NIELSEN + POINTLOGIC -...
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n Copyright © 2016 The Nielsen Company. Confidential and proprietary. ADVANCED SOLUTIONS FOR IMPACT PLANNING INVESTOR WEBINAR • March 10, 2016 NIELSEN + POINTLOGIC
Transcript of NIELSEN + POINTLOGIC -...
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ADVANCED SOLUTIONS FOR IMPACT PLANNING INVESTOR WEBINAR • March 10, 2016
NIELSEN + POINTLOGIC
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TODAY’S DISCUSSION
• Overview of Pointlogic
• The Power of Nielsen + Pointlogic
• NIELSEN MEDIAIMPACT
• Questions and Answers
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Smart Planning Solutions For The Advertising Industry
using tailoredsoftware
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The essence of our business and the promise to our clients
smart planning solutions to improve…
with focus on impact
communication effectiveness
!!
fueled withanalytics
leading to better performers
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OUR PLANNING SOLUTIONS ARE USED THROUGHOUT THE WHOLE INDUSTRY200 clients in over 80 countries – brands, media owners and agencies a/o networks
AGENCIES MEDIA OWNERS ADVERTISERS
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OUR APPROACH TO COMMUNICATION EFFECTIVENESS
budget setting and allocation
BUSINESS
marketing mix and brand planning
BRAND
communication and journey planning
COMMUNICATION
cross mediaplanning
ACTIVATION
attributionanalysis
EVALUATION
Pointlogic Effectiveness ∞ Link
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POINTLOGIC: A STRATEGIC ASSET FOR NIELSEN
• Flexible software that integrates Reach, Resonance and Reaction data
• Brings Watch and Buy together in new ways
• Activates NIELSEN TOTAL AUDIENCE
• Connects broad based media planning with 1:1 activation
• Deepens client relationships: Agencies, Media Owners and Advertisers
• Expands international presence with Planning software and solutions
• Elevates our consultative role with clients
Capabilities
Relationships
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OUR CLIENTS BENEFIT
• Leverage TOTAL AUDIENCE data across the workflow
• Impact based planning
• Simplified workflow and processes efficiency
• Leverage client 1st party data/insights like never before
• Enable collaboration with partners (e.g., agencies)
• Global solutions
Efficiency
Flexibility
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INTEGRATED TOTAL AUDIENCE SOLUTIONS
NIELSEN TOTAL AUDIENCETOTAL AUDIENCE
PLANNINGTOTAL AUDIENCE
ACTIVATIONTOTAL AUDIENCEMEASUREMENT
NIELSENMEDIAIMPACT
NIELSENADINTEL
NIELSENTOTAL CONTENT RATINGS
NIELSEN AUDIENCESEGMENTS
NIELSEN DATA MANAGEMENTPLATFORM
NIELSENTOTAL AD RATINGS
Cross platform media insights
+Impact based
planning
Competitiveintelligence for cross platform
advertising
Audience segmentsfor targetedadvertising
Cross mediatargeting
+Optimization
platform
DIGITAL CONTENT RATINGS+
TV program ratings
DIGITAL AD RATINGS+
TV commercial ratings(C3/C7)
Currency measurement Cross platform delivery Performance analytics
Cross platform projections Optimization Predictive analytics
Consumer media behavior Cross platform norms Media rankers
Budget allocation Channel optimization Flighting strategy
INSIGHTS STRATEGY PLANNING POST-BUY (2016)
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NIELSEN MEDIAIMPACT
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HOW CLIENTS ARE USING MEDIAIMPACT
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CLIENT FEEDBACK HAS BEEN FANTASTIC
"This is exactly the sort of thing we look to Nielsen to build for the market.”
"MEDIA IMPACT is a very serious platform.”
"MEDIA IMPACT is differentiating us from the others in the market and our agency counterparts in other markets.”
“The most important thing Nielsen has built for agencies in years.”
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MEDIAIMPACT – INSIGHTSFor agencies/advertisers: identify properties to include in a plan that best reach their targets.
For media owners: showcase their portfolio and asset strengths relative to direct competitors.
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MEDIAIMPACT – PLANNINGFor agencies/advertisers: project reach, frequency and impact for cross platform plans for the first time.
For media owners: steward client buys more effectively, or develop promo plans for tune in campaigns.
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MEDIAIMPACT – PLANNINGFor agencies/advertisers: shift budgets between media to achieve better outcomes.
For media owners: capture budgets from competitors by demonstrating improved reach and impact.
nIMPACT DATA INTEGRATION
Media Owners: Promo or campaign effectiveness studies
Agencies/Advertisers: MMM, MTA, brand lift studies
Modeling Integration within MEDIA IMPACT
MEDIA IMPACT Software
Not all GRPs are the same. Models can be used to inform
media selection and optimization, providing the
capability to predict reach and conversion for campaigns
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nMEDIAIMPACT – STRATEGYFor agencies/advertisers: brand centric budget allocation across media For media owners: promo strategy and advising advertisers about the right mix
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WHAT’S COMING – 2016
• Marketing Mix Modeling Norms and Strategy Module
• DIGITAL AD RATINGS and TOTAL CONTENT RATINGS • Post-buy Module for closed loop planning
• eXelate segments and further integration
