Nippon Paints

SHIVA Ads (I) PVT LTD.

ABOUT US:

Since last 12 years we are one of the leading Ad agency in India.

We specialize in branding, promotion activity, innovative branding and other types of advertisement in Malls & Multiplexes to produce a high mark visibility for the brand.

We have prominent sites in all high footfalls Malls & Multiplexes all over India.

Shiva Ads (I) Pvt. Ltd

OUR EXISTANCE IS IN:WEST:MAHARASHTRAGUJARATRAJASTHANMADHYA PRADESH

EAST:WEST BENGALBIHAR

NORTH:UTTAR PRADESHNCRDELHI

SOUTH:KARNATAKAANDHRA PRADESHTAMIL NAIDUKERALA


4

Help you reach your TG through…

Our

3600

Offerings

Mall Brandings

Sampling

On-screen Ads

Multiplex Branding

Mall Activations

EventsInteractivity

Screenings



BRANDINGMALLS & MULTIPLEXES Façade. Drop down Signage's etc.

OUTDOOR Bus shelters/back Hoardings etc.

INNOVATIVE BRANDING Auto rickshaw/taxi 3 D paint in malls Volvo etc.

PROMOTIONMALLS & MULTIPLEXES Stalls

OUTDOOR Canter (In corporate parks,

societies etc.)

INNOVATIVE PROMOTION Look walkers


Industrial30%

Paint Industry

Product Sector

Decorative70%

Organized70%

Unorganized30%

Coil Coatings

Powder Coatings

Coil CoatingsAutomotive Paints

Marine Paints

High Performance

Distempers

Coil CoatingsEmulsions

Exterior Coating

Wood Finishes

Enamels

INDIAN PAINT INDUSTRY

Shiva Ads (I) Pvt. Ltd *Source: HDFC Securities Analyst Report

70% OF INDIAN MARKET

21%

11%

38%

30%

Decorative sector composition

Exterior coatingsEmulsionsEnamelsDistemper


30% OF INDIAN MARKET

30%

50%

10%

5% 5%

Industrial Sector Composition

High performance coatingAutomotive PaintsPowder CoatingCoil CoatingsMarine Paints


INDUSTRY PLAYERS

DECORATIVE SEGMENT

Asian Paints 37%

Kansai Nerolac 13%

Berger paints 11%

ICI 8%

Jenson and Nicholson

6%

Shalimar 6%

Others 19%


ABOUT NIPPON PAINTS

• It is a 126 years old company with the base in Japan.• Nippon Paint India started its operations from

Chennai, in June 2006 and within a year the company has revolutionized way paints are sold in South India.

• Present in: Chennai,Banglore,Hydrabad,Vijaywada,Gurgaon.

• As the company is slowly spreading its wings all over India we wish to help the company to promote their product in all corners.


WHY BRANDING & PROMOTIONS?

• To make the product more superior in front of competitors like Asian paints, Nerolac, Berger.

• It is the direct way to connect to your target audience by communicating face to face.


• To increase sales• To attract new customers• To retain existing ones• To encourage customer

loyalty• To create awareness• To inform• To remind• To ensure

• To modify attitudes• To create an image• To position a product• To improve position in the

market• To pull the product through

channels• To push the product

through channels


Advantages of BTL activities

- Less Expensive compared to TV media.- Direct interaction with end user.- Two way communication. - More flexibility.


SOME PROMOTION & BRANDING FOR NIPPON PAINTS

• CINEMA HALL BRANDING

• PROMOTIONS

• KIDZONE BRANDING


CINEMA HALL BRANDING

1)We can put different colored headrest in different rows in the cinema hall.

2)We can put the logo of the company on the seat headrest in the cinema hall.

3)We can make the paper/popcorn cones with the company name/logo.


Popcorn cone ads

Seat branding

Contd..

1)We can also put up a small stall outside the cinema hall so that before the movie people can check out the display of different textures

available with Nippon paints.2)We can also place 1 or 2 guys to distribute

pamphlets, color shade card etc. which would give details of Nippon paints.


BENEFITS :

1)People do go to cinema halls for amusement from their busy schedule.

2)At a time you can at least target 300-400 people in a multiplex per show.

3)This is a silent way but most effective medium of branding.


PAINT YOURSELF


Concept of paint yourself in Malls…

1)We can put up stalls at the best places available in the malls which are easily visible.

2) We can arrange for various promotion activity at the stalls like :

a)competitions. b)free sampling. c)painting the stall artificial wall etc.In this way we can target the major mass. I mean the

window shoppers are the main Tg which are the maximum in malls.


Inorbit Mall - Mumbai

Great India Place – Delhi

Mariplex Mall - Pune

City Center - Chennai

Contd…

3)We can setup stalls at different places like corporate parks, societies, industrial units etc.

4)We can arrange for a Canter setup in corporate parks, societies etc.

At all this above places we can arrange for some activity which indulges the Tg in our product & help them to differentiate from the competitors.


Canter promotion

Society Promotion

BENEFITS

MALLS1) Direct interaction with end

user.2) Can target the common

man.3) The response and

conversion is maximum in malls.

We can plan the activity which can help to promote the product , which the Tg will remember.

CANTER1)Direct interaction with end

user.2)Can target the customer of

choice(corporate, industrial, individual etc.)

3)The response is very good and can get big contracts.

We have to modify the activity depending on the customer needs.


Contd..

• People can recognize or recall a brand if the advertisement or the promotion is done in a unique way.

• Our motive is to make deep & a positive impact on the customers mind.

• A setup in a society can get us a contract of building painting, house interior painting etc.


KIDZONE BRANDING

• We can setup a counter at kids fun zone.• At this counter we can conduct various fun

activities for kids like: 1)painting/coloring the artificial wall. 2)free gift 3)games etc.• We can also display the pictures of kids room

painted with Nippon paints.


Activities for kids in mall

Benefits :

1)While the kid is engrossed in the activity we can show different shade cards to their parents or distribute free shade cards,show home interiors with Nippon paint etc.

2)In this way by attracting the kid and making them happy we are making the parents happy which eventually helps to make the brand stronger.

3)At a time you can at least target 300-400 people in a multiplex.


NIPPON CAR PAINTS

• We can setup a stall in the car parking of a mall with a free car polish like carwash.

• We can setup stalls at different corporate parks near cafeteria, pantry etc in which the features of the paint are promoted.

• We can display a custom painted car with Nippon paints at colleges, corporate park, malls, garages etc.


STALL IN CORPORATE PARK STALL AT CAFETERIA

CAR WITH CUSTOMISED PAINT AT MALL,CORPORATE PARKS,COLLEGES WITH PROMOTERS PROMOTING NIPPON CAR PAINTS

BENEFITS

• Display of the customized painted car will attract people from age group of 20 – 55 yrs.

• So by displaying at colleges we can target the youth.

• By displaying at corporate parks we target the young professional to mid-age executives who have spending power.


SKODA

GILLETTE

GODREJ

CASTROL

INTEL

FIAT

TOSHIBA

PANASONIC

LG

NIMBOOZ

SAMSUNG MOBILE

AIRCEL

DISNEY

TATA SKY

SLICES

TAMPICO, ETC

FEW OF OUR CLIENTS


OUR SUCESSFUL CAMPAIGNS


City Center - Kolkata

Fun Republic - AndheriCity Center - Chennai

Fun CRM - Delhi

Tata sky Plus

Disney Activity in different schools in Chennai & Hyderabad

City Center Mall – Mumbai Central Forum Mall - Bangalore

Nirmal Lifestyle - Mulund Garuda Mall - Bangalore

Gillette

FEW INNOVATIONS BY US :

TUBORG VIRGIN


“UNIQUE” DEFINE’S US


Contact Us

HEAD OFFICE :B/6,2nd Floor, Viral Apartments, Opp Shoppers Stop, S.V. Road,

Andheri (w), Mumbai – 400 058 INDIATEL: 022 – 26249090

Telefax: 022 – 26202214 Mobile No 9322811434

Email: [email protected]

Branches in Pune, Baroda, Ahmedabad, Bangalore & Kolkata

Branding & Promotion available All Over India

THANK YOU

Nippon Paints

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