Nike Air Jordan
10
Jordan Brand Air Jordan is a brand of shoes and athletic apparel company and a division of Nike created in 1985 by NBA Hall of Famer Michael Jordan. It Got to be the Shoes.
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This is a PowerPoint presentation of a campaign i created for The Jordan Brand social media venture.
Transcript of Nike Air Jordan
Jordan Brand
Air Jordan is a brand of shoes and athletic apparel company and a division of Nike created in 1985 by NBA Hall of Famer Michael Jordan.
It Got to be the Shoes.
Why Air Jordan?
• Top Brand in Basketball • High-performance, State-of-
the-art aerodynamic shoes• Comfortable• Extremely durable.• Top Endorses from the NBA • Unique and Stylish Design• Wear’s inspire to like the
Greatest Player of All time.
Plans for Jordan Brand Currently, The Air Jordan known as the Top and most popular basketball shoe in the world.
Sadly, The Air Jordan brand doesn’t connect with its customers efficiently and has no Official Facebook, Twitter, or Blog Pages.
Solve This issue:
•Bring Brand Up-to-Date with Social Media venues.•Establish adequate campaign•Increase views of Jumpman23.com by 10% •Increase profit
Currently:– No Official Account – Independent Fan Pages
Feature:– General Information – Release Dates – Customer Surveys/Ratings– Brand Updates – Downloadable Media – Promotional Videos
Currently:– No Official Account– Fan Based Accounts
Features:– Brand Updates– Release Dates – Public Relation
Statements – Related Links– Promotional Videos and
Pictures
Blog
Currently:– Jumpman23.com
Needs:– Create individual Blog pages for
fans favorite air Jordan sneaker.
Blog About everything Jordan Brand
• Shoes • Release Dates• New Ideas • NBA / Basketball • Sweepstakes • Giveaways • Promotions • Sales
YouTube Enhancement
Currently:– Official Accounts
Requirements:Top Products like Retro Jordan
and Team Jordan need to have individual pages as well.
Features: – New Commercials Videos – Viral Videos Campaigns – Endorsers (Team Jordan)
Highlights – Michael Jordan Highlights – Product Reviews
SEARCH: Air Jordan
Google Adwords – Nike Air Jordan – Jordans– Michael Jordan
Brand RecognitionPay Per Click
Measure Success
Google AnalyticTrack– Jumpman23.com visits – Facebook friends – Twitter followers – YouTube video views – Blog sites visits
Statistics – Customer Retention– New Customer Revenue – Competitor Customers
15%
10%
5%
30%
30%FacebookTwitter Blog Google Adwords Jumpman23.com
Funds
