NIA Restaurant and Bar Opportunities - Letting Brochure 2014

NEW VENUENEW AUDIENCESNEW EXPERIENCES

NEW RESTAURANT AND BAR OPPORTUNITIES AT THE NIA BIRMINGHAM TOTAL 16,500 Sq fT - fOUR NEW OUTLETS

LAUNCHING AUTUMN 2014

02 NIA Restaurant Space

ACTIVE FOR MORE THAN

240 DAYS A YEAR VENUE AUDIENCE OF

ONEMIllION

PER YEAR

• Active for more than 240 days a year, the NIA is one of Europe’s busiest venues.

• From ice rinks, to Disney, Michael Bublé to Rihanna, lady Gaga and Madonna, to elite-grade 60m and 200m running tracks for International athletics and more.

• TheNIAhostssometrulymagnificentshows,fromcomedytopop,CirqueduSoleiltoWestEndshows,sporttorock.

• Thevenuecanalsodo‘upcloseandpersonal’withtheindustry’sfirstflexibleriggingdeckthatallowsultimateflexibilityfromfullcapacityshowsof14,500downtomoreintimateacademystyleconcertsof4,000 seats.

• Situated in a prime location in the heart of Birmingham.

• Nestled into Birmingham’s regenerated canal side the NIA is easily accessible by rail, car or foot.

• Offering16,500sqftofnewrestaurantandbarspace.

03

The

vENUE.

NIA Restaurant Space

ONE OF EUROPE’S

BUSIEST VENUES


The

vENUE. and the

vISION.£26M

REDEVElOPMENT WIll CREATE A NExT GENERATION

ENTERTAINMENT ARENA OFFERING AN ExCEPTIONAl

CUSTOMER ExPERIENCE

MAxIMISINGTHE BENEFIT OF THE

ExTENSIVE CANAlSIDE FRONTAGE WITH ExTERNAl

SEATING AND BAlCONY

GlASS FRONTED FAçADE

A BRAND NEW AUDIENCE ENTRANCE ENCASED IN

GlASS, OVERlOOkING THE CITY’S WATERWAYS TOWARDS

BRINDlEYPlACE

05NIA Restaurant Space

THE REDEVElOPMENT WIll

COMPlETElY TRANSFORM

THE ARENA FOR VISITING ARTISTS AND CUSTOMERS

BARClAYCARDARE OUR ExClUSIVE

NAMING RIGHTS PARTNER

SkY NEEDlESON TOP OF THE ARENA WIll

ADD TO THE SkYlINE OF BIRMINGHAM, lIGHTING UP AT NIGHT, CREATING

A DISTINCTIVE CITY lANDMARk

TECHNOlOGYIS kEY

AN lED SCREEN WRAPS AROUND PART OF THE BUIlDING CREATING A REAl SENSE

OF ARRIVAl FOR THE CROWDS AS THEY APPROACH

A COMBINED TOTAl REDEVElOPED SPACE OF

145,000 sq ft

STANDING CAPACITY FOR THE NIA WIll INCREASE

TOCIrCA15,000AND SEATING CAPACITY

TO12,500

2,150CAR PARkING SPACES

ON SITE

16,500sq ftCANAl FACING

RESTAURANT SPACE

The

LOCATION.


TheNIAislocatedintheheartoftheUK,benefitingfromanexcellenttransportinfrastructurewhichmeans londoners can be in Birmingham in around 80 minutes by rail and millions of people North, South,EastandWestofthecityarejustacarrideawaythankstothestrongmotorwaynetworkoftheM5,M6, M40 and M42.

TheNIAoffers2,150carparkingspacesonsitecreatingstrongnaturalfootfallbetweenthevenueandkeyneighbouringdestinationsandisfirmlyknitted into the strong pedestrian connections created bytowpathrouteslinkingtheNIAtoBrindleyplace, theICCandSymphonyHall,TheMailboxandTheCube and surrounding city centre residential developments.

The NIA is reached easily by foot from the redeveloped NewStreetStation,just15minutes’walkaway.

Thevenuebenefitsfromanimmediate surroundingcatchmentofoffice,leisureand residential destinations generating strong trading potential throughout the day and into the evening, withawiderangeofaudiencesfromyoungtoold,business to pleasure and family groups.

Lancaster Circus

M6 Junc.6Spaghetti

Junction(M40/M42)

M5 Junc.1 (M6)

Ickn

ield

Mid

dlew

ay

M5Junc.3

A456

BROAD

STREETThe ICC &

SymphonyHall

TheNIA

SheepcoteStreet

King Edward's Road

Summ

er Hill St.

A457Sandpits

ParadeSummer Row Grea

t Charle

s St

Queen

sway

Newhall Street

Graham St.

FrederickStreet

New

hall Hill

Newhall Street

Navigation Street

Hill Street

New Street

Corpora

tion

Stree

t

Cherry

Union St.

Bull St reetBull St.

New Street

Colmore

Row

Pinfold St

M42 Junc 1(M5/M40)

QUE

ENSW

AY

Albert St

DaleEnd Albert St.

Smallbrook Queens

way

PershoreStreet

Hurst Street

Holloway Head

Suffolk St. Queensway

Station Street

WHOLESALEMARKETS

J am

esW

att Q

ueen

sway

High

St.

St Chad's Queensway

i

i

SteelhouseLa

ne

Corp

orat

ion

Stre

et

FIVEWAYS

Bath Row

St. Vincent Street Cambridge St.

CentenarySquare

ParadiseCircus

Digbeth High Street

ColmoreCircus

St Chad'sCircus

A41 Constitution Hill

Livery Street Corp

orat

ion

Stre

etA3

8

10/9

8 P

190

The NEC and

The NEC Arena

Brindleyplace

4

A38BristolStreet

A456

M42Junc 5(M40)

Mailbox

3

Lancaster Circus

M6 Junc.6Spaghetti

Junction(M40/M42)

M5 Junc.1 (M6)

Ickn

ield

Mid

dlew

ay

M5Junc.3

A456

BROAD

STREETThe ICC &

SymphonyHall

TheNIA

SheepcoteStreet

King Edward's Road

Summ

er Hill St.

A457Sandpits


t Charle

s St

Queen

sway

Newhall Street

Graham St.

FrederickStreet

New

hall Hill

Newhall Street

Navigation Street

Hill Street

New Street

Corpora

tion

Stree

t

Cherry

Union St.


New Street

Colmore

Row

Pinfold St

M42 Junc 1(M5/M40)

QUE

ENSW

AY

Albert St

DaleEnd Albert St.

Smallbrook Queens

way

PershoreStreet

Hurst Street

Holloway Head


Station Street

WHOLESALEMARKETS

J am

esW

att Q

ueen

sway

High

St.

St Chad's Queensway

i

i

SteelhouseLa

ne

Corp

orat

ion

Stre

et

FIVEWAYS

Bath Row


CentenarySquare

ParadiseCircus

Digbeth High Street

ColmoreCircus

St Chad'sCircus


Livery Street Corp

orat

ion

Stre

etA3

8

10/9

8 P

190

The NEC and

The NEC Arena

Brindleyplace

4

A38BristolStreet

A456

M42Junc 5(M40)

Mailbox

3

10 MINUTE WALK fROM THE NIA

NEW STREET STATION

5 MINUTE WALK fROM THE NIA


Lancaster Circus

M6 Junc.6Spaghetti

Junction(M40/M42)

M5 Junc.1 (M6)

Ickn

ield

Mid

dlew

ay

M5Junc.3

A456

BROAD

STREETThe ICC &

SymphonyHall

TheNIA

SheepcoteStreet

King Edward's Road

Summ

er Hill St.

A457Sandpits


t Charle

s St

Queen

sway

Newhall Street

Graham St.

FrederickStreet

New

hall Hill

Newhall Street

Navigation Street

Hill Street

New StreetCorp

oratio

nStr

eet

Cherry

Union St.


New Street

Colmore

Row

Pinfold St

M42 Junc 1(M5/M40)

QUE

ENSW

AY

Albert St

DaleEnd Albert St.

Smallbrook Queens

way

PershoreStreet

Hurst Street

Holloway Head


Station Street

WHOLESALEMARKETS

J am

esW

att Q

ueen

sway

High

St.

St Chad's Queensway

i

i

SteelhouseLa

ne

Corp

orat

ion

Stre

et

FIVEWAYS

Bath Row


CentenarySquare

ParadiseCircus

Digbeth High Street

ColmoreCircus

St Chad'sCircus


Livery Street Corp

orat

ion

Stre

etA3

8

10/9

8 P

190

The NEC and

The NEC Arena

Brindleyplace

4

A38BristolStreet

A456

M42Junc 5(M40)

Mailbox

3

Lancaster Circus

M6 Junc.6Spaghetti

Junction(M40/M42)

M5 Junc.1 (M6)

Ickn

ield

Mid

dlew

ay

M5Junc.3

A456

BROAD

STREETThe ICC &

SymphonyHall

TheNIA

SheepcoteStreet

King Edward's Road

Summ

er Hill St.

A457Sandpits


t Charle

s St

Queen

sway

Newhall Street

Graham St.

FrederickStreet

New

hall Hill

Newhall Street

Navigation Street

Hill Street

New StreetCorp

oratio

nStr

eet

Cherry

Union St.


New Street

Colmore

Row

Pinfold St

M42 Junc 1(M5/M40)

QUE

ENSW

AY

Albert St

DaleEnd Albert St.

Smallbrook Queens

way

PershoreStreet

Hurst Street

Holloway Head


Station Street

WHOLESALEMARKETS

J am

esW

att Q

ueen

sway

High

St.

St Chad's Queensway

i

i

SteelhouseLa

ne

Corp

orat

ion

Stre

et

FIVEWAYS

Bath Row


CentenarySquare

ParadiseCircus

Digbeth High Street

ColmoreCircus

St Chad'sCircus


Livery Street Corp

orat

ion

Stre

etA3

8

10/9

8 P

190

The NEC and

The NEC Arena

Brindleyplace

4

A38BristolStreet

A456

M42Junc 5(M40)

Mailbox

3

Lancaster Circus

M6 Junc.6Spaghetti

Junction(M40/M42)

M5 Junc.1 (M6)

Ickn

ield

Mid

dlew

ay

M5Junc.3

A456

BROAD

STREETThe ICC &

SymphonyHall

TheNIA

SheepcoteStreet

King Edward's Road

Summ

er Hill St.

A457Sandpits


t Charle

s St

Queen

sway

Newhall Street

Graham St.

FrederickStreet

New

hall Hill

Newhall Street

Navigation Street

Hill Street

New StreetCorp

oratio

nStr

eet

Cherry

Union St.


New Street

Colmore

Row

Pinfold St

M42 Junc 1(M5/M40)

QUE

ENSW

AY

Albert St

DaleEnd Albert St.

Smallbrook Queens

way

PershoreStreet

Hurst Street

Holloway Head


Station Street

WHOLESALEMARKETS

J am

esW

att Q

ueen

sway

High

St.

St Chad's Queensway

i

i

SteelhouseLa

ne

Corp

orat

ion

Stre

et

FIVEWAYS

Bath Row


CentenarySquare

ParadiseCircus

Digbeth High Street

ColmoreCircus

St Chad'sCircus


Livery Street Corp

orat

ion

Stre

etA3

8

10/9

8 P

190

The NEC and

The NEC Arena

Brindleyplace

A38BristolStreet

A456

M42Junc 5(M40)

Mailbox

3

New Street Station


Immediate

CATCHMENT. Birmingham’s regenerated canalside area has created a vibrant destination for eating, drinking and dining out in the heart of the city centre. HighqualitymixeduseandlifestyledestinationssuchasTheMailbox,TheCubeandBrindleyplacehavefirmlypositionedtheareaasprimepitchforrestaurantsinBirminghamcitycentrewiththeredevelopedNIAforminganaturalextensiontothiswellestablishedcanalsideoffering.

Withthecreationoffournewrestaurantandbarvenues this has the critical mass to become adestinationinitsownright,nestledwithinoneof Europe’s busiest arenas.

Strong SourceS of lunchtime trade:

In addition to the strong demand generated by the Arena customer base, the NIA’s prime location and strong pedestrian connections linking the venue to neighbouring destinations provides a high volume of footfall and potential lunchtime trade:

• 5minutes’walkfromBrindleyplacewithanofficepopulationofover8,500andprimeoccupiers including Royal Bank of Scotland, Deloitte, lloyds TSB and Deutsche Bank.

• 5minutes’walkfromtheInternationalConvention Centre, one of Europe’s premier conferenceandmeetingvenueswhichwelcomesaround300,000delegatesayear toapproximately400events.

• 3minutes’walkfromtheSeaLifeCentre,oneofthe Midlands’ leading family visitor attractions open all year round.

additional SourceS of footfall include:

• SymphonyHall–over300,000visitorseach year,attendingaround380performances.

• Largeandgrowingresidentialpopulationlocatedwithina10minutewalkoftheNIA,including residential developments such asTheMailbox(142apartments),TheCube (244apartments),Jupiter(670apartments) andSymphonyCourt(143apartments).

• 6,200 hotel beds and serviced apartments withina20minutewalk.

BIRMINGHAM’S REGENERATED CANAlSIDE AREA HAS CREATED A VIBRANT DESTINATION

FOR EATING, DRINkING AND DINING OUT IN THE HEART OF THE CITY CENTRE


The

NIA AUDIENCE.


Inadditiontofootfallfromthesurroundingcatchment,thebenefit of the NIA venue audience is a key part of this unique proposition.

Withover15millionpeoplevisitingtheNIAsinceopening and just under a million people every year there is volume.

Butvolumemeansnothingwithoutquality.ThisiswheretheNIAreallystandsaloneforbrandsandoperators.Over30%ofthosevisitingthevenuesitwithinthelucrative18-34agebracket.TheypredominantlycomefromattractiveCACIACOrNclassificationsofFlourishingFamilies,WealthyExecutives,SuburbanFamiliesandAffluentGreys.

InfacttheNIAseriouslyoverindexesagainsttheUKnormforFlourishingFamiliesandWealthyExecutiveswhich,combinedwiththequality of footfall attracted to neighbouring Brindleyplace and the ICC, createaprosperoustargetmarketwithstrongspendingpower.

Whilst Birmingham is home and the NIA is proud of its community roots,theopportunitiesstretchwellbeyondthecityboundaries.Over28millionpeoplelivewithina90minutecatchmentareawith2out of3ticketssoldtopeopleoutoftheWestMidlands.Infact,more than10%ofpurchasesarefromLondonpostcodesdemonstrating the reach – so much more than a Birmingham opportunity.

23%45-54

32%35-44

15%55-65

20%25-34

10%18-24

vISITORAGE RANGE

“OvEr30%OFTHOSEVISITING THE VENUE SIT WITHIN THE lUCRATIVE 18-34AGEBrACKET”

ONE OF

EUROPE’S BUSIEST ARENA VENUES


MORE THAN

30% OF VISITORS TO THENIAArE18-34

MORE THAN

28MpEOpLELIvEIN90

MINUTE CATCHMENT

MORE THAN

10% OF TICkET PURCHASES ARE FROM lONDON POSTCODES

750,000 PEOPlE ENGAGE WITH THE

NIA DIGITAllY THROUGH OUR WEBSITE AND SOCIAl MEDIA


Restaurant and bar opportunity

fOUR PRIME UNITS.

THE NATURAl ExTENSION TO

BIRMINGHAM’S MOST WEll

ESTABlISHED lEISURE

AND DINING qUARTER


ExTERNAl BAlCONY AND TERRACES WITH VIEWS OVERlOOkING

BIRMINGHAM’S REGENERATED CANAlSIDE, AdJACENTTOHIGHFOOTFALLrOUTES

lINkING THE NIA, BRINDlEYPlACE AND THE CONVENTION qUARTER

UNIT 4418 SQM

UNIT 3403 SQM

UNIT 2246 SQM

UNIT 1307 SQM

WORCESTER & BIRMINGHAM CANAL

AUDIENCEENTRANCE

NORTH CAR PARK

SOUTHCAR PARK

BRIDGE TOWARDSBRINDLEY PLACE ANDTHE SEALIFE CENTRE

BRIDGE TOWARDSTHE ICC AND THE SYMPHONY HALL

PEDESTRIAN ROUTE FOR KING EDWARD’S ROAD


The

LETTING PLANS.ground floor

NORTH CAR PARK


AUDIENCEENTRANCE


PUBLIC CIRCULATION ROUTE

VIPENTRANCE

UNIT 4154 SQM

SOUTHCAR PARK

firSt floor


NORTH CAR PARK


AUDIENCEENTRANCE


PUBLIC CIRCULATION ROUTE

VIPENTRANCE

UNIT 4154 SQM

SOUTHCAR PARK

firSt floor

UNIT FLOORINTERNAL AREA

SQUARE METRE SQUARE FOOT

UNIT 1 GROUND 307 Sqm 3,305 Sqft



UNIT 4

GROUND 418 Sqm 4,499Sqft

FIRST FLOOR 154 Sqm 1,658 Sqft

UNIT FLOOREXTERNAL AREA

SQUARE METRE SQUARE FOOT

UNIT 1 GROUND 30 Sqm 323 Sqft



UNIT 4

GROUND 35 Sqm 377 Sqft

FIRST FLOOR 79 Sqm 850 Sqft


The

UNIT INfORMATION.timing AccessforfitoutfromlateSummer2014foropeninginAutumn2014.

Planning and licenSing AllnecessaryplanningconsentsandA3classusesecured,withthepotentialforA4classusewhereappropriate. A 24 hour building Premises license isinplace,subjecttoconditions,andtenantswillberequiredtoliaisedirectlywithBirminghamCity Council to make individual applications as required.

tenure Newfullrepairingandinsuringleasesareavailableforatermof15years,contractedoutsidetheSecurity of Tenure Provisions of the landlord & TenantAct1954.

rent Upon application.

rateS TenantswillberesponsibleforbusinessratespayabletoBirminghamCityCouncil.Unitswillbeassessedforratingpurposesfollowingcompletionofworks.

Service charge A service charge is payable; further information is available on request.

legal coStSEachpartyistobearresponsibilityforitsownlegal costs incurred in the transaction.

energy PerformanceAnEpCwillbeavailableoncompletion;pEAavailable on request.

The NIA and their agents give notice that these particulars are set out as a general outline only for the guidance of intending lessees and do not constitute, nor constitute part of, an offer or contract; all descriptions, dimensions, references to condition and necessary permission for useinoccupationandotherdetailsaregivenwithoutresponsibility,and any intending tenants should not rely on them as statements or representations of fact, but must satisfy themselves by inspection or otherwiseastothecorrectnessofeachofthem.Allfloorareasandmeasurementsareapproximate.

Kate taylor: [email protected] 02072990752

tracey millS: [email protected] 02072990744

BE PART OF THE fUTURELAUNCHING AUTUMN 2014...

THE NIAkING EDWARDS ROADBIRMINGHAMB12AAFUTURE.THENIA.CO.Uk

NIA Restaurant and Bar Opportunities - Letting Brochure 2014

Documents

Transcript of NIA Restaurant and Bar Opportunities - Letting Brochure 2014