No frills 26 9-2014 - mobile _ rovelli
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MOBILE in TRAVEL possiamo permetterci di trascurarlo?
Massimo Rovelli Tourism Management, LUISS
Bergamo, 26 set 2014
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Unità consegnate 4/5 volte TV e PC ... in soli 10 anni
Source: @KPCB, 2014
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Middle East & Africa
APAC North
America E. Europe W. Europe
Latin America
Worldwide
2012 90% 75% 50% 45% 41% 39% 63%
2013 93% 82% 58% 57% 53% 49% 71%
2014 95% 87% 64% 70% 65% 59% 78%
2015 95% 90% 70% 79% 78% 69% 84%
2016 96% 93% 75% 86% 88% 77% 88%
0%
20%
40%
60%
80%
100%
Mobile Internet as a % of Internet Users
Source: eMarketer, 2013
L’accesso da mobile aumenta Rapidamente e ovunque.
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Smartphone il mezzo più visto / usato in molti paesi, 2014
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ITALIA, 2014 la penetrazione smartphone è al 61%
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Interagire con lo smartphone
MOBILE SITE o APP?
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Sistemi micro-elettro-meccanici 8 miliardi di SENSORI consegnati nel 2013, +32%
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Source: MMGY Global, 2014
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Source:
…e nella TRAVEL INDUSTRY?
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Source: Criteo, June 2014
Mobile Booking crescita / quote per segmento
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Bookings – spesa media in USD per device / categoria
Source: Criteo, June 2014
Source: Criteo, June 2014
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Customer Intelligence & CRM si chiude il cerchio della nuova sfida competitiva
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BLEISURE?
Effetti Collaterali... Business Travel e Leisure si “sfocano”
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Tommaso Vincenzetti – Amadeus Simone Biagiotti – Map2App Luigi Gioni – Plannify