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Nike Cold Weather Gear 2011

Emerge your campaign within the latest technology when working with PointRoll

Bold.

Disruptive.

Cutting Edge.

First to Execute.

Creative

Technology

Solutions

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Task @ Hand:To provide YOU with an advanced technological solution for Nike’s

2011 Cold Weather Gear holiday campaign

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Suggestion #1:Take your message “out of the box” – and offline – by using state-of-the-art technologies for creating dynamic, interactive, and viral advertising campaigns with holographic projectiles showcasing Nike’s latest Cold Weather product line

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Let us enable you to take Nike’s 2011 Cold Weather Gear Holiday Campaign out of the users PC and mobile devices,

and into their hands literally!

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Augmented Reality Holographic Projectiles• With PointRoll’s strong partnership with Oddcast you

have the capability to enable your target audience interact with your campaign through a three dimensional hologram!

• Oddcast’s platform enables your brand to create a personal experience for every viewer within your ad unit, including photo-upload, text-to-speech and telephone-based audio messaging, voice recognition and artificial intelligence.

• Users can make the ad viral by sharing their customization on their favorite

social media sites, emailing it, or having the ad call or text their friends offline. Oddcast ad units powered by PointRoll break your message out of the box – literally.

Break your message out of the box – literally…

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Holographic PlatformsPrintable Marker• Downloadable Print Out

- User will have the ability to view the holographic projectiles from a printable augmented reality asymmetric marker download

• In Conjunction with a Print Media Campaign

- A more tactful solution when using a augmented reality asymmetric marker print out would be to include the

marker within a print media campaign advertisement.

Mobile MarkerBring your augmented reality campaign to life via any smartphone, iPhone, or iPad device!

Asymmetric Marker

Marc Ecko designs inspired by American artist and illustrator Robert McGinnis are brought to life interactively and further heightened with a compelling Augmented Reality experience, featuring Lindsay Lohan as the ‘Cut & Sew’ Fall Collection “Digital Muse”.

Print Media Example Video:

Mobile Example Video:

Star Trek Mobile Augmented Reality Ad

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Let’s Take A Look!

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We’ve taken the initiative to show you how Nike could possibly use this new cutting edge technology that will enable online users to not only view Nike’s 2011 Cold

Weather Gear products but also be able to hold them in-hand.

See Next Slide for Mock Story Board

9See Next Slide for Next Frame

Expandable Unit

Multiple Tabs Webcam Streaming Directly in Panel

Print Out or Send Marker to Mobile Phone

2011 Nike Cold Weather Holiday Campaign

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Multiple Tabs Share/ Data Collection / Instant Email

See Next Slide for Next Frame

2011 Nike Cold Weather Holiday Campaign

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2011 Nike Cold Weather Holiday Campaign

Multiple Tabs

In-Banner Purchase or Click Through to Online Store

Product Scroll

Click Here for PDF Mock

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Nike also has the ability to use the user’s head as the marker!

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Clickable Examples:

Banner

Panel 1

Panel 2

Panel 3

**Webcam Needed**

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Suggestion #2:Utilizing PC internal microphone for users to physically interact

with your campaign.

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Clickable Example:Forced Video!

Interactive Animation!

Multiple Panels to Interact With!

Expandable Wide Screen Imagery!

Bringing the Message to Life with Sound!

KILLERCREATIVE

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Questions?