Nivea STP and Branding

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Made By : Eshant

description

NIVEA is one of the most renowned brands in the kin care market. This slide shows the STP of NIVEA and about their product strategy, packaging and branding strategies.

Transcript of Nivea STP and Branding

Page 1: Nivea STP and Branding

Made By :Eshant

Page 2: Nivea STP and Branding

ABOUT NIVEA

1911NIVEA Creme

1980NIVEA FOR MEN

1993Male Skincare

Products

2011100th

anniversary of NIVEA Creme

World's most modern skin

research centres

14 Product Ranges

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SEGMENTATION

Geographic

Demographic

Behavioural

Psychographic

NIVEA is mostly an urban skin care product i.e. mostly used in

urban cities

NIVEA has its product range for everyone. From children to adults

to old people.

NIVEA is among the top skin care brands in the world

Lifestyle i.e. looking & feeling good by using the product

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Women MenAGE 18-25 26-32 33 & above 18-25 26-32 33 & above

INCOME Low Medium High Low Medium High

LIFESTYLE Medium High High Medium High High

PRICE SENSITIVITY High Medium Low High Medium Low

SEGMENTATION & TARGETING

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POSITIONINGHigh Quality

Low Quality

High Price Low Price

• Loreal

• Nivea

• Dove

• Chanel

• Olay• The Body Shop

• Rexona

• Clean & Clear

• Fair & Lovely

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PRODUCT CONCEPT

AugmentedProduct

ExpectedProduct

CoreProduct

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PACKAGING

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BRANDING

Page 9: Nivea STP and Branding