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A
SYNOPSIS
OnCustomer satisfaction towards Hyundai cars
Submitted to
Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur
For the award of the degree of
Bachelor of Business Administration
Submitted by
Nehal.S.Gawande -
Under the Guidance of
Prof. Ranjana Sahu-
G.S. College Of Commerce & Economics, Nagpur
Academic Year 2011 12
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Index
Chapter No. Chapter Name Page No.
1. Introduction
2. Company Profile
3. Objective & Limitation of Study
4. Importance &Significance of study
5. Research hypothesis
6. Research methodology
7. Bibliography
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Introduction
his is the era of gadget, computerization and technological advancement. There are so much of
ompetitors for same type of product in the market. These compitors are giving neck to neck competition
its competitors. If they have to be sale their product there should be some new and innovative idea ofelling and convincing customer by any way. So that they will buy only your product. Think differently
nd uniquely only helps to satisfy customer needs and wants and generate more customers towards their
roduct.
yundai is a leading brand for cars in India. Mr.H.W. Park is the Managing Director of Hyundai motors.
hey sell their product very well. The price of their product started from very lower range from Rs.50,000. The employees they have are so well trained that they will convenience more customer for
urchasing their product.
yundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company
HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in
ndia. HMIL presently markets 7 models of passenger cars across segments. The A2 segment includes theantro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the
onata Transform and the SUV segment includes the Santa Fe.
MIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advancedroduction, quality and testing capabilities in the country. To cater to rising demand, HMIL
ommissioned its second plant in February 2008, which produces an additional 300,000 units per annum,
ising HMILs total production capacity to 600,000 units per annum.
n continuation with its commitment to providing Indian customers with cutting-edge global technology,
MIL has set up a modern multi-million dollar research and development facility in the cyber city ofyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick
rnaround time to changing consumer needs.
s HMC's global export hub for compact cars, HMIL is the first automotive company in India to achieve
e export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 115 countries
cross EU, Africa, Middle East, Latin America and Asia Pacific. It has been the number one exporter of
assenger car of the country for the sixth year in a row. To support its growth and expansion plans,MIL currently has a 329 strong dealer network and 698 strong service points across India, which will
ee further expansion in 2011
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wer and Innovation
Power train R&D Center develops the
rt of all motor vehicles, from compacts to luxury sedans and commercial
icles.Center researches and develops engines,
nsmissions and eco-friendly exhausttems. With our full line-up of proprietary
hnologies, we are creating industry-
ding power trains recognized the worldr
- Start of mass
production : 1991 - Outfitted models
: Scoupe
- Displacement(liters) : 1.5
- Max. power (PS)
: 110
- Start of mass
production : 2004
- Outfitted models
: Sonata / Lotze
(Magentis or
Optima inoverseas
markets)
- Displacement(liters) : 2.0 / 2.4
- Max. power (PS)
: 163 / 179 - Max. torque
(kg.m) : 20.1 /
23.5
- Start of massproduction : 2006
- Outfitted models
: Veracruz /
Mohave(Borrego)
- Displacement
(liters) : 3.0
- Max. power (PS)
: 240 / 250
- Max. torque
(kg.m) : 46 / 55
- Start of mass
production : 2008 - Outfitted models
: Genesis
- Displacement(liters) : 3.3 / 3.8
- Max. power (PS)
: 262 / 290
- Max. torque(kg.m) : 32.2 /
36.5
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Class-best powertrains
yundai Motor realizedutomotive independence by
eveloping the first Korea-esigned Alpha engine and
ansmission in 1991.n 2004, it achieved another
ilestone by developing Koreas
rst export engine, the ThetaWorld engine.
n 2006, we developed the 3.0-liter
6 S-passenger diesel engine forur Veracruz model and in 2007,
troduced a full line-up of engines
r commercial vehicles with the F.9 liter), G (5.9 liter) and H (10
ter) engines.
n 2008, with the rear-wheel drive
ambda 3.3/3.8 liter and Tau 4.6-ter engines outfitted in the
enesis, HyundaiKia is
howcasing its leading enginechnology to the world.
Green engines
ver since the Powertrain Center
esigned Korea's first engine, it
as continued to be at the forefrontf commercializing technology
reakthroughs. Its green engine
ffers innovative fuel savings and
wer exhaust emissions.he Center is now pursuing the
evelopment of a clean diesel
ngine that runs on ethanol E85
ontaining 85% ethanol) to secureAFE (Corporate Average Fuel
conomy - North American fuelgulation) credits. Our engineers
e hard at work developing
gion-specific engines for Europe,outh America, China and India as
n answer to soaring oil prices and
- Environmentally-friendly exhaust systems
In response to increasingly stringent regulations on exhaustemissions, the Powertrain Center is stepping up its efforts to develop
technologies that raise fuel efficiency, lighten vehicle weight, lowerfriction and improve driving power. Additionally, the Center is
working on development of powertrains for hybrid electric vehicles.
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hanging environmental policies.
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Company Profile
yundai motors India ltd.(HMILs) Was formed in 6,May 1996. By the Hyundai motor company of South Korea.MILs first car, the Hyundai Santro was launched in 23, September 1998 and was a runway success. Within a few
onths of its inception HMIL become the second largest automobile manufacturer and the largest automobilexporter in India. As HML global export hub for compact car.HMIL is the first automobile co. in India to achieve thexport of 10 lacks car in just over a decade. To support its growth and expansion plans HMIL currently has a307rong dealer network and 627 strong service point across which will see further expansion in 2010.MIL currently export veichlesto more than 110 countries across Europe, Africa, Middle East, Latin America, andsia. It has been the number one exporter of passengers cars for the sixth year in a row in India.
ype : Subsidiary.
ndustry : Auto motive.
ounded : 6, May 1996.
eadquarter : Chennai, India.
ey people : Mr. H.W. Park (M.D.)
roduct : Automobile.
arent : Hyundai motors.
Website : www.hyundai.co.in
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Ex-Showroom Prices for NAGPUR
Model Ex-Showroom Prices (Rs.)
EON D-Lite (S) 275,238
EON D-Lite (M) 278,834
EON D-Lite OPt(S) 297,461
EON D-Lite Opt(M) 301,057
EON ERA (S) 317,844
EON ERA (M) 321,439
EON Magna (S) 343,322
EON Magna (M) 346,918
EON Magna Opt(S) 353,514
EON Magna Opt(M) 357,110
EON Sportz (S) 378,993
EON Sportz (M) 382,590
isclaimer
he prices and features of the cars may change without prior notice. Please check the latest prices and
ariant specifications with your Hyundai dealer before booking the car.
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Finance Partners
http://www.canarabank.in/http://unionbankofindia.co.in/ln_Union_Miles.aspxhttp://bankofbaroda.in/pfs/carloans.asphttp://www.statebankoftravancore.com/home45.htmhttp://www.kmpl.com/http://www.sundaramfinance.in/products/carfinance/carfinance.asphttp://www.pnbindia.com/http://www.mahindrafinance.com/http://www.icicibank.com/http://www.hdfcbank.com/ -
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http://www.ucobank.com/http://www.indianbank.in/http://www.bankofrajasthan.com/bor/wcms/en/home/index.htmlhttps://www.centralbankofindia.co.in/site/indexcbi.aspxhttp://www.indusind.com/indusind/wcms/en/home/personal-banking/loans/car-loan/index.htmlhttp://www.bankofindia.com/autofin.aspxhttp://syndicatebank.in/scripts/SyndVahan.aspxhttp://www.corpbank.com/asp/0100text.asp?presentID=55&headID=19 -
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Importance
Give luxury and comfort to people:-yundai is a brand which gives all in one luxury and comfort in a single roof. Luxury means all easy and all facilityhich is available in a single car. When a customer is fully satisfied with the product which is car which is going toe sold out by the Hyundai motors then only the customer is going to know about the luxury and comfort of the car.
New model and Design car attract to purchase car:-
Hyundai is a brand which every time thinking new in his technologies and achievement. The cars design
and models are so much attractive that the customers are get attracted toward Hyundai cars. With the useof new technologies the brand Hyundai make all stylish cars by which the customer preference changes to
other cars and they get switch over to Hyundai cars.
More models and more mileage:
Hyundai is a brand which has more cars and having the mileage cars.
Making good image and prestige in the customers mind.
Design and expectation are different.
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Objectives
Attract more and more customer.
Manufacture new model and luxiourious cars which will target customer and they will purchase.
Most fuel efficient car.
Various models of cars for various age groups. To study the fuel efficiency and mileage.
After sales services regarding to cars.
To study the customer loyalty.
To study customer psychology.
To determine whether aggressive advertisement is a very effective psychological weapon.
To study some advertisements of the brand and understand its effectiveness.
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With the spirit of creative challenge, we will strive to create a more affluent lifestyle for
umanity, and contribute to the harmony and co-prosperity with shareholders, customers, employees andher stakeholders in the automobile industry.
he spirit of creative challenge has been a driving force in leading HMC to where it is today.is the permanent key factor for HMC to actively respond to change in the management system and seek
eative and selfinnovative system. With the spirit of creative challenge, we create profits, the primary
bjective of a private enterprise. Furthermore, we take responsibility for the environment and society we
elong to, and offer sustainable mobility in order to implement our corporate philosophy and provideenefits to all stakeholders including shareholders, customers, executives, employees, suppliers, and
ommunities.
Vision
We announced "Innovation for Customers" as our midto longterm vision with five core
rategies: global orientation, respect for human values, customer satisfaction, technology innovation, and
ultural creation. We desire to create an automobile culture of putting customer first via developingumancentered and environmentfriendly technological innovation.
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Hypothesis:-
hypothesis is an assumption about relations between variables. It is a tentative explanation of the
search problem or a guess about the research outcome. Before starting the research, the researcher has a
ther general, diffused, even confused notion of the problem. It may take long time for the researcher to
ay what question he had been seeking answer to. Hence, an adequate statement about the researchroblem is very important.
ypothesis is the element in which we recognize the term which can affects the business.
he different strategy adopted by company has an impact on customer.
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Research Methodology
Research Design: - The Research design is the blue print for the fulfillment of objectiatves and
answering questions. It is a master plan specifying the method and producers for collecting andanalyzing needed information.
Data Collection Method:- The source of data includes
Primary Data: - A primary data will be collected directly from sample of respondence throughquestionnaires and with the help of interaction with people.
Secondary Data:- Secondary data will be collected from sources like. Textbook,
newspapers, catalogues magazines and internet.SAMPLE SIZE 50 Customers
Media Contacts
or any Media queries, please contact the following:
Anand
eputy Manager - Corporate Communication
h Floor
orporate One (Baani Building)
lot No.5ommercial Centre, Jasola,
ew Delhi - 110076
el: +91 11 66022000ax: +91 11 66022202
mail:[email protected]
ustomer Care
or any customer related queries please get in touch with our Customer Care Executives.
el. No. 011-66022000-mail Id. [email protected]
Bibliography
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected] -
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Marketing management of Philip Kotler.
Research Method of Ram Ahuja Rawat Publication.
Research Methodology of C R Kothari New Age International Publishers.
Newspapers.
Company catalogues & Brochures.
A & M Magazines.
Internet.
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Chapterization:-
Introduction.
Customer satisfaction.
Tools and techniques used by Hyundai.
Company profile.
Introduction of company.
Importance.
Comfort and luxury provided by Hyundai to customers.
Objective.
Customer satisfaction
Achieving brilliance both through technology & intuition
Geographic expansion
Continue to Implement advanced processes and systems
Hypothesis.
Research about two or more variables.
Research methodology.
Primary data.
Secondary data
Bibliography.
Marketing management of Philip Kotler.
Research Method of Ram Ahuja Rawat Publication.
Research Methodology of C R Kothari New Age International Publishers.
Newspapers
Company catalogues & Brochures
A & M Magazines
Internet.