Top Eleven: The road to the Top via emerging markets - Nikola Cavic - Game Connection Europe 2012
Nikola Cavic, Head of Business Development, Nordeus
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Transcript of Nikola Cavic, Head of Business Development, Nordeus
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Market trends
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Our game: Top Eleven – Be a Football Manager
• #1 online football game in the world!
• 5-star rating on Google Play Store & App Store
• Launched in May 2010
• FREE TO PLAY
• Global reach - played in 180+ countries worldwide
• Localized in 38 languages
• Available on multiple platforms (iOS, Android, PC)
• Top Grossing Game !
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Top Eleven – Game screenshots
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Top Eleven – Growing number of users
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
Daily Active Users
• Over 4.5 million usersplay the game every day!
• Over 11 million monthlyactive users
• Over 40 million player registrations since 2010
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Top Eleven – User Engagement
Highly active and engaged players
31% log in every day!
“Stickiness factor” one of the highest in the industry
Average play session is 10 minutes
Over 3 million hard core fans!
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Top Eleven – Player Demographics
57%25%
8%
5%5%
Location
Europe
Asia
South America
Africa
N. America
93%
7%
Gender
Male
Female
31.20%
38.50%
22%
5.70% 2.60%
Age
13-18
19-25
26-35
36-45
46+
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Top Eleven – Top 10 markets
Turkey Indonesia Thailand Germany
Italy SpainBrazil UKArgentina
France
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Top Eleven – Acquisition Channels
• Referrals
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Top Eleven – Acquisition Channels
• Referrals
• Advertising
Turkey Thailand UAE Brazil Israel Germany UK US
Acquisition cost per user
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Top Eleven – Acquisition Channels
• Referrals
• Advertising
• App Centers
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Top Eleven – Acquisition Channels
• Referrals
• Advertising
• App Centers
• Social Media
• Official Top Eleven Facebook Page
• More than 8.5 million fans – one of the most popularFacebook pages in gaming in the World!
• Record post – 4 million reach
• Official Top Eleven Twitter
• More than 200 thousand followers
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Top Eleven: User Acquisition Cost
Turkey Thailand Brazil UEA Israel Germany UK US
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Monetization
Turkey Thailand Israel UAE Brazil Germany UK US
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Monetization
Turkey Thailand Israel UAE Brazil Germany UK US
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Monetization: Offerwall
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Monetization: Brand & Product Placement
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Top Eleven - Monetization
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About Nordeus – We are a global gaming company
San Francisco office
Skoplje office
Dublin office
Some of the awards obtained:
• Red Herring’s “Top 100 most innovative tech companies in Europe”
• “The best gaming company start-up”at Europas Awards
• “25 hottest tech companies in Europe”
• “25 fastest-growing internet companies in Europe” at Noah London
HQ – Belgrade
• 4 Offices • 100+ Employees• Passionate about games!
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WE ARE HIRING !!