NIRSA 2012 Marketing Institute Presentation
-
Upload
stacy-calvert -
Category
Documents
-
view
243 -
download
2
description
Transcript of NIRSA 2012 Marketing Institute Presentation
![Page 1: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/1.jpg)
The New Age of Marketing:!Using Technology to Your Advantage
Presented by:
Stacy Jill Calvert Southern Illinois University Carbondale"
Recreational Sports and Services
![Page 2: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/2.jpg)
Print !is !
Dead
![Page 3: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/3.jpg)
![Page 4: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/4.jpg)
Let Me!Tell You Why
![Page 5: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/5.jpg)
In Traditional Marketing Practice
![Page 6: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/6.jpg)
![Page 7: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/7.jpg)
For Today’s !College Student
![Page 8: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/8.jpg)
It’s a!Conversation
![Page 9: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/9.jpg)
![Page 10: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/10.jpg)
So. . .how do I reach them?
![Page 11: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/11.jpg)
The Power of the Visual
![Page 12: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/12.jpg)
Document Everything!
![Page 13: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/13.jpg)
POST, POST, POST
![Page 14: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/14.jpg)
and I mean Everything!
![Page 15: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/15.jpg)
“If You Build It”
![Page 16: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/16.jpg)
Our “Studio” 2 GoPro cameras +!
4 iPads +1iPod
A lot of creativity! =
![Page 17: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/17.jpg)
Photo Workflow Example
Step One: Photo Editing
![Page 18: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/18.jpg)
Photo Workflow Example
Step Two: Add Text
![Page 19: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/19.jpg)
Photo Workflow Example
Step Three: Share!
![Page 20: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/20.jpg)
Video Workflow Example
Step One:!Choose Video
![Page 21: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/21.jpg)
Video Workflow Example
Step Two:!Add Titles
![Page 22: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/22.jpg)
Video Workflow Example
Step Three:!Add a Photo
![Page 23: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/23.jpg)
Video Workflow Example
Step Three:!Add Some Music
![Page 24: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/24.jpg)
Video Workflow Example
Step Three:!Upload and Share!
![Page 25: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/25.jpg)
What are Your Needs?
![Page 26: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/26.jpg)
Experiment! h$p://bit.ly/NMI2012-‐NewMedia
![Page 27: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/27.jpg)
Discussion
![Page 28: NIRSA 2012 Marketing Institute Presentation](https://reader033.fdocuments.in/reader033/viewer/2022051610/54978fe2ac7959412e8b538a/html5/thumbnails/28.jpg)
Questions?