nike's marketing

download nike's marketing

of 35

Transcript of nike's marketing

  • 8/7/2019 nike's marketing

    1/35

    __[Z`S`WWZ``W

    ZZ`^[VaU`[Z[W

    W_[bW^SS^W`Zb[bWWZ`

    W_S^W`ZY`^S`WYW_ZS[^S`[Z_XW[^V

    _S^W`ZY_`^S`WYZZ`WV`S`W_XW^US

    _`^S`WYZZS

    _S^W`ZY`^S`WYZZVS

    S^W`ZY

    SUW

    WSV]aS^`W^_

    SZaXSU`a^ZY

    % ^[[`[Z WZVWZVSZ^UW`WS

    ^UZY

    _

    WU[WZVS`[Z_X[^W

  • 8/7/2019 nike's marketing

    2/35

    __[Z`S`WWZ``W

    -#f@f

    fnn-nn

    fff

    fnffn

    fff

    fnnnffn@f

    fnfnfn

  • 8/7/2019 nike's marketing

    3/35

    ZZ`^[VaU`[Z[W

    -ffnfffnff

    fnfnff

    nn-ffn

    nnfffnfnf

    fnnnfnf%n

    ff

    Jfnfnf-n

    ffffffnf

    ffn-ffnf

    fffnn

    nffnfnffnf

    fffnfnf

    n@nfn-fff

    nfffnf

    nf

    f,f-fff

    fnfffnff

    fffnf

    -nfff

    fffnffnf-

    fffnff

    -ffnfnf,ffffnf

    nfffnffn-ff

    nffnf

    nffff-fffnnffn-ff

    ff

    n@nffffnf

    fffnnff

    ffff

    ffffffffnf

  • 8/7/2019 nike's marketing

    4/35

    fn-fnf

    nnfffJ9

    -ffff-

    fJf99fffn

    n

    -fnfnnff

    ffnnff

    -nnf

    -ffnnn

    fffnnfffnfnf

    fnfnff-fffnf

    fffffnfffnn

    W_[bW^SS^W`Zb[bWWZ`

    -fff

    ffffffnnn@f

    fnfffnff-

    nfffDff

    nfffn

    fnfnffn-

    nfnnD

    ffffDfff

    -ffffffnnnn

    fnn

    -ffffnnffff

    f-fnfff

    ffnfnnff

    fnfnnnnf

    nnfn

  • 8/7/2019 nike's marketing

    5/35

  • 8/7/2019 nike's marketing

    6/35

    9ffffn 9f

    fffnf#fnf

    Dff f,fnf

    Dffffn

    ffnfffnfffffnfffff

    fnfn

    ffnnffffff

    ffn@ff@

    DfJff

    ffffffff

    nfff

    f@

    _

    @ffnffn

    fff

    9Iffff

    ff@nfff

    Dfnfn

    ffn-ff

    fffnffff

    ff9ffnnff

    fffnf

    fnnffff

    ffnf

    _

    nfnnffffff

    fnf#nfff

    fff%nfff,nf

    ffff$nfff-

    fnf-

  • 8/7/2019 nike's marketing

    7/35

    ffffff

    fffffff

    ffffnf

    fn

    @nfffffff

    nfnfffnf9ffD

    fff@-f

    D@fn@fn

    fnfffff

    @ffff

    f#fffff

    fnffff

    Jfffffff

    fffff-

    nffnff

    fnffff9f

    9fnfnf#ff

    nnfffnffn

    fnfnffff

    nfffffn

    ,n

    fnfffnfff

    fffnffnff

    nfnfn

    9f#-fff9

    -

    %_

    -ffnnfn-

    n@f-

    n9fnffnfnf@ff

    ff-#fn

  • 8/7/2019 nike's marketing

    8/35

    9fff

    fffnffff

    -fff

    fnfnfffnfnffn

    fnffn

    ffff-

    f,nff-#

    -fffnffnff

    ffff-n@nf

    f,f-ff-ff

    @nfffff@If

    fnfff#n#

    ff- #nff

    fnffff

    @nffff

    fnfnf

    -#nfff

    nffnffnf-

    ffffff

    nffnf$ffffnnnf

    f-ffff

    _

    fnnnfnffnff

    -nfff

    f9f-9fnf

    ffffnnf-nf

    fnnfffffffff

    -nffDfff

    J-ffffffnnf

    fffn

    n-ffff

  • 8/7/2019 nike's marketing

    9/35

    Jff-ff@f-

    ffff#n-f

    D#f#ffnnfff

    ffff

    -ffnnnfnnff

    fnnffnfn-

    nffn #nnfn

    fnn@fn

    _

    -fffnnf

    -n@-

    nffffnfnff-

    nfnnnfn@f

    fnff-f#

    ff

    f-#nff-#ffnf@

    n@fnfff-#ff

    ffffff

    nf-nfffnnn

    J

    n@fnffnf

    ffnnfn-#nnn

    fffffnfn@f

    ffnfnn-ff

    nnf

  • 8/7/2019 nike's marketing

    10/35

    W_S^W`ZY`^S`WYW_ZS[^

    S`[Z_XW[^V

    -#ffDfnf

    W -ffffnfnff,nfff

    @Jf

    W nfnf@9fff-fnn

    f,nff,fnf@Jn

    W -fffnfnffffnff

    -fff

    ffffffffnff

    W @fnnn9ff-fnffnn

    -#ff

    W $54798825,839,1,.9473,.4:3970700/:.,9430;08,3/90898.4708/.9,90/8:..088

    W -nffnnfnffn@fnf

    -fJff

    W fffnffffnnf

    ffnn

  • 8/7/2019 nike's marketing

    11/35

    fff-fnffn

    fffnnnf

    ffnfffff

    fnffff@

    fnffff-ff

  • 8/7/2019 nike's marketing

    12/35

    -#,fff

    W -fffW -fnnnnf

    ff

    W @-ffffnfJffff

    nnfffffnf

    f

    W -ffnffffff

    W -fnfffffff

    fnnf

    ffnfnnfnf

    W -nfffffffffnfff

    ffnffffnnf

    f,nffff

    W -nffff ffffnf-

    fff-f

    ffff

    W @-ffnfffff

    W @ffnfff-fffnffnfD

    f

  • 8/7/2019 nike's marketing

    13/35

    W @nffnfnfffnfffnnf

    fnff

    W -ffnfnnfnf

    W ffff-@-f

    fff-fnnfff

    ffffnff

    nfffffnfnffffn

    W -ffnffffffW 907854798.425,30870,80/90;,:041,/,593943/,3

    .438:207843,4,9/0,0/0%04507,943,,77,302039,8574-,-94-,200803973943/,,8974:,80;030,7.03.0,70020399$077,3/:897,390757808:30#00-4147389,3.0.8,1:430/8:-8/,74190207.,35,7039

    W 33890,/41703039017,3.8003/,-0.,20,8:-8/,7

    W 9,8,3455479:399489,79,1708970,9073/0503/03.0,3/08,,70419%03/,32,709874339072841709,.:8942078503/8,3/,,7030889432,/080380147:894.,83439080455479:3908,80,7,85488-08,8,345,/,

    W %0.425,31:7089,998.79.,94.4330.9024943,9.:89420783/3,.7.09.7,3,94303/,4:/439300/9493944,7/,-4:9494/49,9;037;,#00-4,7008

  • 8/7/2019 nike's marketing

    14/35

    W 088903393088901;00,7.4397,.99900,390/941789844:74,994%0,23/,94574;04:7.4229203994,7/8902,709,3/390.431/03.041.7.091,388,8,345,/,

    W %,9,81440/-903974/:.94341081789.7.098408%074424707,8,:3.0/98$05902-07-5,.0-4078$$7008,39,3/00,,3/8$,3043/4,;0,84-003830/43-7,3/,2-,88,/47814790574/:.9840147-,98203907442503071440/

    W 08/0890/0,,48094,:3.411.,.7.09207.,3/808:.,8705.,90,2%8798,3/078089-,8,3/

    -,.5,.8%,98349:89,:0-7,3/3455479:3998,549039,2430853307709,.438:9,3980892,9090.0380/207.,3/80-:83088.4:/-73324709,324339017890,79801

    W 08,84933,0,/,3/9,398.4229203994.7.0994907,88744980;030.02-07990/:59.4,.38.4480908,943,7.09.,/02

    W %0,.,/0208479094:3/0789,3/90574/:.9706:702039841905,07898,3389:,943147-4990.425,3,3/90,.,/020800.70,908-7,3/,,703088,3/,8,849,9.70,934,898,9,4:325708843,-0,090,.,/0208300/14706:520398:.,88408,3/97,330,78440/,1907-90.425,3

    W %8844/24;0-0945742490574/:.98,9,8074:80;0,3/94-:/-7,3/,,703088974:98.4229203994/0;04585479833/,8,8,723/07$,3.014507,93411.07%0.345,

    /;8478

    W %07083493473,,-4:99014.:843.7.09-:90800700889,2534:9170874:3/!,0780#00-4,3/!:2,,70443,90903/390854798574/:.930,8,10890-7,3/147900,78,074:50#00-48443,93.70,83980.:8;042038

  • 8/7/2019 nike's marketing

    15/35

    8947081742900893970094-3090,7507.0394190207.,3/803!:2,894708810890,3/3498547970,90/

    W 0309,8414:3.:8942078920,384:3.74889047/98.470,:/03.08-09003,3/0,78,3/980083470,8433/,84:/-0,3/1107039

    W 0,3994385704:994-0.4208074:8,-4:98547989,939070899028,8,345,/,%0.7.09,/147389,3.08.0,79,7090/,99874:5

    W %0,/84.,8088420413/,813089.7.092420398370.0399208'703/7,$0,-0.4239017893/,3948.4707:383,90892,9.,3/90/7,2,9.31473/,390,90898070834:43913/,320247084190!7:/039,:53419083988:50780/80.43/.42207.,909,70974:583909470,909,30;0399,98349:898947.,988947

    W /70394/,/439:895,90,2090,84:3/0789,3/48074:898%,983890,/41843.7.0907890/0./0/948424203989,9990,.0;02039841.7.09078

    W %085438478584190.7.09,.,/0208,3/90,/8399043./1703/9,.9.08,/45939,8,84,:3.0/98.7.098408,3/90705.,0,7382,808%,98,44/24;08,709,.438:9,398%,7093/8050-:/90-7,3/,3/.70,90,4390720110.9-,//70883.:8942078300/8,9,30,7,08,8$,3

    W %07088420/4:-994:430907.7.09890-0898547994.422:3.,9090-7,3/8;,:0894,4:3/8.0733,:/03.0

    W 7,3/800,70.0,714.:80/4390:550780203941.438:207823498:700907.7.098,343078:.,545:,78547999,974:54:3.438:2078390:5507897,9,,702470094-09:30/3940;039809047!702070,:0449-,

  • 8/7/2019 nike's marketing

    16/35

    S^W`ZY

    -#9nffnnff

    fnn

    9n

    -ffnnff

    nffnnfn

    nnf-ffnnf

    nnfffnnfnf

    ffnfnffnffnfnff-

    ffnfffffnff

    fnn@nff

    fn-

    ffnffn

    ffff

    @fffnff

    fffnn

    fnff

    ff@nffff

    ffnf

    -@fn@f

    ffffnn

    ffn-,

    nf-nnffnfnff

    ffnfnnfnffnnff-ff9nf-

    nffnfnff

    nfffnff@f

    ffnnfnnfnn

  • 8/7/2019 nike's marketing

    17/35

    -nff@n

    fn@nff

    ffnffnfnffn

    nnfffnfffnn-

    ,fff-n@nff---Of-

    ff-fnnnnnf

    fn-

    nfOOffnff

    -ffnnfff

    fnfnffffnf

    nfffnfnffn-ffnnf

    fffnffff

    nffnnf

    nfffnfnffn

    ffnfnff-

    ffnnf

    nfnf

    ffn-nfnn-+nnf

    fnfffnn9fJ

    nffnfnnfn

    fn%

    fffnnffnf

    fn9;

    @f9f$-

    nffff@fff

    nf

    -fnfnf

    fffn

    nfnD

  • 8/7/2019 nike's marketing

    18/35

    f,fnfnffnff

    @fff@ffIf9ff9f,fff-

    fnffnfnnf

    fnnffJfn-

    fnffnfnfnffn

    @nf-nffnn

    nffn%9ff

    fffJffff

    f

    :-fJfn

    :-9f,Jfn

    :-9ffJfn

    :-fJfn

    :-@ffJfn

    :-@ffJfn

    :-JfffJfn

  • 8/7/2019 nike's marketing

    19/35

    SUW

    -f

    ,f

    f

    n-fn

    nJ

    nf

    fn

    n

    nfn

    f-

    fnnffn

    nffnffnffJ"-

    nfffnnDfff

    nf-nfff

    nff

    fnffffnf9

    ffff9ff

    nffnffJf

    nff

    ffnn

    fnfnnfnf

    nfnffnf

  • 8/7/2019 nike's marketing

    20/35

    -nfffnf

    f-fffnf

    ffff

    nfnn@f

    nfnfn@ffnfnfff

    Iffffnf9@fff

    f@fnfnfn

    fn-n-

    ffffnn%f

    fIffnfnff

    nfn@f

    nnnfffnff

    ffnfn

    -fffnf

    ffnffnnff

    nfn@f

    f f

    #nfffffff

    nf

    ff

    -fffnff

    nfJf@nfn

    f-ffnff-f

    nffffDf

    fnnffnff

    f-fffnnnfJf

    fnnnf@f

    fnf

    ,ffn

  • 8/7/2019 nike's marketing

    21/35

    -fnfnffff

    nnfnDf,fn

    fnff

    nf

    f@fff@ff

    If9ff

    9f

    ,fff-

    fn

    ff

    nfn

    nffnn

    ffJfn-fnff

    nfnfnffn

  • 8/7/2019 nike's marketing

    22/35

    ^[[`[Znffffffnffnff-ff@ff

    fffffffffff

    @nf-f

    ff@nf

    fnnffff

    n!74249438,70/0503/0394313/3,..088-089470

    4.,94389,84,;,8419,7090/,/;079833903085,507,3/.70,93

    897,90.,,3.08-ffffnffff

    fn-fff

    nfffnn@f%nff

    ffffff-f

    fffnnnf@J

    fffn-f

    -nJfffffn

    nnDf@Jff-

    ff@

    fn

    fnf

    ffn

    fnf

    n

    -fff

    fnnf

    nnfff

    nf@

    f@,f

    fnffff

    fn

    ff

    nfnf

  • 8/7/2019 nike's marketing

    23/35

    @nff-ff

    nf,nfffffff

    ffnffff-f

    ffffn

    -#nfnffffnff

    ffff-nf

    ffffnn

    9f9fffffff

    fnffnff

    9fffffnfnff

    D9ff-ff

    ffffnffff

    fnfff-fffffnffnfff#fn

    nfnnfffnff-

    fnfn

    ffn@9ff

    -ffff-#n@

    n-nfff

    nf@fff

    ffffnffffnffffn-fn

    nfnf-#f

    f-#-fff

    fff@-fnf

    ffn,nffffnnf

    fffnff

    nnfffn

    @f-nffffffff-fnf-

    nfnnfffff

    nnffffffff

    ,nnfnfff

    nn,

  • 8/7/2019 nike's marketing

    24/35

    ffnff

    ffnnfffnff

    Jf@ffnff-

    nffnnfffffnff

    nnffJff#"fff"nf"@nnffffff

    nffnf

    fffff

    089,790/980-89030,7-:99//349 743 394 , :8,-0 3907,.9;0 0- 890

    :39824398,9074894190902814:3/390-7.,3/2479,7894708,70,8414:3/,90.42 9 57.08 -03 ,-4:9 90

    8,20$3.008:832:950.,3308147/897-:943 9/408 349 ,3994.70,90 .431.9- :3/07.:993 907 709, 5,793078 57.08,333-:9,39894;0.438:2078

    ,9073,9;0.,3308944-9,33907574/:.98%00-890.,3-080031742,4;079047/-:943390&$.,39028-0-4:90.42,8,3,,3.0 9 &!$ 94/0;07 , 907574/:.98 94 90.438:2078/4478905 3

    :3/07 9700/,8%0 -089 574-02 9 8553 ,3/ ,3/3 8 90.48947 , 5,7 41 8408 050.9 94 5, 147 8553 ,430,333

    070.039,:3.0/,894-.,25,3843980-890308/0,3978 4308 ,7434308,3/07 453438 4370, 88:08 3;4;3 90854798-:83088%080.,3-0.,59:70/43900-8909,.9:,/,4:084190.42207.,8%049073;4;08,8070841.42207.,89,9,.9:,3;90.438:2078 94 3907,.9 9 907 0- 890%0 ;0078 800 ,1 41 90

    .42207.,43 900;843-:9904907,1.,343-0 ;00/ 974:9070-890

    -fffnf

    nf

  • 8/7/2019 nike's marketing

    25/35

    -ffffff

    -mffnffnffn

    9f9ffnfn

    fnfnfD@f

    9fff-nfff

    9f-ffnnfn

    ffnfffnfff

    ffff,nff

    -nnf

    f,ffnf

    -nff

    ffnf-ffn

    ffnnf

    n-nff

    f,f9fff

    -ff9ff,fffffffnh

    ,f9n,ffffffJf

  • 8/7/2019 nike's marketing

    26/35

    -@fn@f

    @fnnfnf--fnf

    fnnff

    fn@nfnff

    ffnfnf

    J

    @fffnf

    nn

    Jnf-f

    fffnff

    ffnffnnfnffffffnf@f

    nfnfnffnf@f

    ffnffffn

    nfnffnfnf-fn

    fnffff

    ffff

  • 8/7/2019 nike's marketing

    27/35

    ^UZY

    0857.38/0830/94-0.425099;0949049071,843840709,078

    %057.38-,80/4390-,88415702:2802039,89,709.:89420780

    ,8,-7,3/.422,3/85702:280857.3897,902,08:8041;079.,3907,943357.3070390435,79.5,398,9/11073.,330

    0;08479,05,79324709,3430.,3300;04507,9438%8.,3.43974

    .4898,3/31:03.0574/:.957.3

    -9nfffffn@f

    nfnffnfnn

    -fffff

    n-fff

    nfnfnff

  • 8/7/2019 nike's marketing

    28/35

    _

    -fnff9%ff

    fff-fffn

    ffnf-

    -fffffnf

    -ffnnffffn@

    fffff-ffnffn

    ffnf@ffnnf

    nfnfnnfnnf

    fnf%fnnf-

    n-ffffJf

    fnff9fff

    ff-ffnff

    - fnfJn

    fff"fn fffff

    fn@nffffff

    ff-fffnf@

    nfffffnffn@ff

    fnfnff

    ff,nff

    @f-#

    O 08,4-,70.430/147-03903:2-074308547980,7-7,3/39047/

    O 0-03,.425099;047,3,943,8,0,9,;0784394,7/898.4250994780/:739,39,25.8#00-4050380/438543847390,208040;0785438470/90945,90908,3//:0949889059,30/;,:,-0.4;07,0

  • 8/7/2019 nike's marketing

    29/35

    O 0,8341,.947087,9079:808.4397,.91,.9470894099047/430.2,0896:90,0,347,3,9439,8.4397,.989,-4;084584-,3

    ,-4:9/1107039.4:39708

    O 086:908974370,7/3987080,7.,3//0;04520396:900;/03970,7/3980;4;3,3/334;,9;0574/:.97,30

    O %02,3:1,.9:706:,9,99040895488-057.0157.08780/:09457.0090390574/:.943574.08882,/0.0,507-.,33905,.041574/:.943

    O 9-04389490479:30.425,308

    O 002548,-4:924709,35045047//0

    O 9,8,8974380380412,7093.,25,3-85438473945,90908

    O 9:808:3,79014,2,3/1702,907,8347/07942,0902,3:1,.9:70/8408907,3/2470.43974,-0

    O 41,.9470840834990:5.,83-:/38472,3:1,.9:73470782,39,;070,347,3,943

    O $9743#7080,7.,3//0;0452039

    O %5.,30/9484204190-089854798,3/,9090839047/

    J-

    @fffffnn

    ffff@ff

    fffff

    @fnn-ff-@

    nfff

    fnnfff"

    ffffnn

    -

    f- ffff

    fffnnf-fnf

  • 8/7/2019 nike's marketing

    30/35

    9ff@fnnn ff,f

    fnnnffffnf

    nnfnnff

    fnffnnf

    ffff

    nfnffffffn@fnnfff

    @

    W ;0394:9047,3,943,8,/;07810/7,301478547980,7903.4204190-:8308840;078890,;/0503/039:543988,70419014490,72,709.0,;089,9,6:90;:307,-085491147,370,843982,7098,70074/08

    W %0709,80.947857.080389;0709,078:8:,903/9441107,;0782,7050703.09490.438:20789,34907.0,507574/:.9.3709:73903/8940986:000/,8709,07897945,8884204190457.0.4250994357088:7043940

    W 0,81476:908420920:3394/8.480,39504131472,943.43.0733985,793073.425,308

    W 9,8.,70/990;4,943414;07920,3/232:2,07,9083'093,29,9,88003,8,;35447473.43/9438,3/9,99,8,84.,70/14705493.0,547147.04;0780,8

    W

    0,8,847054790/94,;0,550/./,-473!,89,3,3/,2-4/,94574/:.084..07-,8

    W 9,85489430/,8,8:-0.941.79.82-,394-,,94374:58/:09498:37:,3/05490/2,33079,9,86:90,/8,890714798705:9,943

  • 8/7/2019 nike's marketing

    31/35

    99@D-@

    9n-f@fnf-fff

    nff-nfffnf

    ffnnf-fff@nf

    nnnnfffn

    fn

    @fnnffff

    nfffnf

    @nfffff

    n@f fffffn

    ff fnffffff

    nfn @fffffnf

    fnfJ%nnf@n

    @ff-fff

    ffnf-nnfff

    fffnffffn-f

    ffnfnf-nnn

    fnfnfn

    nf

    @fffffff

    ff-#ffnnffff

    fffnf

    -fnfff

    nffff

  • 8/7/2019 nike's marketing

    32/35

    @@

    -fffffnn

    fnffffnfn

    ff-fffnf$ff@fffnf

    ff

    @fffn@9

    fnf%ffnffnff

    nnffffff

    nffffffffff-

    ff

    nfffnnnn@

    fffnffff

    nffnffnnfnfnfnffnf

    nnnffff-

    W 0805480/949039073,943,3,9:704197,/084980898574/:.93/1107039.:7703.08./089,-0890.4898,3/2,7381475741984;07435074/841920%8950410548:702,2,0094-02,3:1,.9:73,3/47803,9,488,94:9,9834990.,80147,,39,89801

    W

    %02,7091478547988408,3/8547980,786:90.425099;090.425099478,70.4389,39/0;0453,9073,9;0-7,3/8,3/90.36:08949,0,,082,7098,70

    W 438:2078,70.4389,3984553,74:3/147,-09907/0,9,9.43;08,44/6:,9,3/143089470.,708,0757.014790574/:.9890.438:2074:/9794800,-09907/0,41908,20574/:.939057028089,9/0;078908,20;,:0-:9.0,507419094989504157.080389;9,24390.438:20788,549039,970,9940

    W %090903/:897:350,8,39:5809890,92485070,3/907014709047,3,9438.4389,39897:394709,3980.41703/705:9,943

    W 70.088432,0,/944-8479,0832489410847//0-7,3.08

    W %047,3,943,8050703.0/2,3,/;07805:-.9100/-,.8/:09498/08570,/,/;07983

  • 8/7/2019 nike's marketing

    33/35

    W %00970,9147082,7098,9:7,9431,90804907.425,308,3,82,507.039,041902,70907,/:,48098548943$3.008574/:.98,702,3:1,.9:70/34,01,.947083,7,89.4:3970890,70,-094.43.0397,90432,70932,0,3/7080,7.,3//0;04520390300/894

    2,39,39.425099;0,,703088,3/.4393:,897;0948,98198.:8942078,398,3/300/8

    W %0708990744214730.425,308,3/574/:.9334;,943574-020,/,8705479841:309.,970,92039,24389470783901,.947088:.,8147.0/4;07920,3/80:,,7,882039%854808,3455479:391470-0.,:8090,;090,-99431:03.0903090307,9434108.:8942078

    W %02,709147,909.574/:.988841:41/1107039.425,308,3/-7,3/8%0805489;074024/08050/03/478090-7,3/%820,389,9907.:8942078,70349,909.,89043.0070%8,48147.0,507574/:.943,3/05,384334-,0.4342%820,389070899074421479029405,3/%80,30880,/

    0940;,:,90902/9440757.0830,072,709

  • 8/7/2019 nike's marketing

    34/35

    WU[WZVS`[Z_X[^W%0178970.42203/,9434:/,;014708945:92470011479394.0,33:598.47547,902,099030,9;05:-.98:774:3/3

    90,-47.43974;07808397/47/.4:39708,3/908,201:-0,;47

    418420907.00-7903/4780780300/894.,30905:-.8

    507.05943419,8,2,88;0:31003.47547,90,39%0.:77039892,

    9,90,8,.6:70/-,80/439814703574/:.9431,.9088901789

    5,.09489,79470.42570038;0.4397420.,3828300/94-0

    3899:90/942,08:709,990.723,-0,;4743905,794184204198

    8:507;8478/4083494..:73901:9:70:790707,08,3/-09907

    473.43/94382:89-03899:90/,3/,19072502039,943084:/,/;079809080.,3083,90;07,5488-0742,5:70

    57,2,9.89,3/5439943905102,0890300/0/.,308134

    430080348,-4:9902

    3490770.42203/,94389,9084:/05,3/4398!

    5,79.5,90390;08414:95747,2%895041.422:39

    4:970,.5747,2/0;045844/,3/0303/0788:55479174290

    -:35:-.%02,09,9084:/97,3/5740.9843041,

    .47547,9439,.438.03.0025,8398950415747,2,3/

    /0025,8390.00-79854085078432094/41/0;04533,20

    70.43943038:,90980117429030,9;089070495041:89

    -03.43.0730/98:50789,7,909081:7907-030194198897,90

    4:/-09,9905,7039841./7034:/-024700945:7.,80

    574/:.981742,.425,39,9/4083980028013;4;0/,3/14.:880/43

    4390-4994230,708020394190-:35:-.,39890

    574/:.989,9905:7.,8094-02,3:1,.9:70/-.47547,94389,

    .4229203994.422:39,3/90;,:089,90594037.90;0841

    904:9419047/

    %04;07,2,7093897,9041080704:/3098:089

    .,30300/894-02,/0%0,;07,0.438:2078088094/0391

    9908:50789,7,909094/,9,335,890307,9438!74108843,

    854798810/9,909089,90,7332,3243841/4,785070,7

    147,3,.9;99,9248950450;0,8,5,8920%00307,507.05943

    41,1,.94747072,394:8,3//4,78,0,789,90,894

  • 8/7/2019 nike's marketing

    35/35

    .,700757.0814798574/:.98-0.,:8090,705,3842:.94

    907.00-7903/478078,350450/434980090300/945,147,

    5,741-,809-,8408:8984907./703.,30,7908,20-7,3/,8,

    574108843,89,7084:/5:92470025,88432,70939490

    ,;07,0.438:20725,88436:,9,3/334;,943.43.05989,9807;0/003905,89,;0;03,94890,3/-7,3/,550,

    ,90300/894/4897290774890741.47547,9003/47802039

    .4397,.98,3/29905045090839490950841,909089,9

    0025190;,:08,3//0,88,70/-902,4794190.438:2078

    90,709739470,.&31479:3,901470;07%0744/80,84

    ,8903,970$57008

    70,90714.:8436:,98507,58248925479,39147088:89,30/

    7493901:9:7030307,50450/434923/5,32470147,

    574/:.9190,70.43;3.0/9,990,7009936:,93709:73370.0390,789800289,90,8:899,03908,20-,8.24/0841

    8408,3/4907574/:.9870/0830/90.4478.020,3/3.70,80/90

    57.0%8897,90470/2,3-0.,:804190034724:8-7,3/4,9

    9,900340/.425,70/9498.425099478%890.36:040;078

    3494394471470;07,8.438:207889.944907,909.840

    2,3:1,.9:70784110739095041334;,94389,92,/0090

    /423,393,20390-:83088