.11,517
Retainer Consulting Rs.0 Rs.100 Rs.200
Project Consulting Rs.0 Rs.480 Rs.960
Subtotal Direct Cost of Sales Rs.6,598 Rs.12,097 Rs.12,677
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(A) Work Centre 5665/5675/5687
Print, Copy, Scan, Fax, Email
Best for heavy office use or in-house production
Speed: up to 65 / 75 / 87 ppm
Standard paper capacity: 4,700 sheets
Maximum paper capacity: 8,700 sheets
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(B)Work Centre 5632/5638
Print, Copy, Scan, Fax, Email
Best for frequent usage for small to medium jobs
Speed: up to 32 / 38 ppm
Standard paper capacity: 1,100 sheets
Maximum paper capacity: 8,700 sheets
(C) WorkCentre 7232/7242
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Print, copy with optional scan, fax, email
Best for black-and-white jobs with color when you need it
Color: up to 10 ppm
Black: up to 32 / 40 ppm
Maximum paper capacity: 4,720 sheets
(E)Work Centre 4150
Print, Copy, Email, Fax, Scan
Best for heavy usage of small to medium jobs
Speed: up to 45 ppm
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(F) Work Centre 7328/7335/7345/7346
Print, Copy with optional Scan, Fax, Email
Best for black-and-white jobs with color when you need it
Color: up to 26 / 31 / 35 / 40 ppm
Black: up to 28 / 35 / 45 ppm
Maximum paper capacity: 3,140 sheets
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Data Analysis and Interpretation
Q1: Which brand of photocopier machine you use?
Satisfaction level Respondent (No.)
Canon 25
Ricoh 15
Sharp 20
Xerox 40
Interpretation:
During market analysis we find that mostly organization use the Xerox photocopier
Its indicate that the percentage of Xerox photocopier machine high than other copier Machine.
Re
ponden
(No )
anon
18%
Ricoh
15%
ha p
15%
Xe o
52%
anonRicoh
ha p
Xe o
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Q2: Does brand name influence your purchasing behavior while installing the photocopier
Machines?
Satisfaction level Respondent (No.)
Yes 80
No 20
Interpretation:
During market analysis mostly peoples who work in organization said that brand
Name influence the purchasing behavior while installing the photocopier
Machines.
Re
ponden
(No )
80 80%
20 20%
Ye
No
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Q3: How printing cost influences your installation decision?
Satisfaction level Respondent (No.)
Disagree 25
No answer 15
Agree 60
Interpretation:
By market analysis of copier used in office, we analyze that 60% of people said that
Printing cost influence installation decision and 25% peoples are disagree, 15%
People was not gave the answer.
Respondent (No.)
Disagree, 25,
25%
No answer,
15, 15%
Agree, 60,
60%
Disagree
No answerAgree
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Q4: Does power consumption of machines is a considerable factor while choosing a machine?
Satisfaction level Respondent (No.)
Yes 85
No 15
Interpretation:
By market analysis of copier used in office, we analyze that 85% of people said that
Power consumption influence installation decision and 15% peoples are disagreeing.
Respondent (No.)
Respondent
(No.), Yes,
85%
Respondent
(No.), No,
15%
Yes
No
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Q5: The speed of a machine (ppm-paper per minute) is considerable factor while choosing a
Machine?
Satisfaction level Respondent (No.)
Disagree 28
No answer 15
Agree 57
Interpretation:
By market analysis of copier used in organization, we analyze that 57% of people said
That speed of a machine (ppm-paper per minute) is considerable factor while choosing
A machine and 28% peoples are disagree, 15% people was not gave the answer.
Respondent No.)
sagree
28%
Noanswer
15%
gree
57%
Disagree
Noanswer
gree
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Q6: Does other feature like MFD (multi function device) play a significant role when you purchasing
Photocopier machine?
Satisfaction level Respondent (No.)
Disagree 35
No answer 15
Agree 50
Interpretation:
By market analysis of copier used in organization, we analyze that 50% of people
Said that MFD play a significant role when you purchasing copier machine and
35% people disagree and 15%was not gave the answer.
Disagree, 35
No answer,
15
Agree, 50
0
5
10
15
20
2530
35
40
45
50
Disagree No answer Agree
Respondent (No.)
Respondent (No.)
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Q7: Does print quality is considerable factor while choosing a machine?
Satisfaction level Respondent (No.)
Disagree 15
No answer 10
Agree 75
Interpretation:
By market analysis of copier used in organization, we analyze that 75% people said
That print quality is considerable factor while choosing a machine, 15% was disagree
And 10% was not given answer.
Re
ponden
(No )
isag ee
15%
Noanswe
10%
g ee
75%
isag ee
Noanswe
g ee
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Q8: Does price factor affect the buying behaviors?
Satisfaction level Respondent (No.)
Disagree 20
No answer 10
Agree 70
Interpretation:
By market analysis of copier used in organization, we analyze that 70% people said
That price factor affect the buying behaviors and 20% people was disagree, 10%
Was not giving the answer.
Responden
(No )
isag
ee
20%
Noanswe
10%
!
g
ee
70%
isag
ee
Noanswe
!
g
ee
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Q9:Are you aware of the brand NOIDA BUSINESS AUTOMAYION .
yes No
92 8
The pie chart clearly shows that 97% of the people are aware of the BRAND NOIDA BUSINESS
AUTOMATION in NOIDA and hardly 3% of the people do not know the BRAND
97%
3%
Yes No
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Findings
The aim of the research was to find out the BRAND AWARENESS OF NOIDA BUSINESS
AUTOMATION. All the due efforts were made to find out the appropriate and confide results.
Following are the various findings of the research:
Mostly organization and institution said that brand name play a important role when we
purchase sing the machine.
After analysis we finding that the printing cost of photocopier machine play a important role.
Mostly organizations are satisfied with Xerox, because the printing cost is low in comparison to
other photocopier machine.
During data analysis we finding that page print per minute is considerable factor while chosen the
machine Mostly people of the organization.
After data analysis we find that mostly people satisfied with MFD (multi functional devices).
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Print quality of Xerox photocopier machines is better. Mostly people satisfied with this
statement.
During data analysis we find that the mostly people said that, the price charge by NOIDA
BUSINESS AUTOMATION is higher than other.
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CONCLUSION
As it has been discussed, Today Noida Business Automation has a very high growth potaional in market.
Post liberalization, the industry; institution has been growing at a slow pace.
The study aimed at finding out the BRAND AWARENESS OF NOIDA BUSINESS
AUTOMATION. It was found that mostly organization prefer Buying machine from them, because of
the services, facilities of MFD, power saving, print quality is better than other. Company machines .On
the behalf of this study the market of photocopier machine in India is bright.
The project analysis of the Noida market is shown very clear picture that today Noida Business
Automation is the market leader of the Noida market for better market creditability in comparison to
other Consulting company.
So if Noida Business Automation wants to show their strong presence in NOIDA market. They should
have better creditability system, better services, best financial transaction, and margin growth. These
are some factor which helps to improve the Brand Name in Noida.
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Suggestion and Recommendation
On the basis of survey done by me following are the sum of points that could be suggested to the
company so as to increase the brand name and sales of products.
On time delivery of the products is the important area that is too focused on.
Brand name of Noida Business Automation is not very well known in Photocopier market and it
is associated. they should have an attractive logo
Another suggestion would be that Noida Business Automation should also encourage direct
selling a part.
There could be some changes in Noida Business Automation according to consumer needs and
purchasing power of consumer.
There may be improvement in the after sales services of the Noida Business Automation
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LIMITATIONS
In the research conducted all the due efforts are made with full effort and diligence but still there might
be some error due to the following reasons:
y Human behavior is too complex to determine. So the information disclosed by them may not be
very accurate.
y This research is conducted on a very small sample size, so it might be possible that the
information given by such respondents may not match with the reply of the whole public of
noida.
y There was a time constraint while conducting the report.
y It might be possible that the answers given by the respondents are full of biasness.
y Some of the respondents were not willing to reply the questions.
y As the questionnaire is in English language, some respondents found it difficult to understand it,
even many refused.
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Annexure
Format of Questionnaire
Name:
Age:
Gender: (a) Male (b) Female
Organization:
(A) Public sector (b) Private sector
(c)Institutions (d) other sector
Contact No:
Location:
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Q1: Which brand of photocopier machine you use?
(a) Xerox (b) Canon
(c) Ricoh (d) Sharp
Q2: Does brand name influence your purchasing behavior while installing
Photocopier machine?
(a) Yes (b) No
Q3: How printing cost influences your installation decision?
Low 2 3 4 High
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Q4: Does power consumption of machine is a considerable factor while choosing
a machine?
Negligible Significant
Q5: The speed of machine (paper per minute) is considerable factor while
choosing a machine.
Yes No
Q6: Does other factor (MFD) are significant in purchasing decision.
Yes No
Q7: Does print quality is considerable factor?
Yes No
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Q8: Does price factor affect the buying behaviors?
Yes No
Q9: Your comment about Noida Business Automation.
...
...
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Q10: Do you have heard about the Brand Name of Noida Business Automation.
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