NO PASSING THE BUCK

Bruce Dupree, Glenda Freeman, Maggie Lawrence

Extension Communications & Marketing

10 full time staff members Publishing News and public affairs Video production

2 part time art designers No department head

Buckmasters, Ltd.

Nation’s largest deer hunting association More than 200,000 members 3 print magazines 2 television shows Extensive website Annual expo & trade show

When Worlds Collide

When Worlds Collide

• ACES signs sponsorship agreement with Buckmasters in early May.

When Worlds Collide

• ACES signs sponsorship agreement with Buckmasters in early May.

• Extension Communications gets first look at contract Thursday, May 30.

When Worlds Collide

• ACES signs sponsorship agreement with Buckmasters in early May.

• Extension Communications gets first look at contract Thursday, May 30.

• First deliverable due less than one week later

What Buckmasters Wanted & When

Six full-color, full-page magazine ads First one due June 3

Color logos and taglines for television shows Due June 3

New member guide ad Due June 3

Three 30-second commercials Due June 28

Three feature stories for Buckmasters magazine First Due July 10

What Else Buckmasters Wanted

Digital ads multiple sizes

Alabama Extension exhibit for expo Publications & other giveaway items Retractable banners

4-H activities for expo youth area Support materials Retractable banners

Plastic bags Giveaway item for expo

What Extension Communications Accomplished

What Extension Communications Accomplished

What Extension Communications Accomplished

What Extension Communications Accomplished

How We Got It Done

Drafted a point person to work with Extension Administration

Established leaders for different elements of campaign

Brainstormed together Divided tasks Worked with a single Buckmasters

contact Documented, documented, documented

Strategy is Replicable

NO PASSING THE BUCK

Bruce Dupree, Glenda Freeman, Maggie Lawrence