Nico Gabriel - DriveNow

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Car Sharing by SHARING THE ROAD Tel Aviv, 14h of October

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Transcript of Nico Gabriel - DriveNow

Page 1: Nico Gabriel - DriveNow

Car Sharing by

SHARING THE ROADTel Aviv, 14h of October

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2Car Sharing by

3Regulation & Sustainability

7Demographic Changes

6Individualization

4Convenience

2Connectivity

5Changing attitudes

1Urbanization & Globalization

How do these factors shape the future?

URBAN MOBILITY IS CHANGING.

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URBAN AREA MOBILITY NETWORKS REQUIRE UPGRADING.

An increasing numbers of urban inhabitants need to travel between locations, quickly, safely and with minimal environmental impact.

Challenges:

A growing population using an aging infrastructure

Improving air quality and health of residents

Reducing CO2 emissions

Reducing parking pressure

Change of relationship from car ownership to usage

Need for integrated / intermodal transport systems

Retaining highly-mobile talented workforce

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HOW TO CLOSE THE GAP BETWEEN PRIVATELY OWNED CARS AND OTHER MODES ?

Public Transport

Privately owned car

Walk

Bike

Walk

Walk

„I cannot afford a car.“

„I have paid my car anyway, so I use it.“

„My car allows me to go anywhere whenever I want without analysing tariffs and schedules.

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MAKE MULTI-MODALITY MORE ATTRACTIVE BY INTEGRATING PREMIUM MOBILITY SERVICES

Public Transport

Privately owned car

Walk

Bike

Walk

Walk

MyCityWay Embark

Affordable cars.

Available & accessible cars wherever and whenever needed

Info with high usability forseamless intermodal trips

DriveNow

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London Borough Proposal, Sep 2013

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7Car Sharing byThema, Abteilung, Datum

Car-enabled Mobility Services

BMW and MINIDrivers

Automobile User

Mobile User

Car-relatedMobility Services

Car-independent

Mobility Services

360°Electric

BMW PRODUCT PORTFOLIO EXTENDED. ATTRACT NEW CUSTOMER GROUPS.

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DRIVENOW IS A JOINT VENTURE OF BMW & SIXT AND IS RELATED TO BMW’S PRODUCTS AND SERVICES FOR INDIVIDUAL MOBILITY.

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London Borough Proposal, Sep 2013

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DRIVENOW HAS DEMONSTRATED THAT THE BUSINESS MODEL IS SUCCESSFUL IN EUROPE AND NORTH AMERICA.

Background:

Cities: Succesfully launched in Munich, Berlin, Duesseldorf, Cologne and San Fransisco

Growth: Over 160.000 members worldwide, fleet of 1,800 cars including electric vehicles, 250.000 trips per month

Flexible use: Without fixed drop-off and pick-up areas

One-way journeys and traditional round trip uses: Flexible drop-off at public parking spaces within the business area

Emmissions: Like for like CO2 emmission reduction of 45% against baseline fleet average of 160.1g/km (DfT).

Positive Effects: Customer research show decrease of car ownership (22% sold their car / did not buy new car) and increase of multi-modal usage

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THE CONCEPT: BECOMING A MEMBER IS EASY. IT IS SIMPLE TO FIND A CAR AND DRIVE SPONTANEOUSLY.

Type in your pincode & varify

no damage

Type in your pincode & varify

no damage

Drive to your destination,

using the in-car navigation

Drive to your destination,

using the in-car navigation

Park the vehicle anywhere legal

within the business area

Park the vehicle anywhere legal

within the business area

End your reservation

End your reservation

Registration(register once – no annual fee)

Registration(register once – no annual fee)

The chip on your drivers license is

the “car key“

The chip on your drivers license is

the “car key“

Find a car with the app or through drive-now.com

Find a car with the app or through drive-now.com

Open the car by placing

your card on the windscreen reader

Open the car by placing

your card on the windscreen reader

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ALL CUSTOMER INTERFACES ARE DESIGNED FOR SIMPLICITY OF USE ON SMART PHONES AND IN THE CAR.

In Car In Car

Damage 

Scroll through the image in order to see previously reported defects.

By Phone

By Phone