nielsen-asia2020-webinar-deck · big data/API/predictive analytics personal devices/the internet of...
Transcript of nielsen-asia2020-webinar-deck · big data/API/predictive analytics personal devices/the internet of...
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TODAY’SPRESENTER
[email protected],ThoughtLeadership&ForesightNielsen
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CHANGEISINEVITABLEButconnecting thedotsandapplyingaforesightmodelcanbeashining light
Fromlinearandone-way Tomulti-dimensional,connected&all-ways
Brands
Organisation
Industry
Economy
Society Global¯o
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“ ”Wedidn’tdoanythingwrong,butsomehow,welost.
CEOOFNOKIA
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HOWTONAVIGATEACCELERATINGCHANGE?It’scomplicated,complexandchallenging…
OVERNIGHTOVERDECADES
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population growth
demographic spread
ASEANsecondarycities
changing regionalbusiness framework
ASIANmega-cities
middle incomeemergence
infrastructureinvestment
BROAD&SLOW
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Australia+5.4Mto28.7MIndonesia +32.2to282MMalaysia+5.2Mto34.9M
Philippines +20.9Mto119.2MSingapore+0.9Mto6.3MThailand+0.9to67.9MVietnam+8.2Mto99.8MCambodia+3Mto18.1M
Laos+1.5Mto8.2MMyanmar+4.4Mto57.6MChina+63Mto1448MIndia+166Mto1418M
ADDITIONAL327.6MILLION TO3,586.9MILLION
POPULATIONGROWTH– 2013TO2025
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TWOSEGMENTSATOPPOSITEENDSOFTHEAGESPECTRUMYOUSHOULDBEOPPORTUNISTICABOUT
30
23
25
19
17
15
15
14
15
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64
69
66
70
70
69
67
63
61
58
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8
10
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17
18
23
24
30
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Philippines
India
Malaysia
Indonesia
Vietnam
China
Thailand
Korea
Singapore
Japan
PopulationShare(%)ByAge- Projected2030
LITTLEEMPERORS
AGEINGCONSUMERS
Source:NielsenResearch
0-15 16-60 60+
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THEGLOBALMIDDLECLASSISEMERGINGINNEWPLACES
Source:NielsenEstimates|GlobalMiddleClassdefinedas$16to$100perdayin2005PPP
28%
190MILLIONSouth EastAsia
17% 210MILLIONIndia
61%
800MILLIONChina
GlobalMiddleClass2012$16to$100perday
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55%
400MILLIONSouth EastAsia
39%
540MILLIONIndia
71%1BILLIONChina
GlobalMiddleClass2020$16to$100perday
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SUPER- ANDMEGACITIES
5M+
34.9M
52.2M
2015 2025 % CHANGE
MIXED-DENSIT Y
CITIES1–5M
SMALLCITIES
500,000–1M
LARGETOWNS
<500,000
RURALAND
SMALLTOWNS
196.2M
17.7M
330.6M
TOTAL POPULATION
52.6M
69.0M
231.8M
16.8M
324.3M
+51%
+32%
+18%
-5%
-2%
MEGACITIES19%
MIXED-DENSITY14%
SMALL CITIES5%
LARGE TOWNS63%
URBANPOPULATION
ASEAN69m
32%
52.7m
51%
16.8m
-5%
231.8m
18%<500K
500K–1M
5M+
1–5M
2025:OPPORTUNITYISINTHEMASSES
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consumerstratification
foodstress
health&wellness/functional&performancefoods
premiumisationsocialresponsibility
autonomous cars
dronedelivery
pollution
energy
genY
3Dprinting
bigdata/API/predictiveanalytics
personaldevices/theinternetofthings
FOCUSED&SWIFT
virtual&augmentedreality
crowdsourcing
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DEVELOPINGTECHNOLOGIESWITHVERYPRACTICALAPPLICATIONS
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CONSUMERSTRATIFICATIONACROSSASIA
AGE
WEALTH
HOUSEHOLDSIZE
LOCATION
EDUCATION
ACCESSTOTECHNOLOGY
ACCESSTOPRODUCTS
MILLENNIALS
LOWINCOME
SINGLEUNIT
RURAL
LOW
LIMITED
SILVERTIDE
TRADITIONAL/MODERNTRADE
MILLIONAIRES
FAMILYUNIT
URBAN
HIGH
24/7
E-COMMERCE
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INCREASINGFOCUSONHEALTHANDWELLNESS
DRUGSTORES&PERSONALCARESTORESINCREASINGSHARE
84%OFCONSUMERSWILLPAYMOREFORFOODSWITH
HEALTHBENEFITS
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IFSOUTHEASTASIAFOLLOWSCHINA,SIGNIFICANTLYMOREOPPORTUNITYTOEXPANDPREMIUMSEGMENT
23%
6%11%
CHINA
Source:NielsenAnalysis:10countriesvs6countries16categories
SOUTHEASTASIA
GROWTH
GROWTH
16SOUTHEASTASIA
21%
8%10%
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150PERSPECTIVESAgoda toZalora
FMCGtoFinancialServices
MyanmartoKorea
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POLL1:TOWHATEXTENTDOYOUTHINKYOURORGANISATIONWILLHAVETOCONTENDWITHAMAJORCHANGEINYOURINDUSTRYORCOUNTRYINTHENEXT5YEARS?
A:HIGHLYUNLIKELY
B:UNLIKELY
D:LIKELY
C:NEUTRAL
E:HIGHLYLIKELY
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OURLEADERSKNOWITISHAPPENING
Extentyourorganisation willhavetocontendwithmajorchangeinindustry
Whatisthebiggestchangeofconcerninthenext5years?
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POLL2:HOWCONFIDENTAREYOUTHATYOURORGANISATIONHASTHENECESSARYSYSTEMS&TOOLSINPLACETOSPOTEARLYINDICATORSTHATCHANGESMAYBEAPPROACHING?
A:NOTVERYCONFIDENT
B:NOTCONFIDENT
D:CONFIDENT
C:NEUTRAL
E:VERYCONFIDENT
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BUTARETHEYREADY?
Abilitytospotearlyindicators
Preparedforthefuture
Changeinbusinessmodel
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MOSTLEADERSAREABREASTOFSLOWMOVINGCHANGE
Top3prioritymarkets
VIETNAM INDONESIA CHINA
Impactoftradeagreements
Expandintonewmarkets
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ITISHARDERTOKEEPUP
59%areconcernedaboutthreatofnewcompetition
84%agreenewtechnologywillimpactorganisationsinnext5years
SEEDSOFTOMORROWAREALREADYPLANTED
INTERNETOFTHINGS 3DPRINTING DRONES/ROBOTICS
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WHATWILLRETAILENVIRONMENTOFTOMORROW
LOOKLIKE?
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E-COMMERCEWILLCHANGETHERETAILLANDSCAPE
31%believee-commercewillaccountfor30%or
moreoftheirorganisation'sgrowthinnext5years.
Top5factorsinretailenvironmentofthefuturethatwillbemostimportanttoyourorganisation?
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CONSUMERACCEPTANCEISGROWING
Source:NielsenGlobalE-Commerce andFutureofGrocerySurvey,Q32014Globalsurveygenerallyreflectsurbanpopulation.BasedonInternetusers.
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MORECONSUMERTOUCHPOINTSCREATESMOREDATA
WELCOMESTHEAGEOFCUSTOMISEDPERSONALISATION
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Thinkingabouthowyourbusinesswillengagewithcustomersinthe
future,doyouthinktherewillbe…
COMPANIESBELIEVEGREATERFOCUSONINDIVIDUALS
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WHATCONSUMERBENEFITSAREIMPORTANTFORTHEFUTURE?
PRODUCTIVITY/TIMESAVING
CONVENIENCE HEALTH&WELLNESS
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POLL3:COMPARED TOYOURORGANISATION’SAREAOFFOCUSTODAY,WHICHOFTHEFOLLOWINGWOULDBEYOURBIGGESTPRIORITYINTHENEXT5YEARS?
A:BIGDATA/PREDICTIVE ANALYTICS
B:RETAILERPARTNERSHIPS
D:DIGITAL
C:SUPPLYCHAINIMPROVEMENT
E:NEWMARKETS&EXPANSION
F:PARTNERSHIPS&ACQUISITIONS
G:INNOVATION
H:OTHERS
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STRATEGIESFORTOMORROW?Whatbusiness leaderssay…
INNOVATION BIGDATA&PREDICTIVEANALYTICS
DIGITAL SUPPLYCHAINIMPROVEMENT
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EMERGINGECOSYSTEM:THECONNECTEDCONSUMER
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THEFUTUREISALREADYHEREIT’SJUSTNOTEVENLYDISTRIBUTED“
WilliamGibson ”