To be Australia’s largest dedicated action sports lifestyle destination through delivering a complete multimedia, multi-channel experience providing niche advertising and marketing solutions for brands targeting action, adventure and youth culture.

We connect brands with our network reach of over 2 million dedicated action & adventure sports fans and enthusiasts through custom campaigns and strategies that immerse your brand in our culture. We offer creative and strategic services designed to connect you with our niche audiences in an authentic environment through speaking their language.

[ OUR MISSION IS SIMPLE ]

[ WHAT WE DO ]

Riptide is the global voice of bodyboarding and has been for 25 years. Riptide’s presence in bodyboard media is unrivalled and boasts a large and loyal following with an extremely active digital community.

Surfing Life was founded in 1985 with the aim of delivering both timely reporting and top quality production values. It quickly became a market leader and remains an influential front runner in surf media to this day.

Freerider MX has been the corner stone of Freestyle Motocross media since 1999. We’ve been documenting the sport and its lifestyle since day 1 and represent the “go to” channel for FMX fans around the world.

Wakeboarding is a sport, a passion, a community – a life. Union Wakeboarder Magazine is committed to those who call wakeboarding ‘theirs’ by reflecting and portraying the sport in a modern light.

Flowmountainbike.com  is the leading online resource for Australasian mountain bikers of all disciplines. With up-to-date news from Australia, New Zealand and around the world, new product information, race coverage and more, flowmountainbike.com is the ultimate local web resource that mountain bikers can count on.

[ OUR NETWORK ]

JARRYD MCNEIL 5 x X-Games

Medalist, 2014 Monster Energy Dirt Shark Biggest Whip

Winner

ROB ADELBERG X-Fighters and Night

of the Jumps Participant, multiple FMX contests across

the globe.

WE HAVE PUT TOGETHER A NETWORK OF INFLUENCERS WITHIN OUR COMMUNITY TO ASSIST OUR ADVERTISERS IN REACHING THEIR TARGET AUDIENCE. USING OUR INFLUENCERS PROFILE TO LEVERAGE

BUY-IN FROM THEIR AUDIENCE IS AN INVALUABLE TOOL FOR OUR ADVERTISERS.

LANCE RUSSELL Freerider MX Project Bike Pilot, Multiple

Australian Show Rider, Social Media

Personality

CAM SINCLAIR Crusty Demons and

Nitro Circus Live Rider, Back Flip

distance record, X games medalist, X-Fighters participant.

STEVE MINI Crusty Demons,

Nitro Circus Live and Showtime FMX Rider. Various Competition

wins in Australia.

EMMA MCFERRAN Crusty Demons

Rider, First Australian Female to back flip a

dirt bike, Night of the Jumps rider,

2012 Best Female FMX Rider.

RUSSELL BROTHERS FILMS RBF is a versatile team of

highly motivated and creative filmmakers based in

Sydney. They are social media leaders and produce

progressive content.

JACKSON STRONG Crusty Demons

Rider, Multiple X Games Medalist,

Winter X Games and X-Fighters participant.

[ OUR INFLUENCERS ]

“To our followers, Action Sports are more than just a pastime; they are a complete lifestyle that they immerse themselves in.”

•  80% Male

•  Core age group: 18 – 45yrs

•  84% spend up to 3 or more hours online each day

•  84% spend half or more of their time online

looking at Action Sports related media

•  91% buy products online

•  74% have purchased a product advertised with us

[ OUR AUDIENCE] [ THEIR HABITS ]

WEBSITE UNIQUE VIEWERS

FACEBOOK FANS

INSTAGRAM FOLLOWERS

INFLUENCER SOCIAL REACH

320K +1.5M 419.3K 217.1K + ++

TOTAL REACH + 2.4 MILLION

[ OUR REACH ]

Video Content with product/brand integration -  Published to YouTube Channel/Facebook page

-  15 sec INSTAGRAM teaser

Social Media Marketing -  INSTAGRAM/FACEBOOK shout out eg:

FB video, IG video, IG image, Blog post

sharing, Social Media Competition

-  Facebook Boosted Post: $100 boost

reaches 21,000-55,000 people

[ OUR SOLUTIONS ]

Influencer incorporation

- Sharing via influencer networks social

channels

 

Sponsored Blog posts

-  Editorial blog post covering your brand or product

-  Product review on freeridermx.com

-  Shared via social channels incl. custom INSTAGRAM image

Campaign types

-  Brand Story - Tell your story to our

audience and build your brand

- Product Story - Tell the story of

product or range

-  Competition - Reach maximum

number of users through a strong

giveaway competition with an

engagement requirement for entry

-  Custom Campaigns

[ OUR SOLUTIONS ]

Website Banner Advertising - Limited number of Leaderboard, Medium Rectangle,

Tower and Site Skin banners available

STANDARD BANNER ADS:

Leaderboard: 728px (W) x 90px (H)

Medium Rectangle: 300px (W) x 250px (H)

Tower Rectangle: 300px (W) x 600px (H)

Site Take Over: *Requires 3 sizes - Responsive

[ OUR SOLUTIONS ]

Direct Selling/EDM

-  Products/Features can be featured in mail outs to title EDM

databases.

Product Reviews -  Review of client products shared to our

audience

[ OUR SOLUTIONS ]

We follow a simple yet thorough process with each campaign from understanding the product and objective to planning the optimal route to success and ultimately detailed reporting.

UNDERSTAND

REPORT

RESEARCH

PLAN

CREATE

ACTIVATE

WHATWHYWHEN

HOWOPTIMIZE

CHANNELSCREATIVETIMELINE

[ OUR APPROACH ]

[ OUR CLIENTS ]

[ CASE STUDY ]

CAMPAIGN CLIENT / COVER-MORE TRAVEL INSURANCE

CAMPAIGN / TRAVEL DIARY, PART 2

CHANNEL / WWW.RIPTIDEMAG.COM.AU

CREATIVE / BLOG POST ARTICLE, SUPPORTING PHOTOGRAPHY

SOCIAL MEDIA / FACEBOOK POST X 2

REACH UNIQUE VIEWERS

1,213 1,429PAGE VIEWS

32,141FACEBOOK

4:02TIME ON PAGE

(SITE AVERAGE 2:23)

467

FACEBOOK LIKES

3FACEBOOK COMMENTS

FACEBOOK SHARES

27

[ *CASE STUDY PERIOD 7 DAYS FROM CAMPAIGN LAUNCH ]

[ CASE STUDY ]

CAMPAIGN CLIENT / RYOBI TECHNOLOGIES AUSTRALIA

CAMPAIGN / HOW TO APPLY YOUR GRAPHICS KIT

CHANNEL / WWW.FREERIDERMX.COM

CREATIVE / BLOG POST ARTICLE, SUPPORTING PHOTOGRAPHY & VIDEO

SOCIAL MEDIA / FACEBOOK, INSTAGRAM, YOUTUBE

REACH UNIQUE VIEWERS

293 325PAGE VIEWS

11,109FACEBOOK

5:49TIME ON PAGE

(SITE AVERAGE 1:38)

1128

SOCIAL MEDIA LIKES

165SOCIAL MEDIA

COMMENTS FACEBOOK

SHARES

60

16,193VIDEO VIEWS

[ *CASE STUDY PERIOD 7 DAYS FROM CAMPAIGN LAUNCH ]

WE BUILD CUSTOM CAMPAIGNS ACROSS OUR MEDIA CHANNELS TO IMMERSE YOUR BRAND IN OUR CULTURE.

Andre Albert D I R E C T O R

Welcome to our world.

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