NFC: Accelerating momentum, Expanding opportunities
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Transcript of NFC: Accelerating momentum, Expanding opportunities
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NFC: ACCELERATING MOMENTUM, EXPANDING OPPORTUNITIES
Paula Hunter
NFC Forum Executive Director
NFC Solutions Summit
October 7, 2015 Advancing Near Field Communication Technology
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NFC AS DEFINED BY THE NFC FORUM
Advancing Near Field Communication Technology2
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3
NFC IS BASED ON STANDARDS
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NFC DEVICES OPERATE IN 3 MODES
Card Emulation
4
Tag/Card Reader/Writer
Connect the world of
apps with the physical
world
Connect devices through
physical proximity
Connect to a common
infrastructure …3
2
1Peer to Peer
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NFC INDUSTRY UPDATE
Advancing Near Field Communication Technology5
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NFC MARKET OPPORTUNITY
Advancing Near Field Communication Technology6
.
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7
NFC PHONES AVAILABLE NOW
• 330+ models
worldwide
• 1 billion in market
now
• Over 2 billion by end
of 2016
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MOBILE NFC PAYMENT IS EXPANDING GLOBALLY
Advancing Near Field Communication Technology8
• Supports open development
• Carriers on board
• HCE-based payment projects
all over the world
• Ongoing Infrastructure Investment
EMV adoption/Liability Shift enlarges acceptance point deployment
Full scale deployment of Mobile Payment in US
Apple Pay
• 1M users within 72 hours
• 2500 banks, 1M locations
• Expanded to UK in June
Android PaySamsung Pay
• Just launched in S. Korea, US
• $30M/mo. In S. Korea
• NFC + MST
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HOST CARD EMULATION BREAKTHROUGH
Advancing Near Field Communication Technology9
Open
Global, Software basis, and scalable
Flexible security3
2
1
Over a billion units available in
the global market
Opens up use of card emulation
to everyone from developers to
large entities
Security can be tuned to
what the service will require
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HCE IN ACTION
Advancing Near Field Communication Technology10
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VISA EUROPE/WORLDLINE
Advancing Near Field Communication Technology11
● First implementation of Visa cloud-based
payments
● Developed for Android 4.4+
● Pilot launched last May in Germany
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AMERICAN EXPRESS
Advancing Near Field Communication Technology12
● 1st Amex HCE implementation
● PBZ: 2nd largest bank in Croatia
● Subsidiary of Intesa Sanpaolo (#2
bank in Italy)
● Opportunity to expand to 12 other
Intesa groups in 11 countries
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BANKINTER
Advancing Near Field Communication Technology13
● Top 6 Spanish bank
● Launched Sept. 2014
● Developed in partnership with Seglan
● Seeking licensing to other banks
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ING
Advancing Near Field Communication Technology14
● World‘s largest financial
services conglomerate
● NFC HCE trial launched in
Netherlands in September
● Android KitKat 4.4+
● 5,000 customers initially
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BARCLAYCARD
Advancing Near Field Communication Technology15
● Europe‘s leading issuer of
credit cards
● Adding HCE to mobile app
● Launching in November
● Simple opt-in process
● 300K retail locations and
London Transport
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ROYAL BANK OF CANADA
Advancing Near Field Communication Technology16
● Largest financial institution in
Canada
● First HCE deployment in
North America
● Launched in September
● Patented platform
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WHAT’S NEXT FOR NFC?
Advancing Near Field Communication Technology17
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THE INTERNET OF THINGS ...
Advancing Near Field Communication Technology18
... AND THE CONNECTED CONSUMER
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DELIVERING ONE-TAP SIMPLICITY TO TASKS OF ALL KINDS
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BRINGING INTELLIGENCE AND EXTENDING THE REACH OF NETWORKS TO UNCONNECTED OBJECTS
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NFC ENABLES IOT AND THE CONNECTED CONSUMER
Advancing Near Field Communication Technology21
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IOT/CONNECTED CONSUMER REQUIREMENTS
Advancing Near Field Communication Technology22
Easy
Network
Access and
Data Sharing
User Control
with
Expressed
Intent
Data
Security at
Multiple
Levels
Ability to
Connect the
Unconnected
Only NFC Provides:
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EASY NETWORK ACCESS AND DATA SHARING BETWEENDEVICES
Advancing Near Field Communication Technology23
● No lengthy handshaking
● No user data entry required
● No additional user interface required
● Fast, error-free data sharing
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USER CONTROL WITH EXPRESSED INTENT
Advancing Near Field Communication Technology24
● Simple, intuitive means of user intent to
initiate action
● Sure and consistent
● User options to set and enforce preferred
degree of control
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DATA SECURITY AT MULTIPLE LEVELS
Advancing Near Field Communication Technology25
● Built-in features that limit
opportunities for eavesdropping,
man-in-the-middle attacks
● Easy-to-deploy options for additional
protections to match each use case
● Tools to set and enforce security
preferences Secure Element
App-Level Security
User Settings
Digital Certificates
Range Limit
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THE ABILITY TO CONNECT THE UNCONNECTED
Advancing Near Field Communication Technology26
● It‘s The Internet of Things, not The Internet
of Electronic Things
● Need a way to embed intelligence in
unpowered, unconnected objects and things
● Need a way to gather data from unpowered,
unconnected objects and things
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BENEFITS OF THE CONNECTED WORLD
● Increased productivity
● Fewer steps
● Less data re-entry
● Greater, easier control
● Better coordination
● Data analytics
● Cost savings
Juniper Research: 38.5 billion connected devices by 2020
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NFC TRACKS VINTAGE WINES
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● Temperature/humidity sensors in fine wine cases
● Provides data en route with a tap of an NFC-enabled device
● Tracks cold chain for quality
● Ensures provenance
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NFC SUPPORTS THE CONNECTED HOME
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● Smart Lighting
● Link energy-harvesting wireless light switches to a home network with a touch an NFC-enabled phone
● Simplifies setup and control
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NFC AUTHENTICATES COLLECTIBLES
●Luxury Goods and Collectibles
Embedded NFC tags in luxury goods
enable consumers to verify their
authenticity
NFC tags in collectible footballs used in
college games provide proof of
authenticity and the ball’s history
Advancing Near Field Communication Technology30
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NFC BRINGS ONLINE OFFERS TO PRODUCTS
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● NFC adds fun and excitement
to everyday consumables
NFC tag in cereal box insert
Delivers fully customizable offers
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HOW THE NFC FORUM IS LEADING THE WORK
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NFC FORUM MISSION
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● Develop standards-based NFC specifications
● Encourage the development of products based on NFC Forum specifications
● Work to ensure that products claiming NFC capabilities comply with NFC Forum specifications
● Educate consumers and enterprises globally about NFC
Specifications &
Application Documents
Compliance Branding
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THE NFC FORUM REPRESENTS
Advancing Near Field Communication Technology34
• All of the world’s major mobile
operating system providers
• All of the leading NFC payment service
providers
• All of the major NFC chip vendors
• Billions of smartphone users
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SPONSOR MEMBERS
Advancing Near Field Communication Technology
PRINCIPAL MEMBERS
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ASSOCIATE MEMBERS
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IMPLEMENTER MEMBERS
Advancing Near Field Communication Technology37
NON-PROFIT MEMBERS
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THE UNIVERSAL SYMBOL FOR NFC
38
More than 3,300 licenses
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LIAISON PARTNERS
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HOW THE NFC FORUM IS DRIVING ADOPTION
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Harmonize existing contactless standards
Enable new applications and services
22 Specifications published
Over 50,000 downloads
Technical Specifications
Advance NFC initiatives
Influence new technical specifications
Create new business alliances and opportunities
Contribute to the growth of NFC
Collaborate with over 165 companies worldwide
Special Interest Groups (SIGs)
Collaborate with industry stakeholders to determine
most pressing needs and promising directions
Ensure that new NFC solutions are future-safe
Work across Consumer Electronics, Health Care,
Payment, Retail and Transport business sectors
Membership
Establishes strong foundation for NFC
implementations
Fosters gold standard of confidence and credibility
25 authorized labs; 7 validated test tools, over 100
certified devices
Plugfests for testing interoperability and compliance
Compliance Program
http://nfc-forum.org/
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THANK YOU!
Please join us at the NFC Forum:
http://nfc-forum.org/about-us/join-the-forum/
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IMAGE CREDITS
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Slide 4: MarketingPilgrim.com
Slide 11: Visa Europe
Slide 14: ING
Slide 15: Barclaycard
Slide 18: Samsung
Slide 19: LG; RapidNFC; Coca-Cola Co.; Sony
Slide 20: Opus One Winery; Egeetouch.com; Kraft Foods
Slide 26: Signbox; Shenzhen Chuanxinjia RFID Tag Co., Ltd.; Samsung; Atuch.com
Slide 28: eProvenance
Slide 29: EnOcean
Slide 30: Big Game USA/PROVA Group
Slide 31: NXP