Nicole Moon Portfolio

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2015-2016

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  • nicole moonPORTFOLIO

    2015

  • Contact InformationPhone: 949. [email protected] Address: 23468 Sandstone, Mission Viejo, CA 92692

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    Brochure MontageSan Francisco LogoVerve Records LogoEli Blaire LogoPostmarked Portugal LogoEvent Ad - Stache DashEvent ad - Auction Stationary Business CardWeb PagePhoto DesignPrint ad Gift tag

  • Audience: Young travelers and familiesObjective: Entice people to visit San Francisco

    Process: This was a really fun project for me. It was something I loved to think about and work on. I started by picking a subject. I decided on doing a travel brochure for one of my favorite cities, San Francisco. Then I did a painful amount of research figuring out the top things that my target audience would want to do in the city and then found pictures of those activities. Originally I intended to do a trifold brochure, but early on discovered that I did not have enough space to do what I wanted with this project. So I transitioned into this booklet style. I used several mock-ups and worked through several designs on paper before moving into the digital world. Once I was satisfied with the layout and content, I used Photoshop to create the cover and alter the colors on one of the pictures, and Illustrator to create the logo. I spent a majority of my time in InDesign organizing and finalizing the layout. I struggled with the printing aspect of the project, I set up camp in the print shop and printed it several times before I was happy with the outcome.

    Brochure A two sided (duplex) folding brochure

  • An inspirational montage made by the blending of two or more images, and the use of typography.

    Audience: LDS families, or anyone who needs a reminder of who and where they can look to for peace.Objective: It is through Christ that we can find a remission of our sins.Message:

    Process: I started off with one of my favorite scriptures which is 2 Nephi 25:26. It is about how we do all things in Christ because it is through Him that we can find a remission for our sins and ultimately true joy in this life and the life to come. I wanted a picture that depicts Christs love for us. I thought of Greg Olsen and I looked at a lot of his artwork but was unsure about the copyright protocol for that. Then I went on LDS.org and looked through their free images of Christ and came across the one I used for the background photo. I loved how close he sat to the child and gave the little boy his full attention and I thought it was perfect. Then I found this picture of His hands and I opened them both in Photoshop Elements 12. I edited the base image and then used the lasso and feather tools to pull the hands onto the base image. After I applied the mask and adjusted it how I liked it, I added the text for the scripture.

    Top Thing Learned: MaskingColor scheme and color names: Analagous lime, yellow, lime, green, teal.Title Font Name & Category: Baskerville Old StyleCopy Font Name & Category: Myriad Pro Sans Serif

    Montage

  • Logos Audience: Families (primarily parents) or Young travelers Objective: Visit San Francisco

    Process: Because I was doing the San Francisco travel brochure, I thought it would be appropriate to recreate and incorporate the Golden Gate into the logo. I found a picture of the bridge on google, and I broke it down into basic shapes on a piece of paper. In Illustrator, I mostly used the shape builder tool and the pen tool to build the bridge. I went through a couple of stages where I played with the outer shape of the logo and finally decided that the circle went best with the flow of the brochure. I had a lot of rectangles going on, so the occasional circles broke that up a little bit.

    Top Thing Learned: I learned a lot about color schemes from this project. Originally it was in a red and white box but then I thought that the contrast would be stronger with a navy background. Between the dark background and the bright ring around it, the logo catches the viewers eye. Title Font Name & Category: Perpetua Titling (Modern)

  • Audience: People in the music industry. Message: Record label

    Process: This project was the first time id ever created a logo and so it was very long and a little bit frustrating for me as I struggled through Illustrator. I began by doing lots of sketches. I started with a much more complicated version of this logo, and I didnt have the skills yet in Illustrator to make it happen. So I moved back to the drawing board and liked the idea of using the circle symbolic of a record (which I knew how to make in Illustrator) which I made a constant in most of the later sketches. And at that point I rethought and changed the type-faces a lot as well as the color scheme. I like the simplicity of the blue logo which would be easy to recreate and recognizable, but I also like the colored version because it draws in your attention.

    Top Thing Learned: How important sketching is to the creative process. Title Font Name & Category: Cheddar Jack (Creative) Copy Font Name & Category: Euphemia UCAS (Sans Serif)

    Logos

  • Passion Project

    Audience: Businesses that need to employ a marketing firm Message: Creative, young, and succesful marketing firm.

    Process: This is a logo I started creating before I decided to take thebrochure project in a different direction. I made a list of characteristics you need to have to be successful at marketing. I thought of creativity, flexibility, relevance, imaginative, and innovative. Its kindove cliche but I thought that a lightbulb best projected that message. So accompanied with modern font choices and bright colors, I think it conveys the message effectively. Doing this in Illustrator was definitely a learning experience for me. I worked a lot with anchor points and the shape builder tool which was very frustrating at the beginning but its a skill that will be beneficial to know for future projects. Top Thing Learned: Illustrator Title Font Name & Category: Modern No.20 (Modern) and Microsoft Yi Baiti (Sans Serif)

    Logos

  • Passion Project

    Audience: Portuguese people, or those that like Portuguese goods. Message: Company that ships high quality Portuguese goods.

    Process: For a long time my Dad has talked about opening up an online store that would sell handmade Portuguese goods. He got really serious about it over 4th of July weekend and roped me into helping with some aspects of com-pany branding. We started from the bottom and we did some segmentation to focus on our audience. After deciding on a company name (Postmarked Portugal) I knew pretty immediately that I wanted to pull from postage stampsfor inspiration. I didnt have to do a lot of sketching before I came up with a design that I thought well represented this company we were trying to build. In Illustrator I built the rooster out of shapes and tears because it was very frustrating for me. But once that was done I created the stamped waves and I wanted them to look frayed and imperfect the way a stamp does. Top Thing Learned: I got a lot better at using the Shape Builder tool in Illustra-tor. Title Font Name & Category: Cambria (Oldface) and Avenir Black (Sans Serif)

    Logos

  • Ad for a charity event sponsored by a company.

    Audience: Families (primarily parents)Message: Have a fun day and donate to a good cause

    Process: Because we werent given any base information, thats where I began my creative process. I came up with an event that I personally would want to attend, a cook-off and a basket auction at a lake. From there I recognized that my audience was going to be primarily families. However I tailored the flier more to parents, because they are the ones who would most likely initiate the idea of having a family day picnicking at the lake. So I picked a more mature sandwich as the poster food for the event, and I thought the auction would also incentivize parental attendance. I established a hierarchy with the text and worked to draw specific attention to the fact that the event was going to raise money for Autism. This flier was created entirely in Microsoft Word.

    Top Thing Learned: Alignment was something I struggled with on this project, but after very helpful critiques from new sets of eyes, I think I un-derstand alignment better now.Title Font Name & Category: Cambria (Oldface) and Avenir Black (Sans Serif)Copy Font Name & Category: Cambria (Oldface) and Avenir Black (Sans Serif)

    Event Ad

  • Cook o

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    for Aut i

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    AUTISM SPEAKS

    Bring a blanket and a friend and come enjoy an afternoon of food and fun for a great cause.

    June 20 11 4 Mission Viejo Lake

    All Proceeds will go to

    Sponsored by A p p l i e d M e d i c a l

  • Black & White promotional flier to advertising a leadership conference for recent graduates with

    Audience: College students, people with special needs Message: The goals of the event were to raise awareness of the special needs community that we have on campus, to provide a fun and social activity for those with special needs, and to raise awareness of the Special Needs Service Activities committee on campus and the other weekly activities we put on for the kids to be able to learn, grow, and succeed together in a fun environment.

    Process: I started out by identifying my audience as being college students. We tried to organize this event to be something that would be enjoyable for both volunteers and people with special needs. I then wrote out all the information that I needed to put on the ads and gave them a hierarchy of importance. After that I decided on a colour scheme, and went with highly saturated versions of the team colors we picked. Then I went into Illustrator to make the mustaches then brought it all into InDesign. I sketched for a long time and when I found a design I was excited about, I put it together in InDesign.

    * I was in charge of all the marketing efforts for this event. I came up with the poster design, managed the facebook pages, made the registration website and found a local sponsor who was willing to donate prizes for the winning team. The event brought in over 150 participants.

    Event Ad Passion Project

  • Passion Project

  • Matching letterhead and business card designed using a personally designed logo.

    Audience: Those in the movie business or people looking to rent the theater space.Message: High Class movie theater experience

    Process: I started by picking Cinepolis to be the company. I thought about what they are known for and thats where I got the idea for the logo of the waiter holding the projector on a tray. I started off with a lot of sketches, trying to figure out the exact orientation of the waiter. When I was satisfied with it, I moved into Illustrator. In the program I used basic shapes and the Shape Builder tool to subtract shapes as well. I wanted to use classic movie theater colors, red and black. The elements that I repeated on the business card are the fonts, the colors, and the lines.

    Top Thing Learned: Gestalt, making sure I had repeating elements in both the business card and the letterhead.Color scheme and color names: Black, Red, and WhiteTitle Font Name & Category: Perpetua Titling MT: ModernCopy Font Name & Category: Century Gothic: sans serif

    Stationary

  • Matching letterhead and business card designed using a personally designed logo

    Audience: Those in the movie business or people looking to rent the theater space.Message: High Class movie theater experience

    Process: I started by picking Cinepolis to be the company. I thought about what they are known for and thats where I got the idea for the logo of the waiter holding the projector on a tray. I started off with a lot of sketches, trying to figure out the exact orientation of the waiter. When I was satisfied with it, I moved into Illustrator. In the program I used basic shapes and the Shape Builder tool to subtract shapes as well. I wanted to use classic movie theater colors, red and black. The elements that I repeated on the business card are the fonts, the colors, and the lines.

    Top Thing Learned: Gestalt, making sure I had repeating elements in both the business card and the letterhead.

    Business card

  • A web page designed to showcase a personally created logo

    Audience: People with higher disposable incomes, or people who are looking to have a special experience.Message: This is a high end movie watching experience.

    Process: I started in TextWrangler with the html document and took care of all the infrastructure aspects of the project. I created the title, header hierarchy, included a list feature I knew I would need, and inserted the logo. Then I wrote the text summarizing the process of creating the logo. Once the bones were created I moved on to the external css document. I started by changing the width of the body to 1000px, and setting the fonts to Baskerville Old Face and Calibri. At this point I went on google and found a textured red banner, and lightly textured black background which I used as the header background and the page background. I matched the red used in the logo with the red used in the header and I did that in Photoshop.

    HTML/CSS: Changed Title from Serifed font to sans-serif, matched all the reds used, and I proofread the text.

    Web Page

  • Demonstrate good photography and image editing skills.

    Process: I shoot with a Canon 50D and edit all my photos on Photoshop, Lightroom, and occasionally on VSCO.

    Photodesign

  • Photodesign

  • Black & White promotional flier to advertising a leadership conference for recent graduates with

    Audience: Consumers of high tech tactile sensor products. Message: Sleek, high end,

    Process: I started by working with my group to identify a target market. Working alongside the commercial production team, we decided on a brand image so that all of our advertising efforts would be cohesive and recognizable. We wanted sleek,

    Programs Used: Illustrator, InDesign,

    Notes: This was created as part of a marketing unit in B211. We needed to come up with a print ad, slogan,

    Print Ad

  • Andrews Co. Tactile Sensors

    All Abatre sensors purchased before December 13, 2015 will include a 2 year warranty

    $43.00 per sensor

    Abatre Life at Your Fingertips

    The custom-made electrostatic grid in our products was designed for the needs of the high tech consumer. A high concentration of electrodes and intricate weaving of dielectrics measures each touch with precision and accuracy in nano seconds. The sophisticated micro-controller conserves battery power while also managing sensor temperature.

    Look for the Abatre sensor in all Apple products

    distributed by Apple

  • Black & White promotional flier to advertising a leadership conference for recent graduates with

    Audience: Neighbors and close family friends of my client.

    Process: I began by speaking to my client and seeing some tag designs that she picked out, identifying elements that she liked on each. Then I sketched out an overall layout design. After that, I designed the snowflakes and the ornaments then created them in Illustrator. When I was happy with the vector graphics, I brought it all into InDesign where I sized the tags and experimented with fonts. The font choice was something that my client was very particular about so I made a couple of different options and she selected this more minimalist design. From there I experimented with a few different paper options and picked a glossy cardstock.

    Programs used: Illustrator, InDesign

    Notes: The light blue dots indicate where the tag should be cut.

    Gift tags