Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.
-
Upload
kelly-shaw -
Category
Documents
-
view
221 -
download
1
Transcript of Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.
![Page 1: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/1.jpg)
BREMONT WATCHESNguyen Thao Nguyen
Duncan Millin
Marios Spyrou
Irene Kotswna
Stephanie Theodotou
![Page 2: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/2.jpg)
Content
Introduction to Bremont India and South Africa Challenges Marketing communication strategy Conclusion Bibliography
![Page 3: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/3.jpg)
About Bremont
Established in 2002 Name's genesis Company's growth British luxury watchmaker Industry award winning
International growth opportunity
![Page 4: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/4.jpg)
Bremont Watches - Quintessentially British
Engineered for the modern gentlemen Endorsed by british celebrity and
sporting elite Aviation and military connotations "Tested beyond endurance" Limited edition watches
![Page 5: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/5.jpg)
Brand Prism
![Page 6: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/6.jpg)
Existing Marketing Activities Celebrity endorsement Events sponsorship Social media > Traditional media Proactive PR activity Lifestyle connotations Selected partnership activity Awards and industry recognition Route to market
![Page 7: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/7.jpg)
![Page 8: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/8.jpg)
Current Target Market
Men 25-45 Highly energetic Identify with masculine & adventurous
lifestyle&brands Luxury purchasers Affinity with British values and brands
![Page 9: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/9.jpg)
UK Watch Market
Change in consumer perspective Fastest growing segment - mechanical
watches (3%) Dominated by Zeon Ltd (8% in 2011) Impact of economic downturn
![Page 10: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/10.jpg)
US Watch Market
Recession impact Growing sector - mechanical watches
(7%) Dominated by Fossil Inc (19% in 2011) 9% in next 5 years
![Page 11: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/11.jpg)
Indian Market
Increased penetration Growing segment - Quartz digital
watches (24%) Watches category dominated by national
players Titan Industries Ltd - 34% share High influence of luxury watches Forecast period is expected to be 12%
![Page 12: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/12.jpg)
PESTEL (India)
![Page 13: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/13.jpg)
South Africa Market
Recover from economic downturn Mechanical experiences - value growth
in 2012 of 11% Most noticable performares - Lanco,
Citizen, Hallmark and Timex The category is very competitive
![Page 14: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/14.jpg)
PESTEL (South Africa)
![Page 15: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/15.jpg)
SWOT
![Page 16: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/16.jpg)
Porter’s Five Forces
Threat of New Entrants (VERY HIGH):
Entry barriers
Difficulty to build a strong brand preference
Investment in PR events and advertising required
Distribution
![Page 17: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/17.jpg)
Bargaining power of buyers (High):
Jewellers usually are not risk takers
Unknown brand
Already existing established brands in the market
![Page 18: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/18.jpg)
Bargaining power of suppliers (High):
Rely on the autonomous brands (Rolex-Swatch) for supplies
British aviation supplier of relic airplane parts
Threat of Substitute (High)
Watch as an accessory
Sense of status
Practical use under extreme conditions
![Page 19: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/19.jpg)
![Page 20: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/20.jpg)
Objectives
Provide a platform for future continental expansion
Acquire 50% brand recognition from the target market
Establish Bremont in target Market as a premium British luxury brand
Increase our existing international sales percentage from 15% to 50%
Increase market share
![Page 21: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/21.jpg)
Challenges
Globalisation Competition Global/Local changes in
lifestyle/culture/climate Market infrastructure Consumer mobility towards the brand
![Page 22: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/22.jpg)
Strategy
Manufacturing => Britain Exportation Strategic alliance partners
![Page 23: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/23.jpg)
Point of Difference Name: launch of a story / not typical English on
the contrary A piece of history on your wrist: pieces of watch
contain pieces of real aircrafts Family business Logo: "Tested Beyond Endurance" Design Use of relic planes as watch’s internal
components Emphasis on the durability under extreme
conditions
![Page 24: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/24.jpg)
Points of Parity
Links with Switzerland (English origins) Price Constant Development & improvement
of the models Status Partnership Quality
![Page 25: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/25.jpg)
Existing Marketing Strategy Introduction to MES Replicate existing MS & Innovate where
appropriate Synergy & Continuity with existing MS Utilise Bremont’s strengths & expertise
![Page 26: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/26.jpg)
Overview
Celebrity endorsements Events, Events sponsorship & Sports
Activity Traditional Advertising, PR activity Partnership Activity Awards & Industry Events Social Network Activity
![Page 27: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/27.jpg)
The Bremont Sports Club International
Umbrella Vehicle – Sports Events, Sponsorship & Endorsements
Centralised content Additional content Additional Revenue Direct Marketing Opportunities
![Page 28: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/28.jpg)
Celebrity Endorsment
Identified key celebrities to acquire as brand ambassadors Use their status in society to promote Bremont & drive initial consumer interest and demand.
Nationals of the country, yet synonymous with British-ness represents and shared Bremont Values
![Page 29: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/29.jpg)
India
Sir Ben Kingsley Nassir Hussain Dev Patel Rahul Dravid Mark Ramprakash Dhanraj Pallai Cross section of celebrities, engage with
a broad target market, represent the ideals and values of Bremont.
![Page 30: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/30.jpg)
South Africa
Kevin Pieterson Mark Shuttleworth Retief Goosen Andrew Strauss Brad Berritt
![Page 31: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/31.jpg)
Further SA Considerations Possible conflicts arising from a sense of nationalism
reluctance to identify with British South African brand ambassadors
Alternative suggestions reflecting Bremont Brand values in sporting endeavour.
Including: Mark Bertish (extreme wave surfer) Gavin ‘Moses’ Adams (World street skater champion) Daryll Impey (World Top 10 road cyclist) Adrian Zaugg (South African F1 driver)
![Page 32: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/32.jpg)
Events Strengthen Bremont’s position in the new markets
Gaining the positive connotations and associations from the events
Associated publicity and news coverage
Utilising existing Bremont asset/synergy - “Official Timekeeping” activities.
Relative low costs of such activity,
Emerging technologies - drive consumer engagement
![Page 33: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/33.jpg)
Events Sponsorship India: The MTB Himalaya, The Superbike
World Championship Indian Leg, The Men’s Junior Hockey World Cup, IPL Cricket Season as well as Iron Fist 2013/2014
SA: rugby, cricket, golf and horse racing, Quicksilver Pro Junior Surfing Championship, the Red Bull Cliff Diving World Cup, The Sun City $1million Pigeon Race.
![Page 34: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/34.jpg)
Traditional Advertising
Prevalent in launch, and run up to key gift purchasing period
Traditional Advertising < Social Media & PR
India Key Titles - ‘Time & Style’, India GQ & large quality daily newspapers
SA Key Titles - GQ South Africa & FHM South Africa
![Page 35: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/35.jpg)
![Page 36: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/36.jpg)
PR Activity
Vital component Provides bedrock to framework other
activity Potential Cultural differences in new
markets
![Page 37: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/37.jpg)
Partnership Activity
Partnership Activity Utilising existing partnerships Benefits of new partnerships – India:
Gurka's; Hockey India/Cricket India, Bharat/Ishapore | SA: Cricket/Rugby Association/National Horse Racing Authority, Armscor/Truvelo/Denel, SA Air Force
Brand extensions potential
![Page 38: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/38.jpg)
Industry Awards and Events Development of International Prestige Incremental sales Supports Sales & Marketing functions
![Page 39: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/39.jpg)
Social Media
Reflective of Bremont’s key marketing successes
Social Media activity ties in marketing aspects Channels relevant audience to a ecommerce
platform Growing audience and brand imprint at
minimal cost Possibility for innovative ways of driving
engagement
![Page 40: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/40.jpg)
![Page 41: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/41.jpg)
![Page 42: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/42.jpg)
![Page 43: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/43.jpg)
Additional Social Media Platforms Youtube Instagram & Pinterest Orkut and Ibibo
![Page 44: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/44.jpg)
![Page 45: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/45.jpg)
![Page 46: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/46.jpg)
![Page 47: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/47.jpg)
Timeline (India)
![Page 48: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/48.jpg)
Timeline (SA)
![Page 49: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/49.jpg)
Return on Investment
Indicate the and after implementing plan total sales
Measure success and interpret consumption information through web analytics and survey questionnaires.
Receive industry awards and recognition.
![Page 50: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/50.jpg)
Thank you for your attention!
![Page 51: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/51.jpg)
Bibliography
Books Chernatony, L., & McDonald, M. (2003),
Creating Powerful Brands. 3rd Edition Oxford: Butterworth-Heineman.
Haig,M.,(2004) Brand Royalty: How the World's Top 100 Brands Thrive and Survive London, Kogan-Page
Kotler, P. & Keller, K., (2006) Marketing Management. 12th American edition. (Giorgos Michail Klimis: 2006 Athens)
![Page 52: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/52.jpg)
Adamnewman A., (2008). Why Time Stands Still for Watchmakers. [online]Available at: http://www.nytimes.com/2008/11/28/business/media/28adco.html?_r=0 [Accessed: 20/02/ 2013].
Amarnath, N., (2012). Delhi and Mumbai are still the key markets for luxury goods in India. [online] Available at: http://articles.economictimes.indiatimes.com/2012-05-20/news/31779167_1_luxury-market-luxury-shopping-luxury-mall Delhi [Accessed: 15/03/ 2013].
Assocham (2012). Watch Industry to touch Rs.15,000 cr. by 2020 [online] Available at: http://www.assocham.org/prels/shownews-archive.php?id=3528&month=&year= [Accessed: 15/02/ 2013].
Barber, T., (2012). Tim Barber: Guest Blogger – The Luxury Watch Industry Today. [online] Available at: http://www.prco.com/uk/guest-bloggers/tim-barber-guest-blogger-the-luxury-watch-industry-today/ [Accessed: 20/02/2013].
Barker, S., (2013). The One Major Question Facing Every Luxury Watch & Jewelry Brand. [online] Available at: http://www.business2community.com/fashion-beauty/the-one-major-question-facing-every-luxury-watch-jewelry-brand-0383048#LEACUvCE5QqCAdBW.99 [Accessed: 13/03/ 2013].
![Page 53: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/53.jpg)
BBc, (2012). Gary Connery plans skydive without using parachute. [online] Available at: http://www.bbc.co.uk/news/uk-england-beds-bucks-herts-17664020 [Accessed: 20/02/ 2013].
Bodimeade, M (2012). UK watch market dominated by Zeon and Breo. [online] Available at: http://www.companiesandmarkets.com/News/Consumer-Goods/UK-watch-market-dominated-by-Zeon-and-Breo/NI5569 [Accessed: 10/03/ 2013].
Business Standard, (2013). KIT: Watch market in India. [online] Available at: http://www.business-standard.com/article/management/kit-watch-market-in-india-112030500075_1.html [Accessed: 15/02/ 2013].
Celeste, (2010). Luxury shopping in cape town-new cap quarter.[online] Available at: http://www.caperealty.co.za/luxury-shopping-in-cape-town-new-cape-quarter/ [Accessed: 15/03/ 2013].
Chilkoti, A. (2013). India retail: luxury options. [online] Available at: http://blogs.ft.com/beyond-brics/2013/01/30/india-retail-luxury-options/#axzz2NGGWYEhj. [Accessed: 15/03/ 2013].
Crosswaite, I., (2011). The 10 Trends Shaping the Future of South African Brands. [online] Available at: http://www.added-value.com/source/2011/11/the-10-trends-shaping-the-future-of-south-african-brands/ [Accessed: 10/03/ 2013].
![Page 54: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/54.jpg)
Digital Luxury Group, (2012). The 2012 WorldWatchReport™: Highlights the Trends Impacting the Luxury Watch Industry. [online] Available from: http://www.worldwatchreport.com/the-2012-worldwatchreport-highlights-the-trends-impacting-the-industry/ [20/02/ 2013].
Econsultancy, (2012). The 2012 WorldWatchReport™ Highlights the Trends Impacting the Luxury Watch Industry. [online] Available at: http://econsultancy.com/uk/press-releases/6259-the-2012-worldwatchreport-highlights-the-trends-impacting-the-luxury-watch-industry [Accessed: 23/02/ 2013].
English, N. and English, G., (2013). When Bremont met Patek Philippe. [online] Available at: http://www.watchpro.com/14527-when-bremont-met-patek-philippe/1/print/ [Accessed: 20/02/ 2013].
Euromonitor International, (2012). South Africa: Spotlight on Key Market Trends in Luxury Goods. [online] Available at: http://blog.euromonitor.com/2012/04/south-africa-spotlight-on-key-market-trends-in-luxury-goods-.html [Accessed: 10/03/ 2013].
Gallagher, V., & Faulkner, R., (2012). Drapers Debate: Do luxury brands miss out online?. [online] Available at: http://www.drapersonline.com/drapers-debate-do-luxury-brands-miss-out-online/5041105.article [Accessed: 13/03/ 2013].
Hollingshead, I., (2011). Luxury watches: the market’s ticking over nicely. [online] Available at: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8884315/Luxury-watches-the-markets-ticking-over-nicely.html [Accessed: 23/02/ 2013].
![Page 55: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/55.jpg)
India Infoline News Service, (2013). Watch industry in India to grow at 9%. [online] Available at: http://www.indiainfoline.com/Markets/News/PrintNews.aspx?NewsId=4768094254 [Accessed: 17/02/ 2013].
Indianexpress, (2011). Indian watch market to touch Rs 8,500 cr' “The indian express “. [online] Available at: http://www.indianexpress.com/news/indian-watch-market-to-touch-rs-8500-cr/734234#sthash.N5FDtIeU.dpuf [Accessed: 15/02/ 2013].
Indiaretailing, (2012). Multi-brand watch retailer Helios opens sixth store in Delhi. [Online] Available at: http://www.indiaretailing.com/News.aspx?Topic=1&Id=6596 [Accessed: 06/03/ 2013].
Indiaretailing.com, (2012). Multi-brand watch retailer Helios opens sixth store in Delhi. [online] Available at: http://www.indiaretailing.com/News.aspx?Topic=1&Id=6596 [Accessed: 15/03/ 2013].
![Page 56: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/56.jpg)
Infibeam, (n.d.). The Great Indian Watch Market. [online] Available at: http://www.infibeam.com/static/indian-watch-market.html [Accessed: 17/02/ 2013].
Knowles, J., (2010). Luxury watch brands boosted by strong Christmas sales. [online] Available at: http://www.retail-jeweller.com/luxury-watch-brands-boosted-by-strong-christmas-sales/3100697.article [Accessed: 10/03/ 2013].
Leaderboard (2006). Bremont watches official supplier and timekeeper for Mike Goldingis ecover. [online] Available at: http://www.mikegolding.com/2006/10/bremont-watches-official-supplier-and-timekeeper-for-mike-goldingis-ecover/[Accessed: 13/03/ 2013].
Lewis, K., (2012). Put your questions to the Bremont founders [online]. Available at: http://www.watchpro.com/14389-put-your-questions-to-the-bremont-founders/ [Accessed: 23/02/ 2013].
Lucintel, (2012). PESTLE Analysis of India 2012. [online] Available at: http://www.researchandmarkets.com/research/lmrgmz/pestle_analysis [Accessed: 20/02/ 2013].
Mail & Guardian, (2010). 200 Young South Africans: Sport. [online] Available at: http://mg.co.za/article/2010-06-11-200-young-south-africans-sport [Accessed: 06/03/2013].
Maps of India (2012). Top Watch Brands in India 10 [online] Available at: http://business.mapsofindia.com/top-brands-india/top-watch-brands-in-india.html [Accessed: 20/02/ 2013].
Mintel, (2012). The UK Watch and Jewellery Market - September 2012. [online] Available at: http://store.mintel.com/watches-and-jewellery-uk-september-2012?cookie_test=true [Accessed: 10/03/ 2013].
Mintel, (2012). Watches and Jewellery - UK – September. [online] Available at: http://oxygen.mintel.com/sinatra/oxygen/list/id=590316&type=RCItem#0_1___page_RCItem=0 [Accessed: 10/03/ 2013].
Moorad, Z., (2012). Luxury goods sales ‘on the uptick’ in South Africa. [online] Available at: http://www.bdlive.co.za/business/retail/2012/10/17/luxury-goods-sales-on-the-uptick-in-south-africa [Accessed: 23/02/ 2013].
Overdorf, J., (2010). India takes to extreme sports [online] Available at: http://www.globalpost.com/dispatch/india/101202/extreme-sports-himalayas-rock-climbing [Accessed: 06/03/ 2013].
Pittilla, M., (2010). New study identifies consumer trends in the luxury watch market. [online] Available at: http://www.moodiereport.com/document.php?c_id=1134&doc_id=22970 [Accessed: 23/02/ 2013].
![Page 57: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/57.jpg)
Pondent, C. (nd). The Effects of the Political Environment on Business Organizations. [online] Available at: The Effects of the Political Environment on Business Organizations | eHow.com http://www.ehow.com/info_8377458_effects-political-environment-business-organizations.html#ixzz2Nqlfiv6F [Accessed: 20/02/ 2013].
Pwc, (2012). Market Vision Luxury. [online] Available at: http://www.pwc.com/it/it/publications/assets/docs/marketvision-luxury-2012.pdf [Accessed: 23/02/ 2013].
Rastogi, A. K. (2010). A study on Indian online consumers and their buying behaviour “International research journal” VOL I *ISSUE 10 [online] Available at: http://www.ssmrae.com/admin/images/eb1bb35ed46ca5c3a8638b56236c72b8.pdf [Accessed: 20/02/ 2013].
Roumeliotis, D., (nd). The Art of Selling Luxury Products: Brand Story Telling & Persuasion. [online] Available at: https://exploreb2b.com/articles/the-art-of-selling-luxury-products-brand-story-telling-persuasion [Accessed: 20/02/ 2013].
Saunders M., (2012). Top 20 Websites in South Africa 2012. [online] Available at: Saunders M., (2012). Top 20 Websites in South Africa 2012. [online] Available at:
http://www.mikesaunders.com/2012/03/13/top-20-websites-in-south-africa-2012/ [Accessed: 05/03/ 2013]. SenGupta, K., (2011). Youth in India and their mutating consumer behavior. [online] Available at:
http://www.imagesfashion.com/content/youth-in-india-and-their-mutating-consumer-behaviour-1023.aspx [Accessed: 17/02/ 2013].
Sriram Vadlamani (2010). The top 6 social networks in India. [online] Available at: http://asiancorrespondent.com/41653/top-6-social-networks-in-india/ [Accessed: 13/03/ 2013].
Studymode, (2010). Impact of Political Environment on Doing Business in India. Available at: http://www.studymode.com/essays/Impact-Of-Political-Environment-On-Doing-291343.html [Accessed: 20/02/ 2013].
Stults, K., (2012). Bremont Watch Company. [online] Available at: http://blog.perpetuelle.com/watches/bremont-watch-company-in-depth-introduction/ [Accessed: 03/03/ 2013].
The times of India, (2013). Google+ becomes second-biggest social network. [online] Available at: http://articles.timesofindia.indiatimes.com/2013-01-29/social-media/36614932_1_active-users-social-network-google [Accessed: 13/03/ 2013].
TiptopWatches, (2011). 15 Most Expensive Watch Brands in the World. [online] Available at: http://www.tiptopwatches.com/watch-facts/15-expensive-watch-brands-world.html [Accessed: 06/03/ 2013].
Watchpro, (2013). UK watch sales fall 9.4% in 2012. [online] Available at: http://www.watchpro.com/14567-uk-watch-sales-fall-94-in-2012/ [Accessed: 06/03/ 2013].
Wilson, A., (2012). Bremont's British pilot-style watches take off. [online] Available at: http://www.telegraph.co.uk/finance/businessclub/9719656/Bremonts-British-pilot-style-watches-take-off.html [Accessed: 20/02/ 2013].
![Page 58: Nguyen Thao Nguyen Duncan Millin Marios Spyrou Irene Kotswna Stephanie Theodotou.](https://reader031.fdocuments.in/reader031/viewer/2022032006/56649dbd5503460f94ab0063/html5/thumbnails/58.jpg)
Wolters, K., (nd). Analysis of Market Players Empty pockets influence consumer buying habits. [online] Available at: http://pressportal.co.za/advertising-and-marketing/item/5525-empty-pockets-influence-consumer-buying-habits.html [Accessed: 03/ 03/ 2013].
World Watch Report 2012, (2012) Key Findings. [online] Available at: http://ww1.prweb.com/prfiles/2012/03/06/9256305/WWR%202012%20Baselworld%20Print%20Version.pdf [Accessed: 23/02/ 2013].
Secondary sources www.canalwalk.co.za www.tygervalley.co.za www.gardensshoppingcentre.co.za www.waterfront.co.za http://web.dlfemporio.com/ https://www.facebook.com/TestedBeyondEndurance/posts/319293708190463 www.economicstimes.com http://economictimes.indiatimes.com/ http://proquest.umi.com/ http://www.mtbhimalaya.com/ http://www.redbull.com/en/motorsports/f1/events/1331579737110/indian-grand-prix http://www.x-jam.in/about-x-jam http://www.simkile.co.za/details_sports.html http://www.magazines.co.za/category/sports__leisure2/all.html http://www.magazines.co.za/category/motoring3/all.html http://www.jaguar.com/in - Jaguar India http://www.jaguar.com/za - Jaguar SA http://www.bremont.com/media-lounge http://forum.tz-uk.com/showthread.php?236814-New-Bremont-advertising-campaign http://www.bremont.com/briefing-room/category/press-coverage http://www.bremont.com/best-of-british/awards www.bremont.com http://www.bremont.com/briefing-room/category/event http://www.bremont.com/briefing-room/bremont-supports-transatlantic-solo-row http://www.bremont.com/partnerships http://www.bbc.co.uk/sport/olympics/2012/sports/hockey https://www.cia.gov/library/publications/the-world-factbook/geos/sf.html http://red-luxury.com/2013/02/15/luxury-watch-brands-obsession-with-the-far-east/