Nicole McHenry, RN CEO Chief Marketing Officer Twine Health · Chief Marketing Officer Twine...
Transcript of Nicole McHenry, RN CEO Chief Marketing Officer Twine Health · Chief Marketing Officer Twine...
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Nicole McHenry, RNHealth Coach
University of Pennsylvania Health
System
Megan MariottiAsst. Dir. of Operations
Penn Medicine Center for
Health Innovation
John Moore, MD, PhDCEO
Twine Health
Chris StorerChief Marketing Officer
Twine Health
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Agenda
About the Center for Health Care Innovation
Practical Primary Care Hacks for Great Outcomes
Employee Hypertension Program Results
Accelerating Behavior Change with Technology
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About the Center for
Health Care
Innovation
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David A. Asch, MD
Executive director of the Penn Medicine Center for Health Care Innovation Director of
the Robert Wood Johnson Clinical Scholars Program
Health care innovation is not about iPhone apps. It’s
about disciplined approaches to rapidly testing new
ideas to promote better patient care.
“
”
Innovation as Discipline, Not Fad, March 2015
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Center for Health Care Innovation
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Employee Hypertension Program
Reduce the impact of
hypertension among
Penn’s ~2,700
employees with
uncontrolled
hypertension
Help 100% of
participants reach a
healthy target blood
pressure within three
months of their
diagnosis
Eliminate barriers by
blending innovative
care delivery with new
technology and findings
from behavioral
economics
Opportunity Goal Approach
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Practical Primary
Care Hacks for
Great Outcomes
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Hacking Primary Care
Hack 1: Philosophy
Hack 2: Team
Hack 3: Enrollment
Hack 4: Engagement
Hack 5: Collaboration
Hack 6: Utilize Patient Data
Hack 7: Drive Self-efficacy
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A Philosophical Belief in the Patient
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A Modern, Collaborative Care Team
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Meet & Enroll Patients Where They Are
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Engage Patients & Remove Barriers
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Collaborative Goal Setting & Action Planning
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Use Real-time Data to Drive Outreach & Interventions
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Drive Self-efficacy Between Visits
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Employee
Hypertension
Program Results
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Average Blood Pressure
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Percent of Patients at Target BP (<140/90)
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Patient Satisfaction
Promoters
Passives
Detractors
100%
0%
0%
24
0
0
100NPS Score
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Program Expansion
GROW
● Full-time health coach
● Add 2 new physicians
● Expand hours
EXPAND
● Occupational health
● New conditions (e.g.,
hyperlipidemia)
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ACCELERATING BEHAVIOR
CHANGE WITH TECHNOLOGY
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TODAY’S CRISIS
HEALTHCARE
MARGINALIZES
PATIENTS
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THE FUTURE: A PATIENT-DRIVEN HEALTH NETWORK
COACHES PROVIDERS
FAMILY & FRIENDS
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TWINE COLLABORATIVE
CARE PLATFORM
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ENGAGING TOOLS
SUPPORT DAILY LEARNING
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CARE BLENDS SEAMLESSLY
INTO DAY-TO-DAY LIFE
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PATIENTS REACH
GOALS AND THRIVE
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POWERFUL COACHING
TOOLS ARE KEY TO
RESULTS
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TWINE CARE PLANS
SPAN ALL CONDITIONS
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REAL-TIME ANALYTICS
SUPPORT IMPROVEMENT
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AVG. mmHG DROP
IN BP in 3
MONTHS
26
DECREASE IN
COST
35%
MASSACHUSETTS
GENERAL HOSPITAL
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AVG. DROP IN
HbA1c IN 3 MONTHS
3.2
DECREASE
IN COST
40%
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Hacking Primary CareCracking the Outcomes Code
Q&A
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Thank you!
Hacking Primary CareCracking the Outcomes Code