Masthead ‘NME’ is in uppercase which makes it very visible and easy to read. It is in a clear font and in the top left corner. This is because of how it is sold, if it is on a shelf then the masthead will always be seen and the public know what magazine it is before picking it up.

Date of the issue and price shown – could be so that the audience (if they purchase) know what date the stories inside were recent news, if they ever look back on it.

‘FREE’ posters inside – The word free and is very strong in advertising as it can make the reader feel like they are getting something extra in this issue. Can persuade the audience to buy it, also explains why it is in a big, bold font.

Image of the artist Lana Del Rey, taking up most of the cover (centre). She has eye contact which makes the audience feel they have a connection with potentially their favourite artist. The American flag in the background links to the strapline ‘The true face of a modern American icon’.

Headline – The main artist which is also the image in the background. This is the second biggest text on the cover. The audience’s attention is drawn to it so that they know inside there will be an article on whoever the artist in the cover photo is.

Strapline – includes more stories/artists inside that may influence more people to buy the magazine if they see an artist they are interested in on the cover

Coverlines – more artists who are inside the magazine. It expands its audience as people who may not like the headline artist may still be interested in buying the magazine for the other artists featured on the cover. Some include quotes which engages the audience to want to know what the story is

Simple colour scheme – blue, red and white. It has also linked similar colours with the text as the background image such as blue and white

NME stands for New Music Express, covering and introducing new music. The magazine is very ‘now’ and modern which you can gage from the design and the facial expression of Lana Del Rey is quite quirky.