Nike just do it

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Transcript of Nike just do it

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Overview of Company:• American multinational

corporation

• Was founded byBill Bowerman and Phil Knight.

• headquartered in Oregon

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Contd…

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1964 as Blue Ribbon Sports

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“To bring inspiration and innovation to every athlete* in the world.”

* “If you have a body, you are an athlete.”

– Bill Bowerman(co-founder of Nike)

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• Nike has received numerous awards recently.• Recognized by Fortune magazine• Nike ranked # 1 in the ‘Companies in a Class

of their Own’ list for use of organic cotton and re-use a shoe campaign.

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• Any athletes who…– Love sports– Seek…

• Quality• Performance• style

Target Market:

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• FootwearFootwear

Products

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Products• Apparel

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Products

Equipment

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• Accessories

Products

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Products:• Sport lines

– Action Sports– Baseball– Basketball– Cardio– Cycling– Fitness Dance– Football– Golf

– Lacrosse– Running– Soccer– Swim– Tennis– Training– Yoga

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Products:• College licensed gears

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Nike has become so well known for quality products that most people will pay for these products. This is why Nike uses cost-based pricing.

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Price• Better Wholesale

Price Zone – Women’s footwear

collection range between Rs.1050-8000

• High quality and a certain level of performance

• Extensive R&D and rigorous tests to ensure high quality

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Footwear- Apparel -

Start- Rs.1000/-End- Rs.2500/-

Start- Rs.4000/-End- Rs.15000/-

Bags- Bottle-

Shocks-

Offers:

Start- Rs.1700/-End- Rs.5000/-

Start- Rs.175/-End- Rs.895 /-

Start- Rs.1090/-End- Rs.1600/-

50% or 40% flat on selected merchandise,20% discount for staff

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Place

•Nike’s big outlet in linking road, Bandra (west)•Next outlet i.e. small store is Near Ramakishan Mission Hospital, Khare (West)

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• Nike Swoosh • “big athlete, big ad, big product”

formula,• Employ Celebrities

and well known Athletes

Promotion:

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Promotion

“Secret Tournament”

Finest Champion Athletes

Internet, Public Relations, Retail and Consumer EventsNike Free, Nike+ and Nike Sphere y

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PromotionPromotion

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Store Layout and Design• Variation of free-flow and

loop layout

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Store Layout and Design:• Modern/sporty interior design

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Our suggestion throughSWOT analysis

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•Strong and meaningful response to labor criticisms•High quality products and good overall reputation

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•Poor communication of labor practices•Insufficient line of affordable shoes•Uninformed store salesman.

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•The direct distribution to store from warehouse.•The retail store can be expand its layout, so that the store get opportunity to deal with maximum customer.

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The highly competition with adidas, Reebok, puma, lifestyle outlet located nearby the store.

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JUST DO IT

Thank you