By

Mostafa Hegazy Islam Elzayat

Hossam Metwau Ayman abo Sehly

Wii Outline

1- Introduction

2- Problem Definition

3- Nintendo Strategy & Objectives

4- Nintendo Innovation

5- Results & Conclusion

6 - Answers of questions

Introduction

History of Nintendo

• Was founded in 1889

• began as a playing cards manufacturer

• Was one of the pioneers of video game in the early 1980s

• Sold 20 million Game Cubes while Sony PS2 sold120 million

Problem Definition

“By late 1990s ,Nintendo lost its market leader position as Sony & Microsoft entered the market with advanced technology in

hardware and software offering much more improved graphics .

Facing this situation, Nintendo had to do something against its rivals”

Nintendo Strategy

• Nintendo focused on “what might convince parents to buy a new console to their kids”

– Ease of use

–Quick to start up

–Not a huge drain

–Quiet while it is running

• Back to basics concepts and goals of gaming entertainment.

• Games should be fun & suitable for the first time game players like women and older consumers

• enhance the personal relation between machine and player

• R&D efforts are directed to create a new human-computer relationship

Nintendo Objectives

• Improving the profit and sales

• Enforcing Customer Relationship

• Increasing efficiency

• Attracting different customers

• Better targeting and positioning

• Designing its products extremely virtual

Nintendo Innovation

Q1:What was new and novel about the Wii ?

Q7:business model & revenue mechanism used?

1. Revolutionary motion,sensing wireless technology , ( human computer interaction).

2. provide lower prices than its competitors.

3. Target New customer segments looking for entertainment.

4. Earn royalties from third party games developers.

Q8: How Wii Fit contribute to Nintendo's business?

• about 40 different activities, including aerobic exercises and yoga.

• sold over a quarter of a million copies in its first week, and despite not being released outside Japan,

• reached the 1M unit sales milestone by January 6, 2008

• As of January 4, 2009, it has sold 3M copies in Japan