No More Sleepy Hollow:

A Collaborative Approach to Teaching and Promoting E-Resources to Attentive College

Students

Kristin D’Amato, Head of Acquisitions, Serials and E-resources,Central Connecticut State University Elihu Burritt Library

Susan Slaga-Metivier, Head of Reference and Instruction Services, Central Connecticut State University Elihu Burritt Library

Central Connecticut State University Profile

• Midsize Regional Comprehensive

• FTE: 8,709 Undergraduate 7,714Graduate 995

• Commuter Population: 75%

Elihu Burritt Library

Traditional Instruction Methods at

CCSU

• One shots

• One credit, semester long information literacy class

• Workshops

• One on one individual appointments

Traditional E-resource promotion

at CCSU

• Blog posts

• Liaison communication with faculty

• Workshop Wednesdays

Typical Vendor Fair:

• Vendors set up booths for 3-5 hours to meet with users

• Vendors provide booth giveaways and help with door prizes to attract students, faculty, and administrators

• Users can spare a short time to browse the booths between classes and meetings to learn about new resources and ask questions about their old favoritesJanosko, J. (2014). EXPO-nential Success Redux, or, If You Plan It They Will Come. Serials Librarian, 66(1-4), 253-261. doi:10.1080/0361526X.2014.877279

Our adaptation:A CCSU E-resource Fair!

Librarians work the vendor booths and provide quick demos of our resources

• Benefits of this approach:o Promote information literacy in addition to marketing our

resourceso Opportunity to build relationships between library staff

and students

• Drawback of this Approach:o Library must supply the prizeso Lost opportunity to enhance library-vendor relations

Trick or Treat at the Library!

Taking the Fright out of E-resources!

Teamwork!Developing our vision: Marketing Committee

o Met 4 times during the planning processo Volunteered for many tasks in addition to planning the evento Solicited additional volunteers from their departments

Other Volunteer Teams:

o Information Literacy Demo Teamo Budget Planningo Space Planningo Set Upo Publicityo Assessmento Event Volunteers

Event Budget

• Library Budget for this event: $500o Food: $200o Prizes: $250, plus Burritt Library Logo itemso Marketing: $75 ($25 over our allowance but charged to

the library’s existing copy center budget)

• Vendors: Swag Contributions

• Donations: Library staff pitches in!

Information literacy

Demo Team

• Database Selectiono Credo Referenceo Academic Search Premiero EBSCO eBookso JSTORo ProQuest Newspaperso RefWorkso Education in Video

• Guidelines

• Volunteers

Getting the word out• Announcements

o Library Blogo Listservso CCSU Events

• Word of Moutho Faculty Liaisons o Classes

• Advertisements o Posterso Postcardso Bookmarks

Advertisements

Event Day!

Demos

3D Printer Demonstrations

Participation Cards

Food

Prize LevelsNumber of Prizes Prize

Grand Prize 1 Kindle Fire and Burritt Library Hoodie

1st Prize 2Burritt Library Hoodie and Mug with Dunkin Donuts Gift Card and Flash Drive

2nd Prize 3Burritt Library Tshirt and Mug with Dunkin Donuts Gift Card and Flash Drive

3rd Prize 5Burritt Library Mug with Barnes and Noble Gift Card and Flash Drive

4th Prize 10 Choice of Mug or Tshirt

Prizes

Feedback

• Reference Department

• Students

• Volunteers

Volunteers

• Volunteer Wrap-up Meeting Discussion

• Feedback form

• Emails

Emails and Feedback Forms• “I had a wonderful time. I really do enjoy this part of the job. Thank you for allowing me the

opportunity to help out!”

• “I was really happy and proud to have played a part in the Trick or Treat e-Resource event. These are they kind of days that I am reminded just how fortunate I am to work at an institution that allows me the opportunity to participate in and promote programs that can impact the learning potential of our students and helps them to succeed.”

• “Professor Keefe said that he thought that having the Trick or Treat e-Resource event mid- semester with a Halloween theme was perfect. He was very pleased to see all the enthusiasm and participation of our students in leaning about the library resources through attending the demos at the event.”

• “The event was really fun and informative and people were asking when we would be having another event.”

• “As a new staff member it allowed me to work with library staff from all departments and allowed me an opportunity to get to know the campus community better.”

• “What I liked best about the event: That it brought departments together to work together was very nice. But the best part was that I think we had a real impact on students & letting them know about library resources.”

Assessment

• Participation cards and Student Survey

• E-resources Usage

Participation Card Information

Total number of participation cards submitted for raffle tickets: 78

7 booths stamped 58

6 booths stamped 4

5 booths stamped 1

4 booths stamped 4

3 booths stamped 6

2 booths stamped 2

1 booths stamped 2

Student Survey• 57 participants turned in surveys

o 77% Undergraduateo 12% Graduateo 11% Staff or “Other”

• 89% of responders indicated that the resource demos were helpfulo 82% of the undergraduates

strongly agreed with thiso 100% of the graduates

strongly agreed with this

• 89% of responders indicated that they would attend this event in thefuture

Demo requests for future events

• “How to navigate the library's catalogue/library layout”

• “Possible ways to be able to get on the iPad or Kindle”

• “Printing in the library - could be useful for freshman”

• “Teach people to scan, copy, print in the library”

Usage

Resource Nov-Dec 2014 Uses Nov -Dec 2011-2013 Average Uses Percentage ChangeJstor 14,334 12,327 16%ProQuest Newspapers 1,946 1,649 18%Education in Video 20 2 900%EBSCO eBooks 6,138 3,414 80%Credo Reference 637 225 183%Academic Search Premier 24,045 38,475 -37%

Usage

Quarter Number of New Users Number of Citations CreatedRefworksQuarter 4: 2013 66 1484Quarter 4: 2014 83 1690

Percentage Increase 25% 14%

Success for the Burritt Library!

• Number of students reached• No more sleepy hollow!• Increased use of library resources• Built relations between library staff and students• Brought staff from across departments together• Increased morale

A Few Limitations:• Time Commitment for planning• Balance between research interests and marketing interests

Future Plans

• Hold Event Every Fall

• Keep Halloween Theme

• Start Planning and Marketing Earlier

• Incorporate Different Databases

Questions?

Kristin D’Amato Susan Slaga-Metivierdamatok@ccsu.edu slagas@ccsu.edu