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T T T e e e P P Pu u uk k ke e e T T To o ow w wn n n C C Ce e e n n nt t tr r re e e P P Pl l la a an n n 7 Objectives and design principles Setting objectives and applying some key design principles To achieve the mission as set out above and articulated in “The Way Forward”, it will be essential to assess the current situation in the light of agreed objectives and a clear set of achievable de- sign principles. These principles will also have to tie in with the SMARTGROWTH principles as well as CPTED (Crime Prevention Through Environmental Design). “The Way Forward” states the following elements as key issues and aims: Heavy vehicle traffic is a major problem in the Te Puke town centre. Not only is it a safety problem, but noise, vibration and particulate pollution is of concern. In addition, local shopping traffic is intimidated by big trucks as they “breathe down your back”. This will be partly re- solved once the Tauranga Eastern Arterial has been built, but continuing growth will soon gen- erate more traffic into and through Te Puke which will boost numbers to close to current lev- els and beyond. The question is what can be done in the short term and how the longer term will be resolved. There is a strong need to secure some relief options now for future imple- mentation, particularly if there is any delay in the provision of the Eastern Arterial. A further concern is the lack of a real ‘heart’ in the town centre. At the moment business de- velopment is not focused on a central area and there is a lack of concentrated foot traffic, vibrancy and amenity. Te Puke may in future be able to connect to a rail service to Tauranga. The design of the town centre should not only allow for it, but should positively work towards supporting passenger transport in general, eventually connecting all major activity nodes. The strategy should also allow for mixed-use development of business and residential accom- modation. This will tend to focus development, and encourage the town centre to grow in width rather than in length. In general the planning should create a vibrant town centre, with increased pedestrian safety, ease of movement, comfort and qualities that will attract people and business alike. This plan aims to achieve this by applying some key urban design principles to a range of issues raised in “The Way Forward” and the specific concerns expressed above. The following broad objectives and design guidelines have been used to identify and assess issues, formulate options and identify preferred solutions. Improve safety and a sense of community through improved accessibility and walkability. This includes: - connectivity. - pedsheds. - footpath qualities. Increase liveability by improved access to different activities and friendly street environments. This includes: - mixed-use (a development that contains residential as well non-residential spaces). - liveable streets. Improve general amenity to foster a sense of pride and belonging. This includes: - ensuring improved use and safety of open space features. - ensuring a sense of pride and belonging by celebrating heritage, art & culture. Foster sustainable business, retail & leisure as key components of the success of the town. These objectives are explained in more detail on the following pages.

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  • T TTTe eee P PPPu uuuk kkke eee T TTTo ooow wwwn nnn C CCCe eeen nnnt tttr rrre eee P PPPl llla aaan nnn

    7

    Objectives and design principles

    Setti

    ng o

    bjec

    tives

    and

    app

    lyin

    g so

    me

    key

    desi

    gn p

    rinc

    iple

    s To

    ach

    ieve

    the

    mis

    sion

    as

    set o

    ut a

    bove

    and

    art

    icul

    ated

    in

    The

    Way

    For

    ward

    , it

    will

    be e

    ssen

    tial

    to a

    sses

    s th

    e cu

    rren

    t situ

    atio

    n in

    the

    ligh

    t of a

    gree

    d ob

    ject

    ives

    and

    a c

    lear

    set

    of a

    chie

    vabl

    e de

    -si

    gn p

    rinc

    iple

    s. T

    hese

    pri

    ncip

    les

    will

    also

    hav

    e to

    tie

    in w

    ith t

    he S

    MAR

    TGRO

    WTH

    pri

    ncip

    les

    as w

    ell

    as C

    PTED

    (Cri

    me

    Prev

    entio

    n Th

    roug

    h En

    viro

    nmen

    tal D

    esig

    n).

    The

    Way

    For

    ward

    st

    ates

    the

    follo

    wing

    ele

    men

    ts a

    s ke

    y is

    sues

    and

    aim

    s:

    He

    avy

    vehi

    cle

    traf

    fic is

    a m

    ajor

    pro

    blem

    in t

    he T

    e Pu

    ke t

    own

    cent

    re.

    Not

    only

    is

    it a

    safe

    ty

    prob

    lem

    , but

    noi

    se, v

    ibra

    tion

    and

    part

    icul

    ate

    pollu

    tion

    is o

    f con

    cern

    . In

    addi

    tion,

    loca

    l sho

    ppin

    g tr

    affic

    is in

    timid

    ated

    by

    big

    truc

    ks a

    s th

    ey

    brea

    the

    down

    you

    r ba

    ck.

    This

    will

    be

    part

    ly r

    e-so

    lved

    onc

    e th

    e Ta

    uran

    ga E

    aste

    rn A

    rter

    ial h

    as b

    een

    built

    , but

    con

    tinui

    ng g

    rowt

    h wi

    ll so

    on g

    en-

    erat

    e m

    ore

    traf

    fic in

    to a

    nd th

    roug

    h Te

    Puk

    e wh

    ich

    will

    boos

    t num

    bers

    to c

    lose

    to c

    urre

    nt le

    v-el

    s an

    d be

    yond

    . The

    que

    stio

    n is

    wha

    t can

    be

    done

    in t

    he s

    hort

    ter

    m a

    nd h

    ow t

    he lo

    nger

    ter

    m

    will

    be r

    esol

    ved.

    The

    re is

    a s

    tron

    g ne

    ed t

    o se

    cure

    som

    e re

    lief o

    ptio

    ns n

    ow f

    or f

    utur

    e im

    ple-

    men

    tatio

    n, p

    artic

    ular

    ly if

    ther

    e is

    any

    del

    ay in

    the

    prov

    isio

    n of

    the

    Eas

    tern

    Art

    eria

    l.

    A fu

    rthe

    r co

    ncer

    n is

    the

    lack

    of a

    rea

    l he

    art

    in t

    he t

    own

    cent

    re. A

    t th

    e m

    omen

    t bus

    ines

    s de

    -ve

    lopm

    ent

    is n

    ot f

    ocus

    ed o

    n a

    cent

    ral a

    rea

    and

    ther

    e is

    a la

    ck o

    f con

    cent

    rate

    d fo

    ot t

    raffi

    c,

    vibr

    ancy

    and

    am

    enity

    .

    Te P

    uke

    may

    in fu

    ture

    be

    able

    to c

    onne

    ct t

    o a

    rail

    serv

    ice

    to T

    aura

    nga.

    The

    des

    ign

    of t

    he t

    own

    cent

    re s

    houl

    d no

    t on

    ly a

    llow

    for

    it, b

    ut s

    houl

    d po

    sitiv

    ely

    work

    tow

    ards

    sup

    port

    ing

    pass

    enge

    r tr

    ansp

    ort i

    n ge

    nera

    l, ev

    entu

    ally

    con

    nect

    ing

    all m

    ajor

    act

    ivity

    nod

    es.

    Th

    e st

    rate

    gy s

    houl

    d al

    so a

    llow

    for

    mixe

    d-us

    e de

    velo

    pmen

    t of b

    usin

    ess

    and

    resi

    dent

    ial a

    ccom

    -m

    odat

    ion.

    Thi

    s wi

    ll te

    nd t

    o fo

    cus

    deve

    lopm

    ent,

    and

    enco

    urag

    e th

    e to

    wn c

    entr

    e to

    gro

    w in

    wid

    th

    rath

    er th

    an in

    leng

    th.

    In g

    ener

    al t

    he p

    lann

    ing

    shou

    ld c

    reat

    e a

    vibr

    ant

    town

    cen

    tre,

    with

    inc

    reas

    ed p

    edes

    tria

    n sa

    fety

    , ea

    se o

    f mov

    emen

    t, co

    mfo

    rt a

    nd q

    ualit

    ies

    that

    will

    att

    ract

    peo

    ple

    and

    busi

    ness

    alik

    e. T

    his

    plan

    aim

    s to

    ac

    hiev

    e th

    is b

    y ap

    plyi

    ng s

    ome

    key

    urba

    n de

    sign

    pri

    ncip

    les

    to a

    ran

    ge o

    f iss

    ues

    rais

    ed in

    Th

    e W

    ay F

    orwa

    rd

    and

    the

    spec

    ific

    conc

    erns

    exp

    ress

    ed a

    bove

    .

    The

    follo

    wing

    bro

    ad o

    bjec

    tives

    and

    des

    ign

    guid

    elin

    es h

    ave

    been

    use

    d to

    iden

    tify

    and

    asse

    ss is

    sues

    , fo

    rmul

    ate

    optio

    ns a

    nd id

    entif

    y pr

    efer

    red

    solu

    tions

    .

    Impr

    ove

    safe

    ty a

    nd a

    sen

    se o

    f com

    mun

    ity t

    hrou

    gh im

    prov

    ed accessibility

    and

    walk

    abili

    ty.

    This

    in

    clud

    es:

    - c

    onne

    ctiv

    ity.

    - p

    edsh

    eds.

    -

    foot

    path

    qua

    litie

    s.

    In

    crea

    se liveability

    by

    impr

    oved

    acc

    ess

    to d

    iffer

    ent

    activ

    ities

    and

    frie

    ndly

    str

    eet

    envi

    ronm

    ents

    . Th

    is in

    clud

    es:

    - m

    ixed-

    use

    (a d

    evel

    opm

    ent t

    hat c

    onta

    ins

    resi

    dent

    ial a

    s we

    ll no

    n-re

    side

    ntia

    l spa

    ces)

    .

    -

    live

    able

    str

    eets

    .

    Impr

    ove

    gene

    ral amenity

    to fo

    ster

    a s

    ense

    of p

    ride

    and

    bel

    ongi

    ng. T

    his

    incl

    udes

    :

    -

    ens

    urin

    g im

    prov

    ed u

    se a

    nd s

    afet

    y of

    ope

    n sp

    ace

    feat

    ures

    .

    -

    ens

    urin

    g a

    sens

    e of

    pri

    de a

    nd b

    elon

    ging

    by

    cele

    brat

    ing

    heri

    tage

    , art

    & c

    ultu

    re.

    Fo

    ster

    sustainable business,

    ret

    ail &

    leis

    ure

    as k

    ey c

    ompo

    nent

    s of

    the

    succ

    ess

    of th

    e to

    wn.

    Thes

    e ob

    ject

    ives

    are

    exp

    lain

    ed in

    mor

    e de

    tail

    on th

    e fo

    llowi

    ng p

    ages

    .

  • 8

    T TTTe eee P PPPu uuuk kkke eee T TTTo ooow wwwn nnn C CCCe eeen nnnt tttr rrre eee P PPPl llla aaan nnn

    Accessibility

    Connectivity

    Obje

    ctiv

    es:

    To im

    prov

    e co

    nnec

    tivity

    thro

    ugho

    ut th

    e st

    reet

    net

    work

    by:

    allo

    wing

    for

    ease

    of m

    ovem

    ent f

    rom

    poi

    nt to

    poi

    nt fo

    r bo

    th v

    ehic

    ular

    and

    foot

    traf

    fic.

    conn

    ectin

    g ke

    y de

    stin

    atio

    ns in

    town

    with

    out t

    he n

    eed

    to g

    o on

    to th

    e m

    ain

    stre

    ets.

    disp

    ersi

    ng tr

    affic

    to a

    ttrac

    t mor

    e pe

    dest

    rian

    s, th

    ereb

    y im

    prov

    ing

    surv

    eilla

    nce

    and

    safe

    ty.

    impr

    ovin

    g us

    e of

    pub

    lic tr

    ansp

    ort.

    The

    curr

    ent

    stre

    et p

    atte

    rn in

    Te

    Puke

    hig

    hlig

    hts

    the

    lack

    of c

    onne

    ctiv

    ity, e

    spec

    ially

    acr

    oss

    the

    rail

    line

    and

    east

    /wes

    t m

    ovem

    ent

    sout

    h of

    Que

    en S

    tree

    t. Th

    is f

    orce

    s tr

    affic

    thr

    ough

    Jel

    licoe

    St

    reet

    and

    to a

    less

    er e

    xten

    t alo

    ng Q

    ueen

    Str

    eet.

    The

    high

    vol

    umes

    of t

    raffi

    c on

    Jel

    licoe

    Str

    eet,

    com

    bine

    d wi

    th a

    larg

    e pe

    rcen

    tage

    of h

    eavy

    veh

    i-cl

    es, p

    artic

    ular

    ly d

    urin

    g bu

    sine

    ss h

    ours

    , inh

    ibits

    goo

    d co

    nnec

    tivity

    . In

    addi

    tion,

    the

    fum

    es, p

    ar-

    ticul

    ates

    , noi

    se a

    nd v

    ibra

    tion

    furt

    her

    detr

    act f

    rom

    the

    appe

    al o

    f the

    mai

    n st

    reet

    . Th

    e la

    ck o

    f con

    nect

    ivity

    and

    hig

    h tr

    affic

    flow

    s th

    roug

    h th

    e m

    ain

    stre

    et e

    ffect

    ivel

    y di

    vide

    the

    town

    in

    to tw

    o ha

    lves

    .

    SH

    2

    The

    truc

    ks tr

    undl

    ing

    alon

    g Je

    llico

    e St

    reet

    form

    a v

    isua

    l bar

    rier a

    s we

    ll as

    a p

    hysi

    cal i

    mpe

    dim

    ent t

    o ea

    sy m

    ovem

    ent a

    cros

    s an

    d al

    ong

    the

    stre

    et a

    nd m

    ake

    outd

    oor

    activ

    ities

    and

    al f

    resc

    o di

    ning

    dec

    ided

    ly un

    plea

    sant

  • T TTTe eee P PPPu uuuk kkke eee T TTTo ooow wwwn nnn C CCCe eeen nnnt tttr rrre eee P PPPl llla aaan nnn

    9

    Walkability

    Pedsheds

    To d

    efin

    e th

    e ef

    fect

    ivene

    ss o

    f foo

    tpat

    hs a

    nd s

    tree

    ts a

    pe

    dshe

    d

    indi

    cate

    s wh

    ich

    area

    s ca

    n be

    rea

    ched

    in e

    ither

    a 5

    min

    ute

    or 10

    m

    inut

    e wa

    lk.

    Obje

    ctiv

    es:

    To im

    prov

    e ac

    cess

    and

    cir

    cula

    tion

    thro

    ugho

    ut t

    he t

    own

    cen-

    tre.

    To e

    nsur

    e ev

    eryb

    ody

    can

    easi

    ly r

    each

    key

    act

    iviti

    es in

    a s

    hort

    sp

    ace

    of ti

    me.

    To fo

    ster

    foot

    traf

    fic in

    the

    town

    cen

    tre.

    A

    5 m

    inut

    e wa

    lk s

    houl

    d ea

    sily

    allo

    w fo

    r al

    l the

    sho

    ppin

    g an

    d bu

    si-

    ness

    act

    iviti

    es i

    n a

    town

    cen

    tre.

    The

    5 m

    inut

    e wa

    lkin

    g di

    stan

    ce

    from

    the

    sou

    ther

    n co

    rner

    of

    Jelli

    coe

    and

    Oxfo

    rd S

    tree

    t do

    es

    cove

    r m

    ost

    dest

    inat

    ions

    , bu

    t fa

    lls s

    hort

    of

    the

    pote

    ntia

    l ca

    tch-

    men

    t in

    the

    sou

    th e

    ast

    wher

    e th

    e ne

    w su

    bdiv

    isio

    n is

    occ

    urri

    ng.

    The

    area

    to t

    he n

    orth

    of

    the

    rail

    line

    is in

    side

    the

    pot

    entia

    l rea

    ch

    but c

    anno

    t act

    ually

    be

    reac

    hed

    in 5

    min

    utes

    . Th

    e 10

    min

    ute

    catc

    hmen

    t has

    a m

    ajor

    gap

    in th

    e no

    rth

    acro

    ss th

    e ra

    il lin

    e, a

    nd t

    he p

    oten

    tial a

    rea

    reac

    habl

    e in

    10

    min

    utes

    is fa

    lling

    sh

    ort a

    ll ro

    und

    exce

    pt to

    the

    east

    and

    wes

    t.

    Howe

    ver,

    the

    peds

    heds

    are

    all

    limite

    d by

    the

    abili

    ty o

    f ped

    estr

    ians

    to

    saf

    ely

    cros

    s Je

    llico

    e St

    reet

    .

    Footpath qualities

    Obje

    ctiv

    es:

    To c

    reat

    e a

    plea

    sant

    env

    iron

    men

    t to

    walk

    in.

    To c

    ontr

    ibut

    e to

    a s

    afe

    envi

    ronm

    ent.

    To m

    ake

    walk

    ing

    attr

    activ

    e.

    To c

    onne

    ct k

    ey d

    estin

    atio

    ns.

    To e

    ncou

    rage

    pub

    lic tr

    ansp

    ort u

    se.

    The

    qual

    ity o

    f foo

    tpat

    hs w

    here

    the

    y ex

    ist,

    is v

    ery

    high

    , esp

    ecia

    lly a

    long

    Jel

    licoe

    Str

    eet b

    e-tw

    een

    Bouc

    her

    Aven

    ue a

    nd K

    ing

    Stre

    et. T

    here

    are

    som

    e ba

    rrie

    rs, e

    .g. g

    ullie

    s, t

    he r

    ail l

    ine

    and

    SH2,

    all

    of w

    hich

    nee

    d im

    prov

    emen

    t.

    In a

    dditi

    on th

    e re

    side

    ntia

    l and

    indu

    stri

    al a

    reas

    nor

    th o

    f the

    rai

    l lin

    e ha

    ve fe

    w fo

    otpa

    ths.

    The

    co

    mbi

    natio

    n of

    the

    se in

    divi

    dual

    fac

    tors

    will

    impa

    ct o

    n th

    e ov

    eral

    l wa

    lkab

    ility

    and

    cir

    cula

    -tio

    n. T

    his

    requ

    ires

    atte

    ntio

    n, p

    artic

    ular

    ly in

    the

    tow

    n ce

    ntre

    , but

    als

    o on

    the

    rou

    te t

    o an

    d fr

    om th

    e to

    wn c

    entr

    e.

    Good

    foot

    path

    s bu

    t few

    ped

    estr

    ians

  • 10

    T TTTe eee P PPPu uuuk kkke eee T TTTo ooow wwwn nnn C CCCe eeen nnnt tttr rrre eee P PPPl llla aaan nnn

    Liveability

    Mixed-used developm

    ent

    Obje

    ctiv

    es:

    To a

    llow

    for

    inte

    rest

    ing

    & va

    ried

    str

    eet s

    cene

    s, li

    ke:

    -

    deck

    s &

    livin

    g ro

    oms

    over

    look

    ing

    the

    stre

    et.

    -

    mor

    e op

    en s

    hopf

    ront

    s .

    -

    plea

    sant

    tree

    -line

    d st

    reet

    s wi

    th q

    ualit

    y fo

    otpa

    ths

    and

    stre

    et fu

    rnitu

    re.

    To in

    crea

    se n

    atur

    al s

    urve

    illan

    ce b

    y:

    - m

    aint

    aini

    ng a

    nd in

    crea

    sing

    act

    ive

    edge

    s, e

    .g. s

    hopf

    ront

    s an

    d st

    reet

    sid

    e ac

    tiviti

    es.

    -elim

    inat

    e da

    rk a

    nd o

    bscu

    red

    nook

    s an

    d cr

    anni

    es, e

    .g. b

    y re

    quir

    ing

    min

    imum

    set

    back

    s

    and

    sid

    e sp

    ace.

    -

    avoi

    d bl

    ank

    walls

    & g

    arag

    e do

    ors

    faci

    ng th

    e st

    reet

    .

    To in

    crea

    se th

    e ac

    tivity

    leve

    ls w

    ithou

    t inc

    reas

    ing

    the

    foot

    prin

    t of t

    he to

    wn

    To c

    alm

    traf

    fic r

    esul

    ting

    in g

    reat

    er p

    rior

    ity fo

    r pe

    dest

    rian

    s an

    d cy

    clis

    ts

    To a

    llow

    for

    incr

    easi

    ngly

    div

    erse

    acc

    omm

    odat

    ion

    dem

    ands

    Liveable streets

    Obje

    ctiv

    es:

    To e

    nsur

    e go

    od n

    atur

    al s

    urve

    illan

    ce a

    t al

    l tim

    es

    and

    impr

    ove

    safe

    ty

    on

    the

    stre

    et a

    fter

    shop

    ping

    hou

    rs.

    To d

    efin

    e th

    e re

    side

    ntia

    l qu

    aliti

    es r

    e-qu

    ired

    to a

    chie

    ve th

    at.

    To

    defin

    e ar

    eas

    in

    whic

    h re

    side

    ntia

    l us

    es c

    ould

    be

    esta

    blis

    hed

    in t

    he t

    own

    cent

    re to

    enh

    ance

    ove

    rall

    amen

    ity.

    To

    ensu

    re

    deve

    lopm

    ent

    site

    s wi

    ll be

    fin

    anci

    ally

    via

    ble.

    Esse

    ntia

    lly n

    atur

    al s

    urve

    illan

    ce a

    roun

    d th

    e ed

    ge o

    f th

    e to

    wn c

    entr

    e ne

    eds

    impr

    ovin

    g.

    This

    is

    pa

    rtic

    ular

    ly

    impo

    rtan

    t on

    Qu

    een

    Stre

    et a

    nd C

    omm

    erce

    Lan

    e, b

    ut a

    lso

    on

    Jelli

    coe

    Stre

    et.

    Visu

    ally

    isol

    ated

    car

    par

    ks a

    re p

    oten

    tially

    uns

    afe

    and

    alle

    ys w

    ith n

    o ov

    erlo

    okin

    g ac

    tiviti

    es c

    an b

    e da

    nger

    ous.

    Man

    y ba

    ckya

    rd a

    reas

    als

    o ne

    ed im

    prov

    ed s

    urve

    illan

    ce li

    ke th

    e pa

    rkin

    g ar

    ea b

    etwe

    en N

    ew W

    orld

    and

    Mitr

    e 10

    .

  • T TTTe eee P PPPu uuuk kkke eee T TTTo ooow wwwn nnn C CCCe eeen nnnt tttr rrre eee P PPPl llla aaan nnn

    11

    Open space qualities

    Obje

    ctiv

    es:

    To p

    rovi

    de k

    ey,

    high

    pro

    file,

    fun

    ctio

    nal

    spac

    es f

    or t

    he

    town

    cen

    tre,

    esp

    ecia

    lly i

    n lo

    catio

    ns w

    here

    the

    re a

    re

    man

    y su

    ppor

    ting

    and

    over

    look

    ing

    activ

    ities

    .

    To c

    reat

    e m

    eetin

    g pl

    aces

    like

    town

    squ

    ares

    .

    To e

    nsur

    e pr

    oper

    nat

    ural

    sur

    veill

    ance

    , e.g

    . adj

    acen

    t to

    st

    reet

    s -

    not s

    eclu

    ded.

    To u

    se n

    atur

    al c

    ondi

    tions

    opt

    imal

    ly, e

    .g. p

    rovi

    de s

    unny

    wi

    nter

    & s

    hady

    sum

    mer

    are

    as.

    To u

    tilis

    e vi

    stas

    cre

    ated

    by

    stre

    ets.

    -

    Reta

    in v

    iews

    of t

    he s

    urro

    undi

    ng m

    ount

    ains

    as a

    bac

    kdro

    p to

    the

    town

    .

    To fo

    ster

    env

    iron

    men

    tal s

    usta

    inab

    ility

    .

    -

    Capt

    ure

    stor

    m w

    ater

    run

    off

    and

    impr

    ove

    wa

    ter

    qual

    ity b

    efor

    e re

    leas

    ing

    the

    wate

    r

    into

    loca

    l str

    eam

    s.

    Heritage, art & culture

    Obje

    ctiv

    es:

    To i

    nteg

    rate

    exi

    stin

    g he

    rita

    ge e

    lem

    ents

    int

    o an

    ac

    tive

    and

    attr

    activ

    e en

    viro

    nmen

    t.

    To e

    nhan

    ce t

    he c

    ultu

    ral h

    erita

    ge b

    y br

    ingi

    ng s

    et-

    tler

    and

    indi

    geno

    us h

    isto

    ry, c

    ultu

    re a

    nd a

    rtef

    acts

    to

    town

    .

    To in

    trod

    uce

    new

    art a

    nd d

    esig

    n co

    mpo

    nent

    s in

    to

    the

    stre

    et s

    cene

    .

    To p

    rovi

    de s

    uita

    ble

    loca

    tions

    for

    a cu

    ltura

    l cen

    tre.

    Sense of Place

    Ob

    ject

    ives

    :

    To u

    se o

    pen

    spac

    e qu

    aliti

    es, t

    he b

    uilt

    envi

    ronm

    ent

    and

    the

    cultu

    ral h

    erita

    ge to

    form

    the

    basi

    s fo

    r th

    e de

    velo

    pmen

    t of

    a d

    istin

    ctiv

    e T

    e Pu

    ke

    sens

    e of

    pl

    ace.

    That

    wo

    uld

    enco

    mpa

    ss t

    he h

    erita

    ge o

    bjec

    tives

    ab

    ove

    as w

    ell

    as c

    urre

    nt v

    iews

    and

    the

    mes

    as

    build

    ing

    bloc

    ks t

    o ex

    pres

    s a

    spec

    ial

    and

    fres

    h vi

    ew o

    f wha

    t Te

    Puke

    is a

    bout

    .

    To e

    xpre

    ss th

    ese

    in p

    ract

    ical

    ter

    ms

    whic

    h ca

    n be

    in

    corp

    orat

    ed in

    all

    desi

    gn e

    lem

    ents

    ove

    r tim

    e.

    Amenity

    walki

    ng &

    jogg

    ing

    to w

    ork

    mee

    ting

    peop

    le

    join

    ing

    in fe

    stivi

    ties

  • 12

    T TTTe eee P PPPu uuuk kkke eee T TTTo ooow wwwn nnn C CCCe eeen nnnt tttr rrre eee P PPPl llla aaan nnn

    Retail, business & leisure

    Sustainable business

    Crea

    ting

    a c

    ount

    ry to

    wn w

    ith a

    bus

    ines

    s he

    art

    . Ob

    ject

    ives

    :

    To im

    prov

    e co

    nnec

    tivity

    thro

    ugho

    ut th

    e st

    reet

    net

    work

    .

    To o

    ptim

    ise

    the

    reta

    il m

    ix a

    nd q

    ualit

    y by

    attr

    actin

    g th

    e m

    issi

    ng e

    lem

    ents

    .

    To e

    ncou

    rage

    con

    tinuo

    us s

    hop

    fron

    ts a

    nd li

    mit

    inac

    tive

    or d

    ead

    stre

    et fr

    onts

    .

    To e

    ncou

    rage

    cho

    ice

    by c

    lust

    erin

    g of

    key

    ser

    vice

    type

    s.

    To p

    rom

    ote

    leis

    ure

    activ

    ities

    for

    both

    tour

    ists

    and

    loca

    ls.

    To fo

    ster

    loca

    l pri

    de t

    hrou

    gh s

    ervi

    ce e

    xcel

    lenc

    e an

    d qu

    ality

    of t

    he o

    fferi

    ng, a

    s pa

    rt o

    f kee

    p-in

    g le

    akag

    e to

    a m

    inim

    um.

    To s

    eek

    spec

    ial e

    lem

    ents

    to b

    uild

    a d

    istin

    ctiv

    e T

    e Pu

    ke c

    hara

    cter

    .

    To c

    reat

    e a

    poin

    t of d

    iffer

    ence

    .

    This

    des

    ign

    prin

    cipl

    e sh

    ould

    , lik

    e th

    e ot

    her

    com

    pone

    nts,

    not

    be

    view

    ed in

    isol

    atio

    n.

    All t

    he o

    ther

    asp

    ects

    ana

    lyse

    d ea

    rlie

    r wi

    ll ne

    ed t

    o co

    ntri

    bute

    to

    a m

    ore

    vibr

    ant

    and

    attr

    activ

    e re

    tail,

    bus

    ines

    s an

    d le

    isur

    e en

    viro

    nmen

    t. Th

    ese

    elem

    ents

    will

    pro

    -du

    ce p

    ract

    ical

    mea

    sure

    s to

    im

    prov

    e ac

    cess

    for

    loca

    l clie

    nts.

    It

    is im

    port

    ant

    to

    try

    to li

    mit

    leak

    age

    by m

    akin

    g th

    e lo

    cal m

    arke

    t as

    attr

    activ

    e as

    pos

    sibl

    e.

    In a

    dditi

    on,

    the

    size

    of

    the

    loca

    l mar

    ket

    shou

    ld a

    lso

    be in

    crea

    sed.

    Intr

    oduc

    ing

    a m

    ixed-

    use

    com

    pone

    nt in

    the

    tow

    n ce

    ntre

    can

    ass

    ist a

    s wi

    ll ad

    ditio

    nal r

    esid

    entia

    l de

    velo

    pmen

    t cl

    ose

    to t

    he t

    own

    cent

    re. T

    he c

    ombi

    natio

    n of

    the

    se m

    easu

    res

    will

    help

    to in

    crea

    se p

    oten

    tial l

    ocal

    cus

    tom

    ers

    and

    mak

    e th

    e to

    wn c

    entr

    e m

    ore

    activ

    e an

    d sa

    fe. W

    ith t

    his

    grea

    ter

    loca

    l sup

    port

    a h

    ost

    of a

    ctiv

    ities

    whi

    ch m

    ay n

    ow f

    all

    unde

    r th

    e th

    resh

    old

    of v

    iabi

    lity

    may

    be

    able

    to d

    evel

    op.

    Howe

    ver,

    as

    impo

    rtan

    t as

    loca

    l mar

    kets

    may

    be,

    Te

    Puke

    will

    als

    o ne

    ed to

    attr

    act

    buyi

    ng p

    ower

    from

    the

    wide

    r re

    gion

    and

    ent

    ice

    peop

    le p

    assi

    ng th

    roug

    h to

    mak

    e a

    stop

    . A ty

    pica

    l loc

    al fa

    rmer

    s m

    arke

    t cou

    ld a

    ssis

    t to

    brin

    g th

    at a

    bout

    . Th

    e lo

    ng te

    rm s

    usta

    inab

    ility

    may

    onl

    y be

    sec

    ured

    if a

    ll th

    e m

    easu

    res

    abov

    e wo

    rk

    toge

    ther

    to c

    reat

    e a

    poin

    t of d

    iffer

    ence

    .

    Coffee

    Shop

    ping

    in T

    e Pu

    ke s

    houl

    d be

    cha

    ract

    erize

    d by

    attr

    activ

    e co

    ordi

    nate

    d si

    gnag

    e, c

    ontin

    uous

    sho

    p fr

    ont d

    ispl

    ay a

    reas

    and

    ene

    rgis

    ed b

    y a h

    ighl

    y dis

    tinct

    ive m

    arke

    t & lo

    cal c

    ulin

    ary

    delig

    hts.