Case Study _Nissan Evalia

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BUSINESS CASE

Nissan wanted to integrate digital media benefits on traditional medium and thus create

consistent engagements during the launch of their new product, Nissan Evalia. The goal

was to convert consumers’ impulse into an exciting experience. The brand wanted to adapt

the engagements to specific campaigns based on the communication objectives.

SOLUTION

As a part of single engagement, various widgets were

delivered to users that included a 360 degree overlay of

the car, peppy Nissan ringtone, direct access to the

website, price range of all Nissan variants and also direct

access to book for a test drive.

On capturing the brand logo on the newspapers through

mobile phones, users’ received a 360 degree overlay of

the car on camera view that could be moved and turned

to experience the car on the mobile.

Logo recognition solution enabled a 360 degree connect to

consumers across media such as print ads, posters etc.

Features like test drive booking and social media connects

ensured interactivity through a static logo.

Various widgets in a single engagement not only let the

users make the choice of content to interact with but also

offered an extended view of the product.

RESULTS

The *engagement quotient was recorded to be over 14 lakh seconds

42% of the consumers experienced the car through the 360 degree view

12% of the consumers were iphone users hitting the right target segment (Engagement Quotient: Total number of Widget Views*Average Amount of Time Spent in Seconds)

HIGHLIGHTS

The campaign delivered benefits of experiential marketing on the traditional media

reach

Both Brand building and Response generation was achieved at the same time

delivering superior ROI