Nicholas C. Toscano NToscano50@gmail.com 18 Vanderwater Avenue, Floral Park, NY, 11001 (516) 852-2961

Career Overview

Experienced professional with a unique combination of technical expertise, managerial experience, business leadership, communication, and design skills which has led to the delivery of mission critical processes while elevating user experience. Proven planning and organizational skills that deliver core tasks, team support, quality metrics, and project management in a timely and professional manner.

Skills Experience with systems analysis and design, as well as data communications, servers, and team management. Experience with a variety of programming languages, such as C++, Java, JavaScript, Visual Basic, HTML, PHP, SQL, CSS, ASP.net, XML, MySQL,

and COBOL. Skilled in web design, web applications, databases, business intelligence, analytics, and content management systems utilizing tools such as WordPress,

Kentico, Joomla, and Drupal as well as hand coding. Proficient in Microsoft Office (Word, Excel, Access, Outlook, PowerPoint, Publisher), Microsoft Visio, SharePoint, QuickBase, Adobe Suite

(Photoshop, InDesign, Illustrator, Acrobat), SalesForce, Pardot, FileZilla, Google Analytics, Google Webmaster Tools, and Bing Webmaster tools, as well as other aspects of desktop computing.

Familiar with the software development life cycle (SDLC). Talented professional with audio, video, and graphic design manipulation. Experience in marketing, business, finances, and management.

Professional Experience 3/2014 – Present SterlingRisk, Woodbury, NY Website Manager

Utilize analytics expertise to track key marketing metrics and produce reports for various stakeholders. Develop and maintain marketing databases. Manage and update content on all company websites, micro sites, landing pages, email templates, and social media platforms. Implement Pardot Marketing Platform while integrating with current systems. Design and develop responsive Pardot landing pages and email templates as well as dynamic content for company sites. Perform SEO audits on all company sites and execute required solutions. Create custom, dynamic forms utilizing experience with JavaScript, jQuery, and AJAX. Complete redesign and rebrand of organizations intranet. Design custom graphics, including advertisements, page header images, email graphics, and other custom designs for various

mediums. Design, build, deliver, and manage corporate website that addresses business needs and reflects the organization’s market

leadership and brand intent. Produce reports for various stakeholders utilizing SalesForce. Manage all hosting requests, including DNS entries, hosted database solutions, and site migrations.

3/2014 – Present Imperio Media, LLC, Jacksonville, FL Managing Partner

Lead Generation and branding for a number of verticals including auto finance and new car. Specialize in customer acquisition and providing leads, both wholesale and retail, in both verticals. Utilize ping/post technologies for lead generation and affiliate marketing. Specialize in working directly with direct publishers, large dealer networks, banks, and finance companies in order to push traffic to

offers, as well as our internal offers through SEO, SEM, PPC, and email campaigns. Design forms and landing pages to increase traffic as well as SEO. Design web sites with careful consideration to analytics and SEO.

1/2014 – 3/2014 Catalogic Software, Woodcliff Lake, NJ 9/2013 – 1/2014 Syncsort, Inc., Woodcliff Lake, NJ Web Manager & Graphic Designer

Utilize project management skills to assess and deliver the redesign of multiple web properties. Drive overall maintenance and improvements of multiple web properties, including search engine optimization, navigation,

usability, and functionality. Create and manage all site analytics accounts, including Google Analytics, Google Webmaster Tools, and Bing Webmaster Tools

while assessing current strategies and metrics in order to increase our share in the market and create a more profitable ROI. Oversee the migration from an internal hosting environment to an external hosting environment. Develop and implement a comprehensive web content strategy, including SEO, analytics, marketing campaigns, social media, and

branding. Work with cross departmental teams in order to ensure content is relevant, properly promoted, and tracked accordingly. Design landing pages, event pages, email campaigns, eBooks, infographics, data sheets, case studies, and all other digital assets for

subject matter experts. Maintain company’s social media presence while increasing its share in the marketing environment. Design templates for PowerPoint slides, data sheets, white papers, and collateral while adhering to branding guidelines. Utilized graphic design skills in the rebranding of all company elements, including web properties, social media outlets, various

media projects, and all printed and digital collateral.

Nicholas C. Toscano NToscano50@gmail.com 18 Vanderwater Avenue, Floral Park, NY, 11001 (516) 852-2961

1/2010 – Present Website Design by Nicholas Toscano, Floral Park, NY Freelance Web Designer

Design and maintained the website of multiple organization’s web site. Utilize project management skills in order to work on a number of sites concurrently. Utilized analytics expertise in order to boost SEO and provide analytics for increased ROI for a number of organization. Managed web analytics. Managed finances for small organizations as well as charities. Create and manage content for web properties, including video, artwork, imaging, and journalism. Created custom logos, business cards, data sheets, and various pieces of collateral.

8/2010 – 9/2013 MSC Industrial, Inc., Melville, NY Specialist, Product Information

Utilize XML expertise in developing new solutions and debugging code in order to ensure smooth operations between systems and report production.

Manage and organize SQL databases and data. Build and maintain SQL queries and indexes for data analysis and reporting. Manage multiple projects simultaneously to streamline business processes, with proven, immediate return on investment. Recognized as a leader on the database team due to well developed imaging and database skills. Streamline business processes by developing and managing applications using QuickBase. Key trainer and mentor to junior associates in applications, processes, and business knowledge. Coordinator, Product Information Responsible for accuracy and maintenance of product data and images on MSC Industrial’s website and in the catalog of products. Set up and maintain key vendor information to ensure seamless interaction and accurate processes. Offer additional functionality to the team by continuously stepping outside of job description.

8/2007 – 8/2009 Harley Davidson Motor Company, Great Neck & Long Island City, NY Assistant to the Service Manager

Design, update, and maintain the company’s website. Develop company flyers and advertisements, many of which were used in external publications. Create and maintain reports for various departments within the dealership to assist with building and maintaining business. Perform various tasks to improve customer service, customer relations, assist with operations, and motorcycle safety.

5/2006 – 7/2008 MBG Gifts, Inc., Stewart Manor, NY Sales Representative

Design customized invitations, business cards, and company flyers as per specifications. Set up and maintain security equipment, including cameras and closed circuit television. Work as a cashier and on the sales floor interacting with customers and providing customer service.

5/2003 – 7/2008 Dream Presentations, Floral Park, NY Web Designer

Design and maintain company website, business cards, and various advertising materials. Assist with operational tasks, such as scheduling and preparation for customer meetings and the construction of stage designs for

weddings, anniversaries, and other client occasions.

Education 5/2010 Long Island University, Brookville, NY Bachelor of Science Degree, Computer Information Systems ● GPA: 3.95

Graduated Summa Cum Laude. Award in Information Sciences. Dean’s List Team captain of a two time MAAC championship NCAA Division IAA football team. MAAC Academic All-Conference award and MAAC Academic Honor Roll.

Professional Memberships & Certifications Certified by the Career / Technical Education Program (A+ Certified Computer Technician). Member of the IEEE Computer Society.