Mya HallDigital Marketing Strategy

Background• Honeywell invents and manufactures technologies to

address some of the world’s toughest challenges.• Home solutions

Honeywell uses social media as a place to discuss its products, services, events, news and initiatives.

• Consumer Engagement• Search Engine Optimization• Product Content• Website functionality (mobile friendly)

What needs fixing?

Goal• Increase Brand Awareness• Create more conversation• Increase visitors/likes on social media

TRUE or FALSE?TRUE or FALSE?Target Audience

Honeywell’s target audiences are home and business owners.

Strategy Homes are evolving everyday, from heating to safety, digital connectivity is slowly making our

lives a little bit easier.

Communicate benefits to get consumers talking and more interested in what Honeywell has to offer through a website dedicated to product content.

MESSAGE!!

Making Life Easier

Being Connected Starts At Home!

How To Deliver Message

o Website dedicated to product content

o Drive traffic to site through social media

o Search Engine Optimization

Budget: 6 months ($6,240 per month)… Website start-up $9,450

SEO/PPC

Email

Content

$580

$480

$ 1,440

$380

$1,680 each

Social Media

Mobile

A.

B.

C.

D.

E.

How are we doing?

Increase online sales by 20%

Increase natural search traffic by 20%Increase consumer engagement on social media by 25%