Nike in international Marketing

Nike in international MarketingTheoryBy definition brand represents to make or apply a characteristic sign, an object, an animal, etc., to distinguish it from others. A print on a piece of precious metal, which officially mark guarantees quality and authenticity. A constitute a specific note, a feature; to represent, to illustrate. A highlights, to reveal, to emphasize; to manifest. A constitute proof; to show, to prove. To delimit land, surface etc. Marketing is a universal economic activity present in all human societies. It is the mechanism through which individuals and organizations are providing the products and services they need. Therefore, marketing activity beyond geographical and political boundaries, serving markets worldwide.Company historyNIKE was founded in 1962 by Bill Bowerman and Phil Knight, under the name Blue Ribbon Sports. In 1972, they decided to rename the company "Nike", after the Greek goddess of victory.Nike logo is known around the world as the "Swoosh" concept created by Carolyn Davidson in 1971 for the sum of $ 35.

It took a while until Nike managed to create a name, since the '80s were marked by complaints about Nike sneakers that were not made in the United States but in poor countries such as Vietnam, China, or Indonesia, where labor was much cheaper. Hence resulted in major conflicts with Nike, which led to boycotts. Although this was a major problem for many people, did not prevent the company to continue business.In 1987, Nike launched the first model of the Air Max line. Air bubbles and degree Comfortable have made it a success. Some of the models of Nike sneakers that we know today are: Nike Air Force 1, Nike Vandals, Nike Air Max line, and Nike Air Jordans.Nike operates on no less than six continents. Suppliers, exporters and traders their totals are nearly one million people. Nike products

Nike Air Max Nike Air Jordan Nike VandalsThese are just some of the products that nike commercialises. They also market clothing,boots and everything else you need for your different activities.CompetitorsThe main competitors of Nike are Adidas and Reebok. Adidas during 1928-1990 became one of the biggest international companies producing sports clothing and footwear industry.Reebok has competitive advantages that have led to increasing sales and creating a reputation by applying a differentiated product strategy, by targeting untapped market niches ,by developing original distribution policy, continuous product innovation and a very aggressive policy to sponsor athletes.Nike dominates the athletic footwear business and apparently will not lose this position soon. In the US, where the market has not changed in the last 10 years it controls 36.3% of the market, compared with 21.1% as Adidas and Reebok have together, according to the publication Sporting Goods Intelligence.CONCLUSIONNike is a very powerful companii and a very big name in clothing and sports it will probably remain that way for a long time.