Nick WaightCEO

Marie LawlorInternational Senior Account

Manager

What it means for Dublin

•30,000 International Delegates per

annum

•220,000 delegate days per annum

The Convention Centre, Dublin

(The CCD) Ireland’s First World Class Convention Centre Iconic building - Pritzker award winning architect Kevin Roche Prime City Centre Location Excellent Transport Links State of the Art Facilities , Cutting Edge Technology Comprehensive technical package and staffing included in

rental fee Premium Service & Experienced Management Team Environmental Sustainability

Key Tactical Challenges

• Lack of city housing bureau• Change in hotel bed stock composition• Perception of Dublin as an expensive

destination• Increasingly competitive marketplace• Quantity and quality of skilled labour

Key Areas• Joined up “Team Ireland” approach - research,

bidding and delivery– Good example is the way Australia approach &

bid for eventsThis involves a move away from individual business interest and takes consideration of the bigger picture.

• Long term sustainability & profitability

Research• Centralised point of reference, coordinated to

ensure no duplication• Relevant target markets• Calendar planning – to smooth out hot spots• Inward and outward communication• Database integrity• Management of ‘Ambassador Programme’

Bidding• Compilation of a quality comprehensive bid

document tailored for client requirements• Hotel room allocation service• Hosted site visits from committees/decision makers• Coordination of city/country offering during site

visits• Impartial information on social programmes,

activities etc. • High level support letters e.g. Taoiseach, Minister

of Tourism

Bidding• When appropriate, identification of partner support

e.g. DMCs, PCOs etc.• Financial support for bidding association• Attending and supporting conference at which bid

takes place• “Shoulder” leisure tourism marketing (all Ireland)

Delivery• City welcome

– e.g. Flags/banners, broad sheets/posters sites, civic reception

• Integrated conference delegate offer – e.g. City discount passport for shops,

restaurants & visitor attractions• Manning of information desks

– e.g. airports/conference venue

Delivery• Provision of collateral

– e.g. Maps and city guides• Information & assistance in reclaiming VAT and any

other recoverable taxes• Integrated public transport travel offer• Major event briefings for relevant parties

– e.g. Hotels, taxis, restaurants

• Recognition of ‘Conference Ambassadors’ responsible for bringing the conference to Ireland

Delivery• Onsite market research to ascertain delegate

opinions• Post conference evaluation on

country/city/venue perceptions

Summary• Highly competitive market• Becoming increasingly experiential • High delegate expectation• No room for complacency• Coordinated and slick• Internal communication and transparency

1st September 2010

Room Type Capacities

Auditorium 2000 delegates

The Forum 3040 delegates/2755sqm

The Liffey Suite 1806 delegates/1684sqm

4 x Halls Up to 502 delegates

13 (2 temp) Meeting Rooms Up to 185 delegates

4 x Boardrooms Up to 40 delegates

Facilities at a glance

Building Progress to date

Sales Update

Key International Markets

• International Association

• UK National Association

• International Corporate

• UK National Corporate

Client Date No of delegates

Corporate September, 2010 9

National Association September, 2010 150

European Association September, 2010 2,000

European Union of Geriatric Medicine September, 2010 750

European Association February, 2011 1,500

Rotary International of GB & Ireland April, 2011 1,500

International Statistical Institute August, 2011 3,000

British Orthopaedic Association September, 2011 1,000

International Association June 2012 2,000

Association of Coloproctology of GB & Ireland July, 2012 1,000

International Bar Association October, 2012 3,000

Results to date

• 11 confirmed events – 16,750 international delegates

(58,625 delegate days)

• 66 provisional bookings – 73,000 international

delegates (255,500 delegate days)

• Total Value – €20m (314,125 delegate

days)

Results to date • 6 current bids – 18,200 international delegates

(63,700 delegate days)

• 27 bids in progress – 40,800 international delegates

(168,000 delegate days)

• 19 bids identified – 38,500 international delegates

(134,740 delegate days)

Sales Activity - 2009• Site Visits – General and for key groups

• Familiarisation Visits – Core International PCOs, European & International

buyers, Media

• Hearts & Minds

• Overseas presentations – Paris/Brussels & London/Geneva

• Exhibitions – Confex, IMEX, EIBTM

• Reception for UK buyers at The Irish Embassy, London