NFI 2015 Brochure - San Diego

Lead Sponsors:

Embrace Disruption. Unleash Your Digital Potential.

December 01 - 03, 2015 | Rancho Bernardo Inn, San Diego, CA

The Event for Digital Innovation in Financial Services

2

“Great group, great speakers, and

a great set of topics at a time of

tremendous change and transformation

in the world of retail financial services.

Recipe for the generation of ideas that will

influence the path of retail financial services for

decades to come.”

-Alex Sion, President & Managing Director, Movenbank

Click on each section to get there faster!

Why Everyone’s Getting Excited About NetFinance Interactive ....................................... 4

Your Keynotes ................................................................. 5

We Are Unique ................................................................ 6

NetFinance Interactive Speakers .................................. 7

Conference Agenda ........................................................ 9

The Solutions Zone ....................................................... 22

About The Sponsors ..................................................... 23

About The Media Partners ........................................... 25

Conference Pricing ....................................................... 26

Venue Information ....................................................... 26

Contents

4Lead Sponsors:

Embrace Disruption. Unleash Your Digital Potential. NetFinance Interactive is the one-stop shop for eCommerce and digital marketing executives; an event where financial institutions get inspired and experience transformative strategies to take their digital experience to the next level.

Why Everyone’s Getting Excited About NetFinance Interactive

Focus On The Next Generation Of FinTechReady for even more inspiration? Learn which cutting-edge financial technology is transforming the industry and disrupting businesses. Experience our Bank Tank, featuring the start-ups that will make an impact on your business. From biometrics to wearables, these next generation technologies are here to stay. The future of finance is now—and it’s time for you to capitalize on it.

Guest SpeakersOur guest speakers are the ones studying the trends of tomorrow. You are curious about Virtual Banking, Cryptocurrenencies, and Millenials, so we are bringing in three world-class experts to break down the topics that are top-of-mind. Trust us, they have the answers to your pressing questions, so pick their brains.

Inspiration From Executives Who Set The Bar For InnovationWith keynote speakers such as the Head of Digital Innovation from Bank of the West, the Head of Digital Bank from Morgan Stanley, or the Group Head Global Digital Marketing from MasterCard, learn how traditional financial institutions are executing successfully in all channels, as customers continue to manage their finances online. As a bonus, you attend high impact presentations and panels, as well as collaborative working group sessions that are financial institution-only chats. You’re guaranteed to leave with more action items than ever.

5Lead Sponsors:

Ken Fredman Global Head of Digital Marketing

BNY Mellon Investment Management

Saras Agarwal Head of Digital and Multichannel

AXA US

Donna Patel SVP, Head of Virtual Banking

United Bank

Damian Warren SVP - Digital Strategy and Omni-

Channel Integration SunTrust

Your Keynotes Be Inspired – Here’s a Selection of Your 2015 KeynotesFor a full list of speakers, go to page 7

Charles Moore SVP, Digital Marketing

US Bank

Khalid Fellahi SVP and General Manager

Western Union Digital

Christopher Cox Head of Digital Experience

Delivery USAA

Amanda Reierson Head of Digital Marketing

Farmers Insurance

Paul Sun Head of Capital One D3 - Digital

Incubation Capital One

Jennifer Marshalek Chief Digital Officer, Enterprise

Digital Experience Nationwide Insurance

6

We Are Unique

The NetworkingNetFinance Interactive is focused on providing you with as many new connections as possible. Through fun and interactive networking with every part of the industry you will expand your community with the right people that will help your company and develop your career…with 350 executives attending, and 8-business verticals represented, this is where the entire FinTech community comes to connect.

The Contentis what sets NetFinance Interactive apart from our competitors. We spend eight months conducting research and developing the program. Content is guided by this research, as well as our executive Advisory Board, to ensure the conference reflects the latest trends and hottest topics in the industry.

Topics we’ll focus on include: transformations and innovations in the industry, bridging digital into physical, online customer journey strategies, personalization, digital marketing, data, mobile, social, eMail, SEO, UX and more—if you have a pain point, we address it.

Have Fun…While Getting Business DoneNetFinance Interactive is always held at an intimate west-coast location versus a convention center. At lunchtime, you’ll sit and mingle in the California sun. You’ll be treated as a VIP every minute. In short, we make sure you are educated and pampered at the events…you’ll have golf games and mixology classes to help you relax while you get work done.

7Register Now! Call: 1-888-482-6012 or 1-646-200-7530 Email: [email protected] Web: netfinanceinteractive.com

Your Speakers You’ll meet and hear from innovative executives who are transforming financial services. Learn from their successes (and avoid pitfalls). They’ll outline what worked for their business, what didn’t, and their results. For full speaker details, please visit www.NetFinanceInteractive.com

Ryan Miller Head of Digital Innovation Bank of the West

Charles Moore SVP, Digital Marketing US Bank NEW!

Christopher Cox Head of Digital Experience Delivery USAA NEW!

Kabir Sethi Head of Digital Bank Bank of America NEW!

Ken Fredman Global Head of Digital Marketing BNY Mellon Investment Management NEW!

Joshua Van Aalst Head of Digital Bank Morgan Stanley Private Bank NEW!

Khalid Fellahi SVP and General Manager Western Union Digital NEW!

Leslie Jeffries CIO California Coast Credit Union NEW!

Saras Agarwal Head of Digital and Multichannel, Managing Director AXA US NEW!

Karen Kallet Chief Digital Officer, SVP of Marketing BofI Federal Bank - Bank of Internet USA

Michael Donnelly SVP, Group Head Global Digital Marketing MasterCard NEW!

Parin Kothari SVP, Digital Channels Strategy & Planning TD Bank

Damian Warren SVP - Digital Strategy and Omni-Channel Integration SunTrust NEW!

Andres Cueto SVP, Director of New Distribution Models BBVA Compass

Vince Hruska SVP, Product Strategies City National Bank

Russ Lee Head of Strategic Execution Farmers Insurance NEW!

Paul Sun Head of Capital One D3 - Digital Incubation Capital One NEW!

Jeff Lee CMO Seacoast Bank NEW!

Larry McClanahan SVP, Director Digital Delivery Fifth Third Bank NEW!

Silu Modi Head, Social Sales Centre of Excellence RBC

Eric R. Brickman Head of Strategic Solutions & Digital Innovation Newport Group NEW!

Patrick Kelly Executive Director, Emerging Channels USAA

Rachid Molinary VP of Digital Strategy Banco Popular de Puerto Rico NEW!

Moisés Peña IT Supervisor Banco Popular de Puerto Rico NEW!

John Lovelett VP, Enterprise Money Movement TIAA-CREF NEW!

Helen Loh SVP, Owned Media, Content & Digital Marketing Charles Schwab NEW!

Courtney Fischbach VP, Social Media Legg Mason NEW!

Gina House Director of Digital Marketing Edward Jones NEW!

Kristie Helms VP, Global Head of Promotions & Social Business State Street NEW!

Matt Heydon National Marketing Manager Toyota Financial Services NEW!

Jason Zeider VP, Digital Strategy Tucson Federal Credit Union NEW!

Kerry Ryan Director, Head of Global Web Services Legg Mason NEW!

Rob Huddleston Sr Creative Director of UX/UI Capital One NEW!

Brook McGinnis VP / Business Integration Manager First Commonwealth Bank NEW!

Lyn Blotkamp AVP, Virtual Banking Manager First Interstate BancSystem, Inc. NEW!

Jaime Punishill Head of Digital Marketing & Channel Management TIAA-CREF

8Lead Sponsors:

Your Speakers... Continued Kevin Farley

Director of Digital & Brand Experience United Heritage Credit Union NEW!

Brian Robinson Head of Wealth Management Digital Platform Northern Trust NEW!

Marria Rhodriquez AVP, Digital Product Manager Wells Fargo Bank NEW!

John Whitman VP, Sr. Digital & User Experience Manager EverBank NEW!

Donna Patel SVP, Head of Virtual Banking United Bank NEW!

Carrie Liang AVP, Brand and Digital Marketing Protective Life NEW!

Catherine Lynch SVP, Digital Products American National Bank of Texas NEW!

Brian Pearce Head of Retail Mobile Channel and Digital Innovations Wells Fargo Bank

Joanne Belanger VP Digital Marketing Summit Credit Union NEW!

Amanda Reierson Head of Digital Marketing Farmers Insurance NEW!

Alexander Chan Product Manager, Mobile Banking Central 1 Credit Union NEW!

Margarita Lurye Sr. Product Manager, Consumer Online Banking Central 1 Credit Union NEW!

Dan Gingiss Head of Digital Customer Experience & Social Media Discover Financial Services NEW!

Jennifer Marshalek Chief Digital Officer, Enterprise Digital Experience Nationwide Insurance NEW!

Marco Santori Leader of the Digital Currency and Blockchain Technology team, Pillsbury Winthrop Shaw Pittman, and Chairman, Regulatory Affairs Committee Bitcoin Foundation Marvin NEW!

Melvin Greer Senior Fellow, Chief Strategist, Lockheed Martin and Managing Director and Senior Research Fellow Greer Institute for Leadership and Innovation NEW!

Dan Schatt Author Virtual Banking NEW!

Mike Orr Product Manager Grapevine6 Labs Inc. NEW!

Toby Rush CEO and Founder EyeVerify NEW!

Brian Nutt Founder Codigo, LLC NEW!

Simon Matthews Chief Strategy Officer Extractable

Michael Carter CMO D3 Banking

JP Nicols Co-founder Bank Innovators Council

Jason Rushforth VP, Industry Solutions & North American Sales Oracle Marketing Cloud

Thank You To The NetFinance Interactive 2015 Advisory Board For Your Guidance And Advice…

Shawn Stavseth Sr. Director of Product Development Bluespire

Manu Mathew Co-Founder & CEO Visual IQ

Jamie Byrum Director, Promotional & Digital Analytics Nationwide

David Sosna Co-Founder and CEO Personetics

Ryan Miller Head of Digital Innovation Bank of the West

Karen Kallet Chief Digital Officer, SVP of Marketing BofI Federal Bank - Bank of Internet USA

Parin Kothari SVP, Digital Channels Strategy & Planning TD Bank

Andres Cueto SVP, Director of New Distribution Models BBVA Compass


David Goodrich AVP, Head of Mobile Operations Lincoln Financial Group

Valentina Chtchedrine Executive Director, Digital Strategy Morgan Stanley

Silu Modi Head, Social Sales Centre of Excellence RBC

Amanda Reierson Head of Digital Marketing Farmers Insurance


Agenda At A Glance

8:00 Continental Breakfast & Registration In The Solutions Zone

8:40 Welcome Remarks Megan Kessler, Event Director,

NetFinance Interactive 2015

8:45 Chairperson’s Opening Address

8:55 How We De-Silo’d: A Phased Approach To Building An Omni-Channel Organization

Damian Warren, SVP - Digital Strategy and Omni-Channel Integration, SunTrust

9:15 Digitizing The Branch: Bridging The Gap Between Digital And Physical Channels

Kabir Sethi, Head of Digital Bank, Bank of America

9:35 Mapping The Customer Journey: The Ins-And-Outs In An Omni-Channel Bank

Executive Presenter, Backbase

9:55 PANEL DISCUSSION: Digital Revolution Is A Culture Evolution

Russell Lee, Head of Strategic Execution, Farmers Insurance

Donna Patel, SVP, Head of Virtual Banking, United Bank

Christopher Cox, Head of Digital Experience Delivery, USAA

Executive Presenter, Adobe

10:25 Transforming Banking Today Executive Presenter, Infosys

10:45 Morning Refreshment & Networking Break In The Solutions Zone

2. Mapping The Customer Journey: The Ins-And-Outs In An Omni-Channel Bank Executive Presenter, Backbase

3. Transforming Banking Today Executive Presenter, Infosys

4. Marketing Attribution Success At Nationwide: An Insider’s Perspective Manu Mathew, Co-Founder& CEO, Visual IQ Jamie Byrum, Director, Promotional & Digital Analytics, Nationwide

2:55 Afternoon Refreshment & Networking In The Solutions Zone

3:30 Bank Tank: Rapid-Fire Disruptive Technology Demo Sessions

Ten 5-minute presentations of the latest innovative start-ups in the FinTech space

Executive Board Room By Invitation Only To Sponsor, contact

[email protected] or call him at 646-200-7947.

4:30 Coffee Break In The Solutions Zone

4:50 It’s Personal: Contextual Offers And Marketing To Drive Business Value

Michael Donnelly, SVP, Group Head Global Digital Marketing, MasterCard

5:10 KEYNOTE GUEST PRESENTATION: Virtual Banking: A Guide to Innovation and Partnering

Dan Schatt, Author, Virtual Banking

5:30 Welcome Cocktail Reception In The Solutions Zone

6:30 End Of Day One

1:55 Innovation & Disruption Roundtable Discussions (Pick 2 Topics, One Rotation) *For Financial Institution Executives Only* 1. Programmatic: The Basics and Beyond

Bill Guild, VP of Marketing, Choicestream

DAY 1: Crossing The Channel: Bridging Digital Into Physical DECEMBER 1, 2015

Concurrent Sessions

Track A: Mobile Innovation Track B: Digital Transformation 2.0

11:25 Chairman Welcome Chairman Welcome

11:35 Wells Fargo “Practical Innovation” Implementation: A Mobile Case StudyBrian Pearce, Head of Retail Mobile Channel and Digital Innovations, Wells Fargo Bank

“Institutionalizing” Digital InnovationEric R. Brickman, Head of Strategic Solutions & Digital Innovation, Newport Group

11:55 Innovation Spotlight Innovation Spotlight Executive Presenter, Marketo

12:05 PANEL DISCUSSION: Working With A Mobile-First Mindset For Digital ExcellencePatrick Kelly, Executive Director, Emerging Channels, USAACarrie Liang, AVP, Brand & Digital Marketing, Protective Life Insurance CompanyLarry McClanahan, SVP, Director Digital Delivery, Fifth Third BankAlexander Chan, Product Manager, Mobile Banking, Central 1 Credit UnionShawn Stavseth , Sr. Director of Product Development, Bluespire

PANEL DISCUSSION: Incubating Ideas: Building Your Digital Creative Team In-HouseRyan Miller, Head of Digital Innovation, Bank of the WestLeslie Jeffries, CIO, California Coast Credit UnionBrian Robinson, Head of Wealth Management Digital Platform, Northern Trust

12:35 Observational Research In A Digital World: Interactions With Search Engines and ChannelsJoanne Belanger, VP Digital Marketing, Summit Credit Union

Delivering a Tailored Servicing And Cross Sell Experience By Leveraging Multi-Channel Data: Leveling The Playing Field For Smaller Banks Jeff Lee, CMO, Seacoast Bank

12:55 Lunch For All Attendees VIP Think Tank Lunch

10Lead Sponsors:

Agenda At A Glance... Continued





9:15 Advancing Cross-Border Money Transfer In A Digital World

Khalid Fellahi, SVP and General Manager, Western Union Digital

9:35 Curating The Financial Journey From Discovery To Decision-Making

Saras Agarwal, Head of Digital and Multichannel, Managing Director, AXA US

9:55 The Uberization Of Banking Simon Matthews, Chief Strategy

Officer, Extractable

10:15 From Responsive to Adaptive Strategies – The Evolution Of An Enterprise

Rob Huddleston, Sr. Creative Director of UX/UI, Capital One

10:35 The New Personalized Digital Customer Experience for Financial Services

Jason Rushforth, VP, Industry Solutions & North American Sales, Oracle Marketing Cloud


11:35 NetFinance Interactive 2015 Benchmarking Study

11:45 PANEL DISCUSSION: Form Versus Function—Building An Effective Online Product-Based Experience

Andres Cueto, SVP, Director of New Distribution Models, BBVA

John Lovelett, VP, Enterprise Money Movement, TIAA-CREF

John Whitman, VP, Sr. Digital & User Experience Manager, EverBank

Jennifer Marshalek, Chief Digital Officer, Enterprise Digital Experience, Nationwide Insurance

David Sosna, Founder, Personetics

12:15 C-Level Chat With Karen Kallet, Chief Digital Officer, SVP of Marketing, BofI Federal Bank - Bank of Internet USA

12:35 Interactive Roundtable Working Groups

1. The New Personalized Digital Customer Experience for Financial Services


2. NextGen Payments: Mobile Wallet Applications

Vince Hruska, SVP, Product Strategies, City National Bank

3. Taking Customer Loyalty Digital

Matt Heydon, National Marketing Manager, Toyota Financial Services

4. Implementing A Forward-Thinking Analytics Process

Kerry Ryan, Director, Head of Global Web Services, Legg Mason

3:55 Afternoon Refreshment & Networking Break In The Solutions Zone

4:35 KEYNOTE GUEST PRESENTATION: Blockchain: Bitcoin Tech For Banks And The Enterprise

Marco Santori, Leader of the Digital Currency and Blockchain Technology team, Pillsbury Winthrop Shaw Pittman, and Chairman, Regulatory Affairs Committee, Bitcoin Foundation

4:55 KEYNOTE GUEST PRESENTATION: Capturing And Capitalizing Millenials’ Buying Powers Through Digital Disruption

Melvin Greer, Senior Fellow, Chief Strategist, Lockheed Martin and Managing Director and Senior Research Fellow, Greer Institute for Leadership and Innovation

5:25 Cocktail Reception On The Terrace

6:25 End of Day Two

DAY 2: Beyond Basics: Making Your Online Experiences Seamless DECEMBER 2, 2015

Concurrent Sessions

1:35 Lunch For All Attendees VIP Think Tank Lunch

Track A: Widening The Social Circle Track B: Cultivating A Compliant Customer Centric Culture

2:35 Chairperson’s Opening Address Chairperson’s Opening Address

2:45 Strategies For Successful Social SellingGina House, Director of Digital Marketing, Edward Jones

Customer Acquisition Techniques: Touch-Points For Success Throughout Their JourneyParin Kothari, SVP, Digital Channels Strategy & Planning, TD Bank

3:05 The Radically Underbanked: Providing Digital Channels Mom And Pop Need To Run Their BusinessMichael Carter, CMO, D3 Banking

Innovation Spotlight

3:15 Innovation Spotlight Innovation Spotlight

3:25 PANEL DISCUSSION: Millenial Marketing—Tapping Into The Social-Obsessed Segment Courtney Fischbach, VP, Social Media, Legg MasonBrook McGinnis, VP / Business Integration Manager, First Commonwealth BankMargarita Lurye, Sr. Product Manager, Consumer Online Banking, Central 1 Credit Union

PANEL DISCUSSION: Keeping Up With Compliance—Balancing Rule Makers And CreativesCatherine Lynch, SVP, Digital Products, American National Bank of TexasSilu Modi, Head, Social Sales Centre of Excellence, RBCJP Nicols, Co-founder, Bank Innovators Council


Agenda At A Glance... Continued

8:15 Continental Breakfast & Registration




9:00 Are Your Advisor Sales Solutions Up For Adoption?

Ken Fredman, Global Head of Digital Marketing, BNY Mellon Investment Management

9:20 Marketing Attribution Success At Nationwide: An Insider’s Perspective

Manu Mathew, Co-Founder & CEO, Visual IQ

Jamie Byrum, Director, Promotional & Digital Analytics, Nationwide

9:40 PANEL DISCUSSION: Making The Marketer A Data Scientist, And The Data Scientist A Product Specialist

Kristie Helms, VP, Global Head of Promotional Strategy & Social Business, State Street

Kevin Farley, Director of Digital & Brand Experience, United Heritage Credit Union

Charles Moore, SVP, Digital Marketing, US Bank

Amanda Reierson, Head of Digital Marketing, Farmers Insurance

10:10 Build High Buzz Content Marketing In A Low-Interest Category

Helen Loh, SVP, Owned Media, Content & Digital Marketing, Charles Schwab

10:30 Morning Refreshment & Networking Break

11:00 Wearables: No Longer A Thing Of The Future

Rachid Molinary, VP of Digital Strategy, Banco Popular de Puerto Rico

11:20 Innovation Spotlight

11:30 PANEL DISCUSSION: Addressing Your Staffing Challenges In A Digitally Optimized Environment

Joshua Van Aalst, Head of Digital Bank, Morgan Stanley Private Bank

Lyn Blotkamp, AVP, Virtual Banking Manager, First Interstate BancSystem, Inc.

Marria Rhodriquez, AVP, Digital Product Manager, Wells Fargo Bank

11:40 Innovation Spotlight

11:50 Emotive Finance. Building Customer Relationships With Digital Centric Experiences.

Jaime Punishill, Head of Digital Marketing & Channel Management, TIAA-CREF

12:10 Data Is Not Your Achilles Heel: Cutting Through Connected Consumers, Connected Culture

Jan Biermeyer, Head of Emerging Architecture, Capital Group

12:30 The Intersection Of Social Media And Customer Experience

Dan Gingiss, Head of Digital Customer Experience & Social Media, Discover Financial Services

12:50 What Banks Can Do That Google Can’t

Paul Sun, Head of Capital One D3 - Digital Incubation, Capital One

1:10 Lunch For All Attendees

2:00 Interactive Events Choose From The Below:

Option #1 Golf Outing Hosted By Backbase

9 hole scramble at the Rancho Bernardo Golf Course.

Option #2 Whale Watching Hosted By Oracle

Limited to 20 spots in downtown San Diego

6:00 End Of NetFinance Interactive 2015

DAY 3: It’s All About Experiences: How To Be High-Tech And High-Touch DECEMBER 3, 2015


Full Conference Agenda


Welcome to the 2nd annual NetFinance Interactive! Kick off the event right by settling in with breakfast and networking.

8:40 Welcome Remarks Megan Kessler

Event Director NetFinance Interactive 2015


To chair this session, contact Tom Ciccone at [email protected] or call him at 646-200-7947.

8:55 How We De-Silo’d: A Phased Approach To Building An Omni-Channel Organization

Damian Warren SVP - Digital Strategy and Omni-Channel Integration SunTrust

Damian Warren has built an omni-channel structure, rallying support the “What” to the “How.” Leading with Strategy and Vision Casting is critical, as are making organizational choices regarding the alignment of human capital to support omni-operations. Damian kicks off Netfinance

Financial institutions need to re-imagine their physical footprint by integrating digital technologies for a better consumer experience. Consumers crave the convenience of new technologies, combined with the assurance of a local branch. Financial institutions need to be more relevant to their customers’ lives, and more tailored to individual needs: the banks’ product and service offering will be tailored, providing multiple value-added services to clients with targeted marketing campaigns based on rich CRM data. Such initiatives will increase high quality leads and the conversion of prospects into new customers, in a cost-effective way.

Interactive by delivering tactics that define the role each channel plays in the Omni-Channel distribution model: · Sample organizational structures

that cut across strategy, execution and operations

· Governance change in an Omni-Channel structure, and how it changes

· Delivering near term results while remaining true to the vision; harnessing the power of Omni-Channel to drive bottom line results

· Gaining widespread acceptance and alignment across the organization

9:15 Digitizing The Branch: Bridging The Gap Between Digital And Physical Channels

Kabir Sethi Head of Digital Bank Bank of America

For large and mid-sized financial institutions, leveraging the combined power of digital and physical channels remains a key strategic priority. However, it also continues to be one of the most significant challenges they face: how to leverage the efficiency and innovative capabilities of digital channels while also harnessing the power of a branch footprint.

As large banks come under attack from a wide variety of competitors, the combined power of their digital platforms and physical footprint can be a core strength – but only if each platform is optimized in terms of value to customers and to the organization. During the session, Kabir delivers: · Examples of key initiatives that

have harnessed the power of both digital and physical channels

· Guiding principles for how to optimize a variety of platforms

· Key learnings based on the Bank of America’s experience

9:35 Mapping The Customer Journey: The Ins-And-Outs In An Omni-Channel Bank

Executive Presenter Backbase

Backbase is a software company specializing in multi-channel and digital experiences for retail banking, wealth management, commercial banking, cards and insurance. The Backbase Customer Experience Platform empowers financials to create a new user experience layer that streamlines their online customer interactions across multiple devices including desktops, tablets, and smartphones.

9:55 PANEL DISCUSSION: Digital Revolution Is A Culture Evolution

Russell Lee Head of Strategic Execution Farmers Insurance

Donna Patel SVP, Head of Virtual Banking United Bank

Christopher Cox Head of Digital Experience Delivery USAA

Executive Presenter, Adobe Financial institutions know to

survive means digital is a part of the company culture. But it’s not as easy as adding an app, some tweets, and a website; it’s a change of mindset, and getting customers to be as excited about digital products as you are. The experts on this panel share their tips: · Working with the top: getting

executives to champion digital change

· As financial institutions bring in digital teams, how to “tame” the creative without uninspiring teams

· It’s not a boring financial product: delivering an exciting vision by building customer-driven design solutions

· Getting digital teams and product teams to listen and

DAY 1: Crossing The Channel: Bridging Digital Into Physical DECEMBER 1, 2015

13Lead Sponsors:

Full Conference Day 1... Continuedleverage one another: delighting users, solving problems, and driving real business results

10:25 Transforming Banking Today

Executive Presenter Infosys

Finacle is the industry-leading universal banking solution from EdgeVerve Systems, a wholly owned subsidiary of Infosys. The solution helps financial institutions develop deeper connections with stakeholders, power continuous innovation and accelerate growth in the digital world. Today, Finacle is the choice of banks across 84 countries and serves over 547 million customers – nearly 16.5 percent of the world’s adult banked population.

Finacle solutions address the core banking, e-banking, mobile banking, CRM, payments, treasury, origination, liquidity management, Islamic banking, wealth management, and analytics needs of financial institutions worldwide. Assessment of the top 1000 world banks reveals that banks powered by Finacle enjoy 50 percent higher returns on assets, 30 percent higher returns on capital, and 8.1 percent points lesser costs to income than others. To know more, visit www.finacle.com.


Share a cup of coffee, break the ice, and meet the executives you’ll be networking with over the next three days!

Concurrent Sessions

Track A: Mobile Innovation Track B: Digital Transformation 2.0

11:25 Chairman WelcomeTo chair this session, contact Tom Ciccone at [email protected] or call him at 646-200-7947.

Chairman WelcomeTo chair this session, contact Tom Ciccone at [email protected] or call him at 646-200-7947.

11:35 Wells Fargo “Practical Innovation” Implementation: A Mobile Case StudyBrian Pearce Head of Retail Mobile Channel and Digital Innovations Wells Fargo Bank Customers are carrying mobile devices with them everywhere, every day. How do we as financial services providers take advantage of the new ubiquitous connectivity to deliver truly unique and compelling experiences? Wells Fargo is using a “Practical Innovation” approach to rapidly try out experiences and look for new ways to help customers manage their finances. Brian M. Pearce, Senior Vice President at Wells Fargo’s Digital Channels Group will discuss: · Wells’ Innovation Agenda and

highlight new use cases involving digital branches

· Connected cars: driving new innovation for banks

· Seamless authentication: what tools are great for both the bank and the customer

“Institutionalizing” Digital InnovationEric R. Brickman Head of Strategic Solutions & Digital Innovation Newport GroupWhile start-up firms today are founded on a the premise of digital innovation, most existing financial services firms struggle with how to “institutionalize” digital innovation such that it evolves beyond a specialty or secondary competency managed off to the side and becomes a part of their core business practices across all functional disciplines. This session will cover: · Leadership & Vision · Innovation as a Culture · Managing to a Roadmap · Looking Beyond Your Industry · Budget & Resource Allocation · Organizational Implications

11:55 Innovation SpotlightTo showcase a cutting-edge tool/technology in a rapid-fire setting, contact Tom Ciccone at [email protected] or call him at 646-200-7947.

Innovation SpotlightExecutive Presenter, MarketoA cutting-edge presentation by Marketo


Full Conference Day 1... Continued

12:05 PANEL DISCUSSION: Working With A Mobile-First Mindset For Digital ExcellencePatrick Kelly Executive Director, Emerging Channels USAACarrie Liang AVP, Brand & Digital Marketing Protective Life Insurance CompanyLarry McClanahan SVP, Director Digital Delivery Fifth Third BankAlexander Chan Product Manager, Mobile Banking Central 1 Credit UnionShawn Stavseth Sr. Director of Product Development BluespireFinancial Institutions must ensure their online experiences are seamless across channels. These days, customers do not just browse on the phone; they buy. By thinking about your mobile experiences with eCommerce top of mind, your business will yield higher conversions. The experts on this panel are changing the way their businesses think of their digital and mobile strategies by: · Catering to the on-the-go customer

and building a framework for smooth, one-click access

· Resourcing talent: running a mobile site and online site—how do you balance the two?

· Is an enhanced mobile site enough? Deciphering if an app is still necessary for your brand

· Building trust for your customers so they know it’s safe to transact on mobile

PANEL DISCUSSION: Incubating Ideas: Building Your Digital Creative Team In-HouseRyan Miller Head of Digital Innovation Bank of the WestLeslie Jeffries CIO California Coast Credit UnionBrian Robinson Head of Wealth Management Digital Platform Northern TrustFinancial institutions expanding their digital business know it’s not just about having an efficient website and posting content. Businesses must be able to collaborate internally with digital-data AND creative sharing. As more financial institutions strive to build digital creative teams in-house, they must be cautious they are not ignoring what other businesses are achieving. The executives on this panel lay out their plans for internal integration by: · Project managing the creative team

and the product teams: segmenting timelines and talent

· Training in-house creative to be more nimble to absorb information quickly and be as agile as the web

· Combining art and science: ensuring a balance, taking charge of your brand voice and developing business content for your brand’s site and third party sites

· Being compliant: being creative without crossing the legal line

12:35 Observational Research In A Digital World: Interactions With Search Engines and Channels Joanne Belanger VP Digital Marketing Summit Credit UnionUser research should be a critical component for all marketers, including digital marketers…but not many of us conduct it, or even consider it. Observational research helped Summit CU confirm some hypotheses and uncover new findings that prompted changes to our digital channels. Users truly research differently on mobile, tablet, and desktop; this in-turn has improved our SEO results. Join Joanne during her session as she uncovers Summit Credit Union’s approach and its: · Methodology: participants and

viewing audience · Insights and learnings as to how

individuals interacted with different channels

· · Impact: what Summit CU has implemented from the learnings, and what other businesses can easily do, too

Delivering a Tailored Servicing And Cross Sell Experience By Leveraging Multi-Channel Data: Leveling The Playing Field For Smaller Banks Jeff Lee CMO Seacoast BankSmaller banks have historically thrived on delivering good service, but have rarely leveraged their multi-channel customer data to deliver an exceptional experience. The availability and attainability of software, for both marketing and analytics, now enables smaller banks to have a much deeper understanding of customer behaviors and action these insights to compete more effectively on customer experience across channels. This session will cover: · Using customer behavioral data to

develop custom segmentations to drive tangible outcomes

· How marketing automation enables all customer touch-points to work in unison on behalf of the customer and company

· How the combination of data, software and talent enables a small team to have a big impact on customers.

12:55 Lunch For All Attendees In The Solutions Zone All this learning over the next 3 days requires you to re-fuel. It may also require some

circus tricks: how well can you balance a plate with lunch and shake hands?

12:55 VIP Think Tank Lunch To host a private, invitation-only executive boardroom where you may hold a closed-door

forum to discuss the latest in FinTech technology, contact [email protected] or call him at 646-200-7947.

15Lead Sponsors:

Full Conference Day 1... Continued1:55 Innovation & Disruption

Roundtable Discussions (Pick 2 Topics, One Rotation)

*For Financial Institution Executives Only*

These interactive sessions are your opportunity to learn about the most innovative FinTech and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables, allowing for one rotation in between topics. A highlight of NetFinance Interactive, roundtable discussions are your best opportunity to idea-share with your peers; have a cup of coffee and enjoy networking!

To lead a roundtable, contact Tom Ciccone at [email protected] or call him at 646-200-7947.

1. Programmatic: The Basics and Beyond

Bill Guild, VP of Marketing, Choicestream

2. Mapping The Customer Journey: The Ins-And-Outs In An Omni-Channel Bank

Executive Presenter, Backbase 3. Transforming Banking Today Executive Presenter, Infosys 4. Marketing Attribution Success

At Nationwide: An Insider’s Perspective

Manu Mathew, Co-Founder& CEO, Visual IQ

Jamie Byrum, Director, Promotional & Digital Analytics, Nationwide

2:55 Afternoon Refreshment & Networking In The Solutions Zone

Grab a light bite, afternoon cup of coffee, and take a look at what cutting-edge technology will enhance your business.

3:30 Bank Tank: Rapid-Fire Disruptive Technology Demo Sessions

Check out these 5-minute presentations of the latest innovative start-ups in the FinTech space. These companies will not disappoint, and completely inspire you on what your next investment may be to stay ahead of your competition.

Featuring: Mike Orr

Product Manager Grapevine6 Labs Inc.

Toby Rush CEO and Founder EyeVerify

Brian Nutt Founder Codigo, LLC

OR Executive Board Room By invitation only. To Sponsor,

contact Tom Ciccone at [email protected] or call him at 646-200-7947.

4:30 Coffee Break In The Solutions Zone

Take a quick break, stretch your legs, and caffeinate (only 1-hour until cocktails!).

4:50 It’s Personal: Contextual Offers And Marketing To Drive Business Value

Michael Donnelly SVP, Group Head Global Digital Marketing MasterCard

One digital marketing effort all financial businesses have in common: to send personalized messages to their clients. One major digital marketing wish of all financial businesses: to tie all data sources together. Michael Donnelly has tips on both. In this keynote session, Michael presents MasterCard’s digital marketing approach, and how he and his team have leveraged real time marketing tactics to drive real sales and brand metrics for merchants and issuers. Learn these points from case studies on #Priceless Cities and #Priceless Surprises: · Back to basics: using established,

pushing baseline products, building engagement, making it client-centric

· Once client engagement is established, pulling in the customer through seamless experiences and product information

· Employing geo-notifications for contextual offers

· Efficiency to drive profitability: simplifying operations to streamline processes

5:10 KEYNOTE GUEST PRESENTATION: Virtual Banking: A Guide to Innovation and Partnering

Dan Schatt Author Virtual Banking

Virtual Banking: A Guide to Innovation, Partnering, and Regulation takes a

hands-on approach to competing in the modern banking environment. Former PayPal Head of Financial Innovation Dan Schatt explores the reasons behind the massive consumer migration away from traditional banks, and provides clear, actionable guidance on beating new banking models at their own game. Digital payment is the hottest topic in banking today, and is set to define the future of the industry.

Dan discusses real-world innovations from banks, non-banks, and up and comers, and the heavy competition from the new outsource bank model. Topics include: · The changing POS landscape

and the need for digital wallet partnerships

· Shifting gears to greenfield market opportunities versus non-profitable markets

· Digital channel best practices for superior customer experience

· When to outsource, and what capabilities to truly own

5:30 Welcome Cocktail Reception In The Solutions Zone

Come cheers with us as we toast to all the new knowledge you’ve gained today! This cocktail-hour is filled with some surprises and allows you to relax and have some fun.

6:30 End Of Day One




You know what they say about breakfast—most important meal of the day, so don’t miss it!





9:15 Advancing Cross-Border Money Transfer In A Digital World

Khalid Fellahi SVP and General Manager Western Union Digital

Money transfer is very social in nature, especially when you consider how it is transferred, as well as the multitude languages, countries and currencies involved. In return, it helps millions of people create health and vibrancy by providing economic opportunity and growth for individuals, businesses, communities and economies. However, when you’re a company that seamlessly moves

More than 20% of all product sales start with an online enquiry or investigation; as such financial institutions need to ensure they are maintaining their online presence to sell product as they continue their digital reach. Throughout the second day of NetFinance Interactive, discover how to optimize your basic back end technology to lead your business to becoming an omni-channel organization.

approximately 30 transactions per second, across 16,000 corridors in more than 200 countries and territories around the world in more than 120 plus currencies, while adhering to international compliance and security requirements – cross-border payments are also very complex.

Western Union is working to create an integrated experience where the power of mobile and online technology support its retail network capabilities to give consumers an easy way to send money anytime, to nearly anywhere around the world, from the palm of their hand.

In this session, Mr. Fellahi will discuss: · the role of digital technology

in bringing money transfer to previously unbanked populations

· how integrating digital into the practice is transforming the way money is moved between key corridors

· the importance of security · the challenges adhering to

the multitude of competing regulatory initiatives at international, regional, national and local levels worldwide

9:35 Curating The Financial Journey From Discovery To Decision-Making

Saras Agarwal Head of Digital and Multichannel, Managing Director AXA US

As a category, Financial Services doesn’t usually generate a lot of excitement amongst customers. Retirement and Insurance even less. Yet, an individual’s interaction with their financial services provider can be one of their most important and emotional experiences they have with any company. If done correctly, multichannel and content marketing can lead to high engagement and significant returns even in lower interest categories. This session will cover: · Approach to building effective

multichannel marketing efforts within Financial Services

· Where to focus, and what channels to start with first

· Using data to inform, analyze, and build relationships with customers

· Developing content that works - critical steps and components

· Measuring success - setting KPIs at both ends of the journey

9:55 The Uberization Of Banking

Simon Matthews Chief Strategy Officer Extractable

Extractable is a digital strategy and experience design firm that uses data insights to create compelling and personalized customer experiences across every digital touch point. An award-winning agency, managing hundreds of successful digital projects, Extractable drives each project with one goal in mind — your success.

10:15 From Responsive to Adaptive Strategies – The Evolution Of An Enterprise

Rob Huddleston Sr. Creative Director of UX/UI Capital One

In April 2013, Capital One became the first Top 10 Bank; and one of only a few Fortune 200 companies, to deliver a full-scale responsive marketing solution that enables over 40 million unique visitors monthly to visit capitalone.com on the device of their choice. Since, the UX and Tech teams at Capital One have partnered to deliver additional enhancements that further optimize content delivery, UI patterns, performance, and more. In this session, Rob covers:

DAY 2: Beyond Basics: Making Your Online Experiences Seamless DECEMBER 2, 2015

17Lead Sponsors:

Full Conference Day 2... Continued · Capital One’s journey delivering

an enterprise responsive framework (in 2 months!)

· The unbeatable benefits of a strong responsive strategy, and it’s influence on the larger organization

· How we predict the future and continue to evolve our responsive platform – think device detection and native mobile features

10:35 The New Personalized Digital Customer Experience for Financial Services


Banking and Financial Services clients today expect a highly personalized customer experience with every interaction based on their current products, banking history, personal preferences and inquiries. Marketers on the other hand are required to make sense of all of this activity and data, connecting the dots captured in new marketing tools and the bank’s existing applications. This session featuring Jason Rushforth, Oracle Marketing Cloud’s Vice President, Industry Solutions & North American Sales will address how today’s Financial Services enterprise can operationalize customer data from numerous channels, while coordinating their efforts for truly effective and personalized digital marketing efforts.


…we promise, it’s not too early for a bloody mary. Enjoy your break!

11:35 NetFinance Interactive 2015 Benchmarking Study

Help us help you. 10-minutes filling out this short questionnaire will lead to understanding one-year’s worth of business development you need to execute.

11:45 PANEL DISCUSSION: Form Versus Function—Building An Effective Online Product-Based Experience

Andres Cueto SVP, Director of New Distribution Models BBVA

John Lovelett VP, Enterprise Money Movement TIAA-CREF

John Whitman VP, Sr. Digital & User Experience Manager EverBank

Jennifer Marshalek Chief Digital Officer, Enterprise Digital Experience Nationwide Insurance

David Sosna Founder Personetics

As customers continue to explore your financial offerings online shopping over stopping by a branch, it is imperative for your business to have a top eCommerce platform that delivers the latest functionality, while also being

visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they: · Creating landing pages to grab

your users’ attention: what’s imagery is truly value-added

· Performance ability: ensuring a financial website is intuitive and seamless to build interaction

· Back to basics: providing a rich user experience with accurate search abilities to browse products

· Testing user experience before jumping on the “new, hot” technology

12:15 C-Level Chat With Karen Kallet, Chief Digital Officer, SVP of Marketing, BofI Federal Bank - Bank of Internet USA

A friend joked with Karen that she is “prophetic” when it comes to the FinTech space. Listen to her for 2 minutes and you’ll understand why. Good thing you have 20-minutes to hear what she has to say on everything from P2P, cryptocurrencies and how traditional banks can use social tools like SnapCash. Oh, and she’s funny as hell.

12:35 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask Q & A, and take a deeper dive into the topics from earlier presentations and network in a relaxed setting.

1. The New Personalized Digital Customer Experience for Financial Services

Jason Rushforth VP, Industry Solutions & North American Sales Oracle Marketing Cloud

2. NextGen Payments: Mobile Wallet Applications


3. Taking Customer Loyalty Digital

Matt Heydon National Marketing Manager Toyota Financial Services

4. Implementing A Forward-Thinking Analytics Process

Kerry Ryan Director, Head of Global Web Services Legg Mason

1:35 Lunch For All Attendees In The Solutions Zone

Bon appétit! Seating is available throughout the Solutions Zone…and don’t forget to step outside and bask in the glory of the San Diego sun!

1:35 VIP Think Tank Lunch To host a private, invitation-only

executive boardroom where you may hold a closed-door forum to discuss the latest in FinTech technology, contact [email protected] or call him at 646-200-7947.


Full Conference Day 2... ContinuedConcurrent Sessions

Track A: Widening The Social Circle Track B: Cultivating A Compliant Customer Centric Culture

2:35 Chairperson’s Opening AddressTo chair this session, contact Tom Ciccone at [email protected] or call him at 646-200-7947.

Chairperson’s Opening AddressTo chair this session, contact Tom Ciccone at [email protected] or call him at 646-200-7947.

2:45 Strategies For Successful Social SellingGina House, Director of Digital Marketing, Edward JonesEdward Jones’ social promise: Not only are we located in the neighborhoods where you live and work, we are socially connected online. Gina House drives the strategic direction and execution for the firm’s digital channel to support 13,000 financial advisors and serve over 7 million clients. This 93-year old company takes Social seriously for its advisors, growing adoption and usage of the firm’s online channels by teaching advisors how to use LinkedIn and developing engaging content that can be shared on all of their social sites. Join Gina as she shows you to how set strategy and work with teams by: · Building a brand identity and brand

voice that others want to hear · Crafting a more exciting

message: providing more fun and interaction than any other form of communication

· Using LinkedIn for data mining so your sales team becomes smarter and improves their ability to sell

· Working with a Digital Compliance Officer to shape strategy, governance, and training so everyone wins

Customer Acquisition Techniques: Touch-Points For Success Throughout Their JourneyParin Kothari, SVP, Digital Channels Strategy & Planning, TD BankImproved use of customer analytics is the banking industry’s #1 expectation for 2015. The financial services industry has not kept pace, using old school methods to reach shoppers and customers. Understanding the needs of consumers and the new path-to-purchase will be the key to success in the coming year. Organizations must embrace the power of advanced analytics to gain insights and evaluate opportunities that will improve cross-selling, increase up-selling to enhance customer value. Throughout this session, Parin explores: · Data aggregation: collect, generate,

map, store and analyze · Social Media: building earned media

to create stories and narratives that don’t require a big budget

· Abstracting the emotional customer journey from social media—the “world’s largest focus group”

· Mobile researchers: grabbing the attention of mobile browsers with push notifications and display

· Assessing when there needs be a human touch-point to assist the digital journey

3:05 The Radically Underbanked: Providing Digital Channels Mom And Pop Need To Run Their BusinessMichael Carter, CMO, D3 BankingMany banks and credit unions are unable to provide value added services to small businesses. These small businesses have adapted by trying to use consumer banking services to address their needs, and many are frustrated and seeking services from companies that are not financial institutions. During this session, learn how the D3 Small Business Banking solutions the means unlocking opportunity: · Cost analysis: financial institutions

fees and long term value that comes from serving small businesses as they grow

· Unprecedented opportunity: how digital channels represent to reach the radically underbanked set of small businesses

· Case studies: fostering long term relationships with small business while growing fee revenue

Innovation SpotlightTo showcase a cutting-edge tool/ technology in a rapid-fire setting, contact Tom Ciccone at Tom.Ciccone@wbresearch. com or call him at 646-200-7947.

3:15 Innovation SpotlightTo showcase a cutting-edge tool/technology in a rapid-fire setting, contact Tom Ciccone at Tom.Ciccone@wbresearch. com or call him at 646-200-7947.

Innovation SpotlightTo showcase a cutting-edge tool/ technology in a rapid-fire setting, contact Tom Ciccone at [email protected] or call him at 646-200-7947.

19Lead Sponsors:

Full Conference Day 2... Continued

3:55 Afternoon Refreshment & Networking Break On The Terrace You snooze, you lose...so grab some coffee! Trust us, you don’t want to miss the two

keynote sessions that are next.

4:35 KEYNOTE GUEST PRESENTATION: Blockchain: Bitcoin Tech For Banks And The Enterprise

Marco Santori Leader of the Digital Currency and Blockchain Technology team Pillsbury Winthrop Shaw Pittman and Chairman, Regulatory Affairs Committee Bitcoin Foundation

Recently described by an American Banker reporter as “the dean of digital currency lawyers,” Marco is a recognized authority in the laws applying to blockchain technologies, digital currencies and emerging payments. As the Leader of the Digital Currency and Blockchain Technology team at Pillsbury Winthrop Shaw Pittman, Marco counsels banks, money services businesses, exchanges, payment processors, institutional miners, and other businesses making new and exciting uses of distributed ledger technology. As Chairman of the Bitcoin Foundation’s Regulatory Affairs Committee, his knowledge of the latest industry trends develops in near-real-time. During this session, Marco explains: · Assessing how the technology

behind Bitcoin is being implemented by Wall Street and Silicon Valley

· Selecting credible technology partners—what opportunities and pitfalls you need be aware of

· Mitigating the risks of integrating Blockchain technology to maximize the rewards for your business

4:55 KEYNOTE GUEST PRESENTATION: Capturing And Capitalizing Millenials’ Buying Powers Through Digital Disruption

Melvin Greer Senior Fellow, Chief Strategist Lockheed Martin and Managing Director and Senior Research Fellow Greer Institute for Leadership and Innovation

The Greer Institute is a nonprofit, nonpartisan think tank dedicated to helping new leaders and inspiring future innovators via the 21st Century Leadership and Innovation Model™. The Greer Institute is organized for educational research and scientific application of Managing Director Melvin Greer’s theories on leadership and innovation. During this can’t-miss presentation, learn how he is tracking thousands of data point from multiple outlets, and how you can harness their information to your digital advantage

5:25 Cocktail Reception On The Terrace

Round up your new friends, pick your poison, and enjoy the endless San Diego sunset out on the terrace.

6:25 End Of Day 2

3:25 PANEL DISCUSSION: Millenial Marketing—Tapping Into The Social-Obsessed Segment Courtney Fischbach, VP, Social Media, Legg MasonBrook McGinnis, VP / Business Integration Manager, First Commonwealth BankMargarita Lurye, Sr. Product Manager, Consumer Online Banking, Central 1 Credit Union 67% of Millenials said that the traditional and digital banking experience they receive at their current bank is only somewhat or not at all seamless. So what do you do now? How do you get these people to be clients? Are they even viable future clients? Some are…and their disposable income will only continue to grow. 48% of Millenials said they would like their banks to offer video chat on their website or mobile/tablet application, so tap into this type of mindset. The executives on this panel share their knowledge as to how this fast-moving generation ticks by: · Focusing on future customers

without alienating current customers · Cultivating a younger audience: using

platforms to show products that are appropriate for their lifestyle

· Utilizing user generated content: pulling content from millennial ambassadors, and the legal challenges that may come with it

· Measuring the return on influence…and turning it into investment

PANEL DISCUSSION: Keeping Up With Compliance—Balancing Rule Makers And CreativesCatherine Lynch, SVP, Digital Products, American National Bank of TexasSilu Modi, Head, Social Sales Centre of Excellence, RBCJP Nicols, Co-founder, Bank Innovators CouncilAs financial institutions strive to be more creative and personal, there is a bit of red tape along the way. Rules and regulations are evolving just as fast as digital technology, and conversations between the marketing and compliance departments need to stay just as current. The senior executives on this panel explain: · Establishing best practices: assessing

how your compliance department can keep up with rapidly changing digital technology

· Having open and balanced conversations on where the future of banking needs to go and where the laws may be stagnant

· Streamlining digital product education, smooth communication, and mobility as firms de-silo



8:15 Continental Breakfast & Registration

It’s the home-stretch to all that you have learned at NetFinance Interactive. Power up with a hearty breakfast!





9:00 Are Your Advisor Sales Solutions Up For Adoption?

Ken Fredman Global Head of Digital Marketing BNY Mellon Investment Management

New technology can be empowering, but it requires ease-of-use, training and repeated communication. Skillsets/use of digital devices of your sales organization may be all over the map — and you need to trust them to entrust in the tools to do their job. Digital and mobile solutions have proven lift on brand consideration. According to Cogent Reports Q1 2015 research, 76% of advisors exposed to asset managers’ proprietary mobile apps indicated they are likely to increase business with the firm. Ken Fredman has extensive experience developing and

With today’s technology, customers expect clear, interactive, and accurate information. Global investment in financial technology tripled last year to hit $12.2 billion, with the US market dominating—so how high-tech and high-tough is your business? On the last day of NetFinance Interactive, discover how you can interact with your customers in a meaningful and informative way.

implementing innovative digital solutions for business and consumers; during his keynote, he will present: · Unifying a high-trust business

with high-touch devices for better information sharing

· Sharing complex information in a manner that is innovative and visual

· Tactics for close collaboration with legal, compliance, risk and IT to ensure approved and successful implementations

· Strategies for successful adoption and on-going usage by sales, service and marketing

9:20 Marketing Attribution Success At Nationwide: An Insider’s Perspective

Manu Mathew Co-Founder& CEO Visual IQ

Jamie Byrum Director, Promotional & Digital Analytics Nationwide

Marketing attribution offers a way to quantify influences and synergies across channels, strategies and tactics, as well as identify specific changes that can be made to your marketing mix to dramatically increase the performance of your entire marketing ecosystem. Jamie Byrum, Director, Promotional & Digital Analytics, Nationwide, along Manu Mathew, CEO of marketing attribution provider Visual IQ, will discuss the following topics regarding their marketing attribution engagement: · Nationwide’s marketing analytics goals

· Implementing attribution · Insights, optimizations & results · Organizational changes · Attribution’s future at Nationwide

9:40 PANEL DISCUSSION: Making The Marketer A Data Scientist, And The Data Scientist A Product Specialist

Kristie Helms VP, Global Head of Promotional Strategy & Social Business State Street

Kevin Farley Director of Digital & Brand Experience United Heritage Credit Union

Charles Moore SVP, Digital Marketing US Bank

Amanda Reierson Head of Digital Marketing Farmers Insurance

Your role in the finance environment has changed: you need to use your left and right brain, balance art and science, and be a creative while also being a scientist. And let’s not forget, you need to sell your product, but with a soft touch. The executives on this panel explore how they have adjusted their mindsets internally to enable the marketer to be a data scientist by: · Forgetting the pretty: conducting

A/B testing to understand what online content is grabbing users’ attention

· How personal is too personal? Straddling the “creepy yet accurate”

line of curated selling based on CRM

· Attribution marketing models: planning your best plan of attack and breaking down information to relay to teams to sell financial products

· Experimenting with blending of content and commerce—your content moving consumers around the site to discover more product

10:10 Build High Buzz Content Marketing In A Low-Interest Category

Helen Loh SVP, Owned Media, Content & Digital Marketing Charles Schwab

10:30 Morning Refreshment & Networking Break

This is your last chance to shake hands and swap business cards…make it count!

11:00 Wearables: No Longer A Thing Of The Future

Rachid Molinary VP of Digital Strategy Banco Popular de Puerto Rico

This past Spring, Banco Popular became the first financial institution in Puerto Rico to make an Apple Watch app available. 60% of visits to its “Mi Banco Online” platform are done through mobile devices,

DAY 3: It’s All About Experiences: How To Be High-Tech And High-Touch DECEMBER 3, 2015

21Lead Sponsors:

Full Conference Day 3... Continuedrepresenting 7.2 million monthly visits; the integration of ‘Mi Banco Móvil’ in the Apple Watch means accessibility and convenience for the more than 525,000 customers already using ‘Mi Banco Online.’ Rachid Molinary presents what you need to know to launch your wearables app: · Testing the wearable experience

before your firm gets behind on innovation

· Deciphering which products are imperative to feature on wearable screens

· Making banking and payments more convenient for the user, building a great user experience

· Building an internal skill base: gathering expertise in more modern programming languages, and getting the right teams and developing best practices

11:20 Emotive Finance. Building Customer Relationships With Digital Centric Experiences.

Jaime Punishill Head of Digital Marketing & Channel Management TIAA-CREF

11:40 Innovation Spotlight To showcase a cutting-edge tool/technology

in a rapid-fire setting, contact Tom Ciccone at [email protected] or call him at 646-200-7947.

11:50 Panel Discussion: Addressing Your Staffing Challenges In A Digitally Optimized Environment

Joshua Van Aalst Head of Digital Bank Morgan Stanley Private Bank

Lyn Blotkamp AVP, Virtual Banking Manager First Interstate BancSystem, Inc.

Marria Rhodriquez AVP, Digital Product Manager Wells Fargo Bank

With your customers able to connect with your business at any time, you need to have a solid multi-channel plan. You also need to tap into the various channels and engage the customer. How to do all this? With a team that is digital-focused and has the business skills to integrate digital into the marketing and product funnels. These experts will discuss how they have coordinated their departments to create a new breed of marketer/eCommerce associate by: · Outlining the skill sets required for

successful staffing of your digital products team:

· Creative talent/digital experience · Financial product knowledge · Knowledge of computer code · Finding and hiring the right talent

with a cross-functional, business-first mind-set

· Training teams to work with complexities in compliance, while keeping the start-up-like integrity

· Streamlining your communications across departments to promote cross-pollination of initiatives and innovation

12:10 Data Is Not Your Achilles Heel: Cutting Through Connected Consumers, Connected Culture

Jan Biermeyer Head of Emerging Architecture Capital Group

Homes, cars, watches, phones, security systems…it’s all becoming connected. We’ve heard the phrase “Big Data” too many times—but why can’t you take a small piece of Big Data to harness it to your advantage? Jan Biermeyer is a strong advocate of an intuitive and consistent user experience, as well as unifying design language; during this session, Jan shows you can:

· Compete with and staying ahead of Silicon Valley: taking a part of the connected consumer/home and exposing products in new ways to potential customers

· Shuffle through the explosion of structured and unstructured data from devices: what to do with it? What big data tools do you need?

· Become empowered by mobile opportunities: moving closer to potential customers regardless of income level or location

12:30 The Intersection Of Social Media And Customer Experience

Dan Gingiss Head of Digital Customer Experience & Social Media Discover Financial Services

Customer experience (CX) includes all customer interactions in every channel, and how you treat your customers offline can have a profound effect on what they say online. Companies today must ensure the entire cross-channel experience exceeds customer expectations, or risk hearing about it in social media. Just as important, a brand’s social media presence -- including marketing and customer service -- strongly impacts a customer’s perception of their overall experience. · What is CX and why is it important? · Examples of offline experiences that

might show up in social media · Social marketing and customer

service examples that help drive great CX

12:50 What Banks Can Do That Google Can’t

Paul Sun Head of Capital One D3 - Digital Incubation Capital One

At a time when tech giants are throwing their hats into the payment ring, the incumbents retain an advantage in their relationship with and knowledge of the customer. For now. But how do banks capitalize on this advantage?

Spun out of Labs, Capital One’s D3 team does what a Lean startup (or tech giant) might do with the company’s wealth of transaction data. As an incubation team of data scientists, engineers, designers, and product managers, D3’s exploration involves applications in content curation (e.g. recommendation engines) and marketing relevance (e.g. offer targeting). They’re looking beyond what’s currently expected of a bank and scaling new business models for issuers in a post-plastic era.

1:10 Lunch For All Attendees Whether you are off to the golf

course, Pacific Ocean, or headed back home, grab some lunch; bon voyage!

2:00 Interactive Events Choose From The Below:

Option #1 Golf Outing Hosted By Backbase

9 hole scramble at the Rancho Bernardo Golf Course. To register, email [email protected]

Option #2 Whale Watching Hosted By Oracle

Limited to 20 spots in downtown San Diego. To register, email [email protected]

6:00 End Of NetFinance Interactive 2015


For FinTech executives, the Solutions Zone is the one-stop shop for digital and omni-channel technologies that you need to support your business. For Solution Providers, sponsoring NetFinance Interactive gets you a real return on your marketing investment. It’s a win-win for all: connect with the right people in a space designed to optimize your relationship-building and deal-making.

Let Us Give You The Solutions To Succeed

All The Technology Under One RoofThe Solutions Zone is not just a bunch of executives pushing demos, trying to sell you the “next hottest thing”– you’ll find the right solution that will move the needle for your business. We’ve done the legwork – walk in and find your next long-term technology partner.

Socialize While You Test Out SolutionsWith an inviting atmosphere, cocktail bars, and areas to mingle, you’re able to learn about the most cutting-edge technology to grow your bottom-line.

Interested In Sponsoring? Have A Chat With Tom.Looking after the Sponsorship and Exhibition sales for NetFinance Interactive, Tom is here to help put together a customized sponsorship package that will ensure your product is reaching a targeted, engaged audience. Give Tom a call today: Tom Ciccone, Sponsorship Sales Manager, phone: 646-200-7947.


About Our Sponsors Adobe • Website: http://www.adobe.com/

Adobe is changing the world though digital experiences. We help our customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide—from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on our established design leadership, we enable customers not only to make great content, but to manage, measure and monetize it for maximum impact. For more information, visit www.adobe.com.

Backbase • Website: http://www.backbase.com/home

Backbase helps Financial Institutions around the world to become Digital Leaders and enables them to put digital channels at the core of their business model. Our award winning Backbase Engage solution is a customer-centric digital banking platform that delivers seamless customers experiences across multiple devices and streamlines omni-channel customer journeys. Backbase Engages comes in optimized editions for retail banking, commercial banking, and wealth management. Industry analysts Gartner and Forrester recognize Backbase for its strong vision and solid customer experience management and cross-device delivery capabilities. At the same time Backbase is named by Ovum as market leader in delivering next-generation digital banking solutions. Backbase’s next generation digital banking platform enables FI’s to drive self-service, fuel online sales and create superior customer experiences across all digital touch points. Over 50 large Financials around the world have standardized on the Backbase platform to drive and accelerate their digital transformation, including ABN AMRO, AIG, Al Rajhi Bank, Barclays, Bank Hapoalim, CheBanca!, Fidelity, GE, Hiscox, ING, Legal & General, KeyBank, Nationwide, Nordstrom, OTP Bank, PostFinance, PZU, Sberbank, SwissCard, SwissRe and Visa. Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam and London.

Bluespire Marketing - Website: bluespiremarketing.com Bluespire specializes in personalized engagement for life’s biggest decisions. We combine marketing strategy, technology and content to drive growth for clients in healthcare and financial services. When financial institutions choose Bluespire, they aspire to more. That’s because today’s consumer is seeking an engaging experience that is personalized to them—and institutions require more in order to deliver that experience. For 30 years, the most well-known financial brands have chosen Bluespire as a preferred marketing partner. A few of Bluespire’s current clients include Navy Federal Credit Union, Cathay Bank, Bremer Bank and American Airlines Federal Credit Union, along with one of the three largest banks in the U.S. Bluespire’s core offerings include solution architecture, service design, journey mapping and building, content strategies and taxonomies, Web design and development, app design and development, and FinTech system architecture, all supported by award-winning content, creative and design.

ChoiceStream • Website: www.choicestream.com ChoiceStream is a programmatic advertising partner that runs branding and direct response campaigns. ChoiceStream has the resources to manage each phase of a campaign, including poll-based custom audiences, creative, media-buying and optimization, and in-depth audience insights. Ads are developed by an in-house creative team and hosted on the company’s real-time, dynamic ad server. Interactive ads are fully integrated with machine learning, which drives real-time bidding to optimize the audience and media buy. Advanced analytics provide insights into audience profiles and performance.

ClickTale® • Website: www.clicktale.com ClickTale®, the enterprise leader in Digital Customer Experience,

enables businesses to maximize revenues by optimizing the way people experience the Web and Mobile. ClickTale’s comprehensive solution features the industry’s most innovative heatmap technology, playback of individual-user browsing sessions and Customer Experience Consultants dedicated to your success. A subscription-based SaaS solution, ClickTale effortlessly integrates with web analytics, testing tools and any infrastructure to reveal how users really interact with your site. ClickTale creates revenue-winning customer experiences for over 100,000 businesses worldwide, including a large number of Fortune 500 companies. We are committed to making the digital world more enjoyable for people and more lucrative for businesses. For more info: www.clicktale.com

D3 Banking • Website: http://www.d3banking.com

D3 Banking reduces the cost and complexity of digital banking by providing an omnichannel platform that can be accessed via laptop, smartphone, or tablets. The company provides responsive web design in a transactional environment to deliver a consistent user experience anytime, anywhere, on any device. Its Data Driven Digital™ banking leverages a powerful analytics engine that allows financial institutions to personalize their product and service offerings for each unique customer. More than 225 institutions in the United States use products and solutions from D3 Banking. Learn more about the company at www.d3banking.com.

InfosysFinacleSolutions•Website:http://www.finacle.com

Finacle solutions address the core banking, e-banking, mobile banking, CRM, payments, treasury, origination, liquidity management, Islamic banking, wealth management, and analytics needs of financial institutions worldwide. Assessment of the top 1000 world banks reveals that banks powered by Finacle enjoy 50 percent higher returns on assets, 30 percent higher returns on capital, and 8.1 percent points lesser costs to income than others. To know more, visit www.finacle.com


About Our Sponsors Kofax • Website: http://www.kofax.com/

Kofax® is a leading provider of software to simplify and transform the First Mile™ of customer engagement. It does this by helping organizations automate information-intensive processes to keep pace with rising customer expectations. Kofax’s flagship product, TotalAgility®, combines award-winning capture, process management, data integration, mobile, e-signature and analytics capabilities into a unified smart process application development and deployment platform.

Common processes like new accounts, claims, patient admissions, mortgage applications, citizen benefits, accounts payable and more can be automated, streamlined and accelerated for better customer engagement. More than 20,000 customers globally rely on Kofax software to improve the customer experience, reduce operating costs, differentiate and grow.

Marketo • Website: Marketo provides the leading marketing software designed for digital

marketing professionals. Marketo’s platform powers breakthrough applications to help marketers tackle all aspects of marketing from the orchestration of activities to the delivery of personalized interactions. Marketo serves as a strategic partner to over 4,000 enterprises and small companies across several industries.

About Merkle | RKG • Website: www.merkleinc.com

Founded in 2003, Merkle|RKG is a search and digital marketing agency that combines superior marketing talent with world-class digital media capabilities to create the industry’s most effective data-driven digital marketing solutions. Merkle|RKG drives business to clients by maximizing a full range of opportunities including paid search, SEO, product listing ads, social media, display advertising, and feed management services. Merkle|RKG is part of Merkle (www.merkleinc.com), the largest privately-held customer relationship marketing agency in the nation. Merkle|RKG is headquartered in Charlottesville, VA with offices in Bend, OR and Boston, MA. For more information, visit www.merklerkg.com or follow @MerkleRKG on Twitter.

Oracle Marketing Cloud • Website: http://www.oracle.com/marketingcloud Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel, content, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences. Visit oracle.com/marketingcloud.

Personetics • Website: www.personetics.com Both a Gartner 2014 Cool Vendor� and an American Banker/BTN Top

10 FinTech Company to Watch�, Personetics (www.personetics.com) is a venture-backed company pioneering an innovative new category of digital consumer banking called Personalized Guidance. More and more banks around the world are deploying various forms of our solution to deliver individual customer experiences across digital channels that are simple, smart, useful and personally relevant. This advanced technology is able to target each individual banking consumer with personalized content covering both self-service questions and proactive customer messaging (including product recommendations, financial management and tips). Personetics solution not only accurately predicts each customer’s needs and intentions, it enables the bank to better target each customer’s individual self-interest, which in turn builds trust, improves loyalty, increases product usage and adoption, and lowers costs. Personetics has offices in New York, London and Tel Aviv.

Extractable • Website: http://www.extractable.com/

EXTRACTABLE is a digital strategy and experience design firm with deep experience in Financial Services. EXTRACTABLE uses data insights to create compelling and personalized customer experiences across every digital touch point. An award-winning agency, managing hundreds successful digital projects, EXTRACTABLE drives each project with one goal in mind — your success. Visit us @ www.extractable.com

Videolink • Website: http://www.videolinktv.com/

VideoLink is a leading provider of video services to Fortune 500 and enterprise companies and institutions. We are committed to helping our clients use video to achieve better business outcomes. Our clients rely on us to simplify live TV appearances, create results-driven video strategies, and drive down the costs of in-house video production. To learn more about VideoLink services and products, visit us videolink.tv, follow us @videolinkllc and subscribe to our blog (http://www.videoindustrynews.com/).

Visual IQ • Website: http://visualiq.com/

As a pioneer in the space, Visual IQ has been producing the world’s most powerful cross channel marketing attribution software since 2006. Its hosted IQ Intelligence Suite of products combines a user-friendly interface with advanced attribution management and predictive modeling functionality to provide clear recommendations for marketing optimization. Recognized as a leader in cross channel attribution by a leading market research firm in 2014, Visual IQ won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. For more information, visit www.visualiq.com.


About Our Media Partners The Bank Innovators Council is an independent global membership

organization that supports and promotes innovation in banking. With members in 65 countries on 6 continents, we provide opportunities for members to pool their resources to develop and test new ideas outside of the day-to-day demands of their existing businesses, and in ways they could not do alone. To learn more, or join us, visit bankinnovatorscouncil.org.

Everyone who travels knows that getting from here to there is often only possible when there is a convenient hub for making connections. Founded in 2012 by two Financial Services professionals, BankersHub is dedicated to educating and informing banks, credit unions, solution providers and consultants in the U.S. and around the globe. BankersHub delivers best practices, research insights, opinions, economic trends and consumer views through online web education, virtual events and conferences, live streaming activities, custom training and content development.

BankersHub is dedicated to helping financial institutions and solution providers get ‘from here to there’, where ‘there’ might be greater profitability, increased productivity, reduced customer attrition, network growth, new technology, or any other destination desired. BankersHub is all about enabling professional connections, networking, thought leadership, and innovations that are actionable, objective and relevant. http://www.bankershub.com/

eMarketer is the authoritative research firm for marketers who need to stay ahead of digital and require credible benchmarks for their decisions. We deliver customers a comprehensive and definitive view into the state of the digital marketplace, as well as vetted data and insights to support their initiatives.

The Online Payments Market Guide puts together a comprehensive overview of the global e-payments ecosystem, mapping out ongoing developments, emerging trends and evolving business models.

The Guide is released by The Paypers on an annual basis and is aimed at delivering a state-of-the-art overview of the global e-payments and ecommerce ecosystem.

You can download a free copy here: http://www.thepaypers.com/report/download/online-payments/3/online-payments-market-guide-2014-insights-in-payments-and-ecommerce/r757182

Payment Week is the fastest growing news and information platform for payment industry professionals looking to stay on top of the emerging payments market. With daily articles, a weekly digital magazine, a quarterly print magazine, webinars, a company directory, and a job board, we are a one-stop-shop for all things new in payments. With an extensive audience from around the world, we aim to connect the dots between industry leaders and innovators to help shape global payments community.

The Paypers (www.thepaypers.com) is the Netherlands-based leading independent source of news and intelligence for professionals in the global payment community. Our products are aimed at merchants, payment services providers, processors, financial institutions, start-ups, technology vendors

and payment professionals and have a special focus on all major trends and developments in payments-related industries including online and mobile payments, online/mobile banking, cards, cross-border e-commerce, e-invoicing and SEPA. We are also keen on keeping our readership informed with regard to online fraud prevention innovations and the most significant trends in the digital identity space.

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Quirk’s looks like a magazine and reads like a magazine. But it is much more than just a magazine. It is a place where the best, brightest and boldest in marketing research -- clients and agencies alike -- can exchange their best thinking. It is a platform that is intelligent, inquisitive and innovative. Everything we cover is designed to promote the use, value and understanding of marketing research and lead you to innovative insights. Quirk’s is written for -- and read by ñ a global community of leaders in corporate marketing research departments and agencies. Each edition features original articles on research techniques, case studies, news, survey findings, global listings for conferences and up-to-date directories of market research product and service companies. But, the magazine is just the beginning. Quirk’s also produces events, webinars, e-newsletters, iPad, Android and Kindle Fire apps, Linkedin Groups and the most visited and most comprehensive industry Web site. Get your own free access at: www.quirks.com.

RetailWire is a uniquely engaging online forum for the retailing industry. Launched in February of 2002, RetailWire goes beyond conventional headline news reporting. Each business morning, RetailWire editors pick news topics worthy of commentary by its “BrainTrust” panel of industry experts, and the general RetailWire membership. The results are virtual round tables of industry opinion and advice covering key dynamics and issues affecting the retailing industry.

Membership to RetailWire is free to all qualified retail industry professionals. Over two-thirds of members are in top executive or senior management positions, representing a broad cross section of retail channels and the companies that supply them. RetailWire is supported via sponsorships by leading retail suppliers and service organizations.

The independent authority on credit card processing, topcreditcardprocessors.com, is a research firm dedicated to identifying and ranking the best credit card processors in the United States. These payment service providers are able to provide national services with flexible payment terms and service offerings for your small, medium, or enterprise business.

The WHIR is the largest news organization and consumer resource dedicated to the web hosting and cloud computing industry and is your source for breaking cloud and hosting news. The WHIR is also your source for free industry webinars and whitepapers and hosts networking events in the USA and Europe. Visit us at www.thewhir.com


Pricing & DiscountsDISCOUNTED RATES FOR FINANCIAL INSTITUTIONS*

DISCOUNTED RATES FOR FINANCIAL INSTITUTIONS*

GROUP DISCOUNTS FOR FINANCIAL INSTITUTIONS*

CORPORATE RATE FOR FINANCIAL INSTITUTIONS*

Package Register by July 31,

2015

Register by August 31,

2015

Register by September

30, 2015

Register by October 31,

2015

Standard Price

Full Access Pass (December 1-3, 2015)

Save US$400

US$1599

Save US$300

US$1699

Save US$200

US$1799

Save US$100

US$1899 US$1999

Package Standard Price

Full Access Pass (December 1-3, 2015) US$3699

Package Price

Groups of 8-12 US$10,999

Group Size Group Discount

Groups of 3-4 20% off current price

Groups of 5-7 30% off current price

Please Note:

· *A qualified Financial Institution is not: Any service provider to business to consumer organizations – Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for non-Financial Institution business.

· All discounts are taken off the full conference price. No two discounts or offers can be combined.

· Payment is due in full at the time of registration. Your registration will not be confirmed until payment isreceived and may be subject to cancellation.

· Team discounts must be booked and paid for at the same time. Team discounts do not apply to sponsoring or exhibiting companies or non manufacturers.

· To secure your team discount contact John Murray at 416-597-4781 or [email protected].

· CT Residents must add 6% sales tax to their registration fee

· For WBR cancellation, postponement and substitution policy, please visit www.netfinanceinteractive.com

Hotel Room InformationRoom Rate: $195 plus tax

NetFinance Interactive has secured a special conference rate of $195 a night plus tax for attendees. In order to make your reservation, please call the Rancho Bernardo Inn at 1-877-517-9340 and identify yourself as NetFinance Interactive attendee. Attendees booking via this method within the room block will receive complimentary in room wifi. Rooms are limited and are on a first come, first served basis, so make your reservations as soon as possible. The special rate expires November 6, 2015. After this date, rooms may still have available, so inquire with the hotel if you have missed the cut-off date.

Registration Information

Register NowCall: 1-888-482-6012 or 1-646-200-7530Email: [email protected]: netfinanceinteractive.com

NFI 2015 Brochure - San Diego

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