NFIB Webinar iwth Tory Johnson - Free Strategies to ......NFIB Webinar with Tory Johnson Free...
Transcript of NFIB Webinar iwth Tory Johnson - Free Strategies to ......NFIB Webinar with Tory Johnson Free...
1
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Free Strategies to Increase Visibility to Grow Your Bottom Line
Tory JohnsonFounder of Spark & Hustle
Workplace Contributor, ABC’s Good Morning AmericaNew York Times bestselling author
Facebook Benefits for Your Business
With 500 million users, you can:
• Connect directly with prospective customers
• Create your own buzz
• Expand your target market
2
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
• Create a BUSINESS PAGE
• Be strategic:business growth vs. friendship
Build a following:
– Physical location:
• Print on receipts
• Signage encouraging connections
– Online efforts:
• Email your database
• Add to website
– On the go:
• Print on business cards
• Mention in speeches
3
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Focus on quality and quantity
• Don’t: Be “on” Facebook
• Do: Be “engaged” in Facebook
4
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
What does engagement look like to you ?
• Selling by serving
• 80/20 rule
Opportunities for your business engagement:
• Answer questions
• Ask questions
• Solicit feedback
5
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Opportunities for your business engagement:
• Share advice and resources
• Announce special deals
• Reveal a look behind‐the‐scenes
• Thank/promote your clients/customers
• Plan ahead with a content grid:
– Themed days (Make it Happen Monday)
– Contests and polls
– Quotes and resources (Friday Favorite)
• Get 50 specific ideas for content at
http://www.sparkandhustle.com/report
6
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
• Execute your sales strategy
– Free appetizer with entrée ‐ 10% discount on a specific day
– Unadvertised promotion ‐ Gift with purchase
$peaking Benefits for Your Business
• Meet prospective clients/customers
• Establish credibility
• Demonstrate your expertise
• Put a face to the product or service
• Find strategic partners
Convert audience to buyers
7
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Speak where your clients/customers are:
• Chambers of Commerce
• Colleges/universities
• Professional association meetings
• PTA meetings and parenting classes
• Fairs, expos and community events
• Non‐profit groups
• Webinars/virtual meetings
• NFIB networking events
Offer a RED SPOON
• A gift that must be requested through you
• Allows you to demonstrate your expertise rather than simply talking about it or promising it
8
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
• Potential red spoons:
– Free report
– Website critique
– Resume critique
– Consultation
– Mortgage analysis
– HR audit
– 15 minute massage
Business cards: collecting vs. distributing?
9
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Securing traditional media
• Benefits of media coverage:
– Creates awareness
– Generates inquiries
– Builds credibility
– More powerful than advertising
NEVER a guarantee of sales
Pursuing traditional media:
• What’s your hook?
• Why you?
• Why now?
• Why should anyone care?
10
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Pursuing traditional media:
• What are the ideal outlets for you?
– Radio
– Television
– Blogs
• Get to know the outlet
– Listen
– Watch
– Read
– Follow
11
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
• Pursue key resources
– HARO: http://www.helpareporter.com
– Twitter/Facebook
– Mastheadhttp://www.mastheads.org
• Follow me for segment leads and speaker requests:
– http://www.Facebook.com/Tory
– http://www.Twitter.com/ToryJohnson
– Newsletter at:http://www.sparkandhustle.com
12
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
What will YOU make happen?
HUSTLE!
Decisions you make
Actions you take
NO BARRIERS—JUST RESULTS!
Contact Tory Johnson directly:
Learn more about her small business services:http://www.sparkandhustle.com
13
NFIB Webinar with Tory JohnsonFree Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Download slides at:http://www.nfib.com/bizstrategiesdeckDiscuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive
Related NFIB Resources
Facebook for Small Businesshttp://www.nfib.com/webinars/facebook‐for‐business
Keys to Delivering a Great Speech or Presentationhttp://www.nfib.com/business‐resources/business‐resources‐item?cmsid=50599
5 Ways to Publicize Your Business on a Budgethttp://www.nfib.com/business‐resources/business‐resources‐item?cmsid=55075
Getting Your Business Into the Presshttp://www.nfib.com/business‐resources/business‐resources‐item?cmsid=51134
How to Work with the Mediahttp://www.nfib.com/webinars/understanding‐the‐media
NFIB Small Business Webinar Serieshttp://www.NFIB.com/webinars
We want your feedback. If you enjoyed today’s webinar or have suggestions for the future, please fill out the short survey
that you will receive via email after this webinar.
Did you know… NFIB is on
Stop By and Leave a Comment
http://www.nfib.com/facebook
Stay Connected with NFIB