NIKE BETTER WORLD...Colorway: Spring Pink, Lazy Blue, Jungle Green and Deep Purple 5000-Spool-as...
Transcript of NIKE BETTER WORLD...Colorway: Spring Pink, Lazy Blue, Jungle Green and Deep Purple 5000-Spool-as...
NIKE BETTER WORLDSPRING-SUMMER 2014
SPRING BLEND RUNNING SHIRT
3-STRATEGY 4-CONSUMER 5-INSPIRATION 7-CONCEPT 9-PRODUCT 11-PRODUCT COLORWAY 13-JACKET 19-LONG SLEEVE 25-SHORT SLEEVE 31-TANK TOP 37-NIKE SUSTAINABILITY
TABLE OF CONTENTS
TABLE OF CONTENTS
STRATEGY
I HAVE CREATED A PRODUCT FOR NIKE THAT WILL REACH OUT TO A NEW FOUND FIBER MADE OF RECYCLED COFFE GROUNDS. THIS FABRIC IS UV PRO-TECTANT, FAST DRYING AND ODOR CONTROLLED. NOT ONLY IS IT MADE OF AN ECO-FRIENDLY FIBER, IT ALSO CATERS TO THE NIKE FEMALE RUNNING CON-SUMER ON MULTIPLE LEVELS. THE SHORTSLEEVE SHIRT IS MADE EXTRA LONG FOR COMFORT AND STYLE. IF COMFORTABLE LONG SHIRTS MAKE YOU FEEL CONFIDENT WHILE EXCERCISING, THEN THIS IS YOUR SHIRT. THE JACKET IS MADE FOR RUNNING. THIS SHIRTTHE LONG SLEEVE SHIRT HAS THUMBHOLES FOR COMFORT AND CONVENIENCE. I KNOW I LIKE MY SHIRT TO FEEL ATTACHED WHILE I AM RUNNING. IT ALSO HAS A NEW FEATURE FOR HEADPHONES. THERE ARE 2 CUTOUTS ALONG THE NECKLINE TO STRING YOUR HEADPHONE CORDS THROUGH. THIS HELPS KEEP HEADPHONES IN PLACE AND FROM FALLING OUT. JUST LIKE THIS LONG SLEEVE SHIRT, THE NEW RUNNING TANK ALSO HAS HEADPHONE CUTOUTS. THIS IS A BASIC RUNNING TANK TOP MADE FROM THIS NEW INNOVATIVE FIBER SO YOU CAN FEEL GOOD AND LOOK GOOD WHILE EXCER-CISING.
CONSUMERFEMALERIDING THE BABY BOOMAGE 18 AND UPEMPLOYED MID INCOME
GEOGRAPHICSLARGE CITIESNORTHWEST AND NORTH EAST COAST
PSYCHOGRAPHICSLIFESTYLE OF HEALTH AND SUSTAINABILITYPROGRESSIVE ON ENVIRONMENTUSE NATURAL PRODCTSWORKOUT 4 OR MORE DAYS A WEEKCONVENTIONAL AND PRACTICALDOES YOGA RUNS AND WALKSRECYCLES
BEHAVIORALSHOPS ONLINE AND IN STOREIS NOT CONCERNED WITH PRICESHOPS AT WHOLE FOODS TRADER JOES AND FRESH MARKET
WHO? SINGTEX TECHNICAL FIBERS HAS CREATED A FIBER MADE FROM RE-CYCLED COFFEE GROUNDS. THIS WAY THEY DONT END UP IN LANDFILLS WHICH ADD TO OUR OVERALL WASTE PROBLEM.
WHAT? HERE AT NIKE WE ARE CREATING A NEW LINE OF WOMEN’S RUN-NING SHIRTS USING THIS NEW FIBER.
WHEN? OUR LINE WILL BE RELSEASED IN SPRING/SUMMER OF 2014
WHY? NIKE IS INCREASING THEIR SUSTAINABILITY EFFORTS TO HELP MAKE THIS WORLD A BETTER PLACE. BUT USING THIS FABRIC WE WILL REACH THE ECO-FRIENDLY CUSTOMER AND NOT JUST SHOW THE WORLD WE CARE.BUT WE WILL ACTUALLY HELP. ALTHOUGH OTHER COMPANIES HAVE ALREADY USED THIS FIBER, NIKE HAS A HUGE FOLLOWING AND WILL BE SUCCESSFUL GETTING THIS PRODUCT NOTICED BY CONSUMERS.
WHY COFFEE FIBER? THIS FIBER IS NOT ONLY ECO-FRIENDLY IT ALSO IS ODORLESS, UV PROTECTANT, AND FAST DRYING FOR A GREAT WORK-OUT FABRIC.
SINGTEX TECHNICAL FIBERS
FAST DRYING: AS MOISTURE MOVES FROM YOUR SKIN TO THE FABRIC, IT SPREADS ACROSS THE SURFACE AREA FOR A SPEED DRYING PROCESS. THIS FIBER NEVER STOPS WORKING. IT IS NOT A FINISH THAT WASHES OR WEARS OUT, IT WILL WORK FOREVER.
ODOR CONTROLLED: THE COFFEE GROUNDS ARE PERMANENTLY EMBEDDED IN THE FIBER AND THE PARTICLES WORK HARD WITH ABSORBING ODORS. THE TRAPPED ODORS ARE RELEASED WHEN YOU WASH AND DRY YOUR CLOTHING. IT WILL NOT SOAK UP AND SMELL AFTER A FEW WEARS.
UV PROTECTANT: THE COFFEE PARTICLES IN THE FABRIC RETRACT AND DIFFUSE THE SUN’S RAYS. THIS PROVIDES FOR A NATURAL UV PROTECTION.
SPRING-SUMMER
2014SPRING BLEND
COLLECTION:JACKET:LONGSLEEVETEE SHORTSLEEVETEE:TANKTOP
COLLECTION:JACKET:LONGSLEEVETEE SHORTSLEEVETEE:TANKTOP
RUNNING JACKET
RUNNING JACKET DESIGN SHEET Style # 9138
Date Released:
Fax: 1-503-671-6453Phone: 1-503-671-6453
Group Name: Spring Coffee BlendCompany name: NikeAddress: 11 Bowerman Dr. Beaverton, OR
Fabric Content: SyngtexGarment Label: PrintedSeason: S/S 2014Classification:Women's Running shirt
Date Created: 4/2/2013 Date Modified:
Colorway: Spring Pink, Lazy Blue, Jungle Green and Deep Purple
Tol +/- SIZES XS S M L XL0.25 A Length 23 23.3 23.5 23.8 24
0.375 B Sleeve length 23.3 23.625 24 24.4 24.750.375 C Shoulder length 4 4.38 4.75 5.13 5.5
0.375D Neck Circumference 17.3 17.6 18 18.4 18.75
1E Torso Circumference 36 37 38 39 40
0.25 F sleeve detail 0.5 0.75 1 1.25 1.5
0.5G Armhole circumference 10 10.5 11 11.5 12
- Hood Length 14 14 14 14 14- Hood Width 17 17 17 17 17
RUNNING JACKET SPECIFICATION SHEET Style #: 9138
Care Instructions
Machine was cold with like colors. Do not bleach.
Tumble dry on low or hang dry.
Colors
Sketch: Swatch:
Date Created: 4/2/2013 Date Modified:
Fabric Information Style # WidthSize RangesDelivery DateCommentsSingtex, S.Cafe, Taiwan 55" XS, S, M, L,
XL, Sample size: M
TBD Delivery not set with jobber
Date Released:
RUNNING JACKET TOP FABRIC SHEET Style # 9138
Phone: 1-503-671-6453 Fabric Content: Singtex, S.CafeFax: 1-503-671-6453
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR Classification:Women's Running shirt
Season: S/S 2014Garment Label: Printed
Colorway: Spring Pink, Lazy Blue, Jungle Green, Deep Purple
Color that best fits garment
ColorLocation
Ivory #0112
Ningbo MH Industry Co., Ltd.-Zipper
Plastic 20 inches-1 per garmentFront of Jacket
pink, green, blue, purple
RUNNING JACKET Style # 9138
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR
Classification:Women's Running shirtSeason: S/S 2014Garment Label: Printed
Date Released:
Phone: 1-503-671-6453 Fabric Content: SyngtexFax: 1-503-671-6453
Date Created: 4/2/2013 Date Modified:
Item-Vendor-Code-Origin
Content Size-Quantity-Unit of Measure
Comments
Thread Agtex28 (factory
stock), China
100% Cotton
Colorway: Spring Pink, Lazy Blue, Jungle Green and Deep Purple
5000-Spool-as needed per garment
All seams and hems
YD-SPBC72 silver snap
button-Jiashan Yida
Garment
Silver 20mm-1 per garmentFront,center
of JacketSilver
Fill orderHangers
Recycled wood 1 per garment Natural
RUNNING JACKET LABEL AND PACKAGING Style #:9138
Hangtag, China 100% cotton 1 per garment
hang by denison gun 5 Color
print to fill order
Comments
Printed Syngtex Fiber 1 per garment Center Back 1 ColorPrint/Make to fill order
Item-Vendor-Code-Origin
ContentSize-Quantity-
Unit of Measure
Location Color
1 per garment
Attach to hangtag by dennison gun
2 Color
Print/Make to fill order
Care Label Print Avery Dennison Machine 100% cotton 1 per garment
In between front and back seams towards bottom left 1 Color
See tech-sheet print to fill order
Size tab Print Avery Dennison Machine 100% cotton 1 per garment
Center Back Neck, under designer label
1 Color
Date Created: 4/2/2013 Date Modified:Date Released:
Order by size range, color, and style #
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR
Classification:Women's Running shirtSeason: S/S 2014Garment Label: Printed
Phone: 1-503-671-6453 Fabric Content: SyngtexFax: 1-503-671-6453 Colorway:
Bar Code tag Vy Pphuong Co. Ltd, China
Transparent paper
LONGSLEEVE RUNNING
SHIRT
RUNNING LONG SLEEVE DESIGN SHEET Style # 9136
Date Released:
Fax: 1-503-671-6453Phone: 1-503-671-6453
Group Name: Spring Coffee BlendCompany name: NikeAddress: 11 Bowerman Dr. Beaverton, OR
Fabric Content: SyngtexGarment Label: PrintedSeason: S/S 2014Classification:Women's Running shirt
Date Created: 4/2/2013 Date Modified:
Colorway: Spring Pink, Lazy Blue, Jungle Green, Deep purple
Tol +/- SIZES XS S M L XL0.25 A Length 19.5 19.8 20 20.3 20.5
0.375 B Sleeve length 25.7 26.025 26.4 26.8 27.150.375 C Shoulder length 3.12 3.5 3.87 4.25 4.62
0.375D Neck Circumference 21.6 22 22.38 22.8 23.125
1E Torso Circumference 31 32 33 34 35
0.25 F sleeve detail 3.5 3.75 4 4.25 4.5
0.5G Armhole circumference 6.5 7 7.5 8 8.5
- H Thumbhole circumference 1.5 1.5 1.5 1.5 1.5
RUNNING LONG SLEEVE SPECIFICATION SHEET Style #: 9136
Care Instructions
Machine was cold with like colors. Do not bleach.
Tumble dry on low or hang dry.
COLORS
Sketch: Swatch:
Date Created: 4/2/2013 Date Modified:
Fabric Information Style # WidthSize RangesDelivery DateCommentsSingtex, S.Cafe, Taiwan 55" XS, S, M, L,
XL, Sample size: M
TBD Delivery not set with jobber
Date Released:
RUNNING LONG SLEEVE FABRIC SHEET Style # 9136
Phone: 1-503-671-6453 Fabric Content: Singtex, S.CafeFax: 1-503-671-6453
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR Classification:Women's Running shirt
Season: S/S 2014Garment Label: Printed
Colorway: Spring Pink, Lazy Blue, Jungle Green, Deep Purple
Date Released:
Phone: 1-503-671-6453 Fabric Content: SyngtexFax: 1-503-671-6453 Colorway:
Date Created: 4/2/2013 Date Modified:
Item-Vendor-Code-Origin
Content Size-Quantity-Unit of Measure Comments
Thread Agtex28 (factory
stock), China
100% Cotton
5000-Spool-as needed per garment
All seams and hems
RUNNING JACKET Style # 9138
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR
Classification:Women's Running shirtSeason: S/S 2014Garment Label: Printed
ColorLocation
Ivory #0112
Date Created: 4/2/2013 Date Modified:Date Released:
Order by size range, color, and style #
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR
Classification:Women's Running shirtSeason: S/S 2014Garment Label: Printed
Phone: 1-503-671-6453 Fabric Content: SyngtexFax: 1-503-671-6453 Colorway:
Bar Code tag Vy Pphuong Co. Ltd, China
Transparent paper
Print/Make to fill order
Care Label Print Avery Dennison Machine 100% cotton 1 per garment
In between front and back seams towards bottom left 1 Color
See tech-sheet print to fill order
Size tab Print Avery Dennison Machine 100% cotton 1 per garment
Center Back Neck, under designer label
1 Color
Size-Quantity-Unit of
Location Color
1 per garment
Attach to hangtag by dennison gun
2 Color
RUNNING LONGSLEEVE LABEL AND PACKAGING Style #:9136
Hangtag, China 100% cotton 1 per garment
hang by denison gun 5 Color
print to fill order
Comments
Printed Syngtex Fiber 1 per garmentCenter Back 1 Color Print/Make to fill order
Item-Vendor-Code-Origin
Content
Fill orderHangersRecycled wood 1 per garment Natural
Grand Total per Garment: $11.15
Box (23"X10"X6")Freight Container 17580 $2,625.00 $0.149
$0.02DutyInsurance $325.00
$0.18Total Shipping: Broker $250 per entry $0.01
Admin $0.50Total Labor Cost: $1.167
Other size/quantity Cost $Total
WashingPrepacks*
Cutting 10% $0.059Sewing 10 minutes $0.059 $0.590
Grading 1% $0.006Marking 1% $0.006
Labor .059 per minute Cost $Total
Patternmaking 1% $0.006
Labels 0.06
Packing $/Unit Quantity $Total
Cartons 1.22 30 0.040666667
Packaging $/Unit Quantity $Total
polybag 0.01 1.01 0.0101
Tape 0.01 3.03 0.0303
Thread 0.00126 86 $0.1082 Labels 0.05 3.03 $0.152
Material $/Yard Quantity $Total
Components $/Unit Quantity $Total
Hangtag 0.03 1.01 $0.030
LONG SLEEVE TEE Style # 9138
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR
Classification:Women's Running shirtSeason: S/S 2014Garment Label: Printed
Total Packing Cost: 0.131
0.0101Total Packaging Cost:
Total Component Cost: $0.260
Total Material Cost: $9.403
Phone: 1-503-671-6453 Fabric Content: SyngtexFax: 1-503-671-6453 Colorway: Spring Pink, Lazy Blue, Jungle Green and Deep Purple
$7.00 1.3433 $9.403
Size range: XS, S, M, L, XL
THUMB HOLES IN THE CUFF KEEP WIND FROM GOING DOWN THE SLEEVE. IT ALSO ALLOWS FOR THE SHIRT TO NOT RIDE UP THE ARM. YOU ALSO HAVE THE CHOICE OF NOT USING THE THUMB HOLES. I LIKE TO USE THEM WHILE RUNNING TO STAY WARM AND KEEP MY BODY HEAT INSIDE THE SHIRT.
LONG SLEEVE RUNNING TEE FEATURES
THE EARBUD HOLES IN THE SHIRT ARE PLACED ON EITHER SIDE OF THE NECK LINE. THESE ARE USED TO STRING YOUR HEADPHONE WIRES THROUGH TO KEEP THEM FROM BOUNCING AROUND IN FRONT OF YOU. IT IS REALLY HARD TO RUN WHEN YOU HAVE TO HOLD ONTO THE WIRE TO KEEP THEM NOT ONLY IN YOUR EARS BUT ALSO FROM HITTING YOUR FACE.
SHORTSLEEVERUNNING
SHIRT
Season: S/S 2014Classification:Women's Running shirt
Date Created: 4/2/2013 Date Modified:
Colorway: Spring Pink, Lazy Blue, Jungle Green, Deep Purple
RUNNING SHORT SLEEVE Style # 9137
Date Released:
Fax: 1-503-671-6453Phone: 1-503-671-6453
Group Name: Spring Coffee BlendCompany name: NikeAddress: 11 Bowerman Dr. Beaverton, OR
Fabric Content: SyngtexGarment Label: Printed
Tol +/- SIZES XS S M L XL0.25 A Length 19.5 19.8 20.0 20.3 20.5
0.375 B Sleeve length 6.3 6.6 7.0 7.4 7.80.375 C Shoulder length 4.3 4.6 5.0 5.4 5.8
0.375D Neck Circumference 25.3 25.6 26.0 26.4 26.8
1E Torso Circumference 31.0 32.0 33.0 34.0 35.0
0.25 F Back Length 23.5 23.8 24.0 24.3 24.5
0.5G Armhole circumference 6.5 7.0 7.5 8.0 8.5
RUNNING SHORT SLEEVE SPECIFICATION SHEET Style #: 9137
Care Instructions
Machine was cold with like colors. Do not bleach.
Tumble dry on low or hang dry.
COLORS
RUNNING SHORT SLEEVE FABRIC SHEET Style # 9137
Phone: 1-503-671-6453 Fabric Content: Singtex, S.CafeFax: 1-503-671-6453
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR Classification:Women's Running shirt
Season: S/S 2014Garment Label: Printed
Colorway: Spring Pink, Lazy Blue, Jungle Green, Deep Purple
Sketch: Swatch:
Date Created: 4/2/2013 Date Modified:
Fabric Information Style # WidthSize RangesDelivery DateCommentsSingtex, S.Cafe, Taiwan 55" XS, S, M, L,
XL, Sample size: M
TBD Delivery not set with jobber
Date Released:
Date Released:
Phone: 1-503-671-6453 Fabric Content: SyngtexFax: 1-503-671-6453 Colorway:
Date Created: 4/2/2013 Date Modified:
Item-Vendor-Code-Origin
Content Size-Quantity-Unit of Measure Comments
Thread Agtex28 (factory
stock), China
100% Cotton
5000-Spool-as needed per garment
All seams and hems
RUNNING SHORT SLEEVE Style # 9137
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR
Classification:Women's Running shirtSeason: S/S 2014Garment Label: Printed
ColorLocation
Ivory #0112
Date Created: 4/2/2013 Date Modified:Date Released:
Order by size range, color, and style #
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR
Classification:Women's Running shirtSeason: S/S 2014Garment Label: Printed
Phone: 1-503-671-6453 Fabric Content: SyngtexFax: 1-503-671-6453 Colorway:
Bar Code tag Vy Pphuong Co. Ltd, China
Transparent paper
Print/Make to fill order
Care Label Print Avery Dennison Machine 100% cotton 1 per garment
In between front and back seams towards bottom left 1 Color
See tech-sheet print to fill order
Size tab Print Avery Dennison Machine 100% cotton 1 per garment
Center Back Neck, under designer label
1 Color
Size-Quantity-Unit of
Location Color
1 per garment
Attach to hangtag by dennison gun
2 Color
RUNNING SHORT SLEEVE LABEL AND PACKAGING Style #:9137
Hangtag, China 100% cotton 1 per garment
hang by denison gun 5 Color
print to fill order
Comments
Printed Syngtex Fiber 1 per garmentCenter Back 1 Color Print/Make to fill order
Item-Vendor-Code-Origin
Content
RUNNING TANK TOP
Season: S/S 2014Classification:Women's Running shirt
Date Created: 4/2/2013 Date Modified:
Colorway: Spring Pink, Lazy Blue, Jungle Green, Deep Purple
RUNNING TANK TOP DESIGN SHEET Style # 9135
Date Released:
Fax: 1-503-671-6453Phone: 1-503-671-6453
Group Name: Spring Coffee BlendCompany name: NikeAddress: 11 Bowerman Dr. Beaverton, OR
Fabric Content: SyngtexGarment Label: Printed
Tol +/- SIZES XS S M L XL0.25 A Length 19.50 19.75 20.00 ### 20.50
0.375 B Back length 23.25 23.63 24.00 ### 24.750.375 C top back width 0.50 0.88 1.25 1.63 2.00
0.375D Neck Circumference 25.25 25.63 26.00 ### 26.75
1E Torso Circumference 36.00 37.00 38.00 ### 40.00
0.25 F side length 16.50 16.75 17.00 ### 17.500.5 G strap length 6.50 7.00 7.50 8.00 8.50
RUNNING TANK TOP SPECIFICATION SHEET Style #: 9135
Care Instructions
Machine was cold with like colors. Do not bleach.
Tumble dry on low or hang dry.
COLORS
RUNNING TANK TOP FABRIC SHEET Style # 9138
Phone: 1-503-671-6453 Fabric Content: Singtex, S.CafeFax: 1-503-671-6453
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR Classification:Women's Running shirt
Season: S/S 2014Garment Label: Printed
Colorway: Spring Pink, Lazy Blue, Jungle Green, Deep Purple
Sketch: Swatch:
Date Created: 4/2/2013 Date Modified:
Fabric Information Style # WidthSize RangesDelivery DateCommentsSingtex, S.Cafe, Taiwan 55" XS, S, M, L,
XL, Sample size: M
TBD Delivery not set with jobber
Date Released:
Ivory #0112
Colorway: Spring Pink, Lazy Blue, Jungle Green, Deep Purple
Date Released:
Phone: 1-503-671-6453 Fabric Content: SyngtexFax: 1-503-671-6453
Date Created: 4/2/2013 Date Modified:
Item-Vendor-Code-Origin
Content Size-Quantity-Unit of Measure Comments
Thread Agtex28 (factory
stock), China
100% Cotton
5000-Spool-as needed per garment
All seams and hems
ColorLocation
RUNNING TANK TOP COMPNENT Style # 9135
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR
Classification:Women's Running shirtSeason: S/S 2014Garment Label: Printed
Natural
RUNNING TANK LABEL AND PACKAGING Style #:9135
Hangtag, China 100% cotton 1 per garment
hang by denison gun 5 Color
print to fill order
Comments
Printed Syngtex Fiber 1 per garmentCenter Back 1 Color Print/Make to fill order
Item-Vendor-Code-Origin
Content
Phone: 1-503-671-6453 Fabric Content: SyngtexFax: 1-503-671-6453
Bar Code tag Vy Pphuong Co. Ltd, China
Transparent paper
Print/Make to fill order
Care Label Print Avery Dennison Machine 100% cotton 1 per garment
In between front and back seams towards bottom left 1 Color
See tech-sheet print to fill order
Size tab Print Avery Dennison Machine 100% cotton 1 per garment
Center Back Neck, under designer label
Company name: Nike Group Name: Spring Coffee BlendAddress: 11 Bowerman Dr. Beaverton, OR
Classification:Women's Running shirtSeason: S/S 2014Garment Label: Printed
Colorway: Spring Pink, Lazy Blue, Jungle Green, Deep Purple
Date Created: 4/2/2013 Date Modified:Date Released:
Order by size range, color, and style #
1 Color
Size-Quantity-Unit of
Location Color
1 per garment
Attach to hangtag by dennison gun
2 Color
Fill orderHangersRecycled wood 1 per garment
PRICING-JACKET: $135.00
LONGSLEEVE SHIRT: $42.00
SHORTSLEEVE SHIRT: $36.00
TANK TOP: $32.00
PROMOTION STARBUCKS IS FOCUSING ON BRINGING CUSTOMER RECYCLING TO STORES IN THE NEW YORK METRO AREA AND ACROSS ALL CALIFORNIA. THE PRELIMINARY WORK THEY HAVE DONE THERE HAS SHOWN THAT THE BARRIERS WE’RE USED TO SEEING MAY BE EVEN MORE OF AN OBSTACLE THAN USUAL. BUT THIS IS NOT NEW TERRITORY FOR US AND THEY WILL BE WORKING FEVERISHLY TO OVERCOME THESE BARRIERS. ALONG THE WAY, THEY WILL CONTINUE TO WORK WITH SERVICE PROVIDERS, SORT-ING FACILITIES, MAYORS AND OTHER LOCAL AUTHORITIES IN MAJOR U.S. CITIES TO HELP INCREASE OR IMPROVE COMMERCIAL RECYCLING OPPORTUNITIES. THEY WILL ALSO HELP INTRODUCE OR BUILD RECYCLING CAPABILITIES IN OTHER COUNTRIES. NIKE IS GOING TO HELP PROVIDE RECYCLING COTAINERS FOR COFFEE GROUNDS. THIS WAY, INSTEAD OF THROWING THEM AWAY IN THE MORNING, SIMPLY PUT THEM IN A BAG AND BRING THEM WHEN YOU HAVE A CHANCE. THE GOOD THING ABOUT COFFEE GROUNDS IS THAT THEY DON’T SMELL BAD, SO THERE IS NO EXCUSE NOT TO SAVE THEM. BY DOING THIS, WE CAN HELP OUT OUR SINGTEX SUPPLIERS COLLECT COFFEE GROUNDS, REDUCE WASTE, AND CONTINUE TO BE LOYAL TO OUR BRANDS SUCH AS NIKE AND STARBUCKS.
WHEN YOU BRING YOUR COFFEE GROUNDS TO A STARBUCKS LOCATION, AFTER YOU SHOW THE SALES ASSOCIATE, THEY WILL HAND YOU A PROMO-TION CARD. THIS CARD WILL PROVIDE YOU WITH $1 OFF YOUR NEXT STARBUCKS PURCHASE AND 15% OFF NIKE IN STORE AND ONLINE SHOPPING. WE HOPE THAT THIS ENCOURAGES CUSTOMERS TO PURCHASE A NEW COFFEE GROUND RUNNING TOP AND KEEP DRINKING COFFEE.
WHY?
1. WASTE REDUCTION2. STARBUCKS DISCOUNT3. NIKE DISCOUNT4. HELPING 3 COMPANIES AT ONCE.
COFFEE AND FARMER EQUITY STARBUCKS HAS BEEN WORKING WITH COFFEE AND FARMER EQUITY (C.A.F.E) FOR OVER 14 YEARS. THEY HAVE DEVELOPED AND APPLIED A COM-PREHENSIVE SET OF ENVIRONMENTAL, SOCIAL AND ECONOMIC GUIDELINES STARBUCKS USES TO SOURCE ETHICAL COFFEE. THIS HELPS THEM CREATE HIGH-QUALITY AND SUSTAINABILITY GROWN COFFEE. LIKE STARBUCKS, WE WANT TO HELP THIS GREAT ORGANIZATION. WITH EVERY PURCHASE OF ONE OF OUR SPRING BLEND PRODUCTS, WE WILL DONATE A DOLLAR TO THIS EXCEPTI-TIONAL ORGANIZATION. 86% OF COFFEE IS PURCHASED THROUGH C.A.F.E AND IT WILL CONTINUE TO GROW EACH YEAR. THIS WILL HELP PROTECT OUR WORLD AND PEOPLE WHO MAKE OUR COFFEE.
OBJECTIVE I BELIEVE THAT NIKE IS CAPABLE OF EXPANDING THEIR SUSTAINABILITY AND USING THE NEW INNOVATIVE MATERIALS THAT ARE BEING PRODUCED AROUND THE WORLD. NIKE HAS SUCH A HUGE FOLLOWING AND IS A LOYAL BRAND, THEREFORE PEOPLE WANT TO PURCHASE THE NEXT BIG THING. NIKE WILL REACH OUT TO SO MANY ECO-LOVING FITNESS STARS, WHICH WILL REALLY HELP THE WORLD. WITH NEW FEATURES AND THIS NEW MATERIAL, NIKE WILL SHOW THE WORLD THEIR SUSTAIN-ABILITY PRACTICES WITH STYLE.
SUSTAINABLE BUSINESS AT NIKE INC.It’s not just about getting better at what we
do, addressing impacts throughout our supply
chain it’s about striving for the best, creating
value for the business and innovating for
STRATEGY AND COLLABORATIONthe sustanability challenges bring to scale the use of innovative new materials and
changing deep-rooted supplier behaviors. As nike continues to integrate sustainability
in the business, innovation is rapidly allowing organizations to collaborate and share
property. We have gained significant insights from this collaboration which continues
to inform our strategy.
-Make today better by taking account of our impacts and redefining business perfor-
mance for the better
-Design the future by unleashing innovation, embedding sustainability into our ap-
proaches to product and manufacturing, and solving challenges in business sustain-
ability for the world.
MATERIALSWE USE A VAST ARRAY OF MATERIALS IN NIKE PRODUCTS, MORE THEN 16,000 IN AN AVERAGE YEAR. A
SHOE ALONE USES 30+ MATERIALS. THESE MATERIALS CAN BE ANYTHING FROM NATURAL FIBERS SUCH
AS COTTON AD WOOL TO TECHNICAL SYNTHETIC MATERIALS SUCH AS POLYESTER, NYLON, RUBBER,
AND SYNTHETIC LEATHER.
SUSTAINABILITY STRATEGYAT NIKE, WE ARE EXPLORING NEW SUSTAINABLE BUSINESS MODELS TO PREPARE FOR A FUNDAMEN-
TALLY DIFFERENT OPERATING ENVIRONMENT. WE SEE A FUTURE IN WHICH:
1. COMPETITION FOR SCARCE NATURAL RESOURCES EFFECTS COST AND AVAILABILITY
2.RISING ENERGY COSTS AND GREENHOUSE GAS EMISSIONS LEAD TO INCREASING PRESSURE ON TRA-
DITIONAL MANUFACTURING
3.PERSISTANT GLOBAL DISPARITY
4.CONTINUED URBANIZATION AND THE GROWING MIDDLE CLASS
5. EMERGING REGULATIONS RELAATED TO MATERAL USE AND LABOR PRACTICES
OUR VISION IS TO BUILD A SUSTAINABLE BUSINESS AND CREATE VALUE FOR NIKE AND OUR STAKE-
HOLDERS BY DECOUPLING PROFITABLE GROWTH FROM CONSTRAINED RESOURCES.
BUSINESS OVERVIEWMISSION: As the world’s leading athlet-
ic footwear, apparel and equip-
ment company, NIKE, Inc. is dedi-
cated to inspiring every athlete
to reach peak performance. Nike
co-founder Bill Bowerman saw
endless possibilities for human
potential embodied through sport.
His philosophy still guides our
mission today: “To bring inspiration
and innovation to every athlete
in the world.” (And if you have a
body, you are an athlete.)
VALUES:Innovation to serve the athlete
Innovation to grow the company
Innovation to inspire the world
COMPANY PORTFOLIO:NIKE BRAND, COLE HAAN, COVERSE,
HURLEY INTERNTATIONAL LLC, UMBRO,
NIKE GOLF, JORDAN BRAND
GROWTHNike is constantly seeking ways to
grow. The past few years have been
rough around the world, with high
unemployment, high debt lvels and
rising costs for energy and labor.
This cause higher costs for matierals,
labor and fresight. Nike held some
competitive advantages in spite of
these macroeconimic challenges, inl-
cuding, scale, and capabilities, pricing
power.
Nike seeks to deliver value through
sustainable growth. Sustaniable
growth means bring in profit while
constraining natural resources. The
Nike portfolio, emotional connections
with consumers, inovative product and
retail experiences have lead them
to the top of the atheletic industry.
They are commited to sharing their
goals and reporting their perfor-
mance to consumers.