Nilga Feb 2009
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Transcript of Nilga Feb 2009
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Using new media...
...improving public services
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Podcasting
Insert link to ‘Social Networking in Plain English’, common craft video.
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6 million people have downloaded a podcast
3.7 million listen / watch weekly
28% of Europeans regularly watch video online
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New starter inductionChief officer briefings/state of the nationTrainingNewslettersLecturesEvents/conferencesMarketing
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Increase engagementIncrease Return on InvestmentInexpensive Quick and easyFlexibleInnovative
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Some examples
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Some examples
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Some examples
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Example
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... I promise!
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Some (pretty big) numbers...8.5 million monthly visitors to MyBarackObama.com13 million member e-mail list 3 million online donors (6.5 million donations)5 million facebook ‘friends’2,000 official YouTube videos
Watched more than 80 million times 442,000 user-generated videos on YouTube
$150 million raised in last month of campaign
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So what....Social media is now more popular that
webmail
Engagement with audience - key to making it happen
Do more with less?
Part of the answer... Not the holy grail!
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