Nobss biz proposal

No Boundary Software Service

NOBSS Biz Proposal

Lman Chu


Agenda What is NOBSS? Mission & Vision The Team Market Summary Opportunities Business Concept Competition Financial Goals & Objectives Resource Requirements Risk & Rewards Key Issues


What is NOBSS?

NOBSS=No Boundary Software Service


Mission Statement

NOBSS is targeting to the Embedded Computing Software support. And focus on the various Vertical Market to provide the high quality Embedded Software & Consultant services

To provide the quality working environment & life for our employee


Our Vision

To be the tier 1 leading Embedded Software service provider. To enrich our environment with green software technology.

To provide the quality working environment & life for our employee


The Team Lman Chu, more than 7 years Embedded marketing domain

knowledge, ever wrote the thesis “Vertical Integration Research for Taiwan Industrial PC Market” 2007.

Lloyd Huang, more than 10 years in the Embedded Linux engineering field. The cofounder of Coventive Inc. before.

Telder Tsai, Linux/XPe/WINCE engineer


Market Summary

Taiwan ECT company are around 50 above ECT’s company especially Taiwan’s vendor

most are HW provide only The gorilla competitor join this game, ex:

Foxconn, ASUS, MSI The ASIA company is good in cost

competition game


Opportunities

The Taiwan ECT HW provider wants to add value on the products but not only Hardware only

ECT HW provider wants to support more OS but not to increase the cost too much. To setup an new software resource in the company internal, the cost is too high and may not return into the revenue

中國俗諺”又要馬兒好, 又要馬兒不吃草” It’s the NOBSS’s opportunities to provide the value added software service to the ECT providers


Potential Customers

Embedded board supplier (First target to Taiwan) ADLINK, Portwell, Kontron Asia, IPOX, NEXCOM, AAEON…, around 50 companies in Taiwan.

System provider (POS, Thin Client, NAS) Flytech, Firich, VISIONTEK

VAR, Embedded board VAR in ASIA

10

Customer in detail - X

X company’s major business are Traditional Embedded board IPC system ODM projects

In the HW biz, all HW vendor are too similar with no difference.

The market is getting hard and become cost reduction war

11

NOBSS offer to customer X

Offer the standard BSP support for Standard boards Increase product value Increase differentiation

Help X to have the capability to get the ODM project within software support

Customer X could contribute NOBSS TWD$2M with the STD product BSP


Business Concept

Provides the BSP support to the ECT providers, include WINCE/XPe/Linux Deal the whole year’s std/roadmap products as a set

(All you can eat) with fix price. The value is the cost will lower than customer have their own team

The derivatives shall also lower to make customer interested

Provides the BSP/image with customer’s ODM projects NRE based License based

WINCE/XPe/Linux license label distribute


Competition

TIME, if NOBSS could not have a quickly support to fulfill the gap in the ECT market. The HW providers may build up their own team

Existing SI, the existing BIOS/Software SI may join to this market too


Financial Plan

Capital TWD$ 12.5M ROI in 2 years (with 10 customers)

Revenue Forecast

$0

$20,000,000

$40,000,000

$60,000,000

$80,000,000

2009 2010 2011 2012 2013

5 Year Revenue

Revenue


Goal & Objectives

To Breakeven in 1 year To have 10 accounts in 2 years To achieve TWD$20M revenue & TWD$10M

profits in 2 years To be the Embedded Software Service leader

in 5 years


Resource Requirements Technology

WINCE BSP XPe platform builder Linux BSP QNX/VxWorks…. Etc

Personnel Embedded OS engineers x5 Sales x1 Management x1

Resource Initial cash Office

External requirements WINCE/XPe SDK PCs


Backup Slides


Risks & Rewards

Risks The price model will be a tricky. Especially the

derivatives products Rewards

The funding provider could have 49% shares of the NOBSS

The funding provider could have the 60% shares in the license business


Key Issues

Near term Company setup Engineers recruit & contract signed 1st project kickoff

Long term Funding for the CE/XPe license business

Nobss biz proposal

Business

Transcript of Nobss biz proposal