Ninja networking training
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Transcript of Ninja networking training
Ninja Networking Secrets Saturday October 8th
8am-11am
Spoto’s Oyster Bar 4560 PGA Blvd Palm Beach Gardens Fl
Presented by Bryan DalyThe Business Connection
Founder
Welcome
• Notebook• Cell phone (off or vibrate) please• Please hold questions until breaks• We will have a Q&A at the end
Objective Today
• Learn a “system” to build YOUR networkusing Linkedin, Facebook, Website & Meetups
• Develop a Word of Mouth Marketing Plan • A Strong Introduction 30 seconds• Comfortable and Confident in any setting• Resources for continued learning
What a network can do for you
• A network replaces the weakness of the individual with the strength of the group.
• Your network can be your sounding board to learn what works and what doesn't. You'll avoid more mistakes.
• My network can expand your network.
Three Questions
1. What are the top three business categories of your ideal referrals?
2. What kind of people do you want to be referred to?
3. Do you prefer to work by referral? And why?
Reading (SlideShare)
Get the Right Networking Mind Set and Skill Setby Dr.Ivan Misner
How Deep Is Your Network? by Bryan Daly
“Masters of Networking” by Dr Ivan R. Misner and Don Morgan
NEVER EAT ALONE by Keith Ferrazzi
How To Break The Ice by Bryan Daly
SlideShare
• http://www.slideshare.net/bryandaly
• http://www.slideshare.net/group/linked-local-palm-beach
• Resources• Embed slideshows and video LinkedIn and
NETWORK
it's not netsit or neteatnetplay
it's network!
Networking is Farming, not Hunting.
Networkingis a
long term commitment.
Networking is not Selling.
Networking is Marketing.
(overview)
Can you hang for as long as it takes?
This is a MARATHON NOT a SPRINT
Not everyone willCan you make a consistent effort without the immediate payoff?
We are recruiting and training our own
“business ambassadors”
What is special about“The Business Connection”?
• No Dues, Fees or Mandatory Meetings
• Non-exclusive
• Local with wide reach Martin-Dade County• Boston, New York, Atlanta, Tampa, Orlando. Jacksonville
• Now LATINO!!!!
• Size- Compare 600 vs. 50 pouring into one website
• We provide great value: education, feature, open house, lunch learn, website, videos
Blending Online with Offline Techniques
Step 1. Online - Your LinkedIn.com Profile
Our Secret System
Step 2. Online - Your LinkedIn.com Groups
Step 3. Online - Business Connection Website
www.GiversAlwaysGain.comStep 4. Offline – Attend Events (e.g. Coffee Meetups)
Step 5. Offline – Schedule One-to-Ones
Rinse and Repeat (overview)
Learned BehaviorBusiness Networking is a Marketing System
A System is a Series of Steps Designed to Accomplish a Specific Goal
Business Networking is a Series of Steps to get Your Business Referrals
The Series of Steps are Designed to get People
•To Know You•Like You•Trust You
(overview)
How?• Know You
See you online and offline visibleOne/One and social events
• Like You“How To Win Friends and Influence People”
• Trust You Do what you say you will do
Testimonials from othersVCP Visible, Credible, Profitable
Appearance
Step 1. First Things First
… and Your Appearance Offline…
Always strive for an Appearance…
Your Appearance both Online…
… higher than what people expect
…as you brand yourself.And Continually Tweak and Upgrade…
(course)
Everything you do is a reflection of your business and how you do
business.How you attend meetings, return calls, answer
the phone…What are some other examples?
What is YOUR Plan?
How many strategic referral partners do you want?
Are you willing to do what it takes?Let’s say you want 100 new partners in a year8-9 per month- 2 per weekNeed 4-5 one on ones a week (1 at each Coffee
meetup and 2-3 on Friday before happy hour)
What is YOUR Plan?
How many strategic referral partners do you want?
100 partners send you 1 referral a yearThat’s 100 referrals a year or 8-9 per monthToo much? Cut in half or take 24 months to do it
Is your plan written? Can I see it?
Building A Word Of Mouth Business
Step 2. Start Connecting on LinkedIn.com
B. Create re-usable Invitations to Connect
A. Never use the standard Invitation.
C. 3,000 Invitation Limit
D. Who to connect with
E. Filter to Locate Targeted Individuals to connect with
F. Join Group and Connect
G. Join Discussions in a meaningful,
“GiversAlwaysGain” way. – Always Add value.
(course)
H. Continually Invite Your Connections to Join Our LinkedIn Groups.(Palm Beach Business Connection, Broward Business Connection, Dade Business Connection, Martin
County Business Connection along with our website, www.GiversAlwaysGain.com)
(course)
Step 3. Start Taking Those Connections Offline
Through LinkedIn or our website, invite people to meet
One-To-One Meeting.
Through LinkedIn and our http://www.GiversAlwaysGain.com
website,invite people to meet You
at our Coffee Meetups where they’ll hearYOUR 30 Second Commercial.
Website Overview
• http://www.GiversAlwaysGain.com
What is Follow YOUR Plan?
How do you keep in touch?90% of failures happen here
1. Connect online and download v-card2. Get phone info into my cell3. Extra eye out for referrals4. Call just to say hi5. Make connections for and introduce others6. Comment like and share online
How Deep Is Your Network?
…it's not just "what you know," or even "who you know." It's "how well you know them" and well do you know them…that really counts in building a powerful personal network.
You many have a lot of contacts, but how well do you really know each other?
TEN FEEL GOOD QUESTIONS-Bob Burg
1. How did you get started in the ____ business?2. What do you enjoy most about what you do?3. What separates your company from the competition?4. What advice would you give someone just starting out in the ___ business?5. What one thing would you do with your business if you knew you could not fail?6. What significant changes have you seen in your business over the years?7. What do you seen as the coming trends in the _____ business?8. What was the funniest experience you have had in your business?9. What ways have you found to be the most productive to promoting your business?10. What one sentence would you like people to use in describing your business
Always a Great questionWhat is a good referral for you?
Building A Word Of Mouth Business
(course)
YOUR 30 Second Commercial
A. “Hello everyone, my name is ___________.”
B. “ My business is called _______.”
C. “I do this ____________ .” (No More Than 3 Easy to Remember Items)
D. “I am looking to meet __________ .” or “A good referral for me is _____ .”
(Be specific)
E. “Once again, my name is __________ .”
F. Your Tag Line
Building A Word Of Mouth Business
Short Break
Building A Word Of Mouth Business
(course)
30 Second Commercial Practice Session
• Create Your 30 Second Commercial(15 – 20 minutes)
Triggers
• Help your referral partners to spot opportunities for you
• A good referral for me is…_____• When someone isThink of me whenFor me it’s Major life events• Divorce, Marries, Job promotion, Has baby,
grandbaby, Dies, Laid off
Building A Word Of Mouth Business
(course)
30 Second Commercial Practice Session
• Practice Your 30 Second Commercial(15 – 20 minutes)
Building A Word Of Mouth Business
(course)
YOUR - 1 Hour One-To-One Meeting
A. 20 Minutes – About the Other Person
B. 20 Minutes – About You and Your Business
C. 20 Minutes – About How You Both Can Help Each OtherFind Referrals
Conclude – Agree To Meet Again and Set a Date and Time.
Building A Word Of Mouth Business
(course)
Tips - 1 Hour One-To-One Meeting
E. How to Break the Ice
A. Research the Other Person
B. Pay Attention to What They Say During Their 30 Second Commercial
G. Agree To Meet Again and Set a Date and Time.
C. Bring a One Page BIO and Who You Are Looking to Meet
D. Bring a Notebook and Take Notes
F. Stick to the 20-20-20 Meeting Structure
(course)
One-To-One Meeting Practice Session
A. 5 Minutes – About the Other Person
B. 5 Minutes – About You and Your Business
C. 5 Minutes – About How You Both Can Help Each OtherFind Referrals
Conclude – Agree To Meet Again and Set a Date and Time.
Building A Word Of Mouth Business
Short Break
Step by Step Building a Network• Get Started Today !!!• Building Your List Online• Start Relationships Offline • Contact and Connect – Key - Follow up, Follow through, and Keeping in Contact
(summary)
Go to Live Meetings and Events
• Play Host• Introduce Others• Listen and Ask Great Questions to Find
Common Ground• Make Clear, Concise, Memorable and
Effective Introductions
(summary)
Using Linkedin
Promote the Group and Build YOUR Network
Online Tips LinkedIn: Latino Business Connection Treasure Coast Business Connection Martin County Business Connection Palm Beach Business Connection Broward Business Connection Dade Business Connection Tampa Business Connection Orlando Business Connection
Jacksonville, Atlanta, New York,
(summary)
Linkedin Training
• Profile• Search• Groups• Connecting• Key Words
LinkedIn Training
• Youtube http://www.youtube.com/user/LinkedIn
• Linkedin help• https://help.linkedin.com/app/home• Tips and Tricks• http://blog.linkedin.com/
TopLinked
Networking and Referral Boot Camp
Thank You For Attending
Tell All Your Business Associates and Friends About the
Business Connection
Ninja Networking Secrets
Here are just a few Ninja tips
Ninja Networking Secrets
Bring a door prize include your card.
Books are a great give away
Ninja Networking Secrets
Become the Hostess with the Mostess
Ninja Networking Secrets
Wear a name tag. Name tags make you more
approachable.
Ninja Networking Secrets
Give your clients referrals.
They often get the idea and reciprocate.
Ninja Networking Secrets
Write an e-book or report and offer to new prospects.
Slide Share is another option.
Ninja Networking Secrets
Volunteer and be involved.
Sponsorship without involvement is generally a waste of money.
Ninja Networking Secrets
Twitter, Stumble, Digg yourself and others.
Ninja Networking Secrets
Join a referral group(s). Meet weekly.
Show-up
Ninja Networking Secrets
Email Signature
Its free and very low key approach to share a link or idea.
Ninja Networking Secrets
Attend
Real Live Networking is where it is at. Online networking is just a part of successful
networking.
Ninja Networking Secrets
Enlist the Host
Hi Mr. Host. I am shy can you introduce me to people.
Ninja Networking Secrets
Be an Ambassador
Most everybody is a little bit shy. Become the official greeter at your
favorite networking event.Think Walmart.
Ninja Networking Secrets
Gift Certificate
People need to experience your product. Have a way for them to test
you out.
Ninja Networking Secrets
Golf Outing Station
Take pictures for free and get address and send them pictures with a flyer.
Ninja Networking Secrets
Write a Blog.
No cat blogs here. Save that for Twitter share your knowledge and
experience.
Ninja Networking Secrets
Submit articles to local papers.
Write monthly article for local business publication.
HERO (Help a reporter out)
Ninja Networking Secrets
Shamelessly Promote but....
Provide Value First and your contact info last.
BRYAN DALYFounder
The Business Connection