Twitter & Sports Marketing

Nike’s New Years Eve“Make It Count” Campaign

Nike’s “Make It Count” Campaign

On New Years Eve, launch took to Twitter to launch its “Make It Count” Campaign. “

Nike athletes include soccer superstar Cristiano Ronaldo, biking legend Lance Armstrong and basketball players

like Dirk Nowitzki, LeBron James, Kobe Bryant and others. They began pledging on Twitter on how they will

#makeitcount in the next 12 months. While the athletes told us about their goals, Nike also encouraged

everybody to join them and pledge how they will #makeitcount in 2012.

Questions for Class Discussion

1) Why do you think Nike launched this campaign on Twitter?

2) Why do you think they chose to do so on New Years Eve?

Questions for Class Discussion

3) Why do you think Nike was encouraging interaction with Twitter users who are NOT Nike athletes?

4) What else did you notice about the interaction with the #makeitcount campaign on Twitter?

Questions for Class Discussion

5) What do you think Nike hopes to accomplish with the “Make it Count” campaign?

6) What is your opinion of the Nike campaign? Do you think it was successful?