NMI15 Richard Gažo – Heineken City Symphony

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JAN JELINEK CREATIVE DIRECTOR ZARAGUZA @KALIMEVOLE RICHARD GAŽO BRAND MANAGER HEINEKEN @GAZORICHARD

Transcript of NMI15 Richard Gažo – Heineken City Symphony

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JAN JELINEK!CREATIVE DIRECTOR

ZARAGUZA !

@KALIMEVOLE

RICHARD GAŽO!BRAND MANAGER

HEINEKEN !

@GAZORICHARD

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STYLE & DESIGN

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STYLE & DESIGN

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GREAT BRIEF

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MAKE IT FUCKING

AWESOME

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presents

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USE BEST PRACTICES

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OR BRAKE THEM ALL

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DEMO

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PROJECT PLAN IS YOUR ENEMY

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USE EXPERIMENTAL TECHNOLOGIES

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I DON’T CARE WHAT YOUR

MOTHER THINKS

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DON’T LISTEN TO THE STATISTICS

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BUT

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YOU MUST BE CRAZY TO DO THAT

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CONCLUSION

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LEARN ALL BEST PRACTISES

BEFORE BRAKING THEM


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