No Insight Left BehindFrom Massive Digital Insights to Business

Panot KanjanasoonHead of Marketing & Digital Solutions – G-ABLE13 December 2017

www.g-able.com

“There is no better time than NOW to get insights from the market”

Why Digital Insight?

Why Not Traditional?

Digital Insight is not about Sexiness or Coolness

Technology does not make Digital great, but principle does.

Measurable

“What gets measured, gets managed.”

Automateable

“1st Rule of Any Tech is Automation”

Scalable

“Scale with Confident and Effectiveness”

Digital Insight is not about Sexiness or Coolness (Cont.)

Many CMO said that the answer of “Why” is changing all time, and until we know it, the answer is not useful anymore.

Thus, we don’t need to know “Why” all the time, but ability to instantly know the optimal way to do business is more essential.

Real-time

“Strategy changed from quarterly to

daily or even hourly”

Actionable

“Many times, Insights are useful but

not actionable"

Digital Insight

= CEO+CMO+CIO+COO+CFO…

(Aka. Every department…)

The Rise of Chief Marketing Technologist

Digital Marketing in Thailand is HIGHLY UNDERATED

Facebook Ads

WebsiteFan Page

VDO Ads

Banners

Programmatic Ads

Publisher Networks

SSP / DSPNLP for SEM

ROI Optimization

Machine Learning Personalization

Audience Targeting

Interest Targeting

Interest Targeting

Big Data Analytics Real-time Bidding

CRM Workflow

Marketing Automation AND

MORE…

Celebrities Channels

Display Ads

Reporting

Visualization

Beautiful GraphicCreatives

What can

G-ABLE help?

G-ABLE Capabilities

We enable our clients to transform for the future while evolving their existing businesses.

Customer Experience

Future of Work

Digital Experience

Design Thinking

Digital Transformation

Modern Infrastructure

G-ABLE Offering Products & Services

Digital Strategy is not about one single discipline, but multidiscipline.

Vis

ion

Ex

ec

uti

on

Marketing Strategy Corporate Strategy

Digital Marketing Creative & Tech Production

Digital Platform

CRM & Omni Channels

Website, Mobile App

BI & Visualization

Big Data

E-Commerce

Business Analytics

Platform Strategy

Online Channels (GG, FB, Web..etc)

Campaign & ROI Management

Brand Design

Imp

lem

en

tati

on

Media Design

Productions

Corporate Identity

Full Stack Developer

UX & CX Design

Cloud & Infrastructure

Brand & Market Analytics

Automation

Digital Strategy

Offline Channels Integration

Digital Workplace

Productivity Tools

Department Collaboration

Change Management

Cybersecurity

Business Applications

Advanced Technologies

G-ABLE focuses on nation-wide projects.

Our renegades and realists develop business strategies and create experiences that learn and adapt to the changing

behaviors of the people who matter most.

80%Focus on Large EnterprisesWith more than 28 years experience of taking care leading companies in Thailand, especially large companies in Stock Market.

50+Global Partner AlliancesWith Big names such as Microsoft, Oracle and many more.

65MMillions of Thai people using G-Able products everyday directly and indirectly.

Showcase

Website, Social and other Digital Medias are replacing TV & Prints!

Why we still need to analyze TV & Prints?

Why we don’t move to analyze Digital medias?

“Actionable Marketing Analytics Solutions”

Brand A

Brand B

Brand C

Brand A

Brand B

Brand C

Brand A

Brand B

Brand C

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Brand B

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Brand A Brand B Brand C

“Social Analytics is not enough…”

BRIAN : Marketing Analytics Suites

Website Analytics

1

3

2

4

To create greater Digital

campaigns than your competitors

Public Relations Analytics

To choose greater media and

create greater public relation than

your competitors

Ads Analytics

To create greater Ads campaigns

than your competitors

Social Analytics

To know deep audience insight so

you can greatly better response to

them

“Actionable Marketing Analytics Solutions”

BRIAN: Website Analytics

“To create greater Digital campaigns than your competitors”

Key Features & Benefits

Understand how your competitors gain their

website traffic

Help marketer identify efficient referral sites

Know how your competitors’ PPC campaign

performed along with their estimated CPC budget

Better select the right Ads network or publisher

based on their performance

Improve your website content and structure based

on what people are interested in

Identify right competitors customers are

comparing

Brand A

Brand B

Brand C

Brand D

Brand A

Brand B

Brand C

Brand D

Brand A

Brand B

Brand C

Brand D

Brand A

Brand B

Brand C

Brand D

Brand A

Brand B

Brand C

Brand D

Brand A

Brand B

Brand C

Brand D

Brand A

Brand B

Brand C

Brand D

Brand A Brand B Brand C Brand D

Brand A

Brand B

Brand C

Brand D

Brand A

Brand B

Brand C

Brand D

Brand A

Brand B

Brand C

Brand D

Brand A

Brand B

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Brand D

Brand A

Brand B

Brand C

Brand D

Brand A

Brand B

Brand C

Brand D

Brand A

Brand B

Brand C

Brand D

Brand A Brand B Brand C Brand D

BRIAN: Ads Analytics

“To create greater Ads campaigns than your competitors”

Key Features & Benefits

Know what your competitors doing on display

advertising including Facebook Ads, GDN, and

others display ads network.

Identify Facebook campaign that performed well

Better design Ads mood & tone based on

performance of competitors’ feedback

Create batter display ads strategy than your

competitors

Brand A Brand B Brand C Brand D

Brand A Brand B Brand C Brand D

Brand A Brand B Brand C Brand D

Brand A Brand B Brand C Brand D

BRIAN: Public Relations Analytics

“To choose greater media and create greater public relation than your competitors”

Key Features & Benefits

Understand your competitors PR strategy

Benchmark engagement performance of each

competitors and media chosen

Identify competitors’ success PR campaign

Better select efficient media for your PR

campaign

Brand A Brand B Brand C Brand D

Brand A Brand B Brand C Brand D

Brand A Brand B Brand C Brand D

Brand A Brand B Brand C Brand D

BRIAN: Social Analytics

“To know deep audience insight so you can greatly better response to them”

Key Features & Benefits

Know what people like and dislike about your

competitors

Understand competitors’ social communication

strategy

Knows where your target audiences are

Identify real-time trending topic

Help improving your social engagement strategy

Select the right influencers for your brand

Brand A Brand B Brand C Brand D

Brand A Brand B Brand C Brand D

Brand A Brand B Brand C Brand D

Brand A Brand B Brand C Brand D

THANK YOU!

Web: www.g-able.com

Linkedin: Panot Kanjanasoon