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OCTOBER 2011 dare 63 �

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give yourself the world™

BIG dare Challenge...%5'(2#%6'(%.'%7+8

Story of Survival From Hostage to Humanitarian

NANCY WAKEThe ArtOf Living Dangerously BUILD A%@'/1)A'(1%H(1A/$11C%

USING DIGITAL MARKETING

Savvy, Sophistication Shanghai

Style

NOVEMBER 2011

6WOMENIGNITINGCHANGE

LAUNCH ISSUE

5 (FUN)demental Financial Tips

64 dare OCTOBER 2011


dare (dâr) v. be courageous enough to try; challenge to do something requiring boldness; to venture to do or undertake; not be afraid; taking risks

n. an act of daring; challenge[Latin: be bold; Greek: to give; a gift;to offer]

give yourself the world™

contents | NOVEMBER 2011

40 44 48

12 18

22 30

contents | NOVEMBER 2011

who’s behind dare 08

dare welcome 06

dare to speak 10

Kay DanesStory Of SurvivalHostage To Humanitarian 12

Remembering Nancy Wake The Art Of Living Dangerously 18

Savvy SophisticationShanghai StyleWith Darrin Usher 22

Using Digital Marketing To Build Your EmpireWith Pam Brossman 48

Build A ‘Conscious Business’ With Kim Castle 40

Transform Into The ‘You’ You Want To BeWith Mandy Beverley 44

Big dare Challenge AdventureWith Tania Usher 30

5 (Fun)damental Finance Tips For Femaleswith Jeremy Britton 58

5 Things We Must Change 52

dare featured book

dare book shelf 54

10 Super Foods For Success 56

56

55

58

Founder and Editor-In-Chief Tania UsherExecutive Editor Dana Strong

Research Editor Jordan TaylorOnline Content Editor Saskia Blum Cerneaz

Creative Director Tristan BaliuagFinancial Director Steve Vooles

Director of Partnering Sue [email protected]

Feature Writer

Dana StrongWord Master

www.StrongIdeas.com.au

Contributing Writers

Kay DanesInternational Humanitarian and Bestselling Author

www.KayDanes.com

Darrin UsherCreator of Hong Kong and Shanghai’s Most International Salons

www.daz-sh.com www.thehairdressers.com.hk

Jeremy BrittonAuthor of “Who’s Taking Your Money?”

www.24HourWealthCoach.com

Published by

Email: [email protected]: www.DareOutLoud.com

Editorial SubmissionsDo you have a bold business strategy, courageous story, intrepid adventure or wellbeing solution you’d like to share with dare readers?

Then we’d love to hear from you. Submissions should speak directly to our readers who are daring, heart-centred entrepreneurs challenging out-dated conventions to join a movement which ignites change in the world.

Copyright© 2011Tania Usher International

All artwork, design and content of dare are the property of Tania Usher International and must not be duplicated or copied without written permission. Submit queries to [email protected].

daregive yourself the world™

4 dare OCTOBER 2011

dare is accepting feature article submissions. Email your contribution to [email protected]

Contributing

WELCOMEriters

Share your story and connect with dare readers around the world.

6 dare OCTOBER 2011

I watched his chest intently, willing it to rise and fall. He would start to breathe any second. He would sing his first vocal soprano. He didn’t. My newborn baby boy snuggled against my chest lay motionless caught in an eternal sleep.

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Be part of the movement... we dare you!0)-+%#4$%dare =)881+-#2%#)%($=)8$%7"*#%)6%#4$%=)+9$*'"#-)+%(2%9-'-#-+;%1'"#%www.DareOutLoud.com.

dare welcome


dare to join us

SUBSCRIBE NOW www.DareOutLoud.com

discover a world of limitless possibility

embrace life’s daring adventures

connect with entrepreneurs igniting change

8 dare OCTOBER 2011

OFTEN TOUTED as the “Queen of Connection”, Tania Usher is internationally renowned for her daring philosophies for uncovering an authentic success mindset.

The tenacious Tania believes the only thing stopping people from reaching the success they crave, is their own self-doubt.

“Entrepreneurship is one of the most powerful self-development journeys on which anyone can embark. When you couple a success mindset with powerful masterminding, insightful mentoring and taking action…amazing things happen, even when at times the hurdles seem impossible to leap.”

Tania understands this first hand. After years of living and working abroad, winning numerous international awards and building a successful executive career, Tania tamed her wandering soul and returned to Australia in 1999 to start a family. Within 5 years of leaving the jet-setting corporate world, Tania buried her baby boy, gave birth to two healthy daughters, became the sole provider for her family, experienced escalating credit card debt and was served home repossession papers.

An unstinting faith in her own ability, coupled with a hefty dose of courage, propelled Tania

to take a huge leap towards entrepreneurship. Her creative communication ideas have led to over $5 million in media coverage for both herself and her clients.

Featured regularly in the media, including recent appearances on the Today Show, Tania believes that nurturing relationships and making soulful connections is the key to success in all areas of life.

Thousands of people follow Tania online, and her events have touched the lives of over 100,000 people from a variety of industries and nations.

Tania’s authentic, heart-centred approach to communication and connection will continue to empower entrepreneurs around the world to take big leaps that will lead to the positive transformation in the lives of millions of people worldwide. %

who’s behinddaredare was born from Tania’s vision to unite heart-centred entrepreneurs around the world with bold and enterprising entrepreneurs making a difference…while having lots of fun. “Boring is out”, is Tania’s motto.


Do Your Web Words Work? Get your FREE Website Copywriting Guide

at www.strongideas.com.au


dare encourages all entreprenerus to find their authentic voice and to speak without censorship. Each of us has something valuable to share, yet we all have different ways of expressing our stories, personal journeys, challenges and triumphs. Some tales are raw and juicy while others are coordinated and conservative…some are controversial. It’s this diversity which makes life rich.

speak up…we’re listening

dare to be in the spotlight? We’d love to hear your stories, ideas, philosophies and passions. Send your letters to us at [email protected]. Printed letters may be edited for clarity and design purposes. Please state if your submission is not intended for publication. All letters are subject to dare copyright.

dare to speak


ENTICED BY EMPTY PROMISES.%I4"#%"%;*$"#%-,$"%#)%;-9$%1'%#4$%)77)*#1+-#2%#)%JKLM%#)%'"2%&4"#%+$$,'%#)%($%'"-,N%!4-'%-'%

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speak up…we’re listening

dare to be in the spotlight? We’d love to hear your stories, ideas, philosophies and passions. Send your letters to us at [email protected]. Printed letters may be edited for clarity and design purposes. Please state if your submission is not intended for publication. All letters are subject to dare copyright.

SHARING LIFE'S CHALLENGES IS HEALING. D%5$"*+#%"#%"%9$*2%2)1+;%";$>%#4*)1;4%"%;*)17%#4$*"72%=5"''%)6%2)1+;%;-*5'%

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dare to speak


Not only will this powerful story of determination and survival move you, it will inspire you to find your own voice, speak out and live fully. Named one Australia’s 50 Iconic Women in 2010 international humanitarian and bestselling author Kay Danes shares her life-changing journey from torture to triumph.

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1Never be afraid to try something new. We each have

the capacity to do something notable.

2Plan for success while being prepared to switch to

contingencies. You never know what's around the corner.

3Know you can overcome the seemingly impossible. Don't be

afraid if you don't achieve success the first time around - you'll learn from the experience and be wiser and more capable to try and try again.

4Always maintain your moral integrity. You will stand

a better chance of gaining professional respect, even from those who might seek to discredit you.

5There is no challenge too great. Even if it’s daunting, have a good

crack at it! Who knows, you might even surprise yourself!

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b$9$*%[-9$%a7N%

This is the true story of Kay and Kerry Danes, a couple working in Laos in their own security business when

they are arrested and thrown into a Laos’s prison. Accused of stealing gems from a business they did security work for, the Laos government arrested them and 6 months later charged them for the crime and sentenced them to seven years. One month after their arrest it was proven to the Thailand Embassy that the Danes had not stolen the gems but still the Lao government continued to hold the couple and insisted that they were still guilty of the crime. Daily torture was inflicted on the couple to sign a confession of guilt on the crime but they maintained their innocence until they were pardoned 10 months later.

O n September 11, 2001, as fear gripped the globe, Kerry an Australian Special Forces soldier, comforted

his wife Kay, as they struggled to come to terms with their hellish ordeal of torture, mock executions and the helplessness of leaving behind 58 political prisoners of a long forgotten war. The couple’s hopes focused only on seeing their children again. In the years after regaining their freedom Kay turned her dark experiences towards creating social justice embarked on a humanitarian aid mission to deliver life-changing opportunities and aid to people devastated in war-torn Afghanistan.


BESTSELLING BOOKS BY


Imagine receiving a

phone call to say your child has been arrested for smuggling drugs into an Asian country and they are now on death row? Family Behind Bars is about the real life stories of several families from the United Kingdom, Australia, Canada and United States who bear horrendous burdens having loved ones detained in foreign prisons, their experiences and how they have coped during these times.

Kay writes from her own experience of being imprisoned in Laos under false charges and includes her own story in this collection.

Tania Usher is honoured to be one of 13 inspirational business women featured in Women On Top – Against The Odds.

In this book tenacious and determined business women Sally Healey and Terri M Cooper expose the truth behind hard-won success. They introduce readers to a collection of respected women, including Hetty Johnston of Bravehearts Inc, who reveal their tough but true journeys, encouraging you to travel your higher path, lighting the way for others as you go.

“Entrepreneurship is one of the most powerful self-development journeys on which anyone can embark. When you couple the success mindset with powerful masterminding, insightful mentoring and action, amazing things happen.” The Naked Truth by Tania Usher

!"#$"%&'("%)'*&%+'#,&-


Be fearless…and have fun! This was the principle by which Nancy Wake, the Allies’ most decorated service woman of WWII, lived her life. In fact, at the “young” age of 89, Nancy said, “Someone once asked me, ‘Have you ever been afraid?’…Ha! I’ve never been afraid in my life!”Nancy epitomised the word dare. She

dared to follow her dreams; she dared to take risks for what she believed in; she dared to fight alongside men, yet to embrace her femininity; she dared to live boldly and courageously; she dared to love life!

The ART of Living

Nancy Wake |

dare legacy

HER STORY

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dare legacy

1 Love Life. You can be serious about your

cause, but never lose your sense of fun.

2 Embrace your femininity. Men and

women are different; make the most of the differences, and use them to your advantage.

3 Don’t doubt yourself. If you have the

courage to hold strong to your beliefs, you can do anything.

4 Be pragmatic. Do what you have to do, and be

proud of it.

5 Don’t let life pass you by. Be daring; make a

difference; live out loud! Life is too short to be bored.

lessons learned 3"'4%/,/)&


Read more about Nancy's daring adventures in her biography by

Peter Fitzsimons.

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1Be Different. It’s a busy world out there, so don’t be afraid to

stand out from the crowd.

2Think Big. Thinking small yields small rewards, so hold

the biggest dream you can.

3Change with Market Demands. Remain flexible to

ensure you can adapt to changes in the market.

4Support Your People. Your team is your biggest asset,

so take the time to learn about what’s important to them, and let them know they have your support.

5Be Yourself. Being anything else would be living a lie.

d a r i n g s e c r e t s


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Written By Tania Usher

OCTOBER 2011 dare 31 �OCTOBER 2011 dare 31 �



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dare adventure


What does this mean for you?It means that this is your last chance to work personally with International Success Coach, Tania Usher at our dare launch pricing, saving you $1000.

After 30 November the Get On Top Coaching Program will revert back to its original price.

ONLY 7 action oriented entrepreneurs (or soon to be entrepreneurs) ready to kickstart 2012 will be accepted forthis program.

Applications Closing3'"%+9$%:;<=%>?$+%!/%='*%@',)9A/0%B"'0",4C%3'"%DEFF


What do I get?As well as 12 dedicated one-on-one sessions with Tania, you’ll enjoy masterminding calls with like-minded action takers who are taking BIG leaps with their life and business success.

Even if you decide not to get started straight away, secure your spot now to save $1000 and receive immediate access to Tania's entire Ultimate Business Foundation Blueprint Home Study Course.

AND when you register by 15 November you’ll receive copies of 3 powerful books featuring Tania and other successful entrepreneurs from around the world.

Imagine what you could accomplish in 2012 if you were personally coached by Tania.

If you don’t take steps now to change your life,then when will you?

Discover the possibilities and submit your application by visiting www.GetNakedWithTania.com/MagnificentSeven

Go on…we dare you!


women ignitingchange

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Female entrepreneurshipis creating one of the largest shifts on the planet. By reshaping the world of work, women across the globe are reclaiming their power and financial freedom while retaining their femininity and family focused philosophies.

If you’ve ever wondered what compels some women to battle unsurmountable odds, juggle countless balls and achieve amazing results…then you’re in for a treat.

As part of the ‘Women Igniting Change’ Project, Tania Usher interviewed 30 powerful thought leaders from around the world. Over the next two issues of dare, we introduce you to six of these women who have leapt often treacherous hurtles in pursuit of passion and purpose.

women ignitingchange


Kim’s Secret Get Your Head And YourHeart In Alignment.


KIM CASTLE KNOWS HOW TO TAKE THE CONFUSION OUT OF possibility to reach money-making success. Originally, Kim helped Fortune 500 companies including IBM, General Motors, Domino’s, Hollywood Celebrity Diet, M&Ms, Disney Interactive and Paramount achieve unsurpassed profits with her unique branding and marketing strategies. Now, she’s passionate about helping entrepreneurs grow from idea to million-dollar-brand through ‘conscious business’ - a holistic approach to personal, social and financial freedom through business.

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dare business


dare business

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Click for details on how to download Tania’s entire interview with the dynamic Kim Castle.

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dare business


Mandy’s Secret Never Avoid A Problem.


AS A FORMER REGISTERED NURSE, MANDY BEVERLEY SAW firsthand the harsh realities of degenerative disease. Since those days,

life: vocational, financial, emotional, spiritual, physical, mental and family. Now a successful network marketing entrepreneur in the field of nutrition, a business and wellness coach and a certified Demartini Method Facilitator, Mandy refers to herself as a professional “baggage removal expert”, helping others to remove the “bags of age” – emotions that weigh them down and hold them back.

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Just know that if you’ve got a big challenge, there will be big support there for you because the world is balanced.

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Click for details on how to download Tania’s entire interview with the insightful Mandy Beverly.


Pam’s Secret Trust Your Gut – Not The Experts.


AFTER 25 YEARS IN THE CORPORATE COMMUNICATIONS INDUSTRY and the birth of her son, Pam Brossman decided corporate life was no longer for her. In search of a lifestyle change, she almost accidentally stumbled into the world of internet marketing. She fell in love with the ability to make money while she slept and to still spend quality time with her son. Now, Pam shares her digital marketing passion, experience and knowledge to help small businesses harness the power of video and information marketing for success.

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using digital marketingto build your empire

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If you want to change your lifestyle and succeed in something, you must hang out


If you want to change your lifestyle and succeed in something, you must hang out with people who are already there, and they’ll show you the way.

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Click for details on how to download Tania’s entire interview with the Social Media Woman, Pam Brossman.


1 Land Ownership. Women own just 1 percent of land in the world, according to the United

Nations Development Program. They are often denied access to resources such as credit, land and inheritance. In many countries the only access to land for women is via men; husbands or brothers. This leaves women dependent on these relationships for their survival. Lack of rights to land also affects women's access to food. If

a woman loses property or land when her husband dies it may limit her ability to feed her family and force her children out of school and into work.

2 Female Genital Mutilation. An estimated 100 to 140 million girls and women worldwide are

a victim of female genital mutilation (FGM). FGM is a barbaric procedure which partially or totally removes a girl’s external genitalia. The


Empowering women in developing countries to start, create and grow their own small business, employ local women and take control of their financial independence is vital for female equality.

Pre-oder your copy of Woman Igniting Change today and $5 from book will support women and children in need around the world. Join us and become a Woman Igniting Change.

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procedure, performed for cultural or religious reasons, has NO health or wellbeing benefits for the girls and women. It is carried out on girls sometime between infancy and 15 years. FGM is internationally recognized as a violation of human rights of girls and women.

3 Unpaid Maternity Leave. Australia has been one of only two OECD countries, along with

the USA, not to have paid maternity leave. In January 2011 the federal government’s paid parental leave scheme came into effect. The USA is now the only country not to have a paid parental leave scheme. In countries as diverse as Azerbaijan, Vietnam, Morocco, Zambia, Costa Rica, Poland and Estonia parents are paid 100% for three or more months maternity leave.

4 Fatal Childbirth. Every minute a woman dies of complications due to childbirth – that equates

to 529,000 women each year. Of these deaths 99 percent occur in the developing world and most are easily preventable. Hundreds of thousands of children lose their mothers because of maternal death, which has repercussions for their health and safety.

5 Women Producing Films. Only 9% of Hollywood directors are women. In 2010 Kathryn

Bigelow shattered the gender barrier by becoming the only women to have ever won Best Director for her movie “The Hurt Locker”. The only other female directors to be nominated are Sofia Coppola in 2003 for “Lost in Translation,” Italian director

Beauties” and New Zealand’s Jane Campion for “The Piano” in 1993.%


Click on a book image for more information.

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AÇAI BERRY

Açai is the product of an Amazon palm tree and in its raw form that tastes like a blend of chocolate and berries. The Açai pulp contains a remarkable concentration of antioxidants and is packed with healthy fats, fibre, plant sterols, minerals and amino acids. Coupled with its antibacterial, anti-inflammatory and cell regeneration properties it’s no surprise this berry has made it onto the super food list.

BROCCOLI

At only 30 calories per cup, Broccoli is a health powerhouse in a small package. Broccoli is one of the most nutrient-dense foods on the planet. As a proven cancer fighter, immune system booster, vegetarian protein source, bone-building calcium source and cataract preventer, it’s the superstar of super foods.

OATS

You've probably heard that it's good to eat oats if you have high cholesterol. That's because whole grain oats are one of the best sources of soluble fibre, which, in addition to lowering cholesterol, helps keep blood sugar levels under control. Trade in your cream of wheat or sugary breakfast cereal for a bowl of wholesome oats topped with berries and chopped nuts for extra nutrition!

WALNUTS

Studies indicate that eating a handful of walnuts several times a day will reduce your chance of getting a heart attack by 15% to 51%. One of the best sources of plant protein, walnuts are also touted for reducing the risk of diabetes, cancer and other chronic ailments.

SUPER FOODSfor success

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OATS

You've probably heard that it's good to eat oats if you have high cholesterol. That's because whole grain oats are one of the best sources of soluble fibre, which, in addition to lowering cholesterol, helps keep blood sugar levels under control. Trade in your cream of wheat or sugary breakfast cereal for a bowl of wholesome oats topped with berries and chopped nuts for extra nutrition!

WALNUTS

Studies indicate that eating a handful of walnuts several times a day will reduce your chance of getting a heart attack by 15% to 51%. One of the best sources of plant protein, walnuts are also touted for reducing the risk of diabetes, cancer and other chronic ailments.

DARK CHOCOLATE

Believe it or not, chocolate is a healthy treat - provided you choose wisely. Choose good quality dark chocolate with at

antioxidant power and health benefits. Dark chocolate is rich in flavonoids which areantioxidants that have been shown to lower blood pressure and boost overall heart health. Be sure to keep your portions in check — just try breaking off a couple of squares or sprinkling some over fresh fruit for a little indulgence.

RED BELL PEPPERS

A red bell pepper has twice as much vitamin C as an orange. Vitamin C is a powerful antioxidant that helps eradicate free radicals from the body and keeps your skin healthy. In addition, Vitamin C in bell peppers is reported to help prevent arthritis, slow the progression of the disease, and decrease the risk of eye diseases like cataracts. Add sliced red bell peppers to your salad or use for dipping.

SALMON

Salmon is the perfect meat. It’s full of essential fats and is the richest source of marine-derived Omega-3s which help brain development, reduce the risk of blood clots, improve cholesterol and help prevent heart attacks. Salmon is also as a superb source of anti-inflammatory and anti-aging nutrients. Aim for at least two servings of wild salmon per week.

PUMPKIN SEEDS (PEPITAS)

Long revered for their dietary and medical properties by American indigenous tribes, pumpkin seeds are now claiming their well deserved super food status. A proven antidote for banishing breakouts, they’re also known for their cholesterol-lowering properties. Aim for 1/4 cup of pumpkin seeds every day.

SOY

Soy is the richest known dietary source of phytoestrogens and disease-fighting phytonutrients which play a vital role in preventing cardiovascular diseases, cancer and osteoporosis. Fermented soy, known as miso, which is even more potent than soy itself, acts as an antioxidant, anti-inflammatory and antiviral food. So, the next time you’re out for sushi, grab a bowl of enriching miso soup…avoid the salt laden soy sauce, though.

RED WINE

Recent research has found that resveratrol, which is present in red wine, increases the life span of mice and slows cellular aging. The compound is revered for its anti-aging capabilities and an antioxidant which increases energy and lowers blood sugar levels. In addition, studies have shown that Oligomeric Proanthcyanidins (OPC’s) found in red wine protect the walls of blood vessels and capillaries in the body. An evening glass of red has proved health benefits…cheers!

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Financial Tips For Females

TIP#1 THERE ARE ONLY THREE WAYS TO MAKE MONEY. The wealthiest people in the world – those who manage to stay wealthy – make their money in only one of 3 ways: direct property, direct shares or direct business. These are the only 3 legitimate means of creating wealth.

TIP#2 DEAL DIRECTLY WHENEVER POSSIBLE. In my 20+ years of financial advising, I’ve learned that the people who make money from managed funds are fund managers - not clients. To

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create wealth, invest in direct shares (actual companies) that you can relate to and can read about in the papers.

TIP #3 KISS YOUR INVESTMENTS (KEEP IT SIMPLE, SWEETHEART). Don’t risk your money on new technology or IT companies that may disappear in a flash. Stick with staple products like car tyres, razor blades, food, alcohol, copper and steel that have been around for centuries. These predictable old things consistently make money for investors, year after year.

TIP#4 INVEST WHERE YOU SPEND. Look at where your cash is going, and then invest into those companies. Grocery store, bank, insurance company, mobile phone provider or shoe store; if you trust them with your monthly cash, you can likely trust them as an investor. You can also keep an eye on them, and if you notice any negative changes in service or organisation, you can sell your shares long before financial results are released.

TIP#5 MIND YOUR OWN BUSINESS, CREATIVELY. The internet can help you create your own business. Even if you are working for an employer, you can start offering small services online.

Choose something that you’re good at and that you enjoy doing just for fun like personal shopping, sketching, fashion consulting, providing topical advice on wardrobes or your personal hobbies. List your services on sites like fiverr.com, tenyt.com, odesk.com and elance.com. Don’t expect to make millions or even thousands; just aim to make a little bit of spare cash which you can use to invest into monthly share parcels or a rental property.

TIP#6 YOU GET WHAT YOU GIVE - SO GIVE ‘EM HEAPS. Whether you call it the ‘Law of Attraction’, ‘Karma’ or the ‘Law of Sowing and Reaping’; it works! Give a portion of what you make from your part-time business or your investment profits away; sow into your clients by sending thank you cards or adding a small gift with each purchase; invest in your workers - and if you’re the only worker then invest in yourself with a special treat for a job well done. Money loves a happy and magnetic manager. (Yes, we know that the headline promised “5 Tips” and this is number 6: that’s the point!).

JEREMY BRITTON an independent wealth coach, is the author of the award-winning book “Who’s Taking Your Money? (and how to get some of it back!)” available at www.24HourWealthCoach.com

dare to join us?Become an Exclusive Sponsorship Partner

With a global distribution of 100,000 it’s an exciting time to join the dare community.

If you believe your business is a good fit for dare we would be delighted to support you with sharing your gifts with the world.

Connect with Director of Partnering, Sue Murphy at [email protected] mobile +61 (0) 40 111 8254 for full details.

H aving started life living on my grandmother’s front veranda with only a backless wardrobe separating my mother and I from the outside world, I was born to live by Helen Keller’s creed “Life’s a daring adventure or it’s nothing”.

Yet through life’s adventures, hurdles and excitements, I’ve learnt that success is not a solo project. It’s a journey that needs to be shared. Working together, you’ll accomplish far more than going it alone; when you surround yourself with authentic, energetic, and daring thought-leaders, you tap into a bold world of limitless possibilities. This is the world we’ve created for you at dare.

It’s been an exhilarating quest pulling together our launch issue, and I’m excited to be connecting you with more heart-centred entrepreneurs next month.

I invite you to make comments, share dare with your community and speak up… we’re listening. dare to live boldly.

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