No Tricks, All Treats - Halloween Spending 2014
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1 - According to NRF’s 2014 Halloween Consumer Spending Survey No Tricks, All Treats - Halloween Ad Spending 2014 Total Halloween spending is expected to reach $7.4 billion 1 this year. We surveyed our network to get a glimpse into Halloween candy buying habits. When will they shop? Where will they buy? On Halloween – 16% The day before Halloween – 29% 2-6 days before – 25% 1-2 weeks before – 21% Big box stores – 38% Local grocery story – 34% Pharmacy – 14% Online – 14% Take advantage of Halloween spending while increasing brand favorability and purchase intent. Consumers have many options, so this is a critical time to focus on brand awareness. Heavy up your ads on the days immediately before Halloween – 45% of consumers will shop either the day before or the day of. Who buys Halloween candy? Moms – 53% Family effort – 23% Dads – 11% Other – 13% It’s mostly moms that will be doing the Halloween shopping, but don’t neglect dads and kids. For almost a quarter of buyers, it is a family effort. 88% of people plan to spend $25 or less on candy. Memorable ads are a big part of choosing one brand of candy over another for 26% of moms. $25 or Less > $25 29% 25% 21% 16% 38% 34% 14% 14% 13% 11% 53% 23% 12% 88%
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Transcript of No Tricks, All Treats - Halloween Spending 2014
1 - According to NRF’s 2014 Halloween Consumer Spending Survey
No Tricks, All Treats - Halloween Ad Spending 2014
Total Halloween spending is expected to reach $7.4 billion1 this year. We surveyedour network to get a glimpse into Halloween candy buying habits.
When will they shop? Where will they buy?
On Halloween – 16%
The day before Halloween – 29%
2-6 days before – 25%
1-2 weeks before – 21%
Big box stores – 38%
Local grocery story – 34%
Pharmacy – 14%
Online – 14%
Take advantage of Halloween spending while increasing brand favorability and purchase intent. Consumers have many options, so this is a critical time to focus on brand awareness.
Heavy up your ads on the days immediately before Halloween – 45% of consumers will shop either the day before or the day of.
Who buys Halloween candy?
Moms – 53%
Family effort – 23%
Dads – 11%
Other – 13%
It’s mostly moms that will be doing the Halloween shopping, but don’t neglect dads and kids. For almost a quarter of buyers, it is a family effort.
88% of people plan to spend $25 or less on candy.
Memorable ads are a big part of choosing onebrand of candy over another for 26% of moms.
$25 or Less
> $25
29%
25%
21%
16%
38%
34%
14%
14%
13%11%
53%23%
12%88%
