Dag Slettemeås

NFC City Co-locating NFC services in a multi-service trial approach

IADIS International Conference on Information Systems

Lisbon, Portugal – March 13-15Authors: Dag Slettemeås (SIFO), Bente Evjemo (Telenor RFS), Sigmund Akselsen (Telenor RFS), Arne

Munch-Ellingsen (Telenor RFS), Sindre Wolf (Univ. Tromsø), Viktoria Jørgensen (Univ. Tromsø)

Dag Slettemeås

NFC City• 4 year open innovation project – Tromsø, Norway• Establish and test a sustainable ”ecosystem” for NFC services

• Partners; • Operator (Telenor), bank (DNB), county

administration (Troms), bus company, student welfare admin., service developers (University of Tromsø, FARA), research (SIFO, Telenor) – and users (students)

•Research aims;– Develop ecosystem (actor cooperation, business

models)– Develop services (single + integrated)– Evaluate user experiences

• See these as interlinked – must be studied together

Dag Slettemeås

• Short-range wireless technology

• Contactless – ”tap”

• Simplifies interaction with physical environment – ”local services”

• Smart phones as interacting devices

NFC – near field communication

Dag Slettemeås

NFC services•Information services (smart posters)•Social networking (check-ins)•Service endorsement (likes)•Loyalty (bonus cards)•Ticketing•Payment•Physical access•Self-programming

Diverse set of services:• Should work together (same phone)• Shifting contexts / arenas of use

-Q: How to study?

Dag Slettemeås

Multi-service field trial• Multi-service field trial • 50 students – 50 Samsung Galaxy S III smart phones• Realistic environment (campus + city)• Multiple pilot services• Extended testing period (+ 8 months)

•Focus: – user experiences– contextualised use– practice change– social dynamics

Dag Slettemeås

Data gatheringTriangulating data – mixed methods

• Inductive approach – interpretation

• Surveys/questionnaires• Individual interviews• Focus groups (+ work shops)• Participant observation (+ walk-along interviews)• Personal diaries• Data logging (phones/touch-points)

Smart phones + NFC touch points:• New potential for data harvesting• Feed back to ecosystem / business model

Dag Slettemeås

Ecosystem challenges• Field trial value:

inform the ecosystem (make it sustainable?) consumer-centrism (NFC/users at the centre of the ecosystem?) user data harvesting (dynamic information system?)

• Pervasive systems (smart phones + NFC):

interdependence reflected in design (actors, technology, contexts) provide new ways of conceptualising information systems (IS)