NFL Project
Transcript of NFL Project
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allas Cowboysallas Cowboys& ndianapolisndianapolisColtsolts
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Started in 19601960
Origin of Team Name:Origin of Team Name:- Team was, at first, known as the Steers. After a
few weeks, however, the name was changed toRangers.-Owners of the new NFL team, selected the nameof Cowboys to avoid confusion with baseball teamin Dallas under same name.
OWNER:OWNER: Clint Murchison Jr.
PR:PR: Rich Dalrymple
allas Cowboysallas Cowboys&istory Origin&istory Origin
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( )istory con t( )istory con t Super Bowl Champions:
VI (1971), XII, (1977),XXVII (1992), XXVIII(1993), XXX (1995)
One of the wealthiestteams in the NFL,generating almost $269million in annual
revenue The Cowboys are the only
NFL team to record 20consecutive winning
seasons (1966-1985),
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ndianapolis Coltsndianapolis Colts&istory Origin&istory Origin Started in December 1946
Origin of Team Name:Origin of Team Name:- the Colts name reflecting thegreat tradition and proudhistory of horse breeding andracing in the Baltimore region.- moved to Indianapolis in 1984
OWNER:OWNER:Jim Irsay
PR: Craig Kelley MARKETING REPS:MARKETING REPS:Tom
Zupancic &Chuck O'Hara
The team won two WorldChampionships, and the 1971
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&owboys Stadium &owboys StadiumAccommodationsccommodations Moved to Cowboys StadiumCowboys Stadium in Arlington, TX
(2009-Present2009-Present)Seating capacity: 80,00080,000 but is expandable toseat nearly 100,000 fans for large events such
as the Super Bowl.
-H ilto n D a lla s Pa rk C itie s 4 D ia m o n d H ote l
, ,Ju st m in u te s fro m m a rke t ce n te r Lo ve Fie ld A irp o rt,D FW A irp o rt : , ,N o rth p a rk C e n te r N e im a n M a rcu s N o rd stro m
, &M a cy s D illa rd s m o re , ,D a lla s zoo W o rld A q u a riu m T h e S ixth Flo o r M u seu m
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Moved to Lucas OilLucas Oil
StadiumStadium(Indianapolis, IN) in2008
Seating capacity:63,00063,000
Budget was $675million
&olts Stadium &olts StadiumAccommodationsccommodations
o w n to w n siteo w n to w n site H o lid a y In n E xp re ss&H o te l S u ite s H yatt R e g e n cy B y n u m s S te a k h o u se
R B istro
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&orporate Sponsorships &orporate Sponsorships/edia Rates Attendance/edia Rates Attendance :owboys:owboys Miller Brewing, Ford Motor,
Verizon Wireless, Cadbury Schweppes' , Dr.Pepper, Pepsi Co., Bank of America
2009 Season Total Attendance: 1,307,2311,307,231peoplepeople
:olts:olts Union Federal Bank, Coca-Cola,Busch, PepsiCo's Gatorade, Meijer GreatLakes, Lucas Oil, General Motors' Chevrolet
2009 Season Total Attendance: 1,066,4791,066,479
peoplepeople
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Promotion Strategies
:OLTS:OLTS "Paint Your Face Cam" that is featuredon the video board at Lucas Oil Stadium.
Sure-Win Wednesday" promotion where if theopposing team loses, all fans in attendance
receive a ticket for the next Wednesday's homegame (a great branding play for Sherwin "Sure-Win" Williams)
:OWBOYS:OWBOYS Celebrities such as Tony Romo &Jessica Simpson
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i c k e ti c k e tP l a n sl a n s :owboys:owboys 2010 Season Tickets
.Include all Reg Home Games-$1195 $7500
: -Regular $39 $108
:olts:olts 2010 Season Tickets-$1300 7800
:Regular start at $48
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Works CitedWorks Cited
http://football.about.com/cs/teamscowboys/a/bl_dalhistory_2
http://www.nflteamhistory.com/nfl_teams/dallas_cowboys/sta
http://stadium.dallascowboys.com/tours/tourInfo.cfm
http://www.stadiumsofprofootball.com/nfc/CowboysStadium.
http://people.hoovers.com/professional-sports-teams-and-or
http://football.about.com/cs/teamscowboys/a/bl_dalhistory_2.htmlhttp://www.nflteamhistory.com/nfl_teams/dallas_cowboys/stadium.htmlhttp://stadium.dallascowboys.com/tours/tourInfo.cfmhttp://www.stadiumsofprofootball.com/nfc/CowboysStadium.htmlhttp://people.hoovers.com/professional-sports-teams-and-organizations/dallas-cowboys-football-club-ltd/sales-and-marketinghttp://people.hoovers.com/professional-sports-teams-and-organizations/dallas-cowboys-football-club-ltd/sales-and-marketinghttp://www.stadiumsofprofootball.com/nfc/CowboysStadium.htmlhttp://stadium.dallascowboys.com/tours/tourInfo.cfmhttp://www.nflteamhistory.com/nfl_teams/dallas_cowboys/stadium.htmlhttp://football.about.com/cs/teamscowboys/a/bl_dalhistory_2.html