NIKE Inc amp Its Brand Promotion Nhan D Hoang Brent Ernest Aganon Hee Jin Cho Elvis V Guzman Brandon Jun Kim

Agenda

Nike Overview 1 Company2 Location amp Sale Market3 Product Mix4 Market share5 Industry Trending 6 Competitors

Advertising and Promotion Mix

7 Advertising 8 Direct Marketing9 InteractInternet Marketing10Sale Promotion11Public Relation Publicity12Personal Selling

NIKE OVERVIEW

The Company

Fleet-of-footwear NIKE named for the Greek goddess of victory is the worlds 1 shoe and apparel company

They has been the worldwide leader of athletic shoe sales since 2012

Establish in 1964 by Bill Bowerman a former track and field coach at the University of Oregon and Phil Knight a student-athlete at the University of Oregon Mark Parker is CEO

Well known for the Famous Basketball Player Michael Jordan

Phil KnightMark Parker Bill Bowerman

Location amp Market Share

NIKE is based near Beaverton Oregon

The most significant are the distribution facilities

located in Laakdal Belgium Taicang China

Tomisato Japan and Incheon Korea

The company is supplied by approximately 142

footwear factories located in 15 countries and is

supplied by approximately 394 apparel factories

located in 39 countries

Location amp Market Share

Nike geographic segments

Almost all of the companys branded footwear and apparel is made by third-party manufacturers outside of the US mainly in Vietnam China and Indonesia

2014 NIKEs three largest customers helped to bring in 25 of US sales

The companys three largest customers outside of the US accounted for 13 of total non-US sales

2016 Sales $3238B

2016 Net Income $376B

1-Year Sales Growth 580

1-Year Net Income Growth 1488

Nike commands about 10 of the global athletic-apparel market compared with its 35 share in footwear

Location amp Market Share

Product Mix

Athletic Shoes Athletic Wear and Equipment

Aquatic Auto racing Baseball Basketball Bicycling Cheerleading Cross-training Fitness Football Golf Running Soccer Tennis Volleyball Wrestling Aquatic

Accessories Athletic bags Bats Caps Digital devices Eyewear Fitness wear Gloves Golf clubs Headwear Jackets Pants Protective equipment Running clothes Shirts Shorts Skirts Snowboards and snowboard apparel Socks Sport balls Timepieces Uniforms

Technology Development

Healthy Lifestyle

Trending

CompetitorAdidas

Reebok

Anta and Li-Ning (Chinese athletic shoes company)

Puma and Skechers etc

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Agenda

Nike Overview 1 Company2 Location amp Sale Market3 Product Mix4 Market share5 Industry Trending 6 Competitors

Advertising and Promotion Mix

7 Advertising 8 Direct Marketing9 InteractInternet Marketing10Sale Promotion11Public Relation Publicity12Personal Selling

NIKE OVERVIEW

The Company

Fleet-of-footwear NIKE named for the Greek goddess of victory is the worlds 1 shoe and apparel company

They has been the worldwide leader of athletic shoe sales since 2012

Establish in 1964 by Bill Bowerman a former track and field coach at the University of Oregon and Phil Knight a student-athlete at the University of Oregon Mark Parker is CEO

Well known for the Famous Basketball Player Michael Jordan

Phil KnightMark Parker Bill Bowerman

Location amp Market Share

NIKE is based near Beaverton Oregon

The most significant are the distribution facilities

located in Laakdal Belgium Taicang China

Tomisato Japan and Incheon Korea

The company is supplied by approximately 142

footwear factories located in 15 countries and is

supplied by approximately 394 apparel factories

located in 39 countries

Location amp Market Share

Nike geographic segments

Almost all of the companys branded footwear and apparel is made by third-party manufacturers outside of the US mainly in Vietnam China and Indonesia

2014 NIKEs three largest customers helped to bring in 25 of US sales

The companys three largest customers outside of the US accounted for 13 of total non-US sales

2016 Sales $3238B

2016 Net Income $376B

1-Year Sales Growth 580

1-Year Net Income Growth 1488

Nike commands about 10 of the global athletic-apparel market compared with its 35 share in footwear

Location amp Market Share

Product Mix

Athletic Shoes Athletic Wear and Equipment

Aquatic Auto racing Baseball Basketball Bicycling Cheerleading Cross-training Fitness Football Golf Running Soccer Tennis Volleyball Wrestling Aquatic

Accessories Athletic bags Bats Caps Digital devices Eyewear Fitness wear Gloves Golf clubs Headwear Jackets Pants Protective equipment Running clothes Shirts Shorts Skirts Snowboards and snowboard apparel Socks Sport balls Timepieces Uniforms

Technology Development

Healthy Lifestyle

Trending

CompetitorAdidas

Reebok

Anta and Li-Ning (Chinese athletic shoes company)

Puma and Skechers etc

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

NIKE OVERVIEW

The Company

Fleet-of-footwear NIKE named for the Greek goddess of victory is the worlds 1 shoe and apparel company

They has been the worldwide leader of athletic shoe sales since 2012

Establish in 1964 by Bill Bowerman a former track and field coach at the University of Oregon and Phil Knight a student-athlete at the University of Oregon Mark Parker is CEO

Well known for the Famous Basketball Player Michael Jordan

Phil KnightMark Parker Bill Bowerman

Location amp Market Share

NIKE is based near Beaverton Oregon

The most significant are the distribution facilities

located in Laakdal Belgium Taicang China

Tomisato Japan and Incheon Korea

The company is supplied by approximately 142

footwear factories located in 15 countries and is

supplied by approximately 394 apparel factories

located in 39 countries

Location amp Market Share

Nike geographic segments

Almost all of the companys branded footwear and apparel is made by third-party manufacturers outside of the US mainly in Vietnam China and Indonesia

2014 NIKEs three largest customers helped to bring in 25 of US sales

The companys three largest customers outside of the US accounted for 13 of total non-US sales

2016 Sales $3238B

2016 Net Income $376B

1-Year Sales Growth 580

1-Year Net Income Growth 1488

Nike commands about 10 of the global athletic-apparel market compared with its 35 share in footwear

Location amp Market Share

Product Mix

Athletic Shoes Athletic Wear and Equipment

Aquatic Auto racing Baseball Basketball Bicycling Cheerleading Cross-training Fitness Football Golf Running Soccer Tennis Volleyball Wrestling Aquatic

Accessories Athletic bags Bats Caps Digital devices Eyewear Fitness wear Gloves Golf clubs Headwear Jackets Pants Protective equipment Running clothes Shirts Shorts Skirts Snowboards and snowboard apparel Socks Sport balls Timepieces Uniforms

Technology Development

Healthy Lifestyle

Trending

CompetitorAdidas

Reebok

Anta and Li-Ning (Chinese athletic shoes company)

Puma and Skechers etc

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

The Company

Fleet-of-footwear NIKE named for the Greek goddess of victory is the worlds 1 shoe and apparel company

They has been the worldwide leader of athletic shoe sales since 2012

Establish in 1964 by Bill Bowerman a former track and field coach at the University of Oregon and Phil Knight a student-athlete at the University of Oregon Mark Parker is CEO

Well known for the Famous Basketball Player Michael Jordan

Phil KnightMark Parker Bill Bowerman

Location amp Market Share

NIKE is based near Beaverton Oregon

The most significant are the distribution facilities

located in Laakdal Belgium Taicang China

Tomisato Japan and Incheon Korea

The company is supplied by approximately 142

footwear factories located in 15 countries and is

supplied by approximately 394 apparel factories

located in 39 countries

Location amp Market Share

Nike geographic segments

Almost all of the companys branded footwear and apparel is made by third-party manufacturers outside of the US mainly in Vietnam China and Indonesia

2014 NIKEs three largest customers helped to bring in 25 of US sales

The companys three largest customers outside of the US accounted for 13 of total non-US sales

2016 Sales $3238B

2016 Net Income $376B

1-Year Sales Growth 580

1-Year Net Income Growth 1488

Nike commands about 10 of the global athletic-apparel market compared with its 35 share in footwear

Location amp Market Share

Product Mix

Athletic Shoes Athletic Wear and Equipment

Aquatic Auto racing Baseball Basketball Bicycling Cheerleading Cross-training Fitness Football Golf Running Soccer Tennis Volleyball Wrestling Aquatic

Accessories Athletic bags Bats Caps Digital devices Eyewear Fitness wear Gloves Golf clubs Headwear Jackets Pants Protective equipment Running clothes Shirts Shorts Skirts Snowboards and snowboard apparel Socks Sport balls Timepieces Uniforms

Technology Development

Healthy Lifestyle

Trending

CompetitorAdidas

Reebok

Anta and Li-Ning (Chinese athletic shoes company)

Puma and Skechers etc

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Phil KnightMark Parker Bill Bowerman

Location amp Market Share

NIKE is based near Beaverton Oregon

The most significant are the distribution facilities

located in Laakdal Belgium Taicang China

Tomisato Japan and Incheon Korea

The company is supplied by approximately 142

footwear factories located in 15 countries and is

supplied by approximately 394 apparel factories

located in 39 countries

Location amp Market Share

Nike geographic segments

Almost all of the companys branded footwear and apparel is made by third-party manufacturers outside of the US mainly in Vietnam China and Indonesia

2014 NIKEs three largest customers helped to bring in 25 of US sales

The companys three largest customers outside of the US accounted for 13 of total non-US sales

2016 Sales $3238B

2016 Net Income $376B

1-Year Sales Growth 580

1-Year Net Income Growth 1488

Nike commands about 10 of the global athletic-apparel market compared with its 35 share in footwear

Location amp Market Share

Product Mix

Athletic Shoes Athletic Wear and Equipment

Aquatic Auto racing Baseball Basketball Bicycling Cheerleading Cross-training Fitness Football Golf Running Soccer Tennis Volleyball Wrestling Aquatic

Accessories Athletic bags Bats Caps Digital devices Eyewear Fitness wear Gloves Golf clubs Headwear Jackets Pants Protective equipment Running clothes Shirts Shorts Skirts Snowboards and snowboard apparel Socks Sport balls Timepieces Uniforms

Technology Development

Healthy Lifestyle

Trending

CompetitorAdidas

Reebok

Anta and Li-Ning (Chinese athletic shoes company)

Puma and Skechers etc

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Location amp Market Share

NIKE is based near Beaverton Oregon

The most significant are the distribution facilities

located in Laakdal Belgium Taicang China

Tomisato Japan and Incheon Korea

The company is supplied by approximately 142

footwear factories located in 15 countries and is

supplied by approximately 394 apparel factories

located in 39 countries

Location amp Market Share

Nike geographic segments

Almost all of the companys branded footwear and apparel is made by third-party manufacturers outside of the US mainly in Vietnam China and Indonesia

2014 NIKEs three largest customers helped to bring in 25 of US sales

The companys three largest customers outside of the US accounted for 13 of total non-US sales

2016 Sales $3238B

2016 Net Income $376B

1-Year Sales Growth 580

1-Year Net Income Growth 1488

Nike commands about 10 of the global athletic-apparel market compared with its 35 share in footwear

Location amp Market Share

Product Mix

Athletic Shoes Athletic Wear and Equipment

Aquatic Auto racing Baseball Basketball Bicycling Cheerleading Cross-training Fitness Football Golf Running Soccer Tennis Volleyball Wrestling Aquatic

Accessories Athletic bags Bats Caps Digital devices Eyewear Fitness wear Gloves Golf clubs Headwear Jackets Pants Protective equipment Running clothes Shirts Shorts Skirts Snowboards and snowboard apparel Socks Sport balls Timepieces Uniforms

Technology Development

Healthy Lifestyle

Trending

CompetitorAdidas

Reebok

Anta and Li-Ning (Chinese athletic shoes company)

Puma and Skechers etc

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Location amp Market Share

Nike geographic segments

Almost all of the companys branded footwear and apparel is made by third-party manufacturers outside of the US mainly in Vietnam China and Indonesia

2014 NIKEs three largest customers helped to bring in 25 of US sales

The companys three largest customers outside of the US accounted for 13 of total non-US sales

2016 Sales $3238B

2016 Net Income $376B

1-Year Sales Growth 580

1-Year Net Income Growth 1488

Nike commands about 10 of the global athletic-apparel market compared with its 35 share in footwear

Location amp Market Share

Product Mix

Athletic Shoes Athletic Wear and Equipment

Aquatic Auto racing Baseball Basketball Bicycling Cheerleading Cross-training Fitness Football Golf Running Soccer Tennis Volleyball Wrestling Aquatic

Accessories Athletic bags Bats Caps Digital devices Eyewear Fitness wear Gloves Golf clubs Headwear Jackets Pants Protective equipment Running clothes Shirts Shorts Skirts Snowboards and snowboard apparel Socks Sport balls Timepieces Uniforms

Technology Development

Healthy Lifestyle

Trending

CompetitorAdidas

Reebok

Anta and Li-Ning (Chinese athletic shoes company)

Puma and Skechers etc

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

2014 NIKEs three largest customers helped to bring in 25 of US sales

The companys three largest customers outside of the US accounted for 13 of total non-US sales

2016 Sales $3238B

2016 Net Income $376B

1-Year Sales Growth 580

1-Year Net Income Growth 1488

Nike commands about 10 of the global athletic-apparel market compared with its 35 share in footwear

Location amp Market Share

Product Mix

Athletic Shoes Athletic Wear and Equipment

Aquatic Auto racing Baseball Basketball Bicycling Cheerleading Cross-training Fitness Football Golf Running Soccer Tennis Volleyball Wrestling Aquatic

Accessories Athletic bags Bats Caps Digital devices Eyewear Fitness wear Gloves Golf clubs Headwear Jackets Pants Protective equipment Running clothes Shirts Shorts Skirts Snowboards and snowboard apparel Socks Sport balls Timepieces Uniforms

Technology Development

Healthy Lifestyle

Trending

CompetitorAdidas

Reebok

Anta and Li-Ning (Chinese athletic shoes company)

Puma and Skechers etc

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Product Mix

Athletic Shoes Athletic Wear and Equipment

Aquatic Auto racing Baseball Basketball Bicycling Cheerleading Cross-training Fitness Football Golf Running Soccer Tennis Volleyball Wrestling Aquatic

Accessories Athletic bags Bats Caps Digital devices Eyewear Fitness wear Gloves Golf clubs Headwear Jackets Pants Protective equipment Running clothes Shirts Shorts Skirts Snowboards and snowboard apparel Socks Sport balls Timepieces Uniforms

Technology Development

Healthy Lifestyle

Trending

CompetitorAdidas

Reebok

Anta and Li-Ning (Chinese athletic shoes company)

Puma and Skechers etc

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Technology Development

Healthy Lifestyle

Trending

CompetitorAdidas

Reebok

Anta and Li-Ning (Chinese athletic shoes company)

Puma and Skechers etc

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

CompetitorAdidas

Reebok

Anta and Li-Ning (Chinese athletic shoes company)

Puma and Skechers etc

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Media Analysis (NikesAdidasReebok)-TV (64)

-Magazine (32)

-Internet (4)

-TV (71)

-Magazine (13)

-Syndication (8)

-The Internet (7)

-Advertisements (1)

-TV (76)

-Magazine (22)

-US Internet (2)

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

2001 ndash 2005 Even Stevens

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

2006 ndash 2010 The Plot Thickens

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

2011 ndash 2015 US Domination

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Nike May Soon Be a Bigger Brand Than adidas in Europe

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

The brands top European player sponsorship endorsement

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Social Media 2016 so far

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

The percentage split of kits supplied

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Advertising and Promotion Mix

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Advertising

Nikes swoosh logo on its products its Just Do It signature statement in its advertising and its subbrands linking the prowess and persona of athletic superstars to the primary brand illustrate the central role physical products play in brand development

Traditional Advertising - Nike still engages in this practice through the use of its celebrities such as Tiger Woods Rory Mcilroy Michael Jordan and Roger Federer to name a few Whether it is at sporting events (US Open - Tennis) or talk shows (The Tonight Show)

Nike has proven that it can adapt to growing markets and decreased its traditional marketing budget by 40 a couple years prior to 2010 Although itrsquos overall market budget climbed up to 24 billion dollars in same time period In the same year Nike spent 800 million dollars on non-traditional advertising greater than any other top 100 US advertisers

Direct Marketing

Direct Marketing

Using Internet Social Media for Advertising

Digital Marketing Big investments in social media

Twitter Facebook Nike+ etc

Raise awareness answer peoplersquos

questions show videos and allow people

to share their results

Nike not only creates products but

services keep people engaged and using

their products

Facebook Nikersquos page covers all of their sub-brands and are further filtered

down by country

Each of their activities can be localized into concise fan bases

Each category posts regularly with videos photos of the latest

products and celebrity-endorsed inspiration

Instagram Apprsquos most followed brand

Utilizes beautifully-shot pictures

motivational videos and

celebrities

Hype around new products can

be created on Instagram through

celebrities star athletes and

other popular users

Twitter Individual feeds for each of its brands

Nike Basketball

Nike Fuel

Nike SB

etc

Utilizes photo and video options to

showcase their products

Use of Twitter as a means of customer

support

NikeSupport Dedicated handle for customer support

Nike continually voted best in the business

in terms of customer support

Quickly replies personally with practical

information

Also used to direct customers towards

other channels of communication

Public Relation

It address issues and promote the brand

Sponsoring events Rio 2016 Olympics

Sponsoring sport stars Cristiano Ronaldo Neymar Wayne Rooney Roger Federer and more

Celebrity Endorsement Endorsing celebrities that arenrsquot professional

athletes can allow you to reach a bigger

audience

Earlier this year Nike endorsed Kevin Hart

The reach of celebrities via social media

presents a compelling marketing

opportunity Hart has 269 million Twitter followers

NBA star Stephen Curry has 48 million

Kevin Hart has started a movement called

ldquoMove With Hartrdquo through social media Fans are invited to impromptu runs via social

media

Using Kevin Hart as a spokesperson Non-athletes will be reached

They will be inspired to be active and buy Nike

products

Celebrity Endorsement

Sale Promotion

It motivate new customers by showing benefits

Discount coupons and special offers

Employee discount

NikeiD

NikeiD

bullIt is a service provided by Nike which allows customers to design and personalize their own Nike shoes

bullNikeiD studios United Kingdom Italy France Japan Spain Germany China United States Canada and Australia

bullTotal of 102 NikeiD studios

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

Digital Marketing Big investments in social media

Twitter Facebook Nike+ etc

Raise awareness answer peoplersquos

questions show videos and allow people

to share their results

Nike not only creates products but

services keep people engaged and using

their products

Facebook Nikersquos page covers all of their sub-brands and are further filtered

down by country

Each of their activities can be localized into concise fan bases

Each category posts regularly with videos photos of the latest

products and celebrity-endorsed inspiration

Instagram Apprsquos most followed brand

Utilizes beautifully-shot pictures

motivational videos and

celebrities

Hype around new products can

be created on Instagram through

celebrities star athletes and

other popular users

Twitter Individual feeds for each of its brands

Nike Basketball

Nike Fuel

Nike SB

etc

Utilizes photo and video options to

showcase their products

Use of Twitter as a means of customer

support

NikeSupport Dedicated handle for customer support

Nike continually voted best in the business

in terms of customer support

Quickly replies personally with practical

information

Also used to direct customers towards

other channels of communication

Public Relation

It address issues and promote the brand

Sponsoring events Rio 2016 Olympics

Sponsoring sport stars Cristiano Ronaldo Neymar Wayne Rooney Roger Federer and more

Celebrity Endorsement Endorsing celebrities that arenrsquot professional

athletes can allow you to reach a bigger

audience

Earlier this year Nike endorsed Kevin Hart

The reach of celebrities via social media

presents a compelling marketing

opportunity Hart has 269 million Twitter followers

NBA star Stephen Curry has 48 million

Kevin Hart has started a movement called

ldquoMove With Hartrdquo through social media Fans are invited to impromptu runs via social

media

Using Kevin Hart as a spokesperson Non-athletes will be reached

They will be inspired to be active and buy Nike

products

Celebrity Endorsement

Sale Promotion

It motivate new customers by showing benefits

Discount coupons and special offers

Employee discount

NikeiD

NikeiD

bullIt is a service provided by Nike which allows customers to design and personalize their own Nike shoes

bullNikeiD studios United Kingdom Italy France Japan Spain Germany China United States Canada and Australia

bullTotal of 102 NikeiD studios

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

Facebook Nikersquos page covers all of their sub-brands and are further filtered

down by country

Each of their activities can be localized into concise fan bases

Each category posts regularly with videos photos of the latest

products and celebrity-endorsed inspiration

Instagram Apprsquos most followed brand

Utilizes beautifully-shot pictures

motivational videos and

celebrities

Hype around new products can

be created on Instagram through

celebrities star athletes and

other popular users

Twitter Individual feeds for each of its brands

Nike Basketball

Nike Fuel

Nike SB

etc

Utilizes photo and video options to

showcase their products

Use of Twitter as a means of customer

support

NikeSupport Dedicated handle for customer support

Nike continually voted best in the business

in terms of customer support

Quickly replies personally with practical

information

Also used to direct customers towards

other channels of communication

Public Relation

It address issues and promote the brand

Sponsoring events Rio 2016 Olympics

Sponsoring sport stars Cristiano Ronaldo Neymar Wayne Rooney Roger Federer and more

Celebrity Endorsement Endorsing celebrities that arenrsquot professional

athletes can allow you to reach a bigger

audience

Earlier this year Nike endorsed Kevin Hart

The reach of celebrities via social media

presents a compelling marketing

opportunity Hart has 269 million Twitter followers

NBA star Stephen Curry has 48 million

Kevin Hart has started a movement called

ldquoMove With Hartrdquo through social media Fans are invited to impromptu runs via social

media

Using Kevin Hart as a spokesperson Non-athletes will be reached

They will be inspired to be active and buy Nike

products

Celebrity Endorsement

Sale Promotion

It motivate new customers by showing benefits

Discount coupons and special offers

Employee discount

NikeiD

NikeiD

bullIt is a service provided by Nike which allows customers to design and personalize their own Nike shoes

bullNikeiD studios United Kingdom Italy France Japan Spain Germany China United States Canada and Australia

bullTotal of 102 NikeiD studios

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

Instagram Apprsquos most followed brand

Utilizes beautifully-shot pictures

motivational videos and

celebrities

Hype around new products can

be created on Instagram through

celebrities star athletes and

other popular users

Twitter Individual feeds for each of its brands

Nike Basketball

Nike Fuel

Nike SB

etc

Utilizes photo and video options to

showcase their products

Use of Twitter as a means of customer

support

NikeSupport Dedicated handle for customer support

Nike continually voted best in the business

in terms of customer support

Quickly replies personally with practical

information

Also used to direct customers towards

other channels of communication

Public Relation

It address issues and promote the brand

Sponsoring events Rio 2016 Olympics

Sponsoring sport stars Cristiano Ronaldo Neymar Wayne Rooney Roger Federer and more

Celebrity Endorsement Endorsing celebrities that arenrsquot professional

athletes can allow you to reach a bigger

audience

Earlier this year Nike endorsed Kevin Hart

The reach of celebrities via social media

presents a compelling marketing

opportunity Hart has 269 million Twitter followers

NBA star Stephen Curry has 48 million

Kevin Hart has started a movement called

ldquoMove With Hartrdquo through social media Fans are invited to impromptu runs via social

media

Using Kevin Hart as a spokesperson Non-athletes will be reached

They will be inspired to be active and buy Nike

products

Celebrity Endorsement

Sale Promotion

It motivate new customers by showing benefits

Discount coupons and special offers

Employee discount

NikeiD

NikeiD

bullIt is a service provided by Nike which allows customers to design and personalize their own Nike shoes

bullNikeiD studios United Kingdom Italy France Japan Spain Germany China United States Canada and Australia

bullTotal of 102 NikeiD studios

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

Twitter Individual feeds for each of its brands

Nike Basketball

Nike Fuel

Nike SB

etc

Utilizes photo and video options to

showcase their products

Use of Twitter as a means of customer

support

NikeSupport Dedicated handle for customer support

Nike continually voted best in the business

in terms of customer support

Quickly replies personally with practical

information

Also used to direct customers towards

other channels of communication

Public Relation

It address issues and promote the brand

Sponsoring events Rio 2016 Olympics

Sponsoring sport stars Cristiano Ronaldo Neymar Wayne Rooney Roger Federer and more

Celebrity Endorsement Endorsing celebrities that arenrsquot professional

athletes can allow you to reach a bigger

audience

Earlier this year Nike endorsed Kevin Hart

The reach of celebrities via social media

presents a compelling marketing

opportunity Hart has 269 million Twitter followers

NBA star Stephen Curry has 48 million

Kevin Hart has started a movement called

ldquoMove With Hartrdquo through social media Fans are invited to impromptu runs via social

media

Using Kevin Hart as a spokesperson Non-athletes will be reached

They will be inspired to be active and buy Nike

products

Celebrity Endorsement

Sale Promotion

It motivate new customers by showing benefits

Discount coupons and special offers

Employee discount

NikeiD

NikeiD

bullIt is a service provided by Nike which allows customers to design and personalize their own Nike shoes

bullNikeiD studios United Kingdom Italy France Japan Spain Germany China United States Canada and Australia

bullTotal of 102 NikeiD studios

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

NikeSupport Dedicated handle for customer support

Nike continually voted best in the business

in terms of customer support

Quickly replies personally with practical

information

Also used to direct customers towards

other channels of communication

Public Relation

It address issues and promote the brand

Sponsoring events Rio 2016 Olympics

Sponsoring sport stars Cristiano Ronaldo Neymar Wayne Rooney Roger Federer and more

Celebrity Endorsement Endorsing celebrities that arenrsquot professional

athletes can allow you to reach a bigger

audience

Earlier this year Nike endorsed Kevin Hart

The reach of celebrities via social media

presents a compelling marketing

opportunity Hart has 269 million Twitter followers

NBA star Stephen Curry has 48 million

Kevin Hart has started a movement called

ldquoMove With Hartrdquo through social media Fans are invited to impromptu runs via social

media

Using Kevin Hart as a spokesperson Non-athletes will be reached

They will be inspired to be active and buy Nike

products

Celebrity Endorsement

Sale Promotion

It motivate new customers by showing benefits

Discount coupons and special offers

Employee discount

NikeiD

NikeiD

bullIt is a service provided by Nike which allows customers to design and personalize their own Nike shoes

bullNikeiD studios United Kingdom Italy France Japan Spain Germany China United States Canada and Australia

bullTotal of 102 NikeiD studios

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

Public Relation

It address issues and promote the brand

Sponsoring events Rio 2016 Olympics

Sponsoring sport stars Cristiano Ronaldo Neymar Wayne Rooney Roger Federer and more

Celebrity Endorsement Endorsing celebrities that arenrsquot professional

athletes can allow you to reach a bigger

audience

Earlier this year Nike endorsed Kevin Hart

The reach of celebrities via social media

presents a compelling marketing

opportunity Hart has 269 million Twitter followers

NBA star Stephen Curry has 48 million

Kevin Hart has started a movement called

ldquoMove With Hartrdquo through social media Fans are invited to impromptu runs via social

media

Using Kevin Hart as a spokesperson Non-athletes will be reached

They will be inspired to be active and buy Nike

products

Celebrity Endorsement

Sale Promotion

It motivate new customers by showing benefits

Discount coupons and special offers

Employee discount

NikeiD

NikeiD

bullIt is a service provided by Nike which allows customers to design and personalize their own Nike shoes

bullNikeiD studios United Kingdom Italy France Japan Spain Germany China United States Canada and Australia

bullTotal of 102 NikeiD studios

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

Celebrity Endorsement Endorsing celebrities that arenrsquot professional

athletes can allow you to reach a bigger

audience

Earlier this year Nike endorsed Kevin Hart

The reach of celebrities via social media

presents a compelling marketing

opportunity Hart has 269 million Twitter followers

NBA star Stephen Curry has 48 million

Kevin Hart has started a movement called

ldquoMove With Hartrdquo through social media Fans are invited to impromptu runs via social

media

Using Kevin Hart as a spokesperson Non-athletes will be reached

They will be inspired to be active and buy Nike

products

Celebrity Endorsement

Sale Promotion

It motivate new customers by showing benefits

Discount coupons and special offers

Employee discount

NikeiD

NikeiD

bullIt is a service provided by Nike which allows customers to design and personalize their own Nike shoes

bullNikeiD studios United Kingdom Italy France Japan Spain Germany China United States Canada and Australia

bullTotal of 102 NikeiD studios

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

Kevin Hart has started a movement called

ldquoMove With Hartrdquo through social media Fans are invited to impromptu runs via social

media

Using Kevin Hart as a spokesperson Non-athletes will be reached

They will be inspired to be active and buy Nike

products

Celebrity Endorsement

Sale Promotion

It motivate new customers by showing benefits

Discount coupons and special offers

Employee discount

NikeiD

NikeiD

bullIt is a service provided by Nike which allows customers to design and personalize their own Nike shoes

bullNikeiD studios United Kingdom Italy France Japan Spain Germany China United States Canada and Australia

bullTotal of 102 NikeiD studios

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

Sale Promotion

It motivate new customers by showing benefits

Discount coupons and special offers

Employee discount

NikeiD

NikeiD

bullIt is a service provided by Nike which allows customers to design and personalize their own Nike shoes

bullNikeiD studios United Kingdom Italy France Japan Spain Germany China United States Canada and Australia

bullTotal of 102 NikeiD studios

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

NikeiD

bullIt is a service provided by Nike which allows customers to design and personalize their own Nike shoes

bullNikeiD studios United Kingdom Italy France Japan Spain Germany China United States Canada and Australia

bullTotal of 102 NikeiD studios

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

NikeiD bullSteps of NikeiD

1You design it

(Nike will show you how to get started)

2 Nike make it

(To your exact specifications)

3Deliver it within 3~5 weeks

(Nike will email you updates along the way)

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

Personal Selling

Customer Services

ReturnOrder Policy

Store personnel are trained

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

References

2016 N S (2016 June 9) Battle of the brands Nike vs Adidas | Nielsen sports Retrieved October 31 2016 from Insights httprepucomnetnike-vs-adidas Berry L L (2000) Cultivating service brand equity Journal of the Academy of marketing Science 28(1) 128-137 Cashman J (2013 September 10) HOW NIKE IS KILLING IT IN SOCIAL MEDIA MARKETING Retrieved October 31 2016 from

httpsdigitalfireflymarketingcomhow-nike-killing-it-social-media-marketing EMM Group (2014 Oct 16) Nike Proves That Traditional Marketing Still Has Game Retrieved from

httpwwwemmgroupnetinsightsnike-proves-that-traditional-marketing-still-has-game Gregory L (2015 August 09) Nikes Promotion - Marketing Communications Mix - Panmore Institute Retrieved October 28 2016 from httppanmorecomnike-

marketing-communications-mix GREGORY L (2015 August 9) Nikersquos Promotion ndash Marketing Communications Mix Retrieved November 2 2016 from

httppanmorecomnike-marketing-communications-mix Kell J (2016 March 19) Why Nike Adidas Are Turning to Celebrities in 2016 Retrieved October 31 2016 from

httpfortunecom20160319nike-adidas-kevin-hart-kanye Leach A (2015 November 9) Nike vs adidas Who owns the market Retrieved October 31 2016 from Footwear

httpwwwhighsnobietycom20151109nike-adidas-market-shares Liu J (2013 Dec 8) Nikersquos Shift to Digital Retrieved from httpsitebercomnikes-shift-to-digital Matak M (2012) US Patent No 8253586 Washington DC US Patent and Trademark Office Nike Inc (2016 May 30) Retrieved October 30 2016 from

httpsubscriberhooverscomoffcampuslibwashingtoneduHcompany360overviewhtmlcompanyId=14254000000000

NIKEiD Custom Shoes and Accessories Nikecom (nd) Retrieved October 28 2016 from httpwwwnikecomusen_uscnikeid

NikeiD (nd) Retrieved October 28 2016 from httpsenwikipediaorgwikiNikeiD Thinking of Buying Nike Shares3F Just Do It (2010) The Wall Street Journal The Wall Street journal 2010 Walker A W (2014 October 29) How Nike use Facebook to Cement their Communities Retrieved October 31 2016 from

httpswwwnukesuitecombrand-focus-nike-excels-on-social-media

THANK YOU

• NIKE Inc amp Its Brand Promotion
• Agenda
• NIKE OVERVIEW
• The Company
• Phil Knight
• Location amp Market Share
• Slide 7
• Location amp Market Share
• 2014 NIKEs three largest customers helped to bring in 25 of
• Product Mix
• Trending
• Competitor
• Media Analysis (NikesAdidasReebok)
• 2001 ndash 2005 Even Stevens
• 2006 ndash 2010 The Plot Thickens
• 2011 ndash 2015 US Domination
• Nike May Soon Be a Bigger Brand Than adidas in Europe
• The brands top European player sponsorship endorsement
• Social Media 2016 so far
• The percentage split of kits supplied
• Advertising and Promotion Mix
• Advertising
• Direct Marketing
• Using Internet Social Media for Advertising
• Digital Marketing
• Facebook
• Instagram
• Twitter
• NikeSupport
• Public Relation
• Celebrity Endorsement
• Celebrity Endorsement (2)
• Sale Promotion
• NikeiD
• NikeiD
• Personal Selling
• References
• THANK YOU