Death to Boring B2B Marketing: How Applying Design Thinking Drives Success
No more BORING marketing!
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Transcript of No more BORING marketing!
![Page 1: No more BORING marketing!](https://reader035.fdocuments.in/reader035/viewer/2022081414/541639787bef0ac1768b64ff/html5/thumbnails/1.jpg)
No more BORING marketing
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On the playground, if you're different, you draw attention, get shunned and even bullied.
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In business, if you are different and distinctive you draw attention, generate interest and gain clients.
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Many businesses suffer from the playground fear of doing things differently and getting shunned.
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They follow the playground rules and offer their prospective clients an unremarkable, uninspiring, unsurprising, cookie cutter experience.
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They fail to engage people with their dull text, stock images and template look.
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Dull and uninspiring brands are forced to compete on price.
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Without irresistibly captivating marketing they risk their pipeline drying up due to unforeseen circumstances.
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They have little control over their destiny.
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Dare to create an impact!
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Great marketing has WOW factor.
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Great marketing oozes personality.
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Great marketing bursts with excitement.
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Great marketing irresistibly connects.
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Great marketing is entertaining.
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Great marketing leads to 'Aha, I get it' and 'Yes, I want it.'
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