NM Incite: Solving Marketing Problems in a Social World

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    14-Dec-2014
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Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific consumer insights and build relevant, differentiated and emotionally engaging brands. NM Incite, a Nielsen/McKinsey company, was established with the vision that real time, authentic consumer expression in social media transforms how marketers build strong brands, create passionate and engaged brand communities, and ultimately achieve superior sales outcomes.

Transcript of NM Incite: Solving Marketing Problems in a Social World

  • 1. SOLVING MARKETING PROBLEMS IN A SOCIAL WORLDGlobal Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specicconsumer insights and build relevant, differentiated and emotionally engaging brands. NM Incite, aNielsen/McKinsey company, was established with the vision that real-time, authentic consumerexpression in social media transforms how marketers build strong brands, create passionate andengaged brand communities, and ultimately achieve superior sales outcomes. buzzmetrics My BuzzMetrics Who are our Customers? A professional-grade, web-based, social NM Incite customers are innovative, global Snapshot Summary insights platform that enables you to Largest Trend Shift: Top Author: Top Source: Positive Sentiment: Top Social Media Type: Most Frequent Word: All +30% food_enthusiast www.weightwatchers.com +21% Boards nutrition marketing executives in brand Sentiment Aggregated Volume Trended Top Source Source Message Count organize, segment and analyze clean, 100% 8,000 www.weightwatchers.com 1,459 80% 7,500 www.amazon.com 982 7,000 www.couponforum.com 500 60% 6,500 www.topix.net 486 management, consumer insights and 40% 6,000 www.facebook.com 403 20% www.healthboards.com 367 5,500 www.afullcup.com 295 0 5,000 trusted, global data in real time. www.cookingjunkies.com 250 Positive Negative Soda abc.go.com 123 Neutral www.pregnancy.org 97 market research at leading Consumer Packaged Goods, Financial Services, Healthcare and Technology companies. Industry Solutions Industry-specic marketing solutions for Consumer Packaged Goods, Financial Services, Healthcare, TV and other sectors. Advisory Services The NM Incite Advisory team draws on the collective expertise of Nielsen and McKinsey to help you execute on opportunities in product development, social care and reputation management. Social Data Feed (API) Provides secure, seamless integration of enhanced social data into your proprietary monitoring applications and analytic environments. KNOW THE CUSTOMER
  • 2. WHAT MAKES DIFFERENT?As the global leader in social media insights software, research andadvisory services, NM Incite... Solves marketing problems in a social world. NM Incite by the Numbers Is trusted by Fortune 1000 marketing pros seeking global reach and consistency.