No Bullshit Virtual Book Tour & Giveaway
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Thank you for being here. #nobssocial Welcome
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Jay Baer from Convince & Convert hosted a virtual book tour stop for the new book, No Bullshit Social Media by Jason Falls and Erik Deckers. Here are the slides from the event. Enjoy!
Transcript of No Bullshit Virtual Book Tour & Giveaway
Thank you for being here.
#nobssocial
Welcome
Convince & Convert
• Social Media and Content Strategy
• For Agencies
• For Corporations
• Blog That Doesn’t Suck
• Some Other Book About Social Media
InfusionSoft
•All-in-one email, CRM, e-commerce
•Terrific small business tool
•Automatic email replies
•Check out a demo: infusionsoft.com/socialwebinar
Did Somebody Say Book?
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
TheStoriesBehindTheBook
JasonFalls
Convince&ConvertVirtualBookTourEvent
nobullshitsocialmedia.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
• Youmustbehuman
• Youmustengage
• Youmustjointheconversa@on
Whatthepuristssay...
sxch.hu
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
• Howtodrivebusiness
• Howtoplanstrategically
• Howtomeasureit
Whatthepuristsdon’tsay...
Mike Baldwin - Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingtheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BULL!
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
B.S.!
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
B.S.!
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
TheTruth
Synthmaniac on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
7BusinessDriversofSocialMediaMarke@ng
• EnhanceBranding&Awareness
• ProtectYourReputa@on
• EnhancePublicRela@ons
• BuildCommunity
• EnhanceCustomerService
• FacilitateResearch&Development
• DriveSales&Leads
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhanceBranding&Awareness
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
ProtectYourReputa@on
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhancePublicRela@ons
Matt Callow on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BuildCommunity
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhanceCustomerService
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FacilitateR&D
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
DriveSales
Miss Shirley’s
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
NowWhat?
Dieaugenwiede on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
sxch.hu
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
7BusinessDriversofSocialMediaMarke@ng
• EnhanceBranding&Awareness
• ProtectYourReputa@on
• EnhancePublicRela@ons
• BuildCommunity
• EnhanceCustomerService
• FacilitateResearch&Development
• DriveSales&Leads
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
sxch.hu
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
WhatdoIgetinreturn?
CustomerSa<sfac<onScores
HigherSearchEngineResults
NewProductIdeas
LowerCost‐PerLead
LowerCallCenterCosts
MoreOnlineMediaCoverage
MoreSubscribers
FasterResponseTimes
HigherBrandRecallWebsiteTraffic
HigherReten<onRate
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BeingSocial
Lasse Kristensen on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BeingSocial
City of Pikeville
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
nobullshitsocialmedia.com
JasonFalls@JasonFalls
ErikDeckers@edeckers
There’smorewherethiscamefrom!
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
JayBaerRocks!
