No Bullshit Social Media - Radian6 Webinar
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Transcript of No Bullshit Social Media - Radian6 Webinar
![Page 1: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/1.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
The Stories Behind The Book
Jason Falls
Radian6Webinar
nobullshitsocialmedia.com
![Page 2: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/2.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
• You must be human
• You must engage
• You must join the conversa?on
What the purists say ...
sxch.hu
![Page 3: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/3.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
• How to drive business
• How to plan strategically
• How to measure it
What the purists don’t say ...
Mike Baldwin - Shutterstock.com
![Page 4: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/4.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding the B.S.
![Page 5: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/5.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding The B.S.
![Page 6: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/6.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
BULL!
iStockPhoto.com
![Page 7: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/7.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding The B.S.
![Page 8: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/8.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
B.S.!
iStockPhoto.com
![Page 9: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/9.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding The B.S.
![Page 10: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/10.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
B.S.!
iStockPhoto.com
![Page 11: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/11.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
The Truth
Synthmaniac on Shutterstock.com
![Page 12: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/12.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
7 Business Drivers ofSocial Media Marke?ng
• Enhance Branding & Awareness
• Protect Your Reputa?on
• Enhance Public Rela?ons
• Build Community
• Enhance Customer Service
• Facilitate Research & Development
• Drive Sales & Leads
![Page 13: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/13.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Enhance Branding & Awareness
![Page 14: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/14.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Protect Your Reputa?on
![Page 15: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/15.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Enhance Public Rela?ons
Matt Callow on Shutterstock.com
![Page 16: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/16.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Build Community
![Page 17: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/17.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Enhance Customer Service
iStockPhoto.com
![Page 18: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/18.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Facilitate R&D
![Page 19: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/19.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Drive Sales
Miss Shirley’s
![Page 20: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/20.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Now What?
Dieaugenwiede on Shutterstock.com
![Page 21: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/21.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
What about ROI?
sxch.hu
![Page 22: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/22.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
7 Business Drivers ofSocial Media Marke?ng
• Enhance Branding & Awareness
• Protect Your Reputa?on
• Enhance Public Rela?ons
• Build Community
• Enhance Customer Service
• Facilitate Research & Development
• Drive Sales & Leads
![Page 23: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/23.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
What about ROI?
sxch.hu
![Page 24: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/24.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
What about ROI?
What do I get in return?
Customer Sa<sfac<on Scores
Higher Search Engine Results
New Product Ideas
Lower Cost-‐Per Lead
Lower Call Center Costs
More Online Media Coverage
More Subscribers
Faster Response Times
Higher Brand RecallWebsite Traffic
Higher Reten<on Rate
![Page 25: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/25.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Being Social
Lasse Kristensen on Shutterstock.com
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The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Being Social
City of Pikeville
![Page 27: No Bullshit Social Media - Radian6 Webinar](https://reader033.fdocuments.in/reader033/viewer/2022052315/5552e026b4c90532498b4e75/html5/thumbnails/27.jpg)
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
nobullshitsocialmedia.com
Jason Falls@JasonFalls
Erik Deckers@edeckers
There’s more where this came from!