Nfl case-digital media strategy presentation
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Digital Media Strategy Submitted by- Group 6 Mustahid Ali, Piyush, Sachin
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Nfl case-digital media strategy presentation,Case Synopsis – what is the case about? (like The case focuses on … give a brief on the main issues) Case Facts – what are the main facts, history and issues in the case? b) Problem Definition and Sub-problems – define the problem with a question mark c) Case Inferences – analyse the exhibits and draw conclusions d) Recommendations / Conclusions
Transcript of Nfl case-digital media strategy presentation
Digital Media Strategy
Submitted by- Group 6Mustahid Ali, Piyush, Sachin
Case Synopsis & FactsEstablished digital
media group for money maker
strategies
Commissioner set revenue goal of
$25 billion by 2027
National Football League's Super Bowl
deemed unofficial holiday
1995 NFL/ESPN partnership started into digital media
world.
2001 NFL's popularity increased alongside growth of
worldwide web
Digital media President developed
ideas to achieve revenue goal
Case Inferences0Non-exclusive Partnerships = More mobile users reached +
Better Payoff
0 Pros:
0 Reach the NFL goal of reaching “farthest football fan”0 More mobile and tablet users means more revenue
0 Cons:
0 Slightly more financial risk due to multiple partnerships0 May be harder to control distribution/hackers
0Exclusive Partnership = Successful wireless carrier + less financial risk
0 Pros:0 An exclusive deal with successful wireless company0 Reach mobile customers who subscribe to wireless company
0 Cons:
0 Limits other carriers not included in deal (Sprint, AT&T, Verizon)0 Limits access to mobile users globally0 Less mobile users may make the switch to one company0 Loose potential revenues from mobile users
• Relationship with Sprint provides a more intimate B2B relationship
• Sprint would be willing to pay a premium for the NFL’s brand name and services.
• Over 70% of Americans identify themselves as fans of the NFL.
• Leaving out a large number of NFL fans who could be potentially interested in digital media services
• Partnership will make one wireless carrier very happy, but upset the rest
• The NFL’s digital media group could strike a new deal with Sprint or another wireless provider
Strenghts Weakness
ThreatsOpportuniti
es
Recommendation01. Tablets and other digital media
Renegotiate for best DIGITAL WIRELESS Partnership
SprintVerizonAT&TTV Networks (ESPN, ABC, CBS, NBC)
Problem Definition
Partnership to pursue
Present the Strategy in meeting
02. Create New Digital & Broadcast Partnerships
0 (A). Watching football no longer confined to living room (now individual)
2011 half U.S. population uses digital media
0 (B). NFL products are now at fans FINGERTIPS
Smartphones Mobile Devices (APPS)
Conclusion0A wireless deal that would form non-exclusive
partnerships with multiple carriers. Though this is not the deal that transpired and is in place today, we do agree with Rolapp, that utilizing global markets along with new technology is the way to go, and that is exactly what the NFL is currently doing.
