3 Stripe Campaign

Online Integration

Campaign Guide- AH Advertising -

Adidas Corporation history

The Adidas company was founded by Adolf (Adi) Dassler on three basic principles:

1. To produce the best show to serve the athletes needs

2. the protect the athlete from injury

3. to make the product durable

Developed the first specialist shoes in 1925

“3 Stripe Campaign”

Integrate the 3 main aspects of the Adidas brand with 3 main social media outreach

tools.

/Blog

Adidas and it’s brands all have Twitters

Promotion codes via Tweeting

Re-tweet to recieve

With millions of hits each day, starting a campaign through YouTube would be the best show for Adidas

The company was founded with Dassler working side by side with athletes to help design the ultimate in footwear to help they excel in their athletic fields

Hold a contest- Adidas fans(in this case aimed at college aged people) upload videos of themselves wearing and using Adidas products showing off

Example video

Integrate videos with Facebook voting

Adidas Original Fan page- 2.7 Million “fans”

Allow fans to completely control the future of this brand

Once videos are uploaded to YouTube and watched, have them put their links into their statuses

Fan Pages

Hold contest- Adidas fans on Facebook vote for winning video

Outside promotion

College campus parties

Video contest winners would have Adidas supported events/parties on their campus to celebrate the brand and bringing the company and it’s customers together

Social Media PolicyThe Purpose: to ensure complete

satisfaction of both the Adidas brand and it’s valued customers and fans.

The truth must be told- In keeping with the brand and it’s ideals, only positive

actions and images will be used with the brand

All videos must be suitable for all ages to view- including language and imagery

Facebook comments will be deleted if considered spam or defamatory

Adidas SEO /measuring

Track visits to social media websites

Monitoring via websites such as Social Mention, etc.

Facebook comments/ fans taken into account

YouTube views and comments

Budget proposal

Sales

FacebookTwitterYouTubeOutside costs- traveling, events, promo, coupon, etc.